Rukky Esharegharan: I am redefining education in Nigeria
Rukky Esharegharan is an early childhood education expert and founder of The Teachers Hub and South Pacific Teachers Academy. This is an initiative she founded to help deal with the lack of skilled teachers in the Nigerian education sector. In less than two years since founding The Teachers hub, Rukky has grown its membership from 1 to 7500 members. She talks to us about her journey building the Nigerian education sector. How did your journey as an educator begin? I first began my journey 16 years ago as a nursery teaching assistant while I awaited my university admission. Initially, I wanted to be a doctor and later a writer. For my degree, I studied English and later published a series of short stories, wrote a novel and started a blog. Teaching was just something I did during the holidays to pass time. Our society does not promote teaching as a lucrative profession for high achievers, so even though I was great at teaching, I never thought of it as a prospective career. Two things changed me. Firstly, my quest to play an active role in my children’s lives led me to study more about early childhood care and education. Secondly, my teaching experience in a government secondary school in Warri, Delta State, opened my eyes to the decay in our education sector. When I met the children, something stirred up within me. Each day I would go home upset and worried about how unmotivated the senior secondary students were. I wanted to help these children but a 40-minute English lesson three times a week was not enough. Therefore, I decided to fully immerse myself in education. [bctt tweet=”I am redefining education in Nigeria, one teacher, one school owner, one parent at a time – Rukky Esharegharan” username=”SheLeadsAfrica”] Tell us about The Teachers Hub and the impact it is making I started ‘The Teachers’ Hub in December 2016 with a singular vision ”to equip parents and educators with 21st-century teaching skills.” Though we have schools for education, we lack skilled teachers. The Teacher’s Hub community was founded with the aim to network with, and helping other educators. In the past 8 months, I have trained over 350 educators (teachers, parents, school owners and consultants). The many testimonials have inspired me to keep going. A parent from one of my courses called me to say she had decided to become a full-time teacher after the training with me and I cried with joy. I am redefining education in Nigeria: one teacher, one school owner, one parent at a time. How has social media enabled you to grow The Teachers Hub brand and what makes it stand out? The Teachers’ Hub started as a Facebook group a while back, and we’ll be hosting our first of many Early Childhood Education Conference in April and May across 4 states (Abuja, Lagos, Port Harcourt, and Delta). Without social media, I won’t have come this far. I have people contact me from different parts of the world and that’s because of the power of social media. What makes The Teachers’ Hub stand out is that I give of myself so freely. When I first started, I had a dear friend call me to say ” Why are you sharing so much for free in your group?” She could not understand when I tried to tell her that I just wanted to help other educators find their way. [bctt tweet=”Without social media, I won’t have come this far – Rukky Esharegharan” username=”SheLeadsAfrica”] What advice can you give aspiring teacher being held back by the poor remuneration in Nigeria’s education sector? I like to say that ”teaching is a work of the heart.” Do it, not for the money, but for the love of our children, the love and future of our country. Only quality education can liberate us from the mess we face in our country. Make that sacrifice today so that our children will get a better future. Money is important because we all have needs. However, money is often the after effect of hard work, passion, dedication, personal development. Be the best teacher you possibly can be and the money will come. What difference did working with UNICEF make in your journey as an educationist? My current work with UNICEF has opened my eyes even more to the realities of the Nigerian education sector. When one is a teacher or even a school owner or consultant, they don’t fully grasp the decay or damage in the system, unless you have someone show you a bigger picture. UNICEF helped me look beyond the symptoms of our dysfunctional educational system to the root cause. And our team’s solution will address the root cause and not just the symptoms. It’s a very big project that would have a national impact. What lessons have you garnered from your entrepreneurial journey? I have learned that to be a successful entrepreneur, one must be passionate, committed, focused, hardworking, highly self-motivated and be a lifelong learner. Don’t be too quick to say I have arrived, no matter how good you are, because there is always something more to add, to learn, to be. There is this saying that a teacher’s reward is in heaven, what is your take on that? Yes, I believe the saying to be partly true because great teachers are like mothers: our love and commitment to the children can never be adequately compensated with material gains. While I will say yes we have a very big reward waiting for us in heaven, we can and should experience wealth in financial terms, also good health, peace, and satisfaction here on earth. All we need to do is work consistently on being the best versions of ourselves. [bctt tweet=”Don’t be too quick to say I have arrived, no matter how good you are” username=”SheLeadsAfrica”] If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
5 Marketing Tips from Business Guru P.Diddy
Sean “Puffy/Puff Daddy/ Diddy/Brother Love” Combs is one of the greatest marketing geniuses on earth. He has remained relevant and dominant to hip-hop music, culture, fashion, business and entertainment over the past 20 years. Last year, Sean was also recognized as one of the Forbes 100 Greatest Living Minds. He is also often considered one of the top 3 of 5 wealthiest hip-hop artists on the Forbes list. Amidst all these, you may wonder, how does he keep all eyes on him? In this article, we will discover 5 tips from Diddy that can help us improve our marketing game and slay! 1. Say Your Name If there is one thing Diddy always does, is use every advantage to promote his products or name. Whether its an interview on Ellen or a cameo on The Breakfast Club, Diddy always has his products such as a bottle of Ciroc. You should take advantage of every airtime you get to promote your brand and products. Through being strategic, you should find a way to guide the conversation in a way that allows you to talk about your products. This will help increase your revenue and the reach of your brand. 2. Make The Circle Bigger The fact is you can only be in one place at a time, but you need to get the word out about you, your brand or business. You need people spreading a positive word about you to others. Diddy figured this out in his early days as a music producer when he started Bad Boy Records, which celebrated its 20-year reunion tour last year. Diddy has been instrumental in the careers of musicians like Notorious BIG, Mase, and more recently French Montana. Whenever a record of their plays, it will at some point announce “Bad Boy.” Through shaping and promoting the careers of the musicians he worked with, Diddy also extended his marketing reach. When you help other people achieve their goals, you also, in turn, grow your circle of influence and people who will do anything for you. 3. Stay On the Beat Is Diddy an expert of the FMCG, Film and Music industries? Probably not, but he knows enough of the field to spot a real opportunity. You don’t want to seem like you are all over the place, but rather that you ‘happened’ to be in a certain place or sector because you keep your finger on the pulse. Whatever you are working on, you need to know all the new developments and contribute to the conversations in a meaningful way that elevates the topic. Diddy lost his father to gun violence at a young age. Though he became successful, he didn’t forget to empower his people. His response to Black Lives Matter through building a world-class school in Harlem, the neighborhood he grew up in. 5. Have Fun Diddy always looks like he is having a great time, from salsa dancing in his underwear to the energy he brings when he is hosting shows. People are attracted to someone who is upbeat, so plaster a smile on your face and get hyped about whatever you do! We are always exchanging energy so make sure you put out positive vibes only! DO YOU HAVE ANY BUSINESS LESSONS TO SHARE? Let us know here.
Kelechi Udoagwu: Moving Fast and Breaking Things
From Tinsel to Technology. Kelechi is changing the narrative of African women in the tech world. Kelechi Udoagwu is an Accra-based Nigerian tech entrepreneur/consultant, presenter, advocate, student, and writer. Up until 2017, she was the full-time communications director at MEST Africa. She is also the co-founder of Skrife and produces and hosts the web series- Tech Roundup with Bitnode. Her work revolves around empowering through mentorship, edutainment, speaking engagements, multimedia content, and connecting to new opportunities. In this interview, she talks to us about her growing passion for technology and the need to empower more women and girls to venture into the tech industry. You’ve switched your career many times. What inspired your journey? It’s always interesting to be reminded of how varied my career has been. For me, it’s all been work, work, work – the different ways I earn money and contribute to the world. I started modeling while I was in the university. It was just for fun at first, then I graduated and focused on it full-time. That was when I got the Tinsel gig and I was fortunate to work with other big brands as well – Samsung, MTN, Haier Thermocool, Lipton, Vitafoam, and others. These early experiences prepared me for “adulting” as I learned to manage my money, deal with people from all walks of life and build a professional persona. After NYSC, I got my first 9-5 job as a Fashion Brand Manager but resigned after six months because it wasn’t very fulfilling. I then decided to explore a new industry. I was fascinated with tech entrepreneurship because it seemed like an easy way to make quick bucks. I got into tech in 2014. It’s been one of the best decisions I’ve made in my life yet. I love the industry, I love the variety and I love the fast pace. I worked as Head of Communications at MEST and founded my startup, Skrife in 2016. I also started creating multimedia – video and written – content – for brands, entrepreneurs, and thought leaders. [bctt tweet=”African women are a special breed. We do so much with a little and stay strong even when the shit hits the fan – @kelechiudoagwu” username=”SheLeadsAfrica”] What part do African girls play in the next generation of technology, and how can they harness these potentials? It’s time, however, that we stop limiting ourselves to manual labor and start working smarter. It’s time we leave what we’re used to and conquer new mountains. They say “when you educate a woman, you educate a whole community,”. Imagine what we can do for Africa if we join in the global progression and conversation around technology. We don’t all have to be programmers but we can all be a part of the industry. There are branding, marketing, HR, design, community management roles available. If we do this, the next generation of African women will have role models who look like them and they can build on what we started instead of starting from scratch like we are. How has your journey been moving into the tech space? My journey has been interesting. I’ve never been one to ask for permission to make a move and that has helped me navigate the various industries I’ve been in, especially tech where “move fast and break things” is a mantra. Now is the best time for us to be involved. The industry is welcoming and there are a lot of opportunities directed at women specifically. It’s not always going to be like this so it’s wise to take advantage now. What principles and work ethics have played a role in propelling you further in your career? My ability shake off rejection easily greatly helped my career. Believe me, I’ve been rejected a lot of times. I believe getting ahead is a numbers game and for every 100 no’s, there’s one yes that makes it all worth it. My entire life, not just career, revolves around keeping my word. If I say I’ll do it, I do it. If I’m not sure, I say I’ll get back to you and think about it some more. This has helped me a lot at work – keeps my mind clear, keeps me happy with the people I work with and also keeps them happy with me. Tell us about your new book ‘Living Everyday like its Saturday’. I’m super excited about it! I have had so many ideas for books to write but this is the most relevant to me and my audience at this time. The book will chronicle the lessons I’ve learned being a freelancer from Africa – how I structure my day, deal with clients around the world, brand myself, use technology, etc. I can promise everyone in advance there will be no fluff in this book; only hardcore, real life, actionable advice. As a creative, what impact does quality content have in telling the African story for mainstream media? When we started Skrife, our goal was to build a platform and writers’ community that is synonymous with quality. If a client ever complains about a job done via Skrife, we refund their money or rewrite it at no extra charge. Creating content is like real-time documentation of our everyday experiences and it can be the difference between an economy that prospers and one that fails. Every time you read a book that was written ages ago, you step into the mind of that person. With technology changing everything around us, it is very important that we document these early days so the next generation continues from where we stopped instead of starting all over. “To forget is to throw away.” Also by creating more positive content, we can change the narrative of Africa. We can stop close-minded and sheltered foreigners from thinking we don’t read books or use the internet. Chimamanda Adichie was recently asked if there are libraries in her country. [bctt tweet=” We stand on the shoulders of great men and women who have passed
Nnanke Essien: The Visibility Expert
Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients. She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered with awesome but poorly marketed ideas, hence her mandate is to support businesses find this sure pathway. She is a John Maxwell Certified coach, a HR professional and a visibility builder round the clock. She has been supporting start-ups and businesses since 2007 even through college. Why is it important to stay visible? If nobody knows you exist, nobody will buy from you. It’s really that simple, you must always find a way for your ideal clients to remember that you exist. We call it top of mind awareness. In other words, if at any point your client has a need, your brand name should be top of mind. How can brands stay visible despite strong competition on social media? Truthfully, social media isn’t going anywhere and the earlier business owners understand this and take ownership the better for brands. Firstly, to stay visible, brands must adhere to a stellar mindset. Beyond this, brands need clarity on why they are in the business. This is in terms of the business mission, vision, values, identifying their business playing field (niche), their core message and their brand positioning on the value chain. Brands also need clarity on their ideal clients. Who are the people whose lives and businesses will be transformed by virtue of the fact that this business exists? Understanding the client’s exact needs, desires, challenges, what they need to transform, lifestyle, spending power and motivation is key to business visibility success.Finally, brands can also stay visible by authenticating their authority in the market. Having consistent, attractive and meaningful bio’s on their social media platforms can contribute to this. Their bio must contain relevant information on who the brand is. Also, nurturing communities i.e groups, leveraging on content and becoming an information reservoir for clients can be a great way of authenticating authority. In all of these, consistency and building revenue generating models, systems, processes and assets are key to success and visibility. What are your top three tips for business owners to incorporate into their brands? Have a consistent brand voice and visual appeal that is easy for people to spot and recognize. Focus on building relationships using KLT (Know, Like and Trust) techniques like live videos, Instagram stories, guest appearances et al. Leverage on content that your ideal clients need. How can women balance putting themselves out there while not appearing too forward? Woman know what you want. Don’t do things out of compulsion or pressure. The woman you buy shoes from didn’t shy away from her calling, the woman who sells human hair didn’t shy away from her calling. Recognize your hustle. Validate it! Look for a group of persons or coaches and mentors who can help you identify your hustle, find your sweet spot, stay there, flaunt it and own it. What do you wish more entrepreneurs knew about today’s changing marketplace? I wish they would spend more time actually researching than copying and wasting endless time doing idle and non-income generating activities. Behaviors are changing. The spending power of your ideal clients is changing. Algorithms on all the social platforms you are using are changing. [bctt tweet=”Spend more time researching, strategizing, building systems and processes that will stand the test of time – @gnnanke” username=”SheLeadsAfrica”] What is the next step for you in 2018? I want to have intentional positioning. This will include focussing on my visibility cure show and collaborating with industry veterans. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Joy Eneghalu: Using Strategy to Conquer Social Media
Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit. She is also the founder of the Influencer Marketing platform called Influensah. Can one thrive in today’s marketplace without social media? Social media has taken over and has the potential to expose one’s business to a larger audience. It is highly important to have your business on social media so you don’t lose out on the goodness. However, there is the offline part that people also have to maintain. Social media has become a must-have tool for every business to thrive in today’s marketplace. So, if social media is here to stay, what are the career opportunities open to young people? There are tons of career opportunities open to young people and the beautiful thing is that some of them are largely untapped and it costs almost nothing to get started. Young people can now go ahead and become some of the following professionals: Online TV Hosts Online OAPs Social media and community managers Online event planners Influencers Data specialists and Facebook ad experts Funnel experts Website designers and social media graphic designers Content creators All you basically need is a phone, internet, knowledge, skill, and visibility. If you are wondering if people do these as actual jobs and cash out, there are many of them and they aren’t even enough for the market. What were the mistakes you made when you started out? How can others avoid them? When I started out, it was basically trial and error. Eventually, I invested in courses that helped sharpen my skills. The number one mistake I made was not documenting an agreement with a client and that cost me lots of money because of the lacking proof. This lesson was very important for my success. Before discovering the essence of a community, I played a lone game for a while. However, I now belong to about 6 communities that have provided me with immense support and knowledge. With many people coming on to the social media space, what would you advise to stand out amidst the noisy marketplace? This may sound cliché but nothing beats being authentic, genuinely caring about people and adding value. These have been my own sauce and it works pretty much for everyone you see doing great things. If you are fake, people will find out. Let your style of delivery on social media speak for you. [bctt tweet=”Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work – @joyeneghalu” username=”SheLeadsAfrica”] What are the myths in your line of business? Overnight success!! It beats my imagination when many say to me ‘Joy, I want to blog or I want to start managing an account. They said this thing is like oil money. If I do it like this now, by xxx time, I will have xxx amount of money’. It baffles me a lot. Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work. Some people even take 10 years! Money doesn’t grow on trees in the online world. Secondly, just because one is visible and popular online doesn’t mean the person has billions sited in their account. It can be very annoying to have people asking you for money because of your online fame. If one is being visible on social media, please understand that it is part of the journey and not the destination. Could you briefly share with our Motherland moguls on WhatsApp for business? WhatsApp for Business is a highly innovative tool that businesses can use to offer fast and efficient customer care services to their customers. With a range of different features such as analytics and labels for pending payments; WhatsApp for Business is a highly effective tool for online business. I personally advice having the ‘Click to Chat’ feature on your website or social media platform. This feature enables people to easily chat you up and maintain a human relationship with your business. Final Words You can do this. You can achieve anything you want with the right mindset. [bctt tweet=”Hone the skill of recognizing opportunities and jump on it before the crowd does – @joyeneghalu” username=”SheLeadsAfrica”] I look forward to having lots of young ladies kicking butts in the social media/online space. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Edirin Edewor: When failure gives you wings, fly higher
Edirin Edewor is a two-time Amazon Bestselling Author, a Mindset and Author’s Coach, and an Entrepreneur. She works with three types of entrepreneurs to help them publish their books and establish their brands. Through Edirin’s Process Publishing System, entrepreneurs are helped to write their books with ease in record time get published on Amazon and become bestsellers. She also caters to the AUTHORPRENUERS who want to sell their books profitably as well as create extra streams of income through their writing. Finally, Edirin’s 5-Step Process Blueprint helps unknown and underpaid entrepreneurs in the service industry become highly influential and highly paid personal brands. How do you think your past failures set you up for success? In 2011 when I was 20, I attempted suicide. After that, I have had 502 of my job applications rejected in 4 years. I failed in 9 out of 11 business in 5 years. I battled with depression and a diagnosis of Early Onset Rheumatoid Arthritis at age 25. With all this suffering, I felt like a failure and thought my life was over. After much reflection, I began developing a growth mindset which helped me overcome all of these difficult times. I eventually wrote two books; The Productivity Checklist which became an Amazon Bestseller in 2016 and You and Your Mindset. Understanding that my failures were only learning processes, helped me eventually succeed in life and business. These lessons have helped me effectively start, scale and sustain my business in no time. So, now I help others too. [bctt tweet=”Understanding that my failures were only learning processes, helped me eventually succeed in life and business. – Edirin Edewor” username=”SheLeadsAfrica”] You do a lot of great work with authors. How important is writing to establishing one’s authority in any given field? A lot of influential business people today have written books to establish themselves as authorities in their fields. From Robert Kiyosaki, Brian Tracy, to Steve Harris, Arese Ugwu, Nimi Akinkugbe and myself. Sharing your knowledge with the public shows that you know what you’re doing. It also helps you reach a lot more people with valuable information and grows your value perception. What tips would you give our young Motherland Moguls who are trying to gain influence in business? Everyone has to start from the bottom. No one gets to the top of the mountain by falling there. Getting to the top of the mountain of success requires you to climb. It will take some time, dedication, commitment and keeping a positive attitude in the face of obstacles. One great way to growing influence is getting published and growing your own community. There are many skills and tools to help with this. Social media platforms have made it easy to grow your influence and build a community of a loyal following today. [bctt tweet=”I’d like people to understand that life is in processes and you need to master one level to get to the next one. – Edirin Edewor” username=”SheLeadsAfrica”] From your experience what are the difficult aspects of being an entrepreneur in Africa? First of all, being an entrepreneur anywhere, male or female, is difficult. However, Africa presents some unique challenges. The continent is not as technologically and industrially advanced as first world nations. Therefore, there are limited opportunities available to us. This forces us Africans to be creative and create unique solutions to solve our challenges. Secondly, the African market is still not largely globalized and the ease of doing business on a global scale is still being stifled by the political and economic environment. What advice would you give other entrepreneurs on handling this? As stated earlier, we have to create unique solutions to our challenges. While we wait for certain technologies to become available to us, we should maximize on what we have. This also includes constantly seeking opportunities to partner with global businesses to create more favorable conditions to do business. Here is where building trust and fostering good relationships become vitally important. From your past failures, what would you advise a young African woman getting set to start a business or career? Being patient and intentional about learning the lessons even when you fail, helps you learn faster, fail less and fly higher. Today I have built a multi-million naira business sharing this message and helping entrepreneurs build influence so they can share their stories and impact others. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Rinae Sikhwari: I want to be a change driver
Meet Rinae Sikhwari, a 26-year-old young woman from Tshikwarani Village in South Africa. She currently resides in Polokwane finishing off her BCom Economics and Business Management from UNISA whilst working at New Leaders Foundation. She is a fan of reading African literature books, watching series, traveling and discovering new places. Her favorite pastimes include going to food markets, organizing activities for the children in her home church, as well as watching TED Talks and writing. Rinae describes herself as a change driver and a learner at heart. She is an advocate for providing quality education, especially for children in disadvantaged communities. Education has always been one of Rinae`s biggest passions and she strives to gain a stronger understanding of the complexities, challenges, and milestones of the South African Education System. Part of this is to not only be a solutions bringer but also a change agent to see the education system transformed to cater to the needs of all the children across the country. The South African Education Government spends 6.4% of its GDP on education, however, performance levels are lower than many other countries in the region. Not all children have access to the same quality of education, a legacy left behind by the apartheid government. Rinae is a consultant at New Leaders Foundation, a non- profit organization that is committed to transforming South African Education. The Organisation founded the Data Driven Districts Dashboard Programme, an approachable, highly intuitive dashboard that displays appropriate education-related information to education officials at all levels in the South African Schooling system. She emphasizes the importance of data – “Having accurate data ensures that informed decisions are being made, data determines all the decisions and interventions that need to be undertaken.” Her work involves a lot of interaction with stakeholders from the department of education in driving data-driven conversations and decisions. Engagement with these stakeholders is based on data attained from schools through the South African School Management System. “I’ve learned to understand how essential it is to have people skills and managing working relations with officials of different levels and rankings”. Her work ranges from assisting Department of Education officials from district directors to curriculum advisors and school principals attain data that will assist them to make informed decisions.Her work also takes her into the field where she can see firsthand how the policies of the Department of Education affect local communities. “Working in the field has offered me the context to understand the data we extract from schools on a daily basis.” This has brought visibility of complexities of the department and an understanding of the massive gaps and inequalities in the education sector. Central to her beliefs is the importance of advocating for the education of young women especially those that are growing up in areas where they are faced with so many socio-economic issues, who face so many challenges and a lot of the times education becomes a pillar and an enabler for them to defy the odds against them. Her own upbringing in a rural village made her understand that it is through education that a woman becomes independent and attains opportunities. “I am still such a firm believer that not only does education enable one to critically think and analyse but also education gives one the opportunity to be inquisitive, seek to explore and know more and the more you can do better, a learned/well-read/educated woman is able to challenge the status quo, I believe being educated gives one option and looking at how marginalized women are in society particularly black women it is imperative and essential for women to be educated.” Rinae established a reading club in the township of Seshego in 2015 for children aged between 4-14 years old, currently, the club has over 50 children and has strong support from the parents. She describes the reading club as a platform for children to learn to read and write for enjoyment, it’s a space in which children learn mathematical, social and literacy skills. “I’ve just observed how children enjoy our sessions and most of them have become avid readers, I love how they speak their minds and express their opinions that is actually what’s important for me.” Rinae has always wanted to do work that has a meaning to her and her development as someone aspiring to be a change driver. What does this mean? Being a change driver means doing more to better her community whether it be through mentoring and tutoring or supporting community development initiatives started by her peers or young people from her village. It also means giving a voice and a platform to those who need the change most- raising awareness about initiatives and shinning the spotlight on the developments in the community. Know of anyone impacting your community? Share their story with us here.
Peace & Joyce: Social Media Helps Achieve Digital Marketing Goals
22-year old Peace Itimi and 26-year old Joyce Imiegha are the co-founders of Rene Digital Hub, a Digital Marketing and Creative Agency which helps businesses grow, using solutions such as Social Media Marketing, PPC, Visual Branding and Web Design. While Joyce is a serial entrepreneur with experience working in several industries, including PR and Entertainment; Peace, on the other hand, is a Digital Marketing Guru who also works as a trainer in Google Digital Skills for Africa Program, and has trained over 2000 people. At Rene, Peace leads the Digital Marketing team while Joyce heads Business Development. What inspired your decision to start Rene Digital Hub? Joyce: We wanted to solve marketing problems for people. Digital marketing wasn’t as saturated when we started, so it was a relevant reason to start a company that would cater to the needs of individuals and brands seeking to expand their businesses in the digital sphere. Peace: As Joyce rightly said, we started Rene because we wanted to use digital marketing solutions to help businesses grow. We realized that there was (and still is) a huge digital divide between businesses and their customers; a lot of people are using the internet and social media for personal purposes, people practically live online these days, yet businesses and brands are not using the opportunity efficiently. How has social media been able to help increase your productivity? Joyce: Social media is the major core of digital marketing; it keeps booming with lots of people (users), activities, trends, controversies etc, and this in turn serves as an avenue for us as marketers to understand people more (their needs, likes, dislikes, fantasies etc). Social media has and keeps helping people achieve their digital marketing goals on a daily basis. Peace: That is very true, and for Rene Particularly, social media has been one of our biggest client acquisition sources. We get lots of inquiries and clients on Instagram and Twitter. What key factors do you consider for small brands to help improve their digital footprints online? Joyce: Unique identity, Content, Consistency, Great Customer Care and Creativity Peace: Definitely! Consistency and Great Customer Experience would make any brand stand out and help convert first time customers to retainers. [bctt tweet=”Entrepreneurship is not an easy or rosy path – Peace Itimi” username=”SheLeadsAfrica”] Apart from social media, are there any online methods that can be beneficial for small businesses? Joyce: Yes there are numerous channels small businesses can also utilize. Email marketing is great, there is also Contextual advertising, Public Relations, Influencer marketing and so on. Peace: I particularly like PPC (Pay Per Click advertising). It is a bit more cost intensive than social media but with the right targeting, it can greatly affect a brand’s awareness and ROI. What are some of the things that are likely to change in the digital marketing industry in the next few years? And what impact would it have on small businesses? Joyce: Automation. Automation can be defined as the technology by which a process or procedure is performed without human assistance. Automation is definitely going to change the modus operandi in our industry in the not-so-distant future, and we are steadfast in gearing towards it. With automation comes the need for less human resources, and this means most people might become jobless if their job operations get successfully replaced with automation. What’s your perfect one – line statement for young females trying to build a brand via social media? Joyce: Whatever you do, always kill it! That’s all people really care about in your journey. Peace: Entrepreneurship is not an easy or rosy path, but with consistency and resilience, you can do it. How has social media helped you grow and build a positive brand image, personally and professionally? Let us know more here.
Siphesihle Losi: I’m a fan of exceptional service
Siphesihle Losi is the 25 year old owner of ILosi Events Management. She was born in Grahamstown, a small town in the Eastern Cape Province, South Africa, and as a child took part in ballet and contemporary dancing, which she still enjoys today. Sipesihle volunteered on campus radio when she was in High School, studied Travel & Tourism and has worked for one of the biggest events companies in Cape Town. At only 25, she is a rising powerhouse. [bctt tweet=”I’ve always known that I have the leadership skills needed to achieve the best results in whatever I do” username=”SheLeadsAfrica”] Tell us about yourself Siphesihle; where you grew up, your schooling, what you do etc. My name is Siphesihle Losi and I am 25 years of age. I was born and raised in a small town called Grahamstown in the Eastern Cape, South Africa, where I studied at local public schools and later attended Rhodes University. During my childhood, I took part in contemporary dancing and ballet. I later did a little bit of radio at Rhodes University radio station on a voluntary basis, until 2008 when I finished matric. I then moved to Cape Town to study Travel & Tourism at Boston City Campus. I also did Fashion Design at Design Academy of Fashion. What first Inspired you to create your own business? What inspired me to create ILosi Events Management is the fact that I’m a fan of exceptional service; and I’ve always known that I have the leadership skills needed to achieve the best results in whatever I do. I’ve played leading roles in my community and school, and have always received compliments for my great work ethic and good communication skills from friends, colleagues and superiors. However, I only started my company in 2013, after I resigned from one of Cape Town’s biggest event organising companies (at the time). I suddenly realised that I had a huge following of students and community people who often called to ask if I could link them up with events/promotional work. To be honest, I was a bit annoyed because I was jobless at the time. But one of my friends asked me why don’t I start my own company, and I laughed at him because I didn’t have any capital, but he slowly persuaded me into starting my own business and… here we are! What do you enjoy about being an event organiser? I mostly enjoy the unpredictable aspect of the work I do, because something as simple as unexpected weather changes can call for split-second improvisation on my part to make everything work. I also enjoy the challenges that event organising comes with, because I feel that it strengthens me to grow and become a better person and businesswoman. It’s fun to meet with different clients, companies, staff and going to different venues, the travelling, the food and amazing chefs- just everything! Take us through a typical day in your life as an Events Manager and overall Motherland Mogul… A typical day in my life begins with me waking up at 5am in the morning to prepare for my morning run. I always have my cell phone on hand to check emails and the social media pages before 7am, I then relax with a refreshing bath to kick-start the day. I’ll also have lots of water and some oats before filling my mind with work. At work, no two days are the same, as I might be sewing dresses/aprons for the staff or getting some administration work done on one day, and attending to a 6am call time the next. Whenever I have an early call time I know that I’ll have to be up at 03:30am in order to get the job done right. All my clients know me as an early bird, keeping to a particular schedule helps to keep me organised and punctual. What achievements are you most proud as a business owner? What I’m most proud of thus far is the clientele I have, besides working on South Africa’s biggest events, my clients are good people to work with, and I have the opportunity to work alongside companies that have been in business for more than ten years. To me that’s something that I pat myself on the back for. I also have the most amazing team in Johannesburg, Durban and North West, these are the people who saw the vision and mission I had as a young entrepreneur and decided to be a part of it and grow with me. I am most proud of the fact that I’ve made a name for myself and I’m now able to inspire other young people who admire my hustle, as I continue to push through even the hardest times. What obstacles have you overcome as an entrepreneur? I tend to take things personally and I am an impatient person. So I’ve had to learn not to take everything so personally, and have learnt to resolve issues with a calm approach. Most of the obstacles I’ve had, I overcame by asking for advice, seeking information especially from people that are in the same industry as I am, and what I’ve realised is that I don’t know everything and sometimes it is okay to seek assistance. What are your future plans for ILosi Events Management? The future for ILosi Events Management is to build an empire. I most definitely want to expand my services with the team I have, so I have been looking at décor designs. I would also like to have a permanent team and hopefully host our own events in the future. How do you balance work and personal life? I keep work very professional, my clients stay as clients and even though my friends happen to be business owners they are in different industries. I take great pride in building the best relationships with my clients and friends. Things flow easily for me when I separate the
Thembelihle Khumalo: I never want to look like I feel apologetic for being African
Thembelihle Khumalo is a branding guru with 20 years experience in the media industry. She specialises in translating the stories of individuals and corporates into compelling brands, through her consulting firm Brandbuilder. She is also the founder of Labour of Love, an organisation contributing to the financial empowerment of African women artisans. What are you current career goals? My main career goal is to build my businesses in order to provide multiple streams of income in the short and long term. These businesses are strategically independent so that the problems in one sector don’t have a ripple effect on the other businesses. Would you say multiple sources of income are necessity for the average young woman? For an ambitious entrepreneur you need multiple streams of income because you need to be able to cushion yourself against financial peaks and troughs. Established and experienced wealth builders tend to employ this strategy. What are 5 insights you think every young woman should know early on in their career? Get rid of any psychological and emotional issues you have with money. Start investing immediately, invest in both long-term and short term goals. Leverage your assets, if you are talented at something, find a way to make it work for you. Understand how to get along with people, and that anybody can add value to you and vice versa. Learn how to make smart decisions quickly, by deciding on your set of values and vision for your life, then narrow down your options based on this. How did you create “Labour of Love”? My grandmother was a talented seamstress who passed these skills down. Initially I made a few things to sell in high school, and then went on to create a short-lived start-up with my sister. Labour of Love only became fully operational in 2015. The advent of online shopping and social media created new opportunities, and tremendously heightened the global appetite for all things African. Subsequently changing the ball game for entrepreneurs and marketers. Hence my current business model of creating opportunities for African women artisans. To use their homemaking and craft skills to increase their financial well-being, build their individual self-esteem, provide for their families and develop their communities. Tell us about Brandbuilder I’ve worked in media and advertising for more than twenty years, but left full time employment to pursue a passion project. I realised that I was leaning on the skills that I have expertise in – brand building and storytelling. I then spent a few months figuring out exactly what my value proposition would be, where my competitive advantage lay, in essence, developing my own brand. How does one get to a place of consistency in business? Timing is one of the factors that largely influence the success of a business. This encompasses the market you intend to service and timing in your own life. You have more resources to input into your business when you are single with no children; responsibility has a way of diminishing your willingness to take risks. There are also political and economic factors that affect your timing and at the end you have to listen to your gut. What are the top three places on your travel list? Definitely Morocco, Zanzibar and Nigeria. What tops the list of African countries you’ve been to and why? Definitely Rwanda! It’s well-led, that’s an important factor for me. The seriousness about achieving the vision they have for their country is seen in the mechanisms and systems they have in place to enable that. A close second is South Africa, the land of my ancestors and for its very cosmopolitan pulse. Would more women leaders make a difference to the African economy? Better, braver leaders would make a difference. If women are better and braver, then yes, more women in leadership. If women are not already competent, then we make them competent and compete on a level playing field. Competence and character should be the only things that decide those best suited for leadership. Tips for a woman trying to enter a male-dominated industry? I’d give her Lloyd P. Frankel’s book “Nice girls don’t get the corner office” and tell her to focus on doing the job properly because we can get distracted by the whole gender conversation. If you don’t get an opportunity, don’t assume it’s because you’re a woman. Ask yourself what you could have done better, where were the opportunities for improvement. What’s your take on leveraging your femininity in a business setting? It’s capital – employ it! It’s no different from your intellectual capital; if you have morals and ethics that can create boundaries for you, you shouldn’t have a problem. What governs your style, what you choose to wear, how you choose to wear your hair? I’d like for anyone who sees an image of me to see a proud African. I never want to look like I feel apologetic for being African. Seasons in your life tend to govern this and they can be different. Some require healing, nurturing and mending bits that have been chaffed and bruised. Then there are other seasons, where you are chasing something so big that you might even forget to brush your hair, and that’s okay too, for a season. What are the biggest relationship lessons you’ve learnt? Listen to hear, as opposed to listening to answer. Understand yourself and the lenses through which you understand what people say. Invest in knowing yourself. Embrace pain and understand that life is going to be difficult, you’ll have painful experiences and that shouldn’t be the end of the world, learn from it. If you were to have dinner with anyone, who would it be, where and why? I would love to have time stand still and spend a few hours with Malcom Gladwell on a beach with the drinks flowing and take time to understand his mind. He is a real