Sante Nyambo: Education is the most important gift you can give yourself
[bctt tweet=”My father always told me, education is the most important gift you can give yourself… just go for it! – Sante Nyambo” username=”SheLeadsAfrica”] “I remember standing still in a dark room for a long period of time with one hand on my face and the other on my phone… On that day, the news beaming from my phone lit up my life forever.” This is how Sante Nyambo recalls the moment she received the acceptance letter from the Massachusetts Institute of Technology (MIT) in the US, where she later obtained her B.Sc in Civil Engineering. At only 18 and filled with courage and a desire to positively impact her nation, she flew across the world to pursue knowledge that would change her life forever. This Tanzanian probably never dreamed that her story would be told in film. She’s now one of the stars of “One Day I Too Go Fly”, a documentary film about 4 African youths’ journeys to become engineers at MIT. It is directed by Arthur Musah, a Ghanaian engineer/filmmaker who seeks to create powerful new narratives about Africa and Africans in cinema. You can view a glimpse of the footage of the film on Kickstarter, where Arthur and the team are rallying up support to fund post-production editing of all the footage: https://www.kickstarter.com/projects/arthurmusah/one-day-i-too-go-fly-documentary-post-production Take us back to that moment when you got the acceptance letter from MIT, what went through your mind in that moment? I was still up at 3am on Pi day (March 14th 2011). I stayed up because I could not fall asleep. The letter came in around 3:30 am via an email portal notification. As soon as I read the beginning of the letter, I immediately thought I was on the waiting list. I had the biggest smile on my face. I felt happy to have been considered. I sighed with relief. As I kept on reading on, I began to cry. I remember standing still in a dark room for a long period of time with one hand on my face and the other on my phone. I was overwhelmed and overjoyed with happiness as my smile turned into a pool of tears. When I read the end of the letter saying “Now go party and have fun! See you on campus…”, it was a day that I will never forget. On that day, the news beaming from my phone lit up my life forever. Before you left for MIT, what ideas did you have about the world and about yourself (as a young African woman) and how have they been refined since your studies at MIT and your exposure to a different way of life in America? I was 18. I did not know a lot about myself at the time as I do now. I still feel have not changed much. I am still all about having fun with life and remaining strong and persistent to follow my dreams. As I got to America, I thought I knew what I wanted out of myself and life. My way of thinking gradually changed slightly during the school year and internships. I vividly remember the look on my father’s face as I made my way to the departure gates in 2011. We both felt the same way. I was nervous. My father was skeptical about letting me leave. I literally had to convince my family. It was not easy because I could not predict or control the future. The fear of the unknown. I never thought a lot about myself. I cared more about my family, cousins and grandparents. I grew up with a very close knit family with my mother as my best-friend. I knew that I would be leaving a void. I also strongly felt that I would eventually strengthen the bonds when I returned home. I felt that I was given a great opportunity to be challenged and one of tremendous growth. Being introduced to a different way of life in America, have you found it hard to decide how much of Africa to hold on to and how much of America to absorb? What are you holding on to that is African and what American ideals are you absorbing, without losing your African heritage? Coping was a combination of a sine and a cosine curve. It had ups and downs. Immersing yourself in a new environment really has a way of molding you. It reinforces your foundations. After graduation, time to time, I watch the first “One Day I Too Go Fly” Kickstarter video that was launched in 2012. It looked back into the past and it captured moments in my dorm room where it showed how I decorated my room with Arusha region decorations (Maasais dancing). I do hold on to my memories of home and my heritage as a chagga woman. I think the ability to cope presents a challenge, however it is a function of resiliency. We can to some extent control that. What new narrative about Africa and Africans is the film, ‘One Day I Too Go Fly’, aiming to share with the world? 7 years ago in Dar es Salaam, I was sitting on a curb on a very warm sunny day after a long basketball game. I was waiting to catch a daladala when a young lady walked up to me looking for directions. In our conversation, she told me she attended MIT and how much she enjoyed it. She went on to mention that it is the best university in the world and I should consider this opportunity to study abroad. I had never heard of such a college or considered being an engineer at the time. I enjoyed and loved STEM and despite my strengths lying in engineering, I thought I wanted to be a doctor. I went home that night, I reached out to her for help with the applications. For me, the film is a way to create exposure to the world about opportunities in general. The
Archel Bernard kickstarts her Liberian ethical fashion factory
Archel Bernard is a Liberian fashion designer and entrepreneur. She successfully raised more than $40,000 on Kickstarter for her company’s growth and shares with us how someone stealing her ideas got her started in fashion, her ambitions to build a global brand and why crowdfunding was the way to go to raise much needed cash. Why did you choose fashion as your avenue to make a difference in Liberia and how has your business made an impact on the local community? I wanted to be the West African Oprah Winfrey when I moved to Liberia. I would go to communities and shoot and edit videos of exciting things happening around Monrovia, and of course the West African Oprah had to wear West African clothing! I made my dresses at a trendy boutique in town, and the seamstress would take FOREVER to get my clothes to me. I was doing my own designing because traditional African clothes aren’t typically my taste. One time I went to pick up a dress the boutique had been working on for about a month, and when I saw her, she was wearing a copy she made for herself, another customer was wearing a copy she just purchased, and another tailor was sewing one for her to sell on her racks! I still had to pay top dollar for a dress she was taking credit for designing. At that point I realized I could figure out a way to do everything I was paying her to do for me, AND possibly make a profit from it if people liked my styles. I made 8 different styles, found two tailors, and paid them a small fee to make my first line. I didn’t even know I was creating a line, much less a company. I just thought I could make a little money around Christmas. I sold out of everything and used the feedback (and money) to make more styles. Two of those same looks are still our top sellers today! I was never inspired to create until I came to Liberia. I loved the bold colors and patterns. The chaos in the markets and streets, and always the women wore bright lappa to navigate it. Seeing and wearing African cloth made me feel at home. I was thrilled by the design possibilities because from where I sat, we could do much more than tie lappa around our waist. Two months after selling my first dress, my government contract ended and I was unemployed. My mom hired me to be her driver on a visit to Liberia, and my dad gave me his pick up truck, so I bought cloth with the money and sold dresses from the back of the truck. Slowly, I saved enough money to open a shop. I’ve worked all kinds of jobs to make this happen. Now our business has grown so much, our tailors get sad when I leave town, not because they will miss me but because when I’m in town there’s always a ton of money to be made! What are your ambitions for your company and The Bombchel Factory? I want to build a large factory that staffs and trains hundreds of Liberian women, and offers classes on the side for literacy and business skills. This is about community building and industry changing. I want our factory to rival not only rival China for quality, but be the best in the world for human development. I want clothes made in The Bombchel Factory to be sold everywhere from Nasty Gal to Bergdorf on Fifth Ave soon, to prove that there is space for quality, ethical fashion in the most exciting shopping districts of the world. Why did you choose crowdfunding as a fundraising strategy for your business? I chose to crowd fund our company because we had hit a point where we couldn’t grow anymore doing the same thing we were doing: small custom orders for under $100 a client. We wanted to reach the everyday girl, but customer acquisition was expensive and there wasn’t much profit in a few custom orders a month. I’m incredibly scared of loans, after having already signed my life over to Sallie Mae years ago, and I don’t think we are big enough to start including investors with equity. Since all we needed was a strong following to preorder our goods, crowdfunding was perfect for people like us. Everyone who backs our campaign knows to expect a wait before receiving their goods, so that gives us a chance to perfect our items and plan our website and New York Fashion Week launch party. We are using Kickstarter to literally explode onto the market, and Kickstarter is good for helping you build a loyal following. What factors did you take into consideration before starting the crowdfunding campaign and how did you prepare to make sure it was a success? I had a friend, Chid Liberty of Liberty & Justice factory, also do a Kickstarter for his t-shirt line. He was actually the person who recommended crowdfunding to me. When his campaign launched it was flawlessly executed. They met their goal in a few hours and even got endorsements from several celebrities. I knew I didn’t have that kind of reach, but I also knew I had a lot of things going for me that I could package. I read every article and watched every video on having a successful crowdfunding campaign and applied what I could. My best friend in Atlanta offered a great photo shoot deal, and my sisters have been known to work long hours for clothes, so I knew my packaging would be spot on. I had a ton of people interested in ordering my designs, but I needed to streamline the ordering process and show the need for my product would gain the same results as having a large network. Crowdfunding has proven I have a market, not just cousins and friends who want to support me. What message would you share with other young African