The Importance of a ‘Capsule Wardrobe’ and Tips on How to Build One
Do you always find yourself shopping for clothes and shoes that you never wear? Or you have clothes in your wardrobe that you have not worn in over a year? It may be time to declutter your wardrobe. One of the benefits of the minimalistic trend has been the adoption of a capsule wardrobe. The term “Capsule Wardrobe” was coined by a London Boutique owner, Susie Fox, who owned a boutique called “Wardrobe” in the seventies. If you are wondering if a capsule wardrobe is a right decision for you, here are a few reasons to consider: You are looking to revamp your style Your style changes with the different seasons in your life such as school, work, college parties vs. the networking cocktail events and you may, therefore, find that your current outfits do not fit your current season in life. It is important to always evaluate your fashion needs with your current situation for example when it is time to get the classic LBD/LWD in exchange for the shorts that were your party outfits in your college days. As you are maneuvering this new season, keep your purchases to a minimum in order for you to identify which style works for you best. You want to save money you spend on shopping If you are an impulsive shopper and you always find yourself shopping outfits that never seem to fit into your current wardrobe – It may be time to consider scaling down on your wardrobe and your shopping. The best part about scaling down on your wardrobe as an impulsive shopper is that you will control your spending habits and that will help you save on that extra coin. The beauty of a capsule wardrobe is that you will get a clear picture of what your style is and it is, therefore, easier to shop with your style in mind. You want to reduce on the amount of time you spend picking out an outfit Whether you are dressing for work, a date, a cocktail party or any other event, you want to minimize the amount of time that you take to dress. The lesser the pieces in your wardrobe, the lesser the time that you will spend choosing an outfit. The essence of a capsule wardrobe is in adopting the pieces in your current wardrobe that you love to wear and that you feel great in. These pieces are your staples for what would ideally be considered a season (3 months) after which you switch them up as the season changes. If you come from a tropical area, then your wardrobe will change depending on whether the season is rainy or sunny. Tips to building on your wardrobe for each season: Go through your closet and pick the pieces that you frequently wear There are the basic pieces in your wardrobe that you love wearing and feel great in which are the pieces that will be your first choices. These will include; outerwear which will depend on the season, bottoms such as jeans, skirts and shorts, tops and shoes. Create a base for your wardrobe and build on your pieces This will be in the form of the classic white and grey tees, button-down shirts, dark colored pants, classic pencil skirts. The base that you choose mainly depends on your lifestyle and your day-to-day activities. The pieces that you pick to build on your wardrobe will be determined by the base that you choose for your base. When shopping, consider purchasing statement pieces that transcend “fashion” and can be incorporated into many outfits A capsule wardrobe is one that is meant to minimize your clothes into a small collection therefore when shopping ensure that you get classic pieces that transcend style seasons. Your best bet is to switch up on your outerwear and shoes while maintaining the basic pieces.
Chioma Ogbudimkpa: On creating Redbutton and using Green Fashion to meet the SDGs goals
Chioma Ogbudimkpa is a certified project management professional who has served in different capacities and projects across 5 countries and different industries. She has put in over 9 service years in FMCG, Consulting and Real Estate. Chioma is also a sustainability advocate and a Green Champion. She has been actively involved in the ‘Going Green’ Initiative from the YALI Network since 2015. She started her entrepreneurship journey with the launch of her women’s wear label, Redbutton in 2017 to explore her creative side. Following this, Chioma has received a seat at the table of various local and international platforms; she is a ‘She Leads Africa’ (SLA) Accelerator beneficiary of 2017, a 2018 Tony Elumelu Entrepreneur and the winner, Creative Business Cup Nigeria 2019. She will be representing Nigeria at the Global Creative Business Cup in Denmark this July. She’s also an alumnus and beneficiary of the Nigeria Creative Enterprise (NICE) program 2019 powered by the British Council. She has a Bachelors in Project Management Technology and a PGD in Strategic Management & Leadership. Chioma loves to cycle and play scrabble at her leisure time. What led you to fashion at the beginning and what led to the switch to sustainable fashion My mum owned a fashion house back in the 90s, that’s where and when I started to sew, sketch and play with fabrics. I found that I was always stitching something (till date..lol), my mum’s tailors were tired of me because nothing they make for me stays the same. I loved to experiment and add my own touch here and there. It was fun and engaging so I continued on this path up until I started working in the corporate space. I made my work clothes and sometimes, people wanted me to make clothes for them when they realized I made the dresses myself. It was extracurricular until 2016 when I decided to start the business properly. I enrolled in Martwayne fashion school while I was still working, just to get a professional grasp of fashion designing and the business of fashion. Following that, I launched Redbutton in 2017. Because I am a Green Champion, it was only natural for me to incorporate sustainability into my fashion brand. I started to research ways I can be green, while still maintaining fundamental design principles. There are several ways I have built in ethical fashion principles in my processes, including using recyclable paper packaging, ensuring minimal waste, ethical production processes and fusing sustainable materials. What are the possible career options here? It’s quite evident that the Africa fashion space is experiencing the highest rave she has ever had, and doesn’t seem like it will decline anytime soon. The demand and interest in the over $50bn industry have been incredibly progressive which also implies that there are tons of career opportunities, even in a sustainable fashion. Some common ones are textile producers (in knitting, weaving, dyeing, etc). Even here in Nigeria, we are yet to scratch the surface in exploring our indigenous woven fabrics from different tribes. We also have fashion designers, illustrators, machinists, thought leaders in ethical fashion (not very popular in Africa but there are) who are consultants, show curators, editors, etc. Where do you see this line of business taking you? Building a strong ethical fashion brand that promotes African craftsmanship and design innovation, and of course, a profitable fashion business that will birth several other ethical fashion advocates and workers is my overarching goal. Our zest for color, patterns and the intricacy in our embroideries are phenomenal and it appears we are not exploring what we have enough. This is what I want to project to Africa and the world by exploring eco-friendly materials and African art. What are the challenges in the fashion business, and how do you manage them? Production is slow and expensive. But I have realized through this journey that the process and result are far more important than the speed. It’s also more expensive to run, because eco-friendly materials are not exactly cheap (more expensive than regular fabrics), meaning that your pieces will not be cheap. But once you can properly project your value and find your target market, you will be just fine You use water hyacinths for some of your products, why water hyacinths? What was the reception like at the UN? It was just an experiment, to be honest, I didn’t expect that it will be this serious o..lol! I was researching on sustainable fabrics, something different from our woven fabrics, I bumped into this social innovation enterprise who also up-cycles waste for furniture and home decor pieces. I found that water hyacinths can be dried and woven into panels like our Aso-oke. I said, ‘I never saw anyone try this out in fashion, is it even possible?” The fact that it wasn’t popular in Africa drew me further into the research. I tested it and realized it could work but the dress will be dry clean only, no machine wash. We are constantly exploring more eco-friendly materials we can fuse into our designs to create statement pieces. Some of the water hyacinth pieces we fused with Adire were showcased at the 4th UN Environment Assembly in Nairobi and received resounding acclaim from assembly members and delegates. We were published in the Kenyan dailies and featured on the UN Environment news updates. Between April and today, we have shipped over 50 pieces to the US and UK, following the contacts made from the UN event. This is a testament to the fact that, even though our designs have the African aesthetic, they are also globally appealing. Got any advice for younger fashion entrepreneurs? Some say the industry is saturated, well maybe in some context. But also remember it is growing incredibly and the demand is looming. There are several ways to stand out. Look around you, look inside of you, talk to people that have the capacity to help you discover new territories. You can tweak your strategy, innovate,
Its time to Invest in the African Fashion Industry
“Africans need to put on the clothes made by their fellow citizens as a showcase of support and home pride”. Africa has become a hub for designers unafraid to create fashion statements embellished in colors as bold as the continent’s sunsets and in prints as culturally rich as its people. Their designs are cat-walking across runways both at home and around the world from New York to London to Tokyo. Despite its budding international fame, the African fashion industry has long ways to walk before “made in Lagos” rings the same as “made in Paris.” For the meantime, the paucity of internal and external investment is a barrier frustrating attempts to move forward. In recent times, African fashion has not just dipped its toes but fully plunged into the world’s fashion scene. Anisa Mpungew, a Tanzanian designer and creator of Loin Cloth & Ashes, says “Africa is not afraid of patterns and colors, that’s the one thing we do in our sleep, so we use it to be louder amongst our foreign friends.” Indeed, African designers are making bold fashion statements through the complex patterns and colors they dare to work with. African fashion tells a story — patches of identity are interwoven into the fabrics used and the designs created. According to Bethlehem Alemu, owner of an Ethiopian shoe company soleRebels, “The global consumer today is hyper-aware. They want authentic and innovative ideas delivered from the authors of those ideas.” These consumers want the designs to be creations of the African mind and hands and not replicas produced by Western clothing chains. The fashion industry has the potential to create secured jobs for the African youths of today and tomorrow. High profiled brands in the likes of J. Crew, Burberry, and Michael Kors oftentimes look to Africa for inspiration and ideas. Nevertheless, the masks, zebra stripes and leopard spots feed into Western stereotypes of Africa, not Africa’s authentic story. With designers and clothes in high demand, the African fashion industry is ripe to reach its full potential. However, a lack of internal patronage stands in the way. Lexy Moyo-Eyes, the founder of Nigerian Fashion Week, acknowledges that “the fashion industry can become a big business in Africa … even more with government support.” For example, according to the African Development Bank, the Rwandan government established a “foundation to establish garment factories and boost the textile and fashion industries.” As governments across the continent follow Rwanda’s steps and begin to esteem the fashion industry, they need to invest in the skills and qualifications of their people. Fashion programs such as LISOF School of Fashion in South Africa and Vogue Style School of Fashion and Design in Ghana need to be in abundant supply, not scarce, across Africa. Furthermore, governments across the African continent should set quotas on the import of second-hand clothing from the West. The goal would be to stop relying on the West and boost local manufacturing and development instead. The East African Community (EAC), composed of Kenya, Uganda, Tanzania, and Rwanda, has gone as far as to propose a ban by 2019. For the meantime, African designers, seamstresses, tailors, and retailers are competing with Western clothes ranging from printed shirts to blouses to leather jackets to sport jerseys. Sylvia Owori, a designer based in Uganda, says that “about 90 percent of the clothing people are buying in the whole country are second-hand clothes — so as a small fish, how are you going to start to compete with that?” These clothes have appeal because they are priced cheaply and allow Africans to emerge themselves in Western culture by dressing the part. A pair of jeans could be sold for as little as $1.50. At first glance, bundles of our worn clothes might seem like benevolent gifts from the West, but they are actually hindering the progress of the African fashion industry and economy. “The fashion industry can become a big business in Africa … even more with government support” – Lexy-Mojo Eyes Andrew Brooks, professor of Geography at King’s College London, explains that “[Western] t-shirts may be quite cheap for someone to buy, but it would be better if that person could buy a locally manufactured t-shirt, so the money stays within the [country]” instead of circulating overseas. As the proverb goes, “charity begins at home.” Not only will they be contributing to the success of homegrown designers but to their respective economy as a whole. According to Ventures Africa, “If there is any time to invest in the African fashion industry, it is now.” Those who invest first will likely be the biggest beneficiaries of them all. According to Euromonitor Internations, “the combined apparel and footwear market in sub-Saharan Africa [alone] is estimated to be worth US$ 31 billion.” Deola Sagoe, a Nigerian designer in the industry for the past 25 years says that this is only a small fraction of what the fashion industry is capable of. It is time to turn this visionary potential into tangible prospects. Omoyemi Akerele, the founder of Lagos Fashion and Design Week, realizes that investing in Africa does not come without its risks; you only need to to read, watch or listen to the news to be reminded of that. But she urges people to take a leap of faith and look beyond the rhetoric of corruption and images of war. She emphasizes that “he who observes the wind and waits for all conditions to be favorable will not sow, and he who regards the clouds will not reap.” Beyond the glamour of clothes and runways, the fashion industry is a business that has the potential to play its part in efforts to create jobs, especially among young people. Compared to its counterparts, the African continent is home to the world’s youngest population. According to the International Labor office, “youth make up as much as 36 percent of the total working-age population and three in five of Africa’s unemployed are youths.” Furthermore, UNICEF projects that by 2050, African