My Blog

SLA Logo

Hyjiah Mariam Conde: Low self-esteem is not given enough attention

I’m  inspired by a girl who goes by the name, Hyjiah Mariam Conde, as young as she is, she has  learnt the art of self love. She was bullied in school for her ethnic background, skin color & unique body image, but instead she decided to do empower herself.   Hyjiah started her own nonprofit organization called SuperGirlzland. The purpose was for Hyjiah to be the voice to all the girls who have been emotionally and mentally bruised by being bullied. I had the opportunity to interview Hyjiah and this is what she had to share.   [bctt tweet=”I want to shout so that the whole world may hear my vision and voice.” username=”SheLeadsAfrica”]   Hyjiah you are an inspiration, you have been bold enough to stand up and be the voice of the youth. Is there anything you are afraid of? Thank you so much for your kind words. I would have to say the only thing that I’m afraid of would be GOD, as I feel that’s the only one I need to fear. Is there a reason you chose South Africa in particular, to kick start your charity? I actually kick started my charity in the USA where I’m from and expanded to South Africa and now West Africa, Guinea. I chose South Africa because I have a few connections there who are a part of my charity. Most importantly, I noticed that girls there were not allowing their confidence to shine through. So Hyjiah you are all about making other girls happy and special. What makes you happy? What makes me happy is being of service to others through my charity work. Seeing others filled with joy makes me happy. I saw an interview of you and you were talking about how you have become popular. How has that popularity changed you as a person? I don’t really see myself as popular. As a leader I believe that popularity isn’t important.  Leadership and being compassionate are very important. I never changed. I’m the same person from 4 years ago when I started my vision. Can you share with us how far you are with the other interests you want to pursue like choreography, singing and maybe writing. I’m still working on recording my single which I wrote with my big brother. My dancing I do that mainly on the weekends. I love to dance it helps me to express myself. As for my writing I love to write. My book is set to launch  soon and I’m already working on book number two. Do you have a plan in place of how you are going to achieve all your goals? My plan is to take it step- by- step. I keep notes on what’s next for me. So much of what I want to do is stored in my brain, so I have to keep notes of it all and GOD will help me achieve it all. I am just stunned! Honestly, with all these activities going on you are also an Ambassador and a member of a couple of groups. How do you manage your  time? I prioritize really well, so I never burn myself out.  I love staying busy, I’m very energetic and love to participate in so many things.  I do take time for myself because I am still a kid. My mother, who is my manager, helps me prioritize things. Can you give a brief pitch to potential sponsors telling them why they should assist Supergirlz Land. Low self-esteem is not given enough attention. It’s a disease like any other sickness, which needs direct attention & support. Low self-esteem can be caused by bullying, poverty and lack of education; which at times result in suicide. Help me help them as we help one another to save our young girls, one at a time. Fun question! Would you rather be able to whisper or only able to shout? Pick one. I want to shout so that the whole world may hear my vision and voice! Have you overcome a low self esteem? Share with us how you did it. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.  

Nneka Obianuju Onubogu: I have never felt inferior because of my gender

Read how Nneka Obianuju Onubogu a Mechanical Engineer; and currently a research assistant at Universiti Tunku Abdul Rahman Malaysia, is unperturbed by gender stereotypes in the industry. A Harvard Business Review article of 2016, was an answer to an inquiry of ” why do so many women who study engineering  leave the field?” And one of the reasons given was “gender stereotypes”. So, if you are contemplating abandoning your career in one of the STEM fields due to gender stereotypes or any other reason, before you throw in the towel, wait! [bctt tweet=”I have a passion for fixing things” username=”SheLeadsAfrica”] Having a role model and following your passion makes it easy Nneka’s motivation for pursuing a career in mechanical engineering were influenced by two things: “First is my dad, who is a practicing Mechanical Engineer. I admired and still admire him so much that I wanted to be just like him. Secondly, I have a passion for fixing things. I am very inquisitive on the mechanics behind any machines’ motion. Right from childhood, I had a habit of unscrewing all my toys and fixing them back over and over again.” When you are passionate about anything, it will be very hard for you to throw in the towel, especially when the going gets though. [bctt tweet=”being different means making a difference anywhere you go and anywhere you find yourself” username=”SheLeadsAfrica”] Remember that you are a woman with talents and abilities Being a ‘woman’ should not make you feel less than a human being when assigned to male dominated teams, you are as capable as your male colleagues! Nneka says “Our research team actually consists of all men (Professors, Doctors and lecturers) and one lady (myself). We treat each other equally and there has never been a period when I felt inferior because of my gender”. When you still feel overwhelmed,borrow a page from Nneka’s book,”sometimes I feel like ‘a woman in a man’s world’ hence, I give my best contribution to my team”. Nneka is  currently working on a project tagged ‘Wide acceptance angle optical fiber-based day- lighting system using two-stage non-imaging solar concentrator’. “This is a project sponsored by the Ministry of Energy, Malaysia”. The papers can be found in the links below: http://www.sciencedirect.com/science/article/pii/S187661021 http://www.sciencedirect.com/science/article/pii/S030626191730750X [bctt tweet=”I have met many ladies like me who are in male dominated career paths and they also strive hard to be the best and make a difference” username=”SheLeadsAfrica”]Blend in Whether you are in a local or global community, do not isolate yourself. Nneka, although from Africa, found herself working and studying in Asia. She quickly learned the language and befriended some locals. “Even though my University is generally Chinese dominated, everyone speaks English and every lecture and research is conducted in English. Irrespective of that, students and my research team members still switch to Chinese language when they discuss within themselves. This is not a problem for me as I have learned the Chinese language (conversational) and I can understand what they say. Right now, I am a professional at eating local foods with ease. I am also the only foreigner (African) in my office, but I still participate in every event weather Chinese, Malay or Indian”.   Conquer any inferiority complex by actively making a difference Nneka’s slogan is ” Being different means making a difference anywhere you go and anywhere you find yourself”. She adds that “the fact that you are in a career path where you are the only lady in a team of men is the key reason for you to stand out”. Some African people say, ‘Mechanical Engineering is not for ladies; a lady should be a teacher, a lawyer or even a house wife’. I can boldly say from experience that it is a blatant lie! “I have met many African ladies like me who are in male dominated career paths, who also strive be the best and make a difference. This should inspire other women who have dropped out to get back on their feet and even do better” she says. [bctt tweet=”… I show them that Africans are not racist by braiding the hair of the kids for free.” username=”SheLeadsAfrica”]     Making a difference includes contributing to the community you find yourself. Nneka does this by using one of her skills to make children smile. “I have made an impact in the lives of the locals here, especially via my hair braiding skills. I was so surprised when I made it to the Chinese newspapers for just that little kind gesture “. In addition, Nneka has many solar technology ideas that she intends to implement when she arrives in Nigeria. You see why she just can’t turn her back? When you are full of dreams and know that the world is waiting to feel your impact, you wont turn back!   Networking is one the keys to staying motivated Networking is today’s currency to getting up the success ladder and staying motivated. Nneka advises those in a global career and STEM fields to “try creating a network with people who are pioneers in that career path. In that way, they stay motivated and become significantly better”. Are you in male dominated field/ industry? Let us know more about you and your story here

“Don’t go into any business just because of money” – How Ifeyinwa Ojekwe built the brilliant AJALI skincare

Ifeyinwa Ojekwe

[bctt tweet=”Ifeyinwa Ojekwe: If I didn’t give it my all I’d never know how big it could be” username=”SheLeadsAfrica”] With businesses I admire I always wonder, how did they start? How did they figure out the right products and how the heck did they get a storefront so early? Catching up with Ifeyinwa Ojekwe, founder of AJALI answered these questions. AJALI is an all-natural, completely handmade cosmetics brand established in 2013 to promote local industry and create awareness for living a healthy life. I tried their products at She Hive London and fell in love, I’ve not looked back since. How did AJALI start? AJALI was founded in 2013. I got really sick when I moved back to Nigeria and made the decision to live a cleaner life. I went natural and started doing research into natural cosmetics. At the time, there was body shop in Nigeria, and when I did more research it wasn’t as natural as I expected, so I kept looking for an alternative but didn’t find something I liked, so I did some DIY. The first thing I tried to make was my body souffles, and my family started to ask about it. So I began making it for friends and family, and then my church had an exhibition and the rest was history. It started off really organic (no pun intended!), it started as a hobby and four years later here we are. How did you make the transition from employee to entrepreneur? I worked at Chevron and Ernst & Young when I moved back to Nigeria, and then I landed my dream job at Today’s Woman. I only quit my job in 2015 – 2 years after AJALI started. Throughout all those job changes, I found that AJALI was the only constant, the only passion throughout that time. If felt like if I didn’t give it my all I’d never know how big it could be. It got to a point where I couldn’t manage both, I couldn’t handle the business coming in. I was a one-person operation at that time, I was doing absolutely everything myself and I needed to give it 100%. Several times along the journey, I was frustrated and wanted to quit but I was surrounded by so many good people to encourage me and give me pep talks when I needed one. A major turning point for me was when I was on holiday in London and EbonyLife reached out and said they wanted to give me an award. I thought it was a scam – so I sent them to my mom’s office and a whole camera crew turned up! That was in 2014, I won the Best Nigeria Made Product of the Year and something told me to keep pushing on, to give it my best and keep on keeping on. At first, my family was sceptical, they questioned whether I really thought it through, especially with the recession in Nigeria. But I resolved that this was what I truly wanted to do, and I’d give it my best shot. What were your biggest investments in AJALI? When I decided to be full time, I decided that I needed a physical store to take me where I wanted to go. I had success with my online store and going to trade shows, but people really wanted to come and pick up our products. So I started looking for a space to make things look more professional. Luckily from my job at Today’s Woman, I had some media and press contacts so was able to get buzz around my the launch of my store on 1 November 2015. At the time, it was a 2 bedroom BQ (boy’s quarters) where I did everything – the office, production, and the selling. I hired a beautician to do treatments as I had some extra space and we were off. On the launch day, we had nearly 200 people and I sold more that night that I had sold in the two years prior. That was the first time I believe it could actually work. I hired my first sales assistant around December 2016. I’ve taken my time, it’s all privately funded by myself, family and friends along the way, so I have to be very careful with resources. Everything goes back to be being invested in the business. I also focused on improving the quality of the business, the logistics, the operations for shipping, and delivery. I’ve also expanded my product range as time went on and invested in serious marketing to legitimise the brand. Before I started, I took a year to educate myself on various ingredients and test products with real users, friends, and family. I’m always looking for new things we could do, and because my passion is living a naturally healthy life, it is second nature. [bctt tweet=”Do something that you are passionate about but make sure it makes business sense” via=”no”] What advice would you give to help someone build a successful business? 1. Do something that you are passionate about but make sure it makes business sense. You need to test whether you’re actually going to make money – is this something you’re going to live off of? If you’re going to have a sustainable business you need to have that research. 2. You don’t have to do everything yourself, though. I use freelance websites to make logos, improve my website and do other graphic design. Make sure you have mentors around you, people who can support you – someone you look up to who you can pick their brain and get their advice from. So try to build up your network, if you don’t know where to start, start in places like SLA and educate yourself 3. Be ready for the journey. Not everyone is meant to be an entrepreneur, be a risk taker, willing to work later, and pay less until you reach that sweet-spot in your enterprise. 4. Have a

Standing up for yourself: Having more confidence in the workplace

[bctt tweet=”There is power in being proud of what you do, especially when you’ve worked hard” username=”SheLeadsAfrica”] Have you ever noticed yourself submitting work to your supervisor and uttering the words “I hope you like it”? I know I have and as the words came out of my mouth I hated it. Why? It sounded as if I was unsure of the quality of my work and above all, myself. The truth is I was confident, I had done the research and written multiple drafts but I felt lowering expectations would make my supervisor like my work more. But ultimately I was cheating myself under the guise of humility but rather I was showing a lack of confidence in my work. I knew I had put in the work but I didn’t feel that it was good enough or that no matter how good I thought it was my supervisor wouldn’t feel the same. So feeling and showing uncertainty was the better option to feeling great to only receive disappointing feedback. Confidence is key Basically, I was scared to show pride for my work in case it was not well received. I’ve come to realize there is no room for that in the workplace, confidence is key. There is power in being proud of what you do, especially when you’ve worked hard. Supervisors are more receptive to work that is submitted without a doubt on your behalf. Their reliance on and expectations of you rise, and that’s a good thing. This is great when you are gunning for a promotion or raise. Your actual work will speak for you but your presentation is just as important. Sell your work as well as letting the work sell itself. There is no shame in promoting your game. It is a lesson I have come to learn. But knowing isn’t as easy as putting into action. It takes small steps. So when it comes to talking up in meetings, I no longer shy away. If you’ve got a good suggestion, don’t hesitate. Speak. It’s important that we speak up in meetings with clients or colleagues when you know the work. It will push you further and build stronger bonds with your client and show your boss exactly why you are in the position you are in. Speaking up can lead to standing out. Don’t shy away from raising your voice, especially when it counts. [bctt tweet=”If you’ve got a good suggestion, don’t hesitate. Speak.” username=”SheLeadsAfrica”] Changing your language Confidence is also necessary when you have to defend your work. We all have that one colleague who likes to push and challenge you. That shouldn’t back you into a corner. You know your work, there’s no reason to shy away when challenged. This doesn’t only make you a force to be reckoned with, it will also bolster your ability to address tough situations when the need arises. Another small step? Changing your language. Take out phrases such as “I would just like..” or “I wonder if” and replace them with stronger more self-assured words. The point of this is to come across as more self-assured with regards to your request. People are likely to respond positively to a statement that is said confidently. When sharing an opinion say it with conviction, “I would like to talk to you about..” or “I suggest that…” This enables you to get what you want when you say what you need. It yields better results in terms of ensuring efficiency from colleagues and getting your point across. Being more confident isn’t just to gain the respect of your colleagues of supervisor, it is also great for your personal and professional development. When you believe in yourself, it will show in the way you carry yourself, and your professional outputs. The more you feel this way, the brighter you will feel and that will reflect in everything you will do. Accepting compliments Accept compliments with pride. When you hear the words “Well done”, what is your immediate reaction? Shonda Rhimes states three reactions to receiving compliments in her book Year of Yes; dismissal of the compliment; shyness; and laughter/embarrassment at being complimented. At the root of this is the little voice saying, “not me, I don’t deserve this. I was just lucky”. Humility is great and all that but it honestly doesn’t hurt to show your pride when someone recognizes your awesomeness. It is not overconfidence when you accept a compliment with a thank you. We have internalized the fear of appearing confident because it appears cocky. But you’re awesome and that is okay, actually, it is better than okay. It is pretty damn great and its okay to stand in your shine. You’ve worked hard and being recognized for putting the work in is a great feeling so don’t shy away from it. [bctt tweet=”Humility is great but it doesn’t hurt to show your pride when someone recognizes your awesomeness” via=”no”] So what does it mean to be a confident woman to me now? It means speaking up when I know I have something valid to say. It is being able to back up my work when challenged. It is me acknowledging that I have reached where I am, not by default or mistake but because I am genuinely smart and talented. You are exactly where you are because you deserve to be, don’t ever doubt it.

5 lessons learnt from Solange Knowles

[bctt tweet=”Get a healthy dose of motivation courtesy of Solange Knowles ” username=”SheLeadsAfrica”] Solange Knowles’ recent album, “A Seat at the Table”, provides commentary on her experiences as a black woman in America and places her amongst the most talented artists of this generation. I’ve played the album over and over again since it came out, and each time I feel more empowered and encouraged as a young woman. Her melodies are woven in with stories that we can all take inspiration and a little guidance from. Here the 5 things I’ve learnt from “A Seat at the Table”: 1. “But I’m not really allowed to be mad.” It takes a lot of restraint to sing in a cool silky voice when your songs speak out about the injustices you’ve experienced because of the colour of your skin, or when you’re trying to work through the hurt and anger you feel. We often face a conflict as women; do we raise our voices and risk being labelled as loud and angry, or remain quiet with our voices barely heard. How do we effectively get our message across without coming off as the ‘angry black woman’ when we disagree with someone? I’ve come to find that people are more attentive when you speak in a composed, self-possessed voice, with your words carefully thought out. This way, you avoid hurling insults and jabs that do nothing but foster more resentment. 2. “Ain’t no apologizing for all the things you want.” Have you ever been told that your strong opinion or confidence is too intimidating? Or, God forbid, that a woman who is self-reliant and self-assured won’t find a husband? Being a Motherland Mogul means we know what we want and we go out and get it. Being labelled bossy or a control freak is the side effects of being a badass who knows her business and herself. The negative labels from the naysayers shouldn’t deter you from you doing what you want, but rather should drive you to work hard and be proud of how much you have achieved. 3. “Fall in your ways, so you can wake up and rise” Trust your intuition. That little voice in your head, she knows what’s up. Trust your instincts, who knows what glorious journeys they will put you on. When you take the time to listen to your intuition the challenges to realising your goals become minor obstacles because you know where you’re going. Your gut is your compass and it doesn’t hurt to follow it. Don’t discredit your feelings; ask yourself why you feel a certain type of way, are you content, are you doing what you love? How you feel internally shows in what you put out to the world so self-reflection and assessment will foster a more creative, intuitive and stronger you, becoming a more positive force in what you do. 4. “Be weary of the ways of the world” Have the difficult conversations. We are living in a time when people are so divided on a myriad of political and social issues. The instinct is to avoid these debates because engaging could ruffle feathers, bring friendships to question or have you never wanting to attend another family gathering. But how do we create and foster change if we don’t ask the hard questions and challenge each other? Part of this is listening to what others have to say, even when you struggle to agree or even understand their point of view. 5. “Don’t let anybody steal your magic” Celebrate yourself and your success. You’ve got a lot to be proud about, from large milestones such as graduation or a new job to the small things like finally getting to the gym. We are who we are, we’ve gotten here whether it is through chance or some detailed planning. The people and experiences we have encountered have such a profound role in shaping our ideologies and path. So don’t take it for granted. Don’t think your path is less significant because it is different from that of your friends and family. You are your own success story and appreciating that is one of the best ways to take care of yourself and keep you pushing for more.  

The Shine Theory: What it is and why you need it.

[bctt tweet=”Building friendships with accomplished women is great for your business & personal network” username=”SheLeadsAfrica”] What is your first thought when you get introduced to another woman? ‘She’s pretty but maybe not as pretty as me?’ or ‘Gosh, I wish my edges were that laid’ perhaps ‘Who is this? Does she think I’m cool?’ Whether it’s involuntary or not we tend to have a train of thought that borders on the competitive when we meet someone new. It even happens with people we do know, hearing good news about a friend’s new promotion or engagement can sometimes make us feel a little left behind. Well the Shine Theory, advocated by Anne Friedman, challenges you to flip the script. The basic premise is that when you meet an intimidatingly successful bad ass woman, instead of letting that little voice in your head tell you that you should feel inferior or even intimidated, send it back where it came from and befriend her! Friedman explains, ‘Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better.’ Why the Shine Theory? We live in a society that constantly pits women against each other, as if we can’t imagine a world where two successful women can exist without being competitors. The Shine Theory encourages us to surround ourselves with women who are successful and to encourage these successes. How can we not want to see the women around us flourish and do the most? After all, we are the company we keep. But does the Shine Theory actually work? It has been tried and tested by the women in the Obama Administration with the effects fostering an important change in the way women treat each other in the workplace. It has been a long time coming but it is definitely time to change the narrative that women cannot exist in the same space without being pitted against one another. So how can you practice the Shine Theory? Well, charity does start at home. How we see and treat others is based on how we see and treat ourselves. A little self-love and self-confidence goes a long way. When you recognise your potential and your unique path, you’re less likely to compare yourself to others and resent their accomplishments. It is important to ask yourself why you instinctively take a negative approach to meeting someone new. How do you feel about yourself, your career and happiness? Your answers to this will generally reflect how you ultimately treat others. Convinced? Here’s how to start. The Shine Theory can easily be done with our friends and general social circle but it is not just limited to seeing our inner circle flourish. It is also key to make an effort when we meet someone who potentially intimidates you. This isn’t a ‘fake it till you like her’ situation. Be genuine and honest with your friendships and acquaintances, be part of a BOSS community that encourages and thrives off each other’s success.Whether it’s a tweet of encouragement or creating platforms that support another woman’s business, the Shine Theory allows all those involved to bask in each other’s sparkle. Building friendships with more accomplished women is great for building your business relationships and your personal networks. Who knows? That seemingly intimidating woman could be you next business partner. More significantly, you gain you a strong support system that pushes you to be the best version of yourself. We need friends that are smart, confident and kick-ass women who dish out the best advice and inspire us daily. Create and foster friendships based on mutual appreciation and respect in seeing each other’s triumphs as a celebration for all.

How to deal with end of year disappointment

[bctt tweet=”Many of us are nursing our failed New Years resolution from last year, let 2017 be different” username=”SheLeadsAfrica”] Happy New Year to you all. Congratulations we made it!! It’s the first month of the year, and it seems like just yesterday that we were saying “2016 is going to my year” and I truly hope it was. I hope 2016 was the year you finally went back to school, or lost the last 10 pounds of your baby weight or quit your 9-5 and started your own business. If this person is you, “you go girl!” We are all so proud of you! Keep reaching higher in this new year. But for many of us, we are nursing the wounds of our failed New Years resolution from last year. The gym membership you bought only got used in January, you never quite got the hang of sticking to the budget that was supposed to help you come out of debt and your business never made it to year two. This doesn’t mean that New Years resolutions are bad, in fact I hope you have started creating your list for this year. For many of us after the countdown to the new year and getting our kiss at midnight, comes the new year blues. January can be the hangover month where we suddenly come face to face with all the things we didn’t do last year. All the projects we started and did not finish. The relationships that was supposed to lead to the altar but failed. The friends that left us last year. It can all be very depressing. So before you get all moody for the new year or anxious to make new goals, here are some tips to help you deal with last years disappointment. Be genuinely happy for your friends, your season is coming too If you are in the right girl squad, you should constantly see your friends succeeding. You should constantly be going to  store openings, weddings, baby showers, business launches and etc. You shouldn’t be bitter at the successes of your friends, actually I would encourage you to get a new circle of friends for 2017 if your current circle isn’t full of girls constantly winning. So don’t get bitter, get better. Remember that social media is just a highlight reel Okay, when did December become the “celebrate everything” month? By Christmas day, I had already counted 4 engagement announcements, 3 “Guess who is pregnant again” posts and 5 promotions and college acceptances. Don’t get me wrong, I am happy for my friends. But before I sink into a depression, thinking that I am behind all my peers, I remember that people rarely post about their negative experiences on social media. Never let social media be the measure of how badly you are doing or how much your friends are thriving. Social media can be dangerous because we have a front row seat to people’s strengths and achievements. At the same time, we are so intimately aware of our own weaknesses and failures. I have a friend who posts things like “Grad school is kicking my butt, I gained 10 pounds and I didn’t get that job I wanted, but I will keep trying”. Now that is someone who definitely went on my gifts list for Christmas. We all need people who honestly remind us that the grass is not greener where they are. [bctt tweet=”It’s okay to fail. Many of us forget that the mark of success is what we learned along the way” username=”SheLeadsAfrica”] Failure is okay —the only people who don’t fail are those who don’t try Nothing I say here matters. Because if you wont listen to Queen B, why would you listen to me? No but seriously, write a list of all the things you failed at last year. And then next to it, write all the things you learned even though you failed. Many of us need to remember that the mark of success is rarely about the destination but rather the process and the lessons learned along the way. Sure you were denied that grant that you needed to run your business, but in the process you learned how to write a killer business proposal. Not to forget, you nailed the presentation even though a year ago, public speaking terrified you. Does that sound like failure? So go on, make that list, and be pleasantly surprised at all the things you accomplished last year by “failing”. Try again, this year tomorrow Seriously! Try again! Keep trying. Keeping going until you hear a “yes”. As a Motherland Mogul the only thing you should not chase is a man…Every other thing is fair game to be chased down. If you are disappointed at the end of 2016 that is a sign that you know you are capable of more. Do you know what Africa would look like if all the girls who failed last year and those girls who succeeded this year decided to just keep trying? To keep pushing. Keep writing. Keep creating. Keep drawing. Keep building. Keep coding. Keep loving themselves. [bctt tweet=”Every single Motherland Mogul is capable of so much! Don’t be scared of failure” username=”SheLeadsAfrica”] Whether you are in the failed bucket or succeeded bucket one thing is certain, there is room for so much more…and you know it! I cant wait to see all the many successes of Motherland Moguls this year. Every single one of you are capable of so much. #SquadGoals Cheers to more winning in 2017!

Career insights from Mo Abudu

mo abudu

[bctt tweet=”To be an entrepreneur, know that bright ideas are great & more wisdom from Mo Abudu” username=”SheLeadsAfrica”] I believe Africa is blessed with many talented women from different industries and each has managed to carve a niche in their respected fields. Mo Abudu is one of those women who has broken the “glass ceiling” concept and risen above the perception that just because you are a woman you can’t advance higher. Mosunmola “Mo” Abudu is a 50 year old successful Entrepreneur, Media Personality, Talk Show Host, TV producer, Human Resource Consultant and founder of EbonyLife TV. She is described by Forbes as one of “Africa’s most successful women” and by CNN as the “African Oprah.” She was born in the UK and holds a Master’s degree in Human Resource Management from the University of Westminster, London. Her career started in 1987 when she worked as a Recruitment Officer. Since then she has worked with companies like Starform Group and Exxon Mobil (formerly known as Esso Exploration and Production Nigeria). In 2000, she started a privately owned HR development company called Vic Lawrence & Associates Limited (VLA). Mo Abudu is the executive producer and host of TV show Moments with Mo. She is the creator and executive producer of The Debates —a reality TV show with the aim of giving Africa a voice and is also the founder of The Inspire Africa Foundation. Mo has managed to create an image for herself in the media industry; she is known as the leader in the television industry. With all these appellations and accolades, African ladies sure have a lot to learn from her. Every lady envisions success. You grow up striving to be successful not just in your career but in your family and relationships. But success isn’t something that comes from sitting down all day doing nothing. It doesn’t come from lazing around and daydreaming either. [bctt tweet=”Execution is everything, amazing career insight from Mo Abudu” username=”SheLeadsAfrica”] Rather it’s the combined effort of hard work and determination that sets the motion for success. Shonda Rhimes said, “Dreams are lovely. But they are just dreams. Fleeting, ephemeral, pretty. But dreams do not come true because you dream them. It is hard work that makes things happen. It’s hard work that creates change.” 1. Execution “Anyone who wishes to be an entrepreneur must know that bright ideas are great, however, that is not even half of the work; execution is everything.” – Mo Abudu Mo does not joke with any one of her projects; whenever an idea comes to mind, she puts her all in order to bring it to fruition. Her advice to upcoming entrepreneurs is to be ready to do twice the work for half the usual reward. 2. Having the right information It goes without saying that “knowledge is power.” How much info do you have on your chosen career path? Do you have adequate info or are you still going around in circles? It’s necessary that you garner as much information as possible before venturing into any career. 3. Age is just a number Mo Abudu said “I’ve been a brand ambassador for Nigeria since I was age 11. Growing up in the U.K, I’ve had to defend Nigeria and when I was 40, I finally woke up and decided to do something, and that’s how the talk show came about.” We’re all familiar with the saying “age is just a number” but often times this applies to marriages. George Eliot said it is never too late to be what you might have been. With Mo Abudu age is definitely nothing but a number. At 52, she’s still letting the world know that she’s got a lot to offer Africa and that age doesn’t stand as a barrier. 4. Drive and Passion If there’s one thing that makes Mo stand out, it is her passion for giving Africa a voice. For aspiring entrepreneurs, it’s good to be passionate about your career because that will motivate you even when you don’t feel like working. In an interview with Variety Mo said, “I don’t really see my work as work…I just love what I do.” So ladies, there you have it, some of Mo’s career insights into being successful. It’s good to dream but it’s much better if you work your way into achieving them.

4 reasons you should be proud of what you do

I have had some weird conversations and some downright crazy ones but the ones that strike me the most are business conversations. Be it my business or other’s. I have heard people say, “They are selling a packaged lie”, about an amazing idea. I just  smile and concur but deep inside I just say to myself, “You can’t fool me”  The drive behind that talk is usually just pure surprise that you managed to pull that one off. Now here are some reasons you shouldn’t let haters or literally anyone talk smack about your gig and why you should be damn proud of what you do. 1. It is YOUR idea. Whether it’s an original idea or a modification of an already existing one. It is YOUR idea. You probably sat down for hours or days building on that initial eureka or tinkering out a solution to a problem. This is your brainchild! I have had sleepless nights restructuring an idea and I spend days, zoning out, calculating, researching, trying to find the problem to which I have the solution. Motherland Moguls with start up businesses know this phase. It’s the Eureka phase. Even when you drew the idea from something already existing; you spent so much time turning it this way and that way, doubting the whole thing, coming back to it and doing it all over again. Frankly even before you invest a dime into it, you have invested your brain power. That costs a lot. This alone is more than enough reason for you to take a step back and appreciate what you have built with your hands and your mind. 2. So they call it packaging… Honey, so you know it’s called BRANDING! When people accuse you of overpricing your goods or ‘feeling’ yourself just smile and say; “This is a brand and we are unlimited”… Or say something polite but true. Every business man or woman knows that what sells is your packaging. So if competitors   criticise your packaging, don’t worry. As long as your customers love it, you are on the right track. Don’t be afraid to do things your way.  Your product/service just has to be worth it and your brand has to be attractive. Let your packaging sell something awesome that people will fall in love with . 3. You took the step Give yourself a pat on the back love. A lot of people would have been successful today if they weren’t too scared to take the first step. You did. That fear of potential losses, bad reaction from target market, lack of support or funds or whatever issues you had, you still took the risk and you conquered. That alone is good enough reason for you to be proud of yourself. Ain’t nobody gonna tell you otherwise. And when you look back (hopefully, your business is doing good. Amen), you will probably laugh at all the hysterical and hilarious moves you pulled at the beginning! You did good. 4. You are still there And not going anywhere. Yea? So what we broke even this month or didn’t even get to? We are going forward. Take a huge gulp of coffee and pedal on. Honey you are already on the bike, a lot of people haven’t even climbed on and some have stepped off. Yet you are there, pedalling, eating up miles and going forward. Each day brings a new challenge and for the record you’re not just surviving. No ways, girl you are thriving! Going strong. Look up at your name in gold letters. Be proud of you. 5. Attitude? What is that? I only speak BOSSlese (the Boss Lady Language). I laugh when people want to smear strong, hard working Motherland Moguls out there by saying they have “attitude”. Frankly,  they are scared you are getting too big, and they  can’t get to the level you are going to. they want you earth bound like them so they throw shade! Let it go baby! Dust it off. Check yourself, then go on. Your slayage watt should pop every time you check it. A lot of people will try to put you down when they see you climbing up, doing things and breaking grounds. Turn that shade to BOSSlese, why? Because you are the boss and nothing is changing that! This is my go to mindset. I am proud of what I do. I have my hands in so many pies. I strive each day to get my brand right. So even when it is not going as planned, hold your head up, be proud of what you have achieved so far. Bask in the euphoria of your success. “I am a Motherland Mogul , and I am damn proud”.

How Joselyn Dumas inspires you to achieve your career goals

Joselyn Dumas

[bctt tweet=”@Joselyn_Dumas inspires herself and people like me every day. Be like Joselyn!” username=”SheLeadsAfrica”] When I was tasked to write an article on how Joselyn Dumas inspires us to achieve our career goals, I was stumped. Simply because of all the Ghanaian celebrities (most of whose lives I do not give much thought to or follow on a regular basis, for that matter), Joselyn Dumas was part of my B-listed celebrities. Honestly. But research and knowledge always changes perspective and perception, and after reading and reading all the savoury and unsavoury articles alike, I am delighted to announce that if you were like me, you can be a changed girl now. Unlike what others may think, Joselyn Dumas can actually inspire you to achieve it all. Here is how: 1. Guts She had the guts to quit her job as a paralegal in London to pursue her dream of being a TV personality in Ghana. So how do you contextualize this? It’s simple. Are you stuck in that dead end job, unhappy with your life and atrophied dreams? Leave and don’t look back…with caution please. Follow your passion. Go to your Ghana to be what you want to be. Be like Joselyn Dumas. 2. Body positivity As a woman, Joselyn is endowed —she is all sorts of curvy and beautiful. Unfortunately, some people in the public refuse to stop staring at those hips and start focusing on what she does instead. She has been at the centre of media attention because men won’t stop gawking and ladies will not stop hating because their men are gawking! In spite of this, Joselyn keeps a calm, unruffled demeanour and unashamedly wears clothes that flatters her —not caring what anyone thinks. So for you reader, wear what you want to and do not be ashamed of that body. On a deeper level, this goes to say that you should be true to yourself. It is the first wise step which when taken, will resonate positively in your career goals. [bctt tweet=”Leave and don’t look back…with caution please. Follow your passion. ” username=”SheLeadsAfrica”] 3. Wellness Although the cynical Ghanaian public have accused Joselyn of passing off a gastric by-pass as a weight loss plan to justify her figure today, I choose to remain oblivious and believing. Of course, Joselyn knew then that the Ghanaian public can be unforgiving when it comes to overweight TV personalities, so she made the move to join the Weight Watchers’ Club. She had a career goal in mind, and made physical preparations to be suitable for that role. You also have that career goal in mind? Are you reading, learning or losing weight to make the move easier? Consider doing what it takes to get where you want to be. [bctt tweet=”There is a place for a social work. Not every day, yourself. Sometimes, others.” username=”SheLeadsAfrica”] 4. Giving back Being a believer in social action, Joselyn volunteered alongside Lucy Quist, MD of Airtel Ghana to participate in a STEM (Science, Technology, Engineering and Mathematics) initiative. Aside that, she has the Joselyn Canfor-Dumas Foundation which focuses on social issues such as providing for children, widows etc. What should this mean to you? It simply means that there is a place for a social work. Not every day, yourself. Sometimes, others. “A noble leader answers not to the trumpet calls of self-promotion, but to the hushed whispers of necessity.” ―Mollie Marti 4. Sharing your passion Forget that Joselyn is brand ambassador of Range Rover Evoque and Jobberman Ghana. Forget that she was the host of “The One Show”. What does Joselyn have to call her own? There is a crop of entrepreneurs sweeping across the African continent and Joselyn is one of them. She is following her passion to make sure those who share in it also have jobs to do. Joselyn is the founder of Virgo Sun Production Company Limited. What about you? Will you feed the entrepreneur in you? Will you allow others to share in your passion? [bctt tweet=”Are you acting professionally in any role you are playing like @Joselyn_Dumas?” username=”SheLeadsAfrica”] 5. Perfecting your profession Finally, you remember the movies “Perfect Picture” or better still, how about “Love or Something Like That”? You don’t? That’s fine. But you cannot tell me that you do not remember the sensational “Adams Apple” which featured Joselyn as leading cast member, Jennifer Adams. Due to this and other appearances, Joselyn has been branded as part of the professional actresses who are glamorous and best dressed. I did not make this up. Nkonkonsa.com did. So my question is this: Are you acting professionally in any role you are playing? Are you executing that role to perfection? I wish I had a slick conclusion. But this cuts it for me- Above lies the story of Joselyn Dumas. She inspires herself and people like me every day. Be like Joselyn. She can inspire you too!