Ahdora Mbelu-Dania: Passion is great, but purpose is better
Ahdora Mbelu-Dania is currently a Director at Trellis Group (@trellisgroupco). Trellis group is a group of companies in the brand development and experiential marketing space that has worked on several projects across various industries, with brands such as Microsoft, Google, Sterling Bank, Union Bank, Lagos State Government, Nokia, Diageo, Absolut. Ahdora has a passion for innovation and a belief in the power of creativity to achieve extraordinary business results. She moved to Nigeria in 2008 and found that there were so many young Nigerians in the creative sector that were unable to harness their creativity and build sustainable brand/business structures – Trellis group bridges this gap. In 2017, Adaora was mentioned in Entrepreneur Magazine’s “11 Africans that are changing the business landscape in Africa.” She was also nominated in the “Entrepreneur Of The Year” and “Prize For Media Enterprise” Categories of the Future Awards Africa. She has been featured among Nigeria’s Under 40 CEO’s, and Top 30 Under 30. Ahdora talks about finding passion, purpose, and creativity. How did your family background and rich cultural heritage prepare you for the success you experience today? My family background provided a diversity of thought. My parents are from different racial and cultural backgrounds, and this provided an opportunity for me to understand diversity very early in life. Hence, I keep a very open mind, and this allows me to forge relationships with people without bias for their backgrounds. You seem to value creative thinking above traditional practice, has this always worked for you? I actually value both creative thinking and traditional practice. I think both ideologies have their place in my life’s journey. The important thing is that I know how and when to apply either one to produce positive results. Many people view creativity as rebellion and going against the norm. But I believe that everyone is born with some level of creativity, and thus there’s nothing to really rebel against. We just need to harness this creativity to solve problems and produce great work. I try to stay away from the tag of “Creative” vs “Non-creative”. At the very core, what is your company – Trellis all about? As the name implies, Trellis is about providing a structure/framework that supports people to get their greatest work out to the world. Trellis Group was created from the need to solve and bring light to the existing challenges faced in the African creative sector. We are a creative consultancy made up of a group of companies in the sectors of Brand development (Gr8an), Experiential Marketing (A2Creative) Talent Management, and Community Development (Socially Africa). You definitely fit the idea of a superwoman. Do you face challenges as a creative strategist? Being superwoman definitely comes with various challenges – even the superheroes in the movies have to fight people, and even their own emotional struggles. I have my fair share of challenges, especially as I not only work on the client side but also manage operations. I am continuously dealing with solving people’s problems, and that sometimes means fully immersing myself in understanding the problem first, before I try to solve. [bctt tweet=”Being superwoman definitely comes with various challenges – even superheroes in the movies have to fight people – @ahdoraspeaks” username=”SheLeadsAfrica”] How do you identify ideas that are competent and sustainable and those that are not? There two things I usually consider when I’m presented with an idea. Does it solve an existing problem And can it progress without the creator? I think the best ideas are the ones that can grow without the person who developed the idea. The world has got this entrepreneurship game all wrong. From my perspective, it isn’t about founders, as much as it is about solutions. It isn’t about who did it, but rather that it was done. This is why as much as I respect investor pitches and all that good stuff, I also know that Purpose will always trump what everyone else thinks. [bctt tweet=”Be open to collaboration – if you don’t care about who gets the credit, you are more likely to do many amazing things – @ahdoraspeaks” username=”SheLeadsAfrica”] What do you look out for in ideas/projects that come to your agency for actualization? With the projects we work on, we choose our clients as much as they choose us. Many times we focus on the people behind the projects. We have been through the start-up phase where we’ve worked with people and projects that we didn’t necessarily have a heart for because it was profitable. However, we are now at a stage where we measure value very differently. These days, we choose peace of mind over financial gain. I know it’s a bold statement to make, but it’s factual. I’m not as concerned about quantity, as I am about quality. Hence, a lot of our business is either return business or by referral. How have you been able to juggle your demanding career and your role as a mother altogether? I am still learning to juggle it all. I don’t have a perfect response to this question, especially because I really don’t believe strongly in “work-life” balance. At least, I don’t believe that it must be 50/50, and thus I don’t put pressure on myself or feel that I am falling short in my responsibilities. I take each day at a time, and give as much as I possibly can, per time, with the understanding that to whom much is given, much is expected. I mean, my family and friends believe that I am an amazing mother, and I know I am. However, I have read mommy blogs that just make me look like child’s play. But I have learned to abandon comparison, and just enjoy my mommy moments – they are mine. Your dress style is fiercely distinct and bold. How come you decided to stick with the classy suit and tie look? This wasn’t a conscious decision. My father was a banker, and he wore a suit every day throughout my childhood. He’s a very stylish man, and I remember him having socks that match every one of his ties. I think it seeped into my subconscious. It’s really just comfortable for me. I wear a suit (no tie) or Kaftan for professional outings. However, on my dress down days
Lola Denga: Intensifying your Inner Beauty
As a seasoned businesswoman, Lola Denga has been in the beauty space managing her own business for the last nine years. She offers exclusive services that can be enjoyed from either her own home or that of the clients. Her services include Swedish Massages and manicures among others. Over the years Lola noticed that these beauty treatments enhanced women’s self-esteem and decided to take a step further. Instead of just focusing on external beauty she decided to write a devotional called G.LO.W (God’s love overwhelms women) to help women intensify their inner beauty. In a 7-day devotional, Lola helps women foster a deeper connection with God and in doing so, focus on their internal beauty. She believes that beauty has to come from within and by connecting to the maker, God himself you will achieve wholeness. What inspired you to open a beauty business? From the time I was 14 years and went and got my first manicure, I have always wanted to be in the beauty industry. After going to beauty school, I’d go to certain places and see the standards were not the same as those taught in school. That’s literally where my passion started; I really wanted to bring beauty’s standard and dignity back. I wanted to create an ambience where clients would feel like they are getting the best service and are relaxed. Beauty school focuses largely on the outside. Why did you decide to go a step further with your devotional? I realized that after speaking to more women, a lot of them were dealing with inner issues. Yes, they were coming to enhance their outside beauty which consequently led to a temporary sense of confidence. But, the truth is, only when the inside is in harmony with the outside, do you enjoy beauty to its maximum. What has opening a business taught you about yourself? It has taught me that I really love people. It has also helped me showcase my creativity and organization skills. I have managed to pick up a lot of other skills through this experience. What setbacks have you faced while starting and continuing your entrepreneurial journey? There’s been a couple. It has taken me longer to get off the ground as I personally finance everything. I’d be saving to try and buy equipment by doing other jobs on the side. Also, people’s attitudes have also posed a challenge. They are becoming more receptive to luxury beauty but largely it is seen more as an unnecessary indulgence rather than a necessity. It has made me see a gap in the market for education. Educating people on everything from the healing properties of beauty treatments like a massage. I also educate people on how a good regular self-care routine can help reduce stress levels and create a work-life balance. Where do you seek encouragement during those moments? I am fortunate to have a strong support system. I have my parents, my husband and my friends and definitely my relationship with God. [bctt tweet=”When I feel like I am about to give up, I remember why I am doing this in the first place. – @lolaruZW” username=”SheLeadsAfrica”] How important do you think a relationship with God is to an entrepreneur? Honestly, it’s very important. Number one, it will keep you sane! There are a lot of things you’ll come across that you didn’t expect to come across. Business competition notwithstanding, there are people you expected support from that disappoint you. Having a strong relationship with God ensures you know that this is not just a business idea. It is actually a gift and you need to understand that you are using it to worship Him and to impact lives. At this point, your business should have a purpose and should not just be to make money. The purpose part makes sure that you don’t give up easily. What are your proudest moments during your nine years as a businesswoman? One of them was when I published my book. I was very proud of that! Over the years I have been involved in numerous photoshoots as a makeup artist. Those were enjoyable experiences. I think overall, every day has something that makes you feel like it’s worth it. Even the small things like when a client expresses their gratitude are enough for me. Do you feel that in Zimbabwe there are enough structures put in place to assist women to open businesses? Until recently no. But so far, it looks promising. There are quite a few women in business organizations that are starting. The government is also coming in with funding. I am excited to see how this will translate for future business owners. As a seasoned businesswoman, what are you doing to support women in the entrepreneurial space? I like to host prayer lounges. During this event, I keep in touch with women in business and keep encouraging them. I also offer career guidance tests if people are unsure of which direction they should be heading in. I definitely do want to grow these ventures and I have intentions of being a facilitator and speaker in this year. How do you balance it all? I’d say time management, though I am not perfect at it yet! Prayer too, because that’s where I get my energy from. I also believe in incorporating things that you love to do even if it’s just reading a book. You need that time to distress and reflect. That’s how you balance and you don’t end up breaking down or cracking. You have to make sure you get that allocated time for just being you and not thinking about business, not thinking about being a wife and just zoning out. How do you unwind? I like journaling, sometimes I’ll just journal for no reason. Occasionally, I enjoy either reading a book or watching a chick flick with a bowl of ice cream. I’m simple like that! Definitely, I do try to spoil myself when I can. I go and get
Sharon Moatshe: A PR Business Must Not Over-Promise and Under-Deliver
From the dusty streets of Kagiso township in Gauteng, South Africa, Sharon Moatshe has tapped into the world of entrepreneurship at a young age, and believes that she can create whatever door she wants to open. After many months of looking for a job after graduating, the solution was simple, start a business with the limited resources that she had and survive. Currently, she is the Director and Co-founder( along with Unathi Dingiswayo) at PR House of Creatives, a motivational speaker, wife and mother. In her words: she didn’t believe she would end up so great; but here we are. Take a walk with us in this interview as we look into Sharon’s amazing work, and how she’s helping startups thrive in South Africa. Take us on a walk through PR House of Creatives PR House Of Creatives was co-founded by Sharon Moatshe and Unathi Dingiswayo after a long time spent job searching, and the resultant unhappiness of not seeing the change we wanted to see in our lives for ourselves. We were then able to identify the necessity of PR and marketing, pertaining to brand management for SME’s within our community. What support systems are critical to companies like yours? Financial backing to ensure that costs are covered for: the technology used in ensuring we deliver real-time results, keeping up with current news & trends, graphics for content. As well as for our PR travels. Another important thing is mentorship from big PR Firms and structures. PR is not an easy industry for businesses to remain sustainable, your business many come and go because of lack of mentorship. What innovations have helped your business stand out from competitors? For a previous client of ours, Distinkt Vodka, we made media kits with vodka bottles and we had packaged these in potato bags, because the primary ingredient of vodka is potatoes. We draw our inspiration from client products/ services, and conceptualise from that point. What challenges have helped your company grow over the years? We have had challenges with regards to what we charge our clients. We have had to learn that SME’s are still growing and not making much money, but ,we must still charge a price that allows us to grow and sustain our business. [bctt tweet=”Know your WHY, your business exists as a solution to a problem ” username=”SheLeadsAfrica”] What values are critical for success in the PR business? Intergrity. A PR business must not over promise and under deliver! Always be a person of your word. Execute and do your very best to match the concept you sold your client. What is your greatest success story thus far? Our greatest success story has to be TG Foods and Events! We started with the team in the township when they were starting out, we poured our hearts into our work with TG. After a few months of working together the team got their own shop which they cater food from in an uptown busy market! The place is big and beautiful. The teams understands the importance of their brand, even when they keep growing they continued using our services! It’s been beautiful watching them grow from strength to strength and knowing our creative team is a part of this journey. [bctt tweet=”Always be a person of your word” username=”SheLeadsAfrica”] What’s the next step for your company? Any plans to help small businesses outside the shores of South Africa? We would love to first help small businesses in South Africa grow and sustain that growth, then certainly the rest of Africa will have a piece of our goodness! The first thing businesses cut-out when they sinking/struggling is marketing and PR, which is more like stopping the clock to save time. We want to re-introduce to Africa what amazing impact PR can have for a business. [bctt tweet=”We want to re-introduce to Africa what amazing impact PR can have for a business.” username=”SheLeadsAfrica”] One phrase that resonates with your business strategy? Creative team of all trades and master of all! Do you run a PR company? Let us know more about you and your story here.
The GoalGetter’s guide to creating schedules for productivity
Where does your time really go? The goalgetter’s guide is here to change your life! Whether you are a full-time student, employed, a small business owner or you’re juggling all three, we are all bound to have moments of wishing for more time. If you watched our webinar on personal efficiency and time management, with Tafadzwa Bete-Sasa, and you’re still not sure how to create the time and discipline to be productive, NO WORRIES, we’ve designed for you a practical guide with some tips and tools to get you organized to and enable you to get more things done. Get you the goalgetter’s guide to learn all you need to know about time management, productivity, and discipline. And guess what? You’ll also get more tips directly from GoalGetter after signing up for this guide. Topics this guide will cover: How to schedule your weeks and days Creating routines Prioritizing Time management tips and resources The last two points will definitely do you good if you spend half your day doing sweet nothings, binge watching episodes on Netflix, or stalking Queen Bey and the twins on Instagram. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, as well as AWESOME weekly content. Don’t forget to send the sign-up link to all the serial procrastinators you know. Help a sister, brother, or frenemy out.
SLA Networking Brunch in Cape Town
[vc_row][vc_column][vc_single_image image=”16310″ img_size=”full”][vc_column_text]Cape Town we’re coming for you! We are so excited to be hosting our first event in Cape Town, South Africa on 15 November, 2016. We love connecting with our community and helping young women build the skills they need for successful careers and businesses. We’re excited to host an intimate and engaging brunch for young women who are ready to turn their creative passions into sustainable businesses. Join SLA cofounder Afua Osei for an intimate and engaging conversation around how we can turn our creative passion into sustainable and profitable businesses. Host: Afua Osei is a co-founder and digital guru of She Leads Africa, a community that helps young African women achieve their professional dreams. Shes been all over the world with her career serving as a Fulbright Scholar in Malaysia, working in the Office of First Lady Michelle Obama in the White House, and working on more than 6 different political campaigns as a strategy and communications consultant. She moved to Nigeria in 2012 to serve as a business and operations consultant at McKinsey & Company, advising large corporations and multinationals across 3 continents. She has a masters in public policy (MPP) and business administration (MBA) from the University of Chicago. What you’ll learn: How to identify the right customers for you (hint: it’s not everyone) How to understand what your potential customers are thinking and give to them what they want What you should be doing to get bigger brands and partners interested in you How to create a roadmap to grow your influence and revenue strategies for 2017 Not sure if you should attend a She Leads Africa event? You must be crazy! But in any case, this is what you can expect from a She Leads Africa experience: Fun and engaging content: We aren’t boring and strive to deliver business content in a fun and relatable way. Young women like yourself looking to make an impact: Our community is full of smart and ambitious young women who want to live their best professional lives. Access to real business experts: At our events we always have exceptional speakers who have been there and can show you how to do that [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”13784″ img_size=”300×200″ alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”13785″ img_size=”300×200″ alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”13783″ img_size=”300×200″ alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Find your way to Workshop17 [/vc_column_text][vc_gmaps link=”#E-8_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”][/vc_column][/vc_row]
3 things you need to know before turning your creativity into a source of income
It was Jeff Goins who said, ”A creative is an artist. Not just a painter or musician or writer. She is someone who sees the world a little differently than others. A creative is an individual. He is unique, someone who doesn’t quite fit into any box. Some think of creatives as iconoclasts; others see them as rebels. Both are quite apt. A creative is a thought leader. He influences people not necessarily through personality but through his innate gifts and talents.” With this quote in mind, here are my three tips to getting started as a young African creative. 1. You are creative You were born with immeasurable gifts and talents, you influence through your gifts of leadership, communication and a unique way of seeing things. This is the first step; you must believe that you are. It’s not all about throwing paint on canvas or pumping out eBooks. That’s only part of it. Do you do excel sheets like no one else can? Are your PowerPoint presentations clear and concise, leaving everyone stunned? Can you conjure up delicious meals with meagre ingredients? That, my friend is creative. Untangle that knot in your head which says that you must ‘forget about your hobbies and concentrate only on getting a good job as an accountant/lawyer/doctor’. Do you know people are out here getting paid to wear different outfits every day? (Some do this while holding down a full-time job, but still… getting paid for that ‘I love to dress up’ hobby!) YOU.ARE.CREATIVE. Accept it, embrace it. 2. Your creativity often feels effortless but sometimes, it feels like it takes massive effort Do you intrinsically and effortlessly know how to arrange flowers? Can you look at a plant and know exactly if it has had too much water or too little? Let’s also say that you know how to arrange your office in a nice way, people always wander in and hang around, simply because you can decorate on a whim. You know how to use eye-shadow colours everyone has written off as too bright for girls of colour but you… you know how to use it in the right amounts. Or you’re a writer. Writing romance novels comes to you easily… but sometimes the words just don’t seem to come. You design nice clothes but some days it feels like you’ve designed it all, seen it all and you sit there looking at your sketchbook, uninspired. You are a TV producer but you haven’t had a good idea develop in months. Everything is boring boring boring! Understand that sometimes you are in the groove, and sometimes you’re in a funk. This is normal. You are always creative, but your creativity is affected by so many situations. For example, your attitude, how tired you are, how comfortable or uncomfortable you are in your surroundings. 3. You MUST learn to embrace criticism We are the generation of, ‘Oh, you made this? Well, it didn’t speak to me, therefore, it’s not good enough.’ We are quick to write someone off if we don’t like their work. We are also the generation that cannot take any form of criticism because ‘hating’ or ‘hateration.’ ‘She didn’t like my work; she is totally hating.’ Who made you the authority on all things? When you receive criticism it is important to listen to it, and decide whether it is constructive or destructive. ‘I think what you made was great, and I think you could improve it like this’, is constructive criticism. ‘This is the worst thing I’ve ever seen!’, is destructive criticism. I know you’ve seen it on popular TV shows, and we love to watch because we love to see other humans humiliated. Criticism shows you what is working and not working about your creativity. It makes you better. Embrace it. Learn to pick out the good criticism to help you move along. The way you sit and patiently pick out the bad beans from the good ones is how you must treat criticism. With patience, and determination. Go ahead, get started using your gifts , talents and those quirky things you wrote off as hobbies. Use them to start a business and propel yourself to heights you never thought you could reach.