She Means Business 2019
She Means Business is back for the 2nd year in a row! And we are super excited and pumped because this year, we are doing it bigger and better! Wondering what we’re on about? #SheMeansBusiness is a FREE Digital Marketing training offered in partnership with Facebook. This training will teach you how to utilize digital resources to help you take your business online and compete in a global marketplace. So what are we doing differently this year? In addition to training our boss ladies (female entrepreneurs), we will be bringing the training to some campuses all around Nigeria! University Tour The She Means Business training will kick off with the campus tour starting from The University of Lagos on Thursday May 16th! What To Expect… High-level digital marketing and business strategy skills training to get your current side hustle to the next level. Energetic training from our seasoned trainers to get you thinking about launching your business while in school. A day to hang out and network with your fellow schoolmates and the SLA Team A chance to win some Facebook swag souvenirs Light lunch A certificate of attendance distributed post training… and so much more! Check out the FULL schedule of the #SMBCampusTour & the list of Universities we’ll be visiting… Thu, May 16 University of Lagos Sat, May 18 Obafemi Awolowo University Mon, May 20 University of Ilorin Wed, May 22 University of Port Harcourt Thu, May 23 University of Nigeria Sat, May 25 University of Abuja Mon, May 27 Kaduna State University Tue, May 28 Ahmadu Bello University Thu, May 30 University of Ibadan Spot your Uni above? CLICK HERE to sign up. The training is completely FREE but you must sign up to secure a spot! Entrepreneurship Trainings Motherland Moguls get in here! We’re kicking off our nationwide entrepreneur trainings in Lagos on Jun 1st. What To Expect… Learn new ways to use Facebook tools to either start that dream business or take your current business to the next level A breakdown of online marketing, content creation, social media hacks for business and much more! Your fav business moguls and guest speakers sharing their journey to building their existing businesses using these tools A day to hang out and network with fellow boss ladies A chance to win some Facebook swag souvenirs A certificate of attendance distributed post training… and so much more! Check out the FULL schedule for the #SMBEntrepreneur & the dates we’ll be in your city… Abuja – Jun 14, Jun 15, Jul 4, Jul 27 Abeokuta- Jun 29, Jul 26 Benin – Jul 6, Jul 27 Calabar – Jun 21, Jun 22, Jul 24 Enugu – Jun 19, Jun 21, Jul 5, Jul 13 Ibadan – Jun 27, Jun 28, Jul 19 Jos – Jul 13 Kaduna – Jun 29, Jul 19 Kano – Jul 6 Katsina – Jul 20 Lagos – Jun 1, Jun 17, Jul 11, Jul 27 Port Harcourt – Jun 7, Jun 8, Jul 17 CLICK HERE to sign up to save your spot. ** Please note that dates on the sign-up form will include later dates as we cross cities off our list. The training is completely FREE but you must sign up to be admitted! Make sure you sign up today so you do not miss out on this opportunity! FAQs: What are the venues for the training? You will receive a reminder email the week before your selected training date asking you to RSVP to confirm your spot. The first 150 people to RSVP will receive an email with details including location, time and what to bring. What if I am not one of the first 150 people to RSVP for training? If you are not one of the first 150 people to RSVP, we will ask you to please re-register for another available date. We are doing our best to accommodate absolutely everyone who wants to participate, but due to high demand, spaces on a first come first serve basis. What time will the training start? Training will take place from 9:00am-5: 00 pm. Why can’t I see previously listed dates for my city? While we’re doing the best we can to accommodate everyone who would like to participate, unfortunately, spaces at each training are limited and sign-ups are therefore first come first serve. The dates you see on the form above are those that still have space. Will there be more dates added to the registration form? We will inform you if that happens. Watch your mailbox and keep checking back. How much is training? Training is FREE! Is there anything given to me as proof that I attended the training? Yes, you will receive a certificate of attendance after you’ve completed the participant survey post training. ***If your question is not answered above, please email ore@sheleadsafrica.org.
Why you need a Long-Term Digital Strategy for your Business
One of the biggest issues I have with my Nigerian clients is that they don’t particularly think long-term. Everybody wants results right here, right now. Social media isn’t even helping matters with the instant gratification. How else would you explain why a lot of e-commerce stores aren’t invested in an SEO and blogging strategy? A lot of businesses in Nigeria just create websites and leave it there excepting orders to magically appear. But I get it. It can be hard to think about a long-term strategy for a side hustle especially if you don’t have any plans to extend it into the main hustle just yet. Still, it is important to consider a long-term strategy for your business even if it doesn’t get there. Whether you like it or not, the internet is here to stay and is not going away anytime soon. If you have decided that you want to invest in a digital strategy for your business, you need to have a plan. You need to create a strategy outlining your goals and all the efforts it would need to achieve them. [bctt tweet=”Don’t be afraid of failure. Failure is part of life – @Ebun_Oluwole ” username=”SheLeadsAfrica”] Little drops of water make a mighty ocean. Perhaps the most important thing about an effective digital strategy is consistency. No matter how little you’re putting into it, as long as you’re consistent, you will get results in the long term. A lot of people sometimes prefer to test the waters with social media before plunging in completely. But the problem is you can become complacent and forget your goals. This is why it is important to set defined goals from the onset to keep you focused and accountable. Need I remind of the numerous benefits you can get along the way: A recurring and diversified income Brand authority Thought leadership Influence But perhaps, you’re struggling to stay motivated and you need to be constantly reminded of your goals, positive affirmation helps. You need to place them where you can see them every day. You can use a vision board or just have them in strategic spaces like on your desk or on the walls of your office. Don’t be afraid of failure. Failure is part of life. Don’t be afraid to think long-term because of failure. Even if you do fail, do not stop there. Pick up the important lessons and move on to the next one! In conclusion, to get the reap the incredible benefits of a digital strategy for your business, you need to think long-term.
Ooooota Adepo: Africa needs to connect with the world and itself
Ooooota Adepo is the Founder of Cross Culture Creative, a consultancy which addresses business challenges in Real Estate, Energy and Technology between Africa and the Western World. Motivated by her drive to simultaneously tackle social issues and capture business opportunities in the global marketplace, Ooooota seeks to build a world in which all cultures are uplifted, and borders do not impede growth. As director of In-Decks, Ooooota feeds her passion for food and travel through culinary insights and from some of the world’s most interesting food personalities. She holds a B.A. in Economics from the University of Pennsylvania and a Master’s degree from Cambridge University in Urban Planning. She is fluent in English, Yoruba, French, Spanish and Italian. Ooooota recently gave a Ted Talk in Berlin, where she highlighted the need for a more connected Africa, culturally and in business. [bctt tweet=”As an African, have you experienced travel restrictions within and outside Africa? Watch this Ted Talk by @ooooota1 ” username=”SheLeadsAfrica”] Watch the Ted Talk here: Here are 5 takeaways from this TED Talk about Africa’s connection with the world and with itself: 1. If Africa is to be culturally or diplomatically engaged with the world, it needs to be viewed as an equal, not as an object of charity, nor as a fad. 2. Our history and our cultures (languages included) must be reinforced internally if they are to stand against the veracity of Western civilizations. With time, histories fade and languages die. We are responsible for ensuring this does not happen if we are to remain relevant as a people in centuries to come. 3. Africans need to be fiercely curious about the world but more importantly about Africa. There is so much to discover. [bctt tweet=”Unfortunately, African’s still face restrictions in traveling their own continents. How did we get here? – @ooooota1″ username=”SheLeadsAfrica”] 4. When we present ourselves to the world, either in conversations with non-Africans or through our businesses, we must keep in mind our global brand. We must always be ambassadors of our continent. We must also always treat fellow Africans with respect. 5. The solutions I outline in my talk towards building a prosperous Africa through infrastructure, trade, industry, and education need urgent attention. I see African women spearheading this. If you’d like to be featured on the SLA Facebook page? Click here to share your story.
Jobs – Marketing Outreach Intern (Abuja)
She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a Digital Marketing Growth Intern to ensure that all our MotherlandMoguls around the globe know about us, and have access to all our inspiring content and FREE resources. About the Marketing Outreach Intern Role: The Marketing Outreach intern will help grow the SLA community in both Abuja and Kaduna in preparation for our Lafiya Lifestyle Expo event on June 30, 2018. What Digital Marketing Growth Interns do: Manage Influencer and Organisation Outreach Manage Participant Outreach Help to manage content creation alongside the Marketing Manager Responsibilities Curate a list of up to 50+ influencers in the Abuja and Kaduna; Create communications to send to influencers with proposals for post swaps, promotion and ticket giveaways – target at least 10+ post swaps; Curate a list of up to 20+ media companies in Abuja and Kaduna; Curate a list of up to 20+ relevant women’s organisations and universities in Abuja and Kaduna; Create communications to send to groups with proposals for sponsored social media and/or radio and television promotion and ticket giveaways – target at least 5+ giveaways/promotions Draft 20+ Facebook and twitter posts to promote Lafiya Lifestyle expo weekly; Coordinate with the content team to have posts about Lafiya Lifestyle scheduled across all social media platforms Draft, send and track WhatsApp messages and emails to interest leads; Perform other similar tasks to help the Marketing Manager for Lafiya Lifestyle Expo, and; Assist the Program Manager on the ground on the day of Lafiya Lifestyle Expo Requirements: Based in Abuja Research skills Written communication skills Reporting Structure The Marketing Outreach Intern will report directly to a Marketing Manager through a check-in and check-out process. Submit your application here: [typeform_embed type=”embed” url=”https://docs.google.com/forms/d/e/1FAIpQLScbTszvEZmkMtx0EPzFQf-rviV-rsS4WflgQME7mk19Uu-2fw/viewform”] Please note only those successful will be contacted for interviews.
How to Create a Slaying Social Media Strategy
Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads. Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading this, you may consider creating a social media strategy and want to start straight away. However, there are a few things to consider before creating a social media strategy. These pointers ensure you don’t mess up your campaign. Define Goals and Objectives The first thing you want to do before coming up with a social media strategy is to have a clearly defined set of goals. You need to ask yourself, ‘what do you want to achieve out of your efforts?’. Social media marketing isn’t about flipping a switch and calling it a day. So to start, it is important to set SMART goals. These are goals that are specific, measurable, attainable, realistic and time-bound. Your goals will not only determine how much effort you put but also what type of resources you will need to invest in to get certain results. Some social media goals you can consider include: Increase brand awareness Higher quality of sales Improve ROI (return on investment) Create a loyal fan base Target Audience Where are your customers likely to be found? Approximately 70 percent of adults use Facebook but that doesn’t mean your customers are actively engaging with your brand there. When you target your audience, you get to understand things like who buys your products, their age groups, and income level. It’s important you understand demographics such as age, location, job title, and income level. What are their pain points? Their challenges and needs? All these are necessary as they inform the type of content to use. But more so, you also need to determine what social media channel will be most effective towards achieving your goals. You can learn more about this through researching essential demographic data for each social media platform. This will help you determine what tactics to employ. Track, Measure and Improve Remember those goals you set out to achieve? You will need to find a way of measuring your work to ensure that you are meeting your goals. Metrics are important in social media marketing as they help you understand how your business is doing out in the public. To select metrics, you ask yourself, ‘what social media metrics are associated with my overall goals?’ Vanity metrics such as likes and followers will not be enough to tell the full story of how well your brand is doing on social media. There are 4 main ways you can measure metrics – reach, engagement, clicks and hashtag performance. Finally, it is important to often and always check up on how your social media strategy is doing. Change is constant. Platforms such as Facebook change their algorithms all the time. Therefore, there is a need for you to continuously track and measure your online activities to see which areas need improvement. Investigate your competitors This is an important step to an effective social media strategy. It’s important you investigate your competitors to see what they’re doing. In doing this, you learn from their failures and successes. Now, don’t get me wrong, I’m not telling you to copy exactly what they’re doing. No! Researching your competitors lets you know what’s working for them so you can adjust and incorporate it into yours. Before creating content, it’s good you investigate what others are doing. You often find new ways to look at the content by analyzing what’s making your competitors successful. Create engaging content No one maintains interest in content that is not engaging. Therefore, it is very important to always try and create content that is engaging, but that it also aligned with your brand’s identity. So you need to ask questions such as what type of content should be posted? What about time and frequency? In doing all these things, you will be able to have a successful social media strategy.
Jobs – Digital Marketing Growth Intern
She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a Digital Marketing Growth Intern to ensure that all our MotherlandMoguls around the globe know about us, and have access to all our inspiring content and FREE resources. About the Digital Marketing Growth Intern Role: The Digital Marketing Growth intern will help grow the SLA Instagram account in key target cities including Johannesburg, Nairobi, and Accra. What Digital Marketing Growth Interns do: Spread the word: Advertise and publicise SLA through conversation and interaction with our Instagram account. Act as a contact point between the SLA Team and our audience Give us feedback and new ideas. Connect with women and women groups in the target geographies and dominate their city. Responsibilities Engaging with our current followers in target cities Researching influencers and micro media outlets in target cities Developing creative concepts to boost engagement Running Instagram Lives and contests with local influencers Requirements: Minimum four-month commitment No specific job experience required No specific location requirement (i.e you can work remotely if you have a laptop and solid internet connection, however time zone aligned with WAT is preferred) Skills including, but not limited to: + Graphic design + Data analysis + Research + General understanding of social media trends Reporting Structure The Digital Marketing Growth Intern will report directly to one of the SLA co-founders through a check-in and check-out process. Submit your application here: [typeform_embed type=”embed” url=”https://docs.google.com/forms/d/e/1FAIpQLScbTszvEZmkMtx0EPzFQf-rviV-rsS4WflgQME7mk19Uu-2fw/viewform”] Submit the application by Thursday, May 31st 2018. Please note only those successful will be contacted for interviews.
5 things you can learn from Talaya Waller’s Ted Talk on personal branding
Dr. Talaya Waller is an internationally known, award-winning personal branding consultant, speaker, and marketing scholar who works with thought leaders from a variety of industries. She combines professional experiences with years of marketing research to build awareness, influence, and credibility for personal and organizational brands. Her mission is to help leaders share their stories and leverage their expertise to make a positive impact on society. Dr. Talaya earned a Doctorate of Business Administration in 2015 and is currently conducting independent research on personal branding. In 2011, she completed an Executive Education at Harvard. She also holds a BSc and an MBA in Managerial Sciences focused on Entrepreneurship. With an online presence of over 35,000 followers and haven being published in Forbes, Fast Company, and The Chronicle of Higher Education, Dr.Talaya gave a TEDx Talk where she shares her insight on personal branding. [bctt tweet=”The future of branding is personal – Talaya Waller” username=”SheLeadsAfrica”] Watch the Ted Talk here: Here are 5 things you can learn from this TED Talk 1. Technology has caused a major shift in influence. Today, one employee can have more influence, and also consumer trust than their entire organization. 2. People are tired of being sold. In business marketing, we have moved away from humanizing objects to influencing people with other people who they know, like, and trust. Individuals who want to build an influential personal brand can use the know-like-trust formula. 3. Everyone has a brand, but most people don’t manage it strategically, effectively, or consistently. Individuals who have a well-defined personal brand usually generate increased value for their company, whether they work for themselves or someone else. 4. Your personal brand is the most powerful tool you have to accomplish your goals. A branding strategy is essential to success in fundraising, growing a business, or changing careers. 5. Branding is no longer about companies trying to manage our perception. Today, it’s about people creating and sharing human experiences. The future of branding is personal. If you’d like to be featured on the SLA Facebook page? Click here to share your story.
WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)
Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space! FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? Allow us to school you!… [bctt tweet=”Join @HodanTV for a webinar on April 5th, to learn about building a digital community.” username=”SheLeadsAfrica”] Some of the topics we’ll cover Building a community with the power of storytelling Tips for innovative storytelling using YouTube Building your confidence as a digital entrepreneur and African woman Register below to get access to this opportunity and submit questions that you would like Supriya to answer. Webinar Details: Date: Thursday, April 19th, 2018 Time: Lagos 11am // Johannesburg 12pm // Nairobi 1pm Register for this webinar with Supriya below: [ninja_forms id=170] About Supriya Join Supriya Sharma, on Thursday, 19th April, as she teaches us how to take your brand’s success to the next level with digital marketing. Supriya Sharma is the Managing Director of SAS Business Solutions, a global service provider catering to big business houses, SMEs and educational institutions. She has spoken at some international events of repute on topics that include Leadership & Women, Time Management, Effective Business Communication, Being beautiful, Emotional Intelligence in the Workplace, Digital Marketing (take charge of your business) and Entrepreneurship. [bctt tweet=”Take charge of your business through digital marketing with Supriya Sharma on April 19th. Reg here: http://bit.ly/SupriyaSharma” username=”SheLeadsAfrica”] Some of the topics we’ll cover Steps to choosing the right marketing network Best practices to curating valuable and shareable content Tips for leveraging the right brand influencers A guide to effective content promotion via social campaigns Building a sustainable brand strategy with digital marketing Register below to get access to this opportunity and submit questions you would like Supriya to answer. Facebook Live Details: Date: Thursday, April 19th, 2018 Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi Watch here: About Supriya Supriya Sharma, is a certified corporate trainer, coach and motivational speaker who began her academic journey as a scholar (gold medalist) in aerospace engineering. She was offered full scholarships at renowned US and UK universities and further developed her skill set to be an astute management professional gaining valuable experience in HR, corporate communications, sales and marketing. Seeing the current status of the world’s economy, Supriya decided to pursue a course in entrepreneurship from one of India’s Ivy League business schools, where the idea of SAS was born. In 2014, Supriya represented Nigeria in the Dreamforce Conference which was held in San Francisco, USA. To add, she has conferred the title of Ms Intelligent – Lagos & Ms Talented – Lagos in the Beauty Pageant organised by ICA in 2017. Supriya strongly believes in giving back to the society as a part of her responsibility. In this view, she actively volunteers her time to develop employability skills among the Nigerian youth and is closely associated with women empowerment missions across Asia and Africa.
4 simple steps for developing a marketing strategy for your Small Business
It’s common to see many small business owners unintentionally ignore marketing, as in this digital age, a lot of SME’s interchange ‘marketing’ with ‘social media’ and ‘advertising’. This article aims to get small business owners to think about marketing holistically and systematically. Marketing is definitely not a few social media posts with a few Instagram ads here and there. You need to put in WORK! Running a small business without a strategy in place leads to confusing your customers with mixed messages, and worst of all, confusing yourself with a lack of direction. We’ve put together for you, some simple steps to developing a marketing strategy as a small business owner. Step 1: Take a step back Look at your entire business as it relates to your marketing strategy, plans, and campaigns as well as your competitors, your customers and your industry as a whole. Take the time to write (or type) things down, getting your thoughts out of your head allows you to see the bigger picture. Step 2: Plan ahead Lucky for you, here is a FREE template you can use ( because who doesn’t like freebies?) to develop your marketing strategy, which you can download and work through. Make sure you are as thorough as you can so you don’t get overwhelmed later on when it is time to execute your plans. When you answer these questions, it is time to think about how they will affect your marketing communication. Step 3: Communicate appropriately Your communication depends on your strategy (which you should have created using the template above). For example, if you provide a home service or you offer delivery services, your communication should play upon the element of convenience. If you do not have a permanent location and offer a nomadic experience, then your communication should play up the element of mystery. If your target customer does not have a car and uses public transportation, your location is key as it needs somewhere that is close to where your customer works/lives or you can consider a delivery service and cut down on your overheads. Your product, customer base, and price point will determine your tone of voice in your communication for example, if you are selling luxury high-end handbags to women over 40 years old, it is not advisable to use slang such as ‘slay’, ‘beat’ or extensively refer to popular culture as your customers are unlikely to relate. If you are selling a luxury product/service, your communication should be minimal, professional, impersonal and aesthetically pleasing. Make sure you are not partnering with brands that might dilute the luxury i.e. lower end brands or brands that cater to a completely different market in the same industry. If you are selling a product/service that is complementary to another e.g. if you are a makeup artist, your service complements or relies on makeup products and tools. Therefore, your communication can involve displaying makeup products or you can possibly collaborate with brands that offer the complementary product/service. Step 4: Stick to your plans Defining your USP (Unique Selling Point) and communicating effectively will allow you to play up your strengths and allow you to stay consistent and relevant in your consumers’ minds. You will be able to let your customers know exactly what problem your product/service solves and what gap it fills. Without actually writing down these points, you may be communicating something that you think is a strength but is actually your weakness in comparison to your competitors. Once your marketing strategy is in place, it becomes easier to develop your marketing plan for different instances, e.g. your launch, new product releases, and your seasonal campaigns. Go forth and strategize!
Vaida Odongo: You can start a business anytime with the right mindset
Contrary to what many people and businesses might think, investing in your brand online is not just about spending money on the brand. Instead, it’s about building an entity that will resonate with your customers and keep them coming back again and again—even when there’s no deal or promotion to entice them. Who is Vaida? Vaida Odongo is a young woman living in Nairobi who’s passionate about empowering women and leveraging on technology for sustainable development. She studied Gender and development studies while in university but came to love marketing after a short stint working as a trainer in the Google Digify Bytes Program that was being implemented by Livity Africa, a youth-focused nonprofit based in Johannesburg, South Africa. Vaida loves seeing businesses grow and coming up with strategies to solve various business challenges. “You might be having a challenge with selling a product online, what I do is that I sit down and look at all the possible solutions that might help solve the problem then we choose one that works. I love the adrenaline rush that comes with brainstorming”. “I have always been interested in empowering women. When I was younger, my dream was to work in an NGO that would enable me directly work with women. I hadn’t figured out yet what exactly I wanted to do when I actually landed the job, but I knew things would become clearer with time. [bctt tweet=”When you empower a woman, you empower the society – @vaida_odongo” username=”SheLeadsAfrica”] Fast forward almost ten years later, I have found myself working with women though not in an NGO. I now help women brand and market their products and services online. I am very passionate about helping women grow and sustain their businesses because I believe that when you empower a woman, you empower the society.” Why Digital Marketing? “The world is increasingly going digital. With more than half the population using online platforms such as social media, companies are now forced to look at how they can leverage these platforms. The social space is set to grow and there’s a need for training so that the teams which are set on marketing online have the capacity to do so”. What does your work involve? My work involves training women-led business and enterprises on branding online. This means creating a brand story that their online audience will be attracted to. I have been working on this for the last two years and I’m loving it every day. My pieces of training are conducted over a one to two-day period and tailor-made to fit a customer’s needs. [bctt tweet=” I love the adrenaline rush that comes with brainstorming – @vaida_odongo” username=”SheLeadsAfrica”] Whether you are in beauty, fashion, construction or advocacy, I have the right curriculum to help you amplify your online voice. I also help companies come up with strategies that will help amplify their voices online. I also offer mentorship sessions to my clients. Maybe along the road the strategy we picked might not work, I’ll come in again and we’ll come up with another one. I also offer refresher training to me customers for free. My aim is getting their businesses to grow so we do whatever it takes to make sure this happens. To empower more businesses to grow, I also offer pro bono services to customers who are just venturing into business and need some advice. I do this because at the beginning some people just need to know different ways they can market their products and services. When building your online brand, you need to: Make sure you understand your audience, their needs, and why they interact with you. Create an online persona that is fun and captivating at the same time. Be consistent. Make sure you post when you are supposed to. Take time to appreciate your customers e.g. through give away. Remember to have fun. Captivating your audience is trial and error. Have fun while at it. How do you manage your business? Being your own boss is a challenge because most of the time, you never know when to stop and take a break. I have learned to schedule myself so that I have enough time to catch my breath and relax. Also, I enjoy reading and watching animated movies and cartoons. I also love cooking and discovering how I can use different spices and herbs from all over the world in my food. What is your advice for young women who are looking to venture into Digital Marketing? My advice to young women out there is that you can start a business anytime and with the right mindset, you can take it to the next. Becoming a digital marketing expert requires you to do a lot of research to know what’s happening in the online space. Remember that deciding to be your own boss doesn’t mean lots of free time on your hands. You have to be willing work overtime because most of the time you will have to do everything on your own without a cheering squad. If you’d like to share a story with us at She Leads Africa, share your story us here.