Fatuma Abdullah: I am motivated by wanting to do better and making an impact
[bctt tweet=”Fatuma Abdullah: My business is special because it contributes to raising confident African children” username=”SheLeadsAfrica”] We all know and probably owned at least two of the famous blonde doll in the world, Barbie. It has been an important part of the toy fashion doll market for over 50 years and it doesn’t seem to lose its popularity. A Kenyan-born entrepreneur wanted African girls to embrace their ethnic diversity and allow them to celebrate their uniqueness and thus Akiki Distributors was founded. Fatuma Abdullah is the founder and owner of Akiki Distributors (Pty) Ltd, which manufactures and distributes Akiki Dolls. “Akiki’s Short Stories”, is her first self-published book. The Johannesburg-based entrepreneur has worked in Banking and NGO sectors delivering on development projects across Africa. We had the pleasure of interviewing Fatuma and this is what we learnt from her… Why Akiki Dolls? Akiki Dolls is about affirming the African girls’ confidence. Seeing themselves in a positive light translates to a positive self-image and a healthy self-esteem. I want African children to experience and to grow in love with an Afro-centric 5-year-old girl who they can identify with. I chose the name Akiki, which in Swahili means ruby (the precious stone). A stone associated with nobility, high energy, courage and confidence. Where do you get your inspiration from? I am inspired by my children’s laughter, Akiki’s stories are structured around that happiness. Also, I am motivated by wanting to do better and making an impact. I love reading books on people’s purpose and life lessons, it is stimulating to see we have the power to choose how our story will turn out and the impact we have on others. It gives me the positivity which I carry through Akiki’s ventures. How do you market the dolls you create? And what has been the most successful form of marketing to date? Mostly it has been online. Social media is a good channel for creating product awareness and the reach is global. We are on Facebook, we have an Instagram account and we also market through our website. Word of mouth and online marketing have been very successful for us. What are your responsibilities as the business owner that have been unique to your business? As the business owner, I am the author and Akiki’s dress designer. I envision the illustrations in the books and I also do the marketing of our products. However, with the growth I am looking to delegate some of the responsibilities. Did you have a blueprint/business plan before you started Akiki Dolls? I had a blueprint in my head to begin with but it has evolved since. I was eager to get Akiki into momentum and was working on incremental activities. How closely have you stuck to this initial plan? I have since made the time and gone through the valuable exercise of developing a business plan and having it documented. It’s not vastly different but it puts things into perspective and makes it easier to articulate the specifics. [bctt tweet=”Our children need to see more positive illustrations about themselves & their countries” username=”SheLeadsAfrica”] What makes the Akiki doll unique? My business is special because it contributes to raising confident African children, by providing them with the play tools and literature that teach and reinforce positive perceptions of black Africans. Our children need to see more positive illustrations about themselves and their countries, they need to read books where they are the stars. Akiki storybooks are concept themed stories all children can relate to and learn from. Did you write Akiki’s short stories, if so, what will the next book be about? If not what would you write about? Yes I did. It was my first self-published book. I have Akiki’s travel series coming up, I am very excited about that and the other stories I am working on. I want to write short stories of African women and men. Everyone has their own magic and it would be interesting to capture that. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Oladoyin Oladapo: I never planned on writing a book series
[bctt tweet=”Oladoyin Oladapo is inspiring girls to reach their maximum awesomeness with Girl to the World” username=”SheLeadsAfrica”] Oladoyin Oladapo is the author of the “Girl to the World” book series which consist of four chapter books and four picture books for children below 12. These books share values essential to girlhood; intelligence, curiosity and self-esteem while highlighting the diverse world around us. They are more than learning about differences instead, they are fun and captivating to read like traditional children’s stories. This is because after spending six months in a local elementary school with her team, Oladoyin discovered that children that age are not as concerned as we were about learning about developmental concepts such as culture and values. So if her team wanted to get children to read, they had to mask all the educative material with fun and exciting stories. This led them to create the “Girl to the World” book series which empower children but are still fun to read. The series teaches children but not are not textbooks. Oladoyin believes that the content children consume at this age moulds their future; her goal is to expose children especially girls to different cultures. Read on to find out how Oladoyin Oladapo is helping girls reach their maximum awesomeness through the celebration of culture, girl power and universal concepts like arts, friends, family, fashion, sports and school. Tell us a little about yourself and your writing background? I am from Nigeria but live in the USA. My family migrated to the States when I was very young, so that was where I had most of my education. I studied sociology with education concentration and political science with international relations concentration. Around my junior year, when I first got the “Girl to the World” idea, I was studying gender and inequality in education and I think that a lot of that really formed the idea. I however planned on making multiple things with the idea; thus toys and animation etc. The first prototype I made with this idea wasn’t a book. I had to try out other things until I finally decided to start with a book, which was a great idea I must say. With regards to my writing background, I never had professional experience in writing. But I was always doing creative writing among others in school which gave me some experience in this field. So when the time came to write the books, what I did was to put together what I knew and I guess I did the best that I could. You said you and your sister read a lot when you were young, which books had the most impact on your life? Would you say reading so much at a young age ignited this passion to write the Girl to the World series? My sister and I read a lot, I remember reading the Bible a lot when I was growing up. At that young age however, I wasn’t able to understand the Bible so I was given the picture Bible which made it a lot easier to understand. In terms of actual storybooks, our dad would take us to the library all the time. We spent an entire summer reading Chicken Soup for the Soul. I mean we read the entire series of that book just like the Babysitters Club, the Magic Treehouse, Junie B. Jones and Captain Underpants series. I really enjoyed Captain Underpants because it was an easy read and I loved the pictures and how funny it was. Also I believe that because I read so much, I had the confidence that I could write the book even though it was something I never planned on doing. [bctt tweet=”Everyone wants to know why I don’t have a Nigerian girl in my series – Oladoyin Oladapo ” username=”SheLeadsAfrica”] From your Youtube video, you stated that there are four chapter books and four picture books about four amazing girls. These girls are Akua from Ghana, Shivani from India, Estefany from Colombia and Chazelle from Trinidad and Tobago. How did you come up with these characters and how did you choose their nationalities? Was is random or planned? Everyone wants to know why I don’t have a Nigerian girl. It’s a long story. The thing is, the first person who joined my team was a Ghanaian girl who helped me write the first story. And later, when we decided to extend to other characters, we wanted geographical diversity. It didn’t make sense to have Nigeria which is like two doors from Ghana. I wanted to get other places around the world. Ghana was already there so I decided to hold on with Africa and try other continents. Then I decided to choose countries that I felt like I knew enough to write about. As I am an outsider and not from any of these cultures so I did research and talked to people who are from there. I wanted to make sure I had enough resources, facts and details so I could write about them. I wanted it to be authentic, genuine and good. That was the major reason for creating stories from different regions. Also these were cultures I really really enjoyed. I feel like if I wasn’t a Nigerian, I will be Indian. All these countries I was exposed to, I felt like part of them. With each character we wrote about, I felt like I was the one in the story. As a Nigerian, I have lots of Ghanaian friends and I am used to their culture so I chose cultures that resonated with me. However, these characters are just the beginning. I plan to extend to all the other cultures. You and your team spent six months in a local elementary school to study and test out your contents. Can you share with us some of your findings? What I learnt was that children just want to have fun and want to be engaged first and foremost.