Muthoni Maingi: Glass ceilings are the biggest problem that women face
Muthoni Maingi is a true renaissance woman. She uses the power of digital innovation to transform lives. Being the Head of Digital Campaigns at Oxfam is just the latest place she is flexing her muscles. She is also the founding director of the Bloggers Association of Kenya (BAKE). Muthoni was also an integral team member in Safaricom projects like BLAZE and Little Cab. In this insightful chat with SLA, she shares some insights on her career journey and growing with the new digital trends. At what point in your life did you first learn about your field of work? What called you to it? As the Brand strategist at Creative Edge, the director would find my colleagues and me on Twitter fairly frequently. Instead of reprimanding us, she challenged us to think through how we could begin to sell digital as a service for the agency as it was traditionally lead at the time. From then I fell in love with digital as a marketing proposition and have never left since! As the Head of Digital Campaigns, what exactly do you do? My work at Oxfam really allows me to live true to my passion and purpose! I stay up at night thinking of initiatives that use the power of digital to connect people and amplify voices to influence decision makers. With my team, we work to grow the brand to become a leading digital influencing organization. We use mobile, web and social media to drive, support, donations and offline participation of millions of people globally. Does Oxfam still consider traditional media and offline campaigns in this digital age? At Oxfam, I am constantly inspired by the amazing work that uses digital technology to influence and leverage the power of people to end poverty. The organization’s inspiration and drive to achieve change for millions of people is embedded in the values, mission, and vision. It is the exact same whether applied to campaign offline or online, there is no separation from the core objective. How has your current role changed your perception of how powerful technology can be in changing lives in Kenya & around the world? I don’t necessarily feel like I am just now seeing that technology can and does have the potential to create change. What I can say has changed is that my approach has always been very Kenya and Africa based. I think that it is great that organizations across the globe are increasingly making diversity a core strategic agenda and that means that varied expertise in the room allows for improved performance and efficiency. Consequently, this experience has allowed me to exhibit our regional ingenuity on a platform that is hungry for fresh perspectives from this part of the world. What advice can you give about personal growth and knowing when it’s time to leave a job even when it throws you out of your comfort zone? Prior to working at Oxfam, I held major positions in the telecommunications sector. I have always had very specific objectives in terms of how I see my career going. I look at what my objective is in terms of my career goal and what space is available for me to explore that as well as to build something of value for myself and the organization. For example with Safaricom, I was really looking at how I could bring digitally lead segmented prepositions to life. Being secure in that knowledge, I began to look for spaces where I could grow from a digital perspective and lead a team that actually creates digital products. The opportunity at Oxfam offered me that. [bctt tweet=”When you have solid relationships then everything else always figures itself out – @NonieMG” username=”SheLeadsAfrica”] How important are mentors to you? Do you have any? I try to avoid what can be termed as the ‘expert by proxy’ bias. Where we tend to listen to the loudest person in the room and assume that as a result, they are competent and capable. I genuinely look deeper to find people who are ‘true experts’ in the aspect I am looking to grow towards, even if they are the quieter or less visible ones in the room. Or even if they are not in the room at all. I consider different people mentors in different ways. Actually, I ensure that they are the actual people that I should be talking to. Having been so successful in the famed ‘Silicon Sahara’, one of the most competitive tech industries in Africa. Does this mean women are getting better recognition for their contributions in the tech world? It would not be accurate to look at my path and determine that the state of women is improved because of it. My success is not a beacon of change as a lot more should be done and a lot more can be done to ensure that no one is left behind. Women have a long way to go to get their dues in this industry, not because of their lack of talent or capability but simply because we operate in a world with restrictive, discriminatory and in many cases violent social norms. This applies to all women regardless of class, race, gender and sexual orientation. [bctt tweet=”I am my own cheerleader, and I am very comfortable with failure… – @NonieMG” username=”SheLeadsAfrica”] What do you think is the biggest misconception women have about how to become successful? The fact that this question is only asked of women says it all. Women across the board put in the work, glass ceilings are the biggest problem that women face. These ceilings appear in overt, micro-aggressive or in hidden values and norms that keep women consistently not only fighting to deliver results in their day job but also having to work around harmful social norms as another layer of labor. The only work that women should be doing is working to deliver to the bottom line, the strategic objectives of an organization. In moments of
Ivy Barley: With coding, I can create a powerful software that can transform Africa and the world
Ivy Barley is a social entrepreneur and currently shaping a world where more African women will be daring enough to lead in in Science, Technology, Engineering and Maths (STEM) fields. She is the co-founder of Developers in Vogue, an organization that trains females in the latest technologies and connects them to real-time projects and jobs. In 2017, she was named as one the 50 Most Influential Young Ghanaians. Ivy is also a Global Shaper of the World Economic Forum and holds a Master’s Degree in Mathematical Statistics. Tell us about yourself Growing up, I always had a strong aptitude for Mathematics and Technology, and that has pretty much shaped my career path. I recently completed my MPhil. in Mathematical Statistics. I believe that I have the potential to make a significant impact in Africa, and this is enough motivation for my work at Developers in Vogue. Aside from being a selfie freak, I enjoy hanging out with my best friend (my phone). How did Dev in Vogue start? About a year ago, I was working at an all-girls pre-university where my role included assisting the girls with Mathematics, Statistics, and Physics. I also taught the girls programming. Before working in this school, I’d been hearing people say that women don’t like coding. However, I realized the contrary! The girls were very enthusiastic about coding, they also had so many great ideas! My stay in the school was cut short but all the while after that, what never left me were the memories of the girls! It dawned on me to start a sustainable initiative that will create the ideal environment for females to code, connect and collaborate. What has been your biggest hurdle so far? We pretty much didn’t have a lot of challenges getting our business off the ground. We’re glad we had support from interested stakeholders. A hurdle though is trying to create a community. One of our unique value propositions is that we don’t only match our ladies to jobs, but also creating a community of women who support each other. It definitely requires a lot of time and effort to create such a sisterhood. [bctt tweet=”Coding and generally technology has so much untapped potential in Africa – Ivy Barley @devinvogue” username=”SheLeadsAfrica”] Has there ever been a time when you thought of giving up? What kept you going? I think I have thoughts of giving up very often and I find that normal. I have however learned not to let my feelings dictate. If there is something that has to be done, I definitely need to do it and do it now! My life is governed by one mantra: Pay Now; Play Later. That is, I would rather sacrifice now so that I can have a better future. Most importantly, I start my day with the word of God and listen to a lot of inspirational podcasts especially from Joel Osteen and Terri Savelle Foy. What is your favorite thing about coding? I particularly like that with my laptop and internet, I can create powerful software that can transform Africa and the world at large. Coding teaches you critical thinking and problem-solving skills, which are very important skills for this era. I won’t deny that it doesn’t get difficult. When coding, you’d realize the power of a ‘simple’ semi-colon because omitting that can sometimes cause you hours of no sleep. Which season is the toughest for your job? How do you overcome this? For now, it has been keeping the community engaged. Though it has been fun doing this, it definitely needs more time investment. I’d like to call myself the cheerleader of the team, inspiring the ladies to dream big and work hard to make them happen. What however serves as motivation in spite of the challenges are the stories of the impact we are making in the lives of these women. What, in your opinion, is the future of coding especially for girls in Africa? Coding and generally technology has so much untapped potential in Africa. For females, the future is even brighter. Day in and day out there are so many opportunities that come up to promote women in technology. Relevant stakeholders are beginning to realize the gender gap in the tech ecosystem and are putting measures in place to bring more women into the room. What advice would you give to any girl in Africa considering coding? Keep at it, my girl! You need to work hard in order to stay relevant. You need to keep improving your skills. Though it may get difficult at some points, think about the big picture. Also, make time to network with people in the industry to learn best practices that can make you world-class. If coding is truly your passion, then you definitely need a lot of diligence and determination. In case you need some support with this, I’ll be glad to offer a helping hand! Any advice for African women entrepreneurs? I think one advice I’d always give to people is hard work. Also, have your visions and goals in writing and review them every single day. As women, there are so many activities that are likely to take our attention from growing our businesses. This is the more reason why we need to stay focused. Let’s do this for Africa! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.