SHORT AND SWEET, MEET THE REBRANDED FLEET Australis: Cape Horn & Patagonia

August 28, 2013 - 2 minutes read

SANTIAGO, Chile (08/2013) – Expedition cruise line Australis has rebranded its name and logo in order to have a more consistent brand worldwide. Previously, “Cruceros Australis,” the new shorter title will enhance the company profile and resonate with consumers, as the word “Australis” means “South” – and this cruise line explores the southernmost regions of South America.

Via-Australis-41-364-1024x768

From Punta Arenas, Chile to Ushuaia, Argentina (the southernmost city in the world), Australis follows in the path of Charles Darwin, using Zodiac boats for land excursions and a closer look at the pristine geography. Lectures from experts in their field accompany the sightings of the day. In Patagonia and Tierra del Fuego, the highlight is a visit to Cape Horn, known as the “End of the Earth,” and the last territory before arriving in Antarctica.

Australis employs two ships – Via Australis and Stella Australis – each season from September through April. The company’s 2013/2014 season will soon be underway, complete with three-, four- and seven-night itineraries. Keep an eye out for itineraries resulting from new partnerships (e.g. National Geographic photographer Tommy Heinrich and explora).

Rates for an Australis cruise start at $1,389 per person, depending on the season and itinerary. This includes airport transfers, sea transportation, shore excursions, onboard entertainment, all meals and an open bar. For more information, visit www.australis.com.

Note:  Historically, “Australis” is also part of Terra Australis, or “South Land.” Many philosophers, such as Aristotle, believed this to be a continent that was southernmost of all lands. This theory was not discarded until the rounding of Cape Horn proved that specific area to be a small island and not part of the mythical southern continent. Australis’ itineraries explore the land that marked the start of this believed Terra Australis.

Tags: , , , , ,