My Blog

SLA Logo

2021 Workplace Superpowers – The Musthaves

If I was asked what my special skills were a year ago, it would definitely differ from now. 2020 came with a twist and remote work forced every one of us to learn how to Do It Yourself (and I don’t mean cooking). Here are some of the must-have skills for 2021 that will make you more sellable to recruiters, and an asset in your current workplace. Hard Skills for the Workplace 1. Data Analytics: The workplace today requires us to think in data. This requires us to do a bit more research, crunch those numbers, understand raw data and drive business growth based on concrete analysis. 2. Content Creation: Your ability to produce entertaining or educational material that not only caters to the interests and challenges of a target audience but increases engagement and conversions definitely sets you apart from others in your field. The content you produce can take many forms, including blog posts, videos, graphic design and newsletters.  3. Marketing: Businesses worldwide need analytical people who understand what sort of tools are available in the growing digital toolbox, and know how to dig in through trusted channels. 4. Sales: This can pass for both a hard skill and a soft skill as sales involves persuasion, but with a specific commercial end in mind. Your ability to convert leads to revenue would give you a spot in any workplace. 5. Video production: The average person will watch 25 continuous days of video in 2021. Video content is quickly becoming the dominant form of all communication and companies are fighting to create effective digital video assets. 6. Product Development: This involves managing the process of developing a product or enhancing existing products in order to meet customer expectations effectively. If you haven’t noticed, times are changing and the direction of products being developed is too.  Soft Skills for the Workplace 1. Creativity: Developing new ideas, applying new solutions to address existing problems.  Some people are naturally creative on their own, but a lot of us need to bounce ideas off others to get the creative juices flowing. An ability to learn continuously and willingness to adapt to change is essential to boost your creativity. 2. Communication skills: Interpreting information through speaking, listening and observing is a must-have skill for 2021. Organizing thoughts and data points into a comprehensive, holistic narrative will get you where you need to be in your career. 3. Collaboration: Collaboration suffers when roles and goals are not defined. The next time you take on a group project, strike up a conversation about what success looks like, and who’s doing what. This simple act can get everyone rowing together faster and more effectively.  4. Adaptability: Manage your mindset. The ability to adapt to changing circumstances starts with a mindset that’s willing to adapt to changing circumstances. If you tend to balk at change, reflect on the reasons why — and then see if you can reframe your perspective to help you see things differently. 5. Emotional intelligence: Practicing control, knowing when to push, expressing yourself and observation of interpersonal relationships among people in a workplace is very important when working with people. 6. Leadership: Leadership in the 21st century is much more about influence than authority, learning to appreciate and adapt to people with different perspectives, priorities, and personalities is a key skill to develop. Having a difficult time figuring out your superpowers?  Here are three questions you can answer to guide you: What unique contribution do you bring to projects, conversations, and meetings you attend? Why do team members come to you for help? What would be missing if you were to leave your current place of work? If you are unable to answer these questions yourself, ask a colleague or friend. If your answers do not reflect the skills listed above, don’t relent or give up. The internet is packed with so much information, take some short courses, seek guidance from a work buddy, mentor or your boss.  A superpower isn’t just a skill but a perspective, a mindset and a way of working that enhances everything you touch. The requirements for success in the workplace are changing and what matters most is your ability to adapt to change/trends as they come.

An HR Executive’s Tips for finding a job during COVID-19

This is by far one of the most challenging times in history. Businesses are shutting down, people have lost jobs and finding a job is even more challenging than ever. As we adjust to life during a global health pandemic, operations departments all over the world are looking for ways to stay lean to weather the storm. While this might seem scary as hell if you are trying to find a job now, the good news is that there are still a lot of opportunities out there. As you try to find a job to help you move on to the next phase of your career during COVID-19, here are some smart things you should do. 1. Restrategize When it comes to finding a job, it might be time for you to go back to the drawing board. Be open to roles outside of your current career path. Think about what you can do today, or in the next 30, 60, and 90 days. It’s fine to take a job outside of your field for a little while, especially if it means it’ll help your personal finances. Expanding your scope of work may even make you more marketable when the crisis is over. Use this time to explore jobs you may have not considered in the past, and perhaps you’ll find opportunities you’d never have thought of. 2. Pick and Choose Your Targets I cannot overemphasize the importance of research. It is very important to keep up with the latest news on companies hit by the crisis. This may not be the best time to be targeting a job in the oil and gas sector or the aviation sector, for instance. Find out which companies and industries are still in operation and may not have been hit as much by the pandemic. Top picks to focus on for me would be logistics, technology, food, entertainment and telecommunication industries. 3. Work Your Network There is no better time to reach out to your network. You may have been in contact with a recruiter, co-founder, or business owner in the past but slowed down on conversations. Now is the time to rummage through those business social media contacts and let them know you’re available. As a recruiter, I can tell you that during these unprecedented times, what matters is value. More than ever, we rely on referrals and direct candidate sourcing versus investing time/resources on probability. 4. Consider Freelancing Freelancing does not mean that you are not good enough or that you stop chasing a full-time job but you need to keep an open mind. Most companies would rather not commit to long term funded projects as there is no clear or specific timeline for when this pandemic will phase out. You can get freelance gigs on African focused sites like NoSweat, Jobvine, CediJob, Hausbuddy. You can also check out global freelance sites like Upwork, Fiverr, and Solidgigs. You never know, your first paid gig could be one click away. Join the SLA community! Get support from women like you. First Name Email Country –AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia & HerzegovinaBotswanaBrazilBritish Indian Ocean TerBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandColombiaComorosCongoCook IslandsCosta RicaCote DIvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerGabonGambiaGeorgiaGermanyGhanaGibraltarGreat BritainGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuyanaHaitiHawaiiHondurasHong KongHungaryIcelandIndonesiaIndiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea NorthKorea SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalaysiaMalawiMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMidway IslandsMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNambiaNauruNepalNetherland AntillesNetherlands (Holland, Europe)NevisNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalau IslandPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarRepublic of MontenegroRepublic of SerbiaReunionRomaniaRussiaRwandaSt BarthelemySt EustatiusSt HelenaSt Kitts-NevisSt LuciaSt MaartenSt Pierre & MiquelonSt Vincent & GrenadinesSaipanSamoaSamoa AmericanSan MarinoSao Tome & PrincipeSaudi ArabiaSenegalSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTahitiTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & Caicos IsTuvaluUgandaUnited KingdomUkraineUnited Arab EmiratesUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin Islands (Brit)Virgin Islands (USA)Wake IslandWallis & Futana IsYemenZaireZambiaZimbabwe Opt in to receive news and updates. I want in! You’re officially a Motherland Mogul! You’ll get an email in a bit. 5. Know the job description of the position you are applying for It is important that you study the job description to truly understand what the employer is looking for. This is extremely important. While the primary purpose of the job description is to detail the role and entice you to apply, there’s so much more you can do with it. Knowing more about the role helps you come up with possible interview questions and recall past achievements in previous jobs that align with the job description. This is one of the easiest ways to ace your job interview. 6. Sell Yourself Selling yourself involves you doing more than learning about the company. You’ll also need to also focus on the employer’s needs. Learn how to talk about yourself in a meaningful and powerful way. Include testimonials or proof of past achievements to your resume, application, or professional profile. Your resume inspires any recruiter’s first guess, so you want to make sure it’s a compelling portrait of your strengths and skills. The recruiter should not only see what you were responsible for but how well you did it and how you can make that success happen for them. 7. Ask for advice We are humans, not robots. And when things don’t go as planned, we feel very sad. Reach out to colleagues, friends, mentors in similar sectors for moral support and practical advice on the best ways to land that job you seek. Be specific about the ways you want them to help you. Do not be afraid to ask for help. 8. Stay Positive The most important thing when searching for a job in tough economic times is to keep a positive attitude. No matter how hard or how gut-wrenching these times are, my first order of business is to smack myself across the head with the simple message, “I will not give up. Caving in is not an option.” Focus your energy instead on what you can control. Call that person at your dream company who is friends with your friend. Figure out how to use LinkedIn to your advantage. Take an online Excel course to shore up a required skill. Celebrate after each milestone to keep you energised.

Jobs – Product Manager

She Leads Africa is a digital media and events company that believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our organization has been featured on CNN, Black Enterprise, Forbes and CNBC Africa. We’ve worked with brands including Dark & Lovely, Uber, Cointreau, Samsung, and Facebook. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist. Our mission is to provide them with inspiring, educational events and content to help them live their best lives.  We’re looking for a product manager to help drive product planning and execution throughout the product development lifecycle, from gathering product and customer requirements to product introduction.  Reporting Structure: The Product Manager will report directly to an SLA co-founder.  The Product Manager will be responsible for improving all aspects of SLA’s end-to-end community journey and drive product decisions to meet business objectives. Responsibilities: Design and manage product roadmaps, ensuring timely completion of deliverables along the entire product lifecycle: from concept through production, from sustaining improvements to value engineering.  Generate detailed documentation (including market/product requirement documents), communicate these requirements to the appropriate teams, and ensure timely cross-functional execution. Manage an outsourced development firm and determine product priorities and resource allocation. Facilitate the design of creative and innovative solutions that encompass the entire customer journey and actively question solutions to ensure alignment with product/company vision. Determine the best metrics for product success. Combine intuition with data analysis to continually drive product improvement. Provide input into product pricing, go-to-market, development budgets, and sales forecasts. Cultivate a deep understanding of our customers throughout their lifecycle, and advocate for solutions based on their needs and pain points. Monitor and report on sales and customer satisfaction metrics and offer data-driven insights about what new products or product lines will have the greatest impact for our customers and business. We are looking for someone who: Has 3+ years of relevant product management experience. Has a strong project management background, with demonstrated ability to execute on tight deadlines. Has recorded huge success working in a startup environment where you have taken ideas from conception to execution. Has the ability to juggle multiple priorities. Has exceptional communication skills, and demonstrated ability to build high-trust relationships. Has an engineering or design background; experience bringing a physical product to market required. Has experience guiding cross-functional teams in a highly iterative, rapidly evolving agile environment. Has excellent analytical skills with demonstrated experience turning data into actionable insights. Has experience with A/B testing, UX/UI principles and customer research techniques. Has a can-do attitude and is flexible enough to take on any task we throw at them Is passionate, hungry and eager to build SLA into a world-class institution Has high professional and ethical standards i.e. understands that there’s no such thing as African time – you’re just late Is comfortable taking and giving feedback Has a good sense of humor – because we’ll be working hard so we better keep each other entertained Is comfortable working in a startup environment where we’re making the rules up as we go along. Ultimately we’re looking for someone who wants to be part of something great. Someone who wants to help us create one of the best African companies in the world.  Submit your application here:

Jobs – Marketing Outreach Intern (Abuja)

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a Digital Marketing Growth Intern to ensure that all our MotherlandMoguls around the globe know about us, and have access to all our inspiring content and FREE resources. About the Marketing Outreach Intern Role: The Marketing Outreach intern will help grow the SLA community in both Abuja and Kaduna in preparation for our Lafiya Lifestyle Expo event on June 30, 2018. What Digital Marketing Growth Interns do: Manage Influencer and Organisation Outreach  Manage Participant Outreach Help to manage content creation alongside the Marketing Manager Responsibilities Curate a list of up to 50+ influencers in the Abuja and Kaduna; Create communications to send to influencers with proposals for post swaps, promotion and ticket giveaways – target at least 10+ post swaps; Curate a list of up to 20+ media companies in Abuja and Kaduna; Curate a list of up to 20+ relevant women’s organisations and universities in Abuja and Kaduna; Create communications to send to groups with proposals for sponsored social media and/or radio and television promotion and ticket giveaways – target at least 5+ giveaways/promotions Draft 20+ Facebook and twitter posts to promote Lafiya Lifestyle expo weekly; Coordinate with the content team to have posts about Lafiya Lifestyle scheduled across all social media platforms Draft, send and track WhatsApp messages and emails to interest leads; Perform other similar tasks to help the Marketing Manager for Lafiya Lifestyle Expo, and; Assist the Program Manager on the ground on the day of Lafiya Lifestyle Expo Requirements: Based in Abuja Research skills Written communication skills Reporting Structure The Marketing Outreach Intern will report directly to a Marketing Manager through a check-in and check-out process. Submit your application here: [typeform_embed type=”embed” url=”https://docs.google.com/forms/d/e/1FAIpQLScbTszvEZmkMtx0EPzFQf-rviV-rsS4WflgQME7mk19Uu-2fw/viewform”] Please note only those successful will be contacted for interviews.

Jobs – SLAY Festival Business Development Intern

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a Business Development Intern to assist in the planning and liaising with clients and vendors for SLAY Festival Johannesburg. About the Business Development Intern Role: The Business Development intern will help build the business development pipeline for SLAY Festival Johannesburg. Responsibilities Researching brands to host activations Developing pitch documents Identifying small businesses to serve as vendors Manage the vendor application and selection process Requirements: Ability to be based in Johannesburg for the duration of the Internship Minimum four-month commitment 1-2 years experience in a relevant field is preferred Skills including, but not limited to: + Research + Graphic design and presentation skills + Written communication skills Reporting Structure The Digital Marketing Growth Intern will report directly to their manager through a check-in and check-out process. Submit your application here: [typeform_embed type=”embed” url=”https://docs.google.com/forms/d/e/1FAIpQLScbTszvEZmkMtx0EPzFQf-rviV-rsS4WflgQME7mk19Uu-2fw/viewform”] Submit the application by Thursday, May 31st 2018. Please note only those successful will be contacted for interviews.

Jobs – Digital Marketing Growth Intern

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a Digital Marketing Growth Intern to ensure that all our MotherlandMoguls around the globe know about us, and have access to all our inspiring content and FREE resources. About the Digital Marketing Growth Intern Role: The Digital Marketing Growth intern will help grow the SLA Instagram account in key target cities including Johannesburg, Nairobi, and Accra. What Digital Marketing Growth Interns do: Spread the word: Advertise and publicise SLA through conversation and interaction with our Instagram account. Act as a contact point between the SLA Team and our audience Give us feedback and new ideas. Connect with women and women groups in the target geographies and dominate their city. Responsibilities Engaging with our current followers in target cities Researching influencers and micro media outlets in target cities Developing creative concepts to boost engagement Running Instagram Lives and contests with local influencers Requirements: Minimum four-month commitment No specific job experience required No specific location requirement (i.e you can work remotely if you have a laptop and solid internet connection, however time zone aligned with WAT is preferred) Skills including, but not limited to: + Graphic design + Data analysis + Research + General understanding of social media trends Reporting Structure The Digital Marketing Growth Intern will report directly to one of the SLA co-founders through a check-in and check-out process. Submit your application here: [typeform_embed type=”embed” url=”https://docs.google.com/forms/d/e/1FAIpQLScbTszvEZmkMtx0EPzFQf-rviV-rsS4WflgQME7mk19Uu-2fw/viewform”] Submit the application by Thursday, May 31st 2018. Please note only those successful will be contacted for interviews.

5 transferable skills you need to go from homemaker to employee

What happens when the homemaker decides to return to formal employment? She is usually greeted with disdain for having ‘wasted’ her time at home and missed out on the latest developments in the industry. Though she is likely to be a bit out of touch with the nitty gritty of being an employee, a homemaker will, during the course of her homemaking, acquire some fine skills that make her an even more valuable employee than someone who has not experienced life outside the workplace. [bctt tweet=” A successful homemaker makes a successful employee” username=”SheLeadsAfrica”] Here are some of the transferable skills a homemaker already has: Time-keeping With so much to achieve on a daily basis, successful homemakers always keep their eye on the clock. If your meetings tend to stretch forever, and you cannot seem to stay on schedule for your targets, someone with homemaking experience can turn that around for you. Through experience, homemakers understand the effect of allowing tasks to take up too long to complete, of failing to have something done in time, and of the benefits of scheduling right off the bat. Planning Homemakers are, of necessity planners. From household chore to family events, these women have a skill that some employees still need to be taught. A homemaker understands the difference between a daily, weekly and monthly plan. Meal planning is one way they practice this. She needs to plan for daily meals, which will be the foundation of her weekly or even monthly shopping trips. At the same time, she masters making adjustments, improvising, scheduling and reviewing. [bctt tweet=”If your team needs someone who seamlessly integrates tasks together, you may need a homemaker” username=”SheLeadsAfrica”] Multi-tasking Homemaking tasks are varied, numerous and as diverse as the lives involved. The basics of homemaking encompass cooking, cleaning, childcare, gardening, tutoring, house maintenance and so on. In a single day, she will have to deal with some or even all of these tasks. With only 24 hours in a day, multi-tasking is something learned out of necessity. The trick with multi-tasking is that while it is necessary, it needs to be done in a logical manner to be effective. While you can listen to your child’s reading while cooking, for example, it becomes illogical to attempt it while you are vacuuming. If your team needs someone who seamlessly integrates tasks together, you may need to give the homemaker a chance. Creativity Creativity is one of those skills that is difficult to define and teach to a person. It is best learned in context. And what better context than in the home, where routine can soon lead to boredom in so many ways. From the layout of furniture to meals and family activities, there comes a time where a new approach is demanded of you. When work and business solutions start to get mundane, the homemaker will seldom be out of depth. Negotiation Who engages the part-time help to complete a task in the shortest time possible for the lowest cost? Who meets the meter man at the gate and diverts any attempt to disconnect services? Who sets the terms for play dates, physical boundaries, and social events? The very same tasks in the context of a formal work environment can be assigned to the woman who already has lots of experience form home. In some cases, it’s the homemaker herself who needs to be reminded of all the wealth of experience that she brings to the workforce. There is no reason to feel inferior or incompetent. A successful homemaker makes a successful employee.

Six Soft Skills to Help You Ace Your Next Interview

Imagine two people being interviewed for the position of customer support team manager. Both candidates have what it takes to deliver on a professional level, however one is more apt in relating with people based on his past behavior and the assessment of the interviewer. That is to say, he possesses excellent interpersonal and communication skills. Who do you think will get the job? [bctt tweet=”Assess your ability and prepare ahead before going for the interview” username=”SheLeadsAfrica”] A LinkedIn survey revealed that hiring managers look for candidates who in addition to skills and experience have the potential in performing the role. By potential, they mean the candidate’s own perspective and soft skill set that enables him to do the job effectively. They ranked the following six soft skills in order of their importance. Adaptability In today’s world, the business environment is continuously changing and so are highly effective organizations because any organization who does not or cannot adapt to the constant changes in the environment will either be left behind or fizzle out. As such, effective organizations seek candidates who can easily adapt to changes so they can remain competitive. According to the survey report, the most popular question hiring managers ask in this regard is: ‘Tell me about a time when you were asked to do something you had never done before. How did you react? What did you learn?’ Culture Add Hiring managers have been advised to seek candidates who are not only like them (culture fit) but also bring a different perspective to the table. Collaboration Candidates who can work well with and in teams are what hiring managers are looking for according to the survey. No one can achieve much working alone. Do you get along well with others?The survey says one question to expect from this area is: ’Tell me about a time when you were communicating with someone and they did not understand you. What did you do?’ Leadership Not only are leaders born, leaders can be made. Hone your ability to inspire, motivate and unleash the potential in others. One popular question according to the survey report hiring managers ask pertaining to leadership is: ‘Tell me about the last time something significant didn’t go according to plan at work. What was your role? What was the outcome?’ Growth Potential It is the ability of a candidate not only to perform on the current job but also in future and more prominent roles within the organization. Hiring managers have been told to look out for candidates who are goal oriented and self-motivated. Such candidates are said to have the ability for growth potential. Prioritization Candidates who can demonstrate that they know what task comes first and what task should be put to a later date have gotten their prioritization and time management skills right. This will help you meet deadlines and also increase your productivity. Besides the aforementioned soft skills, some hiring managers clearly spell out the soft skills they expect candidates to have for the role they are applying for. Assess your ability in terms of those skills and prepare ahead before going for the interview. Do you have some special skills you use for your business and career? Share it with us here.

Jobs – Digital content associate

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a digital content expert who’d like to join our dream team in building She Leads Africa into the number one destination for smart and ambitious African women. This role is only open in Lagos, Nigeria and Cape Town, South Africa only. Reporting Structure: The Digital Content Associate will report to the Head of Content. They will also be responsible for managing a team of 2-3 fellows and additional staff related to large events or campaigns. Responsibilities: Be proactive about ensuring that SLA is a part of important conversations related to African women, business, career, and life Grow the number of Facebook and Twitter followers, and page engagement Lead weekly strategic meetings on content direction on SLA’s social media platforms Establish and deliver community engagement goals on a weekly and monthly basis Utilize data and analytics to drive decision making and advise social content and editorial decisions Oversee social content production and editing every week Develop new concepts and series for the community and seek out contributors Listen to our users and encouraging dialogue on our platforms Requirements: The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly. If this role is for you, you’ll be excited to work in a fast-paced environment and committed to working until the job is done. Specific requirements include: Intellectual curiosity and an interest in learning new skills Excellent English writing skills and the ability to adopt and change your style of writing Experience in building and growing communities across markets using a variety of content, marketing, and partnership strategies Knowledge of digital marketing strategies Social media savvy and being up to date on current trends Able to deliver on metrics-driven results and an understanding of analytics Graphic design and video editing skills are a major plus Benefits: Entry level salary with commission Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs Work with a moderately fun team who’s just tryna change lives and help women get that schmoney. Applications close on December 10, 2017. Submit your application materials here: [typeform_embed type=”embed” url=”https://sheleadsafrica.typeform.com/to/tq3W4X”] Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.

Jobs – Marketing Associate

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a marketing guru who’d like to join us in building She Leads Africa into the number one destination for smart and ambitious African women. This role is only open in Lagos, Nigeria and Cape Town, South Africa only. Role Description: The Marketing Associate (Events) will manage the marketing functions for She Leads Africa events and training programs. Reporting Structure: The Marketing Associate (Events) will report to the Head of Marketing. They will also be responsible for managing a team of 2-3 fellows and additional staff related to large events or campaigns. Responsibilities: Serve as the lead content creator for promotion and publicity of events and training programs Establish and deliver leads and sales goals on a weekly and monthly basis Manage marketing and public relations strategies including media partnerships, influencers, and advertising for events Maintain a marketing calendar with a structured plan of marketing campaigns for each quarter Create “always on” campaigns to consistently market and build the SLA brand in target cities in advance of upcoming events Liaise with the content team to schedule marketing content Utilize data and analytics to drive decision making and advise content decisions Develop a deep understanding of our audience and how best to communicate with them Requirements: The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly. If this role is for you, you’ll be excited to work in a fast paced environment and committed to working until the job is done. Specific requirements include: Intellectual curiosity and an interest in learning new skills Excellent English writing skills and the ability to adopt and change your style of writing Experience in building and growing communities across markets using a variety of content, marketing and partnership strategies Knowledge of digital marketing strategies Social media savvy and being up to date on current trends Able to deliver on metrics-driven results and an understanding of analytics Graphic design and video editing skills are a major plus Benefits: Entry level salary with bonus Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs Flexible work arrangements Work with a moderately fun team who prefer sweatpants over stilettos Submit your application here: [typeform_embed type=”embed” url=”https://sheleadsafrica.typeform.com/to/eoteH5″] You can also click this link to go to the direct application page. Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.