2 EASY WAYS TO MAKE SURE YOU DO NOT MISS YOUR SHE MEANS BUSINESS TRAINING
So… you register for She Means Business– all pumped and ready to learn how to dominate the online business world. You are looking forward to your training and all the amazing online business knowledge you KNOW you are going to leave the class with. But then two days later you get an email saying you were absent from your training…yesterday. You had totally forgotten. Believe it or not, it happens to the best of us. This article is going to show you two easy ways to make sure you do not forget to attend your She Means Business training. We want to see your awesome business grow and we are willing to do what it takes to make sure you get the knowledge you need. OPTION 1- Add the event to your calendar. Once you register for any of the sessions, you will get a confirmation email in your primary inbox. It looks like the image below. Please open it. Scroll down a bit and tap on the calendar option of your choice and it will automatically take you to that calendar. It will ask you to give Zoom permission to access your calendar. If you are fine with the terms, agree and your calendar will be displayed. Tap on “Save” and the session will be added to your calendar automatically. On the day of the training, you will get a calendar reminder with a link to your session. Click on the link and voila, your training will begin! OPTION 2- Join a WhatsApp Reminder Group When you open the confirmation email above, scroll down a bit till you see what is in the image below. Tap on any of the blue links to join a reminder group. Interaction is limited to admins on the group, so do not worry, you won’t get spammed. The only messages you will get will be session reminders. If you want to make super super sure that you do not forget, you can try both options. This way, you will get a reminder via the WhatsApp Group and also through your calendar. We can’t wait for you to gain the knowledge you need to run your online business like a pro so that you can strut into places like this: What is She Means Business? She Means Business in partnership with Facebook offers digital skills training and business finance sessions for entrepreneurs to learn how to effectively grow their business online and share strategies for success. Here is what you can expect from She Means Business- Practical courses on how to use Instagram, Facebook and Whatsapp to make more money for your business. Business finance training to help you stay financially healthy. A certificate to show you have successfully mastered the digital marketing skills from the training. (If you can score 80% or higher on our course quizzes?) You definitely do not want to miss out on this opportunity! Tap here to register today.
She Means Business 2019
She Means Business is back for the 2nd year in a row! And we are super excited and pumped because this year, we are doing it bigger and better! Wondering what we’re on about? #SheMeansBusiness is a FREE Digital Marketing training offered in partnership with Facebook. This training will teach you how to utilize digital resources to help you take your business online and compete in a global marketplace. So what are we doing differently this year? In addition to training our boss ladies (female entrepreneurs), we will be bringing the training to some campuses all around Nigeria! University Tour The She Means Business training will kick off with the campus tour starting from The University of Lagos on Thursday May 16th! What To Expect… High-level digital marketing and business strategy skills training to get your current side hustle to the next level. Energetic training from our seasoned trainers to get you thinking about launching your business while in school. A day to hang out and network with your fellow schoolmates and the SLA Team A chance to win some Facebook swag souvenirs Light lunch A certificate of attendance distributed post training… and so much more! Check out the FULL schedule of the #SMBCampusTour & the list of Universities we’ll be visiting… Thu, May 16 University of Lagos Sat, May 18 Obafemi Awolowo University Mon, May 20 University of Ilorin Wed, May 22 University of Port Harcourt Thu, May 23 University of Nigeria Sat, May 25 University of Abuja Mon, May 27 Kaduna State University Tue, May 28 Ahmadu Bello University Thu, May 30 University of Ibadan Spot your Uni above? CLICK HERE to sign up. The training is completely FREE but you must sign up to secure a spot! Entrepreneurship Trainings Motherland Moguls get in here! We’re kicking off our nationwide entrepreneur trainings in Lagos on Jun 1st. What To Expect… Learn new ways to use Facebook tools to either start that dream business or take your current business to the next level A breakdown of online marketing, content creation, social media hacks for business and much more! Your fav business moguls and guest speakers sharing their journey to building their existing businesses using these tools A day to hang out and network with fellow boss ladies A chance to win some Facebook swag souvenirs A certificate of attendance distributed post training… and so much more! Check out the FULL schedule for the #SMBEntrepreneur & the dates we’ll be in your city… Abuja – Jun 14, Jun 15, Jul 4, Jul 27 Abeokuta- Jun 29, Jul 26 Benin – Jul 6, Jul 27 Calabar – Jun 21, Jun 22, Jul 24 Enugu – Jun 19, Jun 21, Jul 5, Jul 13 Ibadan – Jun 27, Jun 28, Jul 19 Jos – Jul 13 Kaduna – Jun 29, Jul 19 Kano – Jul 6 Katsina – Jul 20 Lagos – Jun 1, Jun 17, Jul 11, Jul 27 Port Harcourt – Jun 7, Jun 8, Jul 17 CLICK HERE to sign up to save your spot. ** Please note that dates on the sign-up form will include later dates as we cross cities off our list. The training is completely FREE but you must sign up to be admitted! Make sure you sign up today so you do not miss out on this opportunity! FAQs: What are the venues for the training? You will receive a reminder email the week before your selected training date asking you to RSVP to confirm your spot. The first 150 people to RSVP will receive an email with details including location, time and what to bring. What if I am not one of the first 150 people to RSVP for training? If you are not one of the first 150 people to RSVP, we will ask you to please re-register for another available date. We are doing our best to accommodate absolutely everyone who wants to participate, but due to high demand, spaces on a first come first serve basis. What time will the training start? Training will take place from 9:00am-5: 00 pm. Why can’t I see previously listed dates for my city? While we’re doing the best we can to accommodate everyone who would like to participate, unfortunately, spaces at each training are limited and sign-ups are therefore first come first serve. The dates you see on the form above are those that still have space. Will there be more dates added to the registration form? We will inform you if that happens. Watch your mailbox and keep checking back. How much is training? Training is FREE! Is there anything given to me as proof that I attended the training? Yes, you will receive a certificate of attendance after you’ve completed the participant survey post training. ***If your question is not answered above, please email ore@sheleadsafrica.org.
How to Create a Slaying Social Media Strategy
Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads. Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading this, you may consider creating a social media strategy and want to start straight away. However, there are a few things to consider before creating a social media strategy. These pointers ensure you don’t mess up your campaign. Define Goals and Objectives The first thing you want to do before coming up with a social media strategy is to have a clearly defined set of goals. You need to ask yourself, ‘what do you want to achieve out of your efforts?’. Social media marketing isn’t about flipping a switch and calling it a day. So to start, it is important to set SMART goals. These are goals that are specific, measurable, attainable, realistic and time-bound. Your goals will not only determine how much effort you put but also what type of resources you will need to invest in to get certain results. Some social media goals you can consider include: Increase brand awareness Higher quality of sales Improve ROI (return on investment) Create a loyal fan base Target Audience Where are your customers likely to be found? Approximately 70 percent of adults use Facebook but that doesn’t mean your customers are actively engaging with your brand there. When you target your audience, you get to understand things like who buys your products, their age groups, and income level. It’s important you understand demographics such as age, location, job title, and income level. What are their pain points? Their challenges and needs? All these are necessary as they inform the type of content to use. But more so, you also need to determine what social media channel will be most effective towards achieving your goals. You can learn more about this through researching essential demographic data for each social media platform. This will help you determine what tactics to employ. Track, Measure and Improve Remember those goals you set out to achieve? You will need to find a way of measuring your work to ensure that you are meeting your goals. Metrics are important in social media marketing as they help you understand how your business is doing out in the public. To select metrics, you ask yourself, ‘what social media metrics are associated with my overall goals?’ Vanity metrics such as likes and followers will not be enough to tell the full story of how well your brand is doing on social media. There are 4 main ways you can measure metrics – reach, engagement, clicks and hashtag performance. Finally, it is important to often and always check up on how your social media strategy is doing. Change is constant. Platforms such as Facebook change their algorithms all the time. Therefore, there is a need for you to continuously track and measure your online activities to see which areas need improvement. Investigate your competitors This is an important step to an effective social media strategy. It’s important you investigate your competitors to see what they’re doing. In doing this, you learn from their failures and successes. Now, don’t get me wrong, I’m not telling you to copy exactly what they’re doing. No! Researching your competitors lets you know what’s working for them so you can adjust and incorporate it into yours. Before creating content, it’s good you investigate what others are doing. You often find new ways to look at the content by analyzing what’s making your competitors successful. Create engaging content No one maintains interest in content that is not engaging. Therefore, it is very important to always try and create content that is engaging, but that it also aligned with your brand’s identity. So you need to ask questions such as what type of content should be posted? What about time and frequency? In doing all these things, you will be able to have a successful social media strategy.
Jobs – Digital content associate
She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a digital content expert who’d like to join our dream team in building She Leads Africa into the number one destination for smart and ambitious African women. This role is only open in Lagos, Nigeria and Cape Town, South Africa only. Reporting Structure: The Digital Content Associate will report to the Head of Content. They will also be responsible for managing a team of 2-3 fellows and additional staff related to large events or campaigns. Responsibilities: Be proactive about ensuring that SLA is a part of important conversations related to African women, business, career, and life Grow the number of Facebook and Twitter followers, and page engagement Lead weekly strategic meetings on content direction on SLA’s social media platforms Establish and deliver community engagement goals on a weekly and monthly basis Utilize data and analytics to drive decision making and advise social content and editorial decisions Oversee social content production and editing every week Develop new concepts and series for the community and seek out contributors Listen to our users and encouraging dialogue on our platforms Requirements: The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly. If this role is for you, you’ll be excited to work in a fast-paced environment and committed to working until the job is done. Specific requirements include: Intellectual curiosity and an interest in learning new skills Excellent English writing skills and the ability to adopt and change your style of writing Experience in building and growing communities across markets using a variety of content, marketing, and partnership strategies Knowledge of digital marketing strategies Social media savvy and being up to date on current trends Able to deliver on metrics-driven results and an understanding of analytics Graphic design and video editing skills are a major plus Benefits: Entry level salary with commission Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs Work with a moderately fun team who’s just tryna change lives and help women get that schmoney. Applications close on December 10, 2017. Submit your application materials here: [typeform_embed type=”embed” url=”https://sheleadsafrica.typeform.com/to/tq3W4X”] Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.
Facebook Live chat with Anita Ottenhof: How I built a world class hospitality business(Aug 23)
It’s certain that one thing that can make or break your business, is your approach to customer service. Gone are the days of saying “This is Africa” as an excuse to mediocre and bad service delivery. It’s all over Jackie. Join us for a Facebook Live discussion on Wednesday, Aug 23rd, with hospitality and customer service expert – Anita Ottenhof, who will teach you how excellent customer service can help you build a world class hospitality business. [bctt tweet=”Learn how to build a world class hospitality business with excellent customer service(Aug. 23)” username=”SheLeadsAfrica”] Anita Ottenhof operates a luxury boutique hotel in Ghana – Villa Monticello which has a 100% female management team and has recently been nominated by the World Travel Awards in the category of Africa’s Leading Boutique Hotel. Being in operation for 6 six years now, Anita wants to prove to the world that excellence can be achieved in Africa by an African woman. Register below to join this session and ask Anita all your pressing questions. Some of the topics we’ll cover Breaking into the Hospitality Industry How customer service can make or break your business Training your staff to be customer service champions 5 steps to having a customer service focused culture Facebook Live Details: Date: Wednesday, August 23rd, 2017 Time: Accra 1 pm // Lagos 2 pm // Joburg 3 pm Where: facebook.com/sheleadsafrica/ Watch video here: https://www.facebook.com/sheleadsafrica/videos/1929206840635960/ About Anita With almost ten years of extensive experience in the hospitality and travel industry within Europe and Africa, beginning her career in Amsterdam with KLM, Flying Blue, Anita Ottenhof has a natural flair and passion for exceptional customer service, and for the past three years has been a part of the management team at Ghana’s premier luxury boutique hotel Villa Monticello. Stemming from a credible background, she holds a degree in Travel and Hospitality Management from ROC College Leiden- Netherlands and a certificate for strategic marketing for hotels and restaurants from the Cornell Hospitality School in Ithaca, New York. Having completed first class training at Africa’s leading boutique hotel – “The Saxon” and various hotels within the continent, Anita is well equipped to take on a challenge. She is an innovative and versatile professional with excellent interpersonal skills and a drive for consistency with an eye for detail. With a profound understanding of the hospitality industry, Anita foresees the need and acquirement for quality-trained hospitality personnel’s within Africa. She is currently studying a HR course at the International Hotel School in Johannesburg, which will enable her to facilitate programs that will support the Human Resource division in her industry.
Facebook Live with Ink Eze: How I grew AsoEbiBella to one million followers(June 21)
Whatever it is you do, or services you provide, you need social media and digital marketing to grow and boost your business. If you’re thinking you can only reach young people on social media, you’re wrong. Even our yummy mummies and daddies are online ready to patronize you and your product. This is 2017, there’s no time for dulling. Its about time you master the tools and strategies of online marketing, to enable you reach your target audience. As part of our Boost Your Business digital marketing training series, we are bringing you a Facebook Live session on Wednesday June 21st with Ink Eze. Ink is the founder and brains behind the famous African fashion online community, AsoEbiBella.com . She’ll be sharing with us some of the tools she’s used to grow the AsoEbiBella platform, and get over 1 million followers on Instagram. [bctt tweet=”Ask Ink any questions about how to grow your audience with social media. Facebook Live( June 20)” username=”SheLeadsAfrica”] Register below to get the exclusive link to join this session Some of the topics we’ll cover Best practices to generate brand awareness and reach your target audience How you can leverage Facebook, Instagram and other social and digital platforms to market your business. Key digital marketing lessons Ink has learned since founding AsoEbiBella Must-know social media and digital marketing techniques and tools to drive traffic and generate revenue Facebook Live Details: Date: Wednesday June 21st 2017 Time: 2pm Lagos// 3pm Johannesburg// 4pm Nairobi Where: facebook.com/sheleadsafrica/ Watch here: https://www.facebook.com/sheleadsafrica/videos/1900264340196877/ About Ink Ink Eze is the Founder of AsoEbiBella.com, a platform for sharing African traditional styles. She became BellaNaija Weddings editor in 2013, and Assistant Editor of BellaNaija, heading the lifestyle section – style, beauty and living until January 2017. In her early years, she was head girl of her secondary school. Ink attended the prestigious United World College of the Adriatic, then studied modern culture and media at the Ivy League Brown University. Under her leadership, BN Weddings gained international prominence and became Africa’s foremost wedding media brand with millions of followers across several platforms and coverage on BuzzFeed, BBC & more. She’s conceived of BBN Wonderland, Nigeria’s top bridal event since 2015 with Baileys Nigeria. Now she spends her time on AsoEbiBella and sharing her insights with the world. For more Ink, join her on @Ink.Eze | @AsoEbiBella
Boost your business with Morin Oluwole: How to market your business on Instagram (May 23)
Now that Instagram has over 300 million daily active users, true Motherland Moguls are leveraging on this huge market to boost their businesses. Social media is the new marketplace for anything, and Instagram is taking the lead, become the most popular platform. So why are you not selling on Instagram? As part of our Boost Your Business digital marketing training series, we are bringing you a Facebook Live session on Tuesday May 23rd with Morin Oluwole. Morin will be showing us how luxury brands sell their products on Facebook and Instagram and how you can do the same for your products. Morin is now Head of luxury at Facebook, and was formerly Chief of Staff to the VP, Global Marketing Solutions at Facebook where she developed business strategies for global brand partners. Register below to get the exclusive link to join this session Some of the topics we’ll cover How you can leverage Facebook and Instagram to get clients Key digital marketing lessons learned while working with global luxury brands Best practices of selling fashion on Instagram and Facebook Social and digital strategies to market online Facebook Live Details: Date: Tuesday May 23rd 2017 Time: 3pm Lagos// 4pm Paris// 5pm Nairobi Where: facebook.com/sheleadsafrica/ Watch video here: https://www.facebook.com/sheleadsafrica/videos/1887518318138146/ About Morin Morin Oluwole is an expert in positioning brands on social media. With more than 10 years of experience at Facebook, she knows what works and how to best maximize it. Morin holds a BA and MA from Stanford University in Human Biology and Sociology and an MA in Management from Columbia University. She was a Bill Gates Millennium Scholar and received the Dean’s award for academic excellence – both for 5 consecutive years. Morin who has lived on three continents and currently resides in Paris, has been featured in the New York Times, Black Enterprise, Movelifestyle.com, and Alder Social Media Report. She speaks four languages (English, Yoruba, Spanish, and French).
Facebook Live with Adepeju Jaiyeoba: Finding a purpose and choosing a career path (May. 19)
Have you been asked many times what you want to be, or do with your life, and every time, your answer has been different, or you stutter? When it comes to deciding on what career to face, some people get it right the first time, while others find themselves twirling and spinning, until they find a rhythm. Join us for a Facebook Live session on Friday 19th May, with Adepeju Jaiyeoba – White House Emerging Global Entrepreneur and Founder of Mother’s Delivery Kit and Brown Button Foundation. She’ll be talking extensively about finding your purpose and choosing a career path. Adepeju will be answering individual questions during the Facebook Live, so register below and ask your questions. [bctt tweet=”Join @pjlalah to discuss finding your purpose and choosing a career path on Facebook Live (19 May)” username=”SheLeadsAfrica”] Some of the topics we’ll cover Life after university: Your next steps 7 ways to finding your purpose Making the right professional and career decisions Facebook Live Details: Date: Friday 19th May 2017 Time: 1pm Lagos// 2pm Joburg// 3pm Nairobi Where: facebook.com/sheleadsafrica/ Watch video here: https://www.facebook.com/sheleadsafrica/videos/1885847208305257/ About Adepeju Adepeju Jaiyeoba is the Founder of ‘ Mother’s Delivery Kit ’ social venture which provides ultra affordable sterile supplies for women to use at childbirth while also increasing access to quality healthcare services, as well as Brown Button Foundation, an NGO which trains traditional birth attendants that takes more than 55% of child delivery in Nigeria. Although she’s a graduate of Law, she has a strong background experience in global health with the United Nations Foundation and background knowledge in Business from the University of Texas, Austin USA. Adepeju is a White House Emerging Global Entrepreneur honoured by President Barack Obama, and has been mentioned in the 2017 100 Most inspiring Women in Nigeria, She Leads Africa’s top 10 female entrepreneur for Diaspora Demo day, 2017 ONE African Champion, 2015 YNaija top 10 most influential Nigerians under 40 (Advocacy), and an acknowledged Global Change Leader by the Coady International Institute, Canada.
Become a #SheMeansBusiness Trainer!
[vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column 0=””][vc_gallery type=”image_grid” images=”28412,28414,28553,44474″ img_size=”275×250″ onclick=”img_link_large” custom_links_target=”_blank”][vc_column_text] How do you feel about dropping bombs of knowledge and helping empower your fellow #MotherlandMoguls? If this was your reaction, we’ve got a program for you to consider. In 2018, because this is the year we live our best lives, we’re continuing our digital marketing training with support from Facebook! We’re going to be delivering free training to 4000 women across six different cities in Nigeria. To do this we’ll be recruiting 24 rock stars who’ll become SLA certified – #SheMeansBusiness trainers who’ll work with us to deliver an exceptional training program. Interested? [/vc_column_text][vc_separator border_width=”5″][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text]Here’s the process Send in your application – the link is at the bottom of this page If selected, you’ll be invited for an intensive 1-day training courtesy of She Leads Africa and Facebook on March 27. You’ll be trained on: – How to use Facebook products to grow a business – Finding your presentation style – Business strategy frameworks Now you’ll be ready to spread your knowledge and help people do amazing things. And we’re gonna put you straight to work helping us train 4000+ entrepreneurs and professionals. 4. The SLA team will organize most of the logistics behind the trainings. We’ll find the space, make sure there are chairs and pray the folks at NEPA come through. We’ll work with you to spread the word, make sure the training is well attended and have someone there on the day to help you set up. And then it’s over to you to wow the audiences with your expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column 0=””][vc_row_inner 0=””][vc_column_inner 0=””][vc_column_text] Why would you do this? If some of the traits below sound like you, then apply now now. You’re interested in digital media and want to share your expertise and experience with entrepreneurs and professionals who are eager to learn You’ve always been interested in mentoring and helping people develop new skills You’d like to build your brand as a business strategy expert Money may not be your motivation but the extra pocket money of N20,000 per training you host would be a nice addition Any restrictions..? Unfortunately …. Yes. You need to have at least 2 preferably 5+ years of work experience to qualify You need to be based in one of these cities: Aba, Lagos, Abuja, Kaduna, Ibadan, Port Harcourt. You need to have the time to lead 1-3 trainings per month (6hrs per training). Training will most likely take place on Fridays and Saturdays. [/vc_column_text][vc_separator border_width=”5″][vc_btn title=”Click here to apply now! ” style=”classic” shape=”square” color=”turquoise” align=”center” link=”url:https%3A%2F%2Fsheleadsafrica.typeform.com%2Fto%2FQQ2Mt1||target:%20_blank|”][/vc_column_inner][/vc_row_inner][vc_column_text]FAQs Do I need to be a digital marketing expert to apply? No. We’ll be delivering business as well as digital marketing training so we’re excited to have trainers from a range of backgrounds. I don’t live in one of your target cities, can I still apply? Unfortunately not. We hope to expand to other cities and countries soon but for now you must reside in Aba, Lagos, Ibadan, Abuja, Kaduna or Port Harcourt City in Nigeria. I’m not a woman, can I still apply? Of course! This opportunity is open to everyone though the majority of people being trained will be women. What will my schedule look like? After we get you trained, you’ll work out a schedule with the SLA program coordinator. Trainings will run between the April 7th and Sept 29 (~6 months). You’ll be required to lead 1 – 4 trainings during this period. How many entrepreneurs will I train? Initially, you’ll lead a training with about 50 -100 entrepreneurs. Based on your performance and feedback from trainees, you’ll be called to lead follow on trainings. Will I be able to host training outside of the ones you organise for me? If you’d like to host trainings outside of this program, you’ll need to get permission from the SLA team if you’re using content from the program.[/vc_column_text][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_btn title=”Click here to apply now! ” shape=”square” color=”peacoc” size=”lg” align=”center” link=”url:https%3A%2F%2Fsheleadsafrica.typeform.com%2Fto%2FQQ2Mt1|||”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row]
Facebook Live with Mapalo Makhu: Planning your personal finance and investments (Mar. 28)
Are your expenses greater than your revenue? You may have all the designer cloths and bags right now, but if your bank account balance is flashing red, then now is the time for you to start investing and planning towards your future. Join us for a Facebook Live session on Tuesday 28th March, with one of South Africa’s finance experts – Mapalo Makhu, founder of Woman & Finance. She’ll be talking extensively about planning your personal finance and investments. [bctt tweet=”Join @WomanAndFinance to discuss personal finance and investments on Facebook Live (28 Mar)” username=”SheLeadsAfrica”] Some of the the topics we’ll cover: What you need to understand about investments 3 financial questions every woman should ask herself Planning a budget Top 3 things to look out for when selecting an investment advisor Identifying your investment goals (safety, income and growth) Date: Tuesday 28th March 2017 Time: 1pm Lagos// 2pm Joburg// 3pm Nairobi Where: facebook.com/sheleadsafrica/ About Mapalo Mapalo is a financial planner, wealth coach and founder of Woman&Finance , a platform that empowers and educates women to make the best financial decisions for their current and future selves. Having completed a Bcom finance degree from the University of Johannesburg and recently obtaining her post graduate diploma in financial planning, Mapalo created Woman&Finance to educate and inspire women to take charge of their finances and make the best financial decisions for their current and future selves. Woman&Finance was established with the goal of giving power back to women and showing them how to have control when it comes to managing their personal finances.