Elsie Mutsaka: You must do what sets your heart on fire
[bctt tweet=”I realised that my brand and I are one and so my blog should be the same @ElsieMuts” username=”SheLeadsAfrica”] Elsie Mutsaka is an up and coming PR dynamo, social media marketer and blogger from Zimbabwe based in Port Elizabeth, South Africa. Her accessible fashion aesthetic is inspiring women from all walks of life to be confident in their style. After discovering her personal style, Elsie started getting questions about her outfits and where she gets pieces. That encouraged her to start blogging and share her style with a wider range of people. SLA contributor Anelisa Nokoyo had a chat with Elzie to find out what inspired her quirky fashion blog, and what she has in store for the future. When did you start blogging? Initially, I started blogging last year, April 2016 under the name differentlyconfident. Then this year I changed my domain name to my full name. I realised that my brand and I are one and so my blog should be the same. What would you like to achieve with your blog? I have always wanted to share my style with people and through this blog, I manage to do just that. Most importantly I wanted to bring about the idea that style is not about the price tag or label, and that you can look perfectly chic while still living within your means. Growing up I had times when I was not as confident about how I looked, but as I grew older I became comfortable in my skin, looks, and style. That’s the exact same message that I would like the people that read my site to get each time they read my posts. It’s basically a site for any type of woman to visit and get outfit inspiration, love the skin they’re in and know that they can create their own unique style. Also, while people shy away from thrifting, I find that it’s one of my favourite things to do with my sister each holiday, as you get stuff that nobody else has. So I always mention where I get my clothes for each blog post and I’m not embarrassed that I shopped a SALE or that I thrifted. Ultimately, I intend on building a brand that inspires and speaks to women who fully know and understand themselves or who at least aspire to. What do you enjoy most about blogging, and what are some of the challenges? I really enjoy putting outfits together and reading comments from people who read the posts. Most of the time I really appreciate it when people give their honest opinion and usually, my family and friends do the most. I think one of the challenges is when the writer’s block strikes. Sometimes you really have good photography but you are just not satisfied with your writing, but when I eventually get it together it’s amazing because I get to think out loud. What are some of the wardrobe essentials that you think each woman should have? Well, personally I believe everyone should have a really good quality blazer, a good pair of denim jeans, black pair of heels, very good quality handbag and at least one vintage or pop of colour item. I could go on and on, but those are my faves, just that I own more than one of each. Whenever I am asked to, I style people or help them create their dream wardrobe so the essentials differ sometimes depending on your style. Besides fashion, what else do you write about? Besides fashion sometimes I write about things that matter to me like issues that women face, but I do this as a contributor for other platforms. Other times on my blog I share about my beauty routines which are quite simple. What are some of the lessons you’ve learnt since delving into the world of blogging? I have learnt that you must do what sets your heart on fire, sometimes trends in the blogging sphere are awesome but they are not always your thing. It’s okay to do what you feel comfortable in. Also, there are so many bloggers out there and everyone has a niche and something unique they bring to the table, so it’s good to celebrate others. I enjoy commenting on other people’s blogs. It does not take anything away from me when their work and skill grows, and if you appreciate other people’s work oftentimes the favour is returned. [bctt tweet=”If you appreciate other people’s work oftentimes the favour is returned” username=”SheLeadsAfrica”] What else do you do besides blogging and how do you blend the two occupations together? So, besides this blog, I do public relations, which means I spend my days working as a social media marketer for an online store and managing other platforms for clients. Because the social media thing is my 9-5, I usually blog in the evenings and do shoots on Saturday mornings. It’s all about organising your very little time well. The two also blend well because it’s all use of the digital media, so sometimes I reply to comments on the job. bcct You need to use what you have and what’s around you Give us your top three tips that you’d give to anyone who wants to start blogging… Once you figure that you want to blog GO FOR IT! I mean just do it. Secondly, just trust the process and even if like 3 people read your blog that’s okay, it takes time to grow an audience. When I first started blogging a close friend of mine offered to take pictures of me, she had no camera experience whatsoever but as my blogging got better, her photography did as well and because she believed in me so much I gained confidence. What I am trying to say is you need to use what you have and what’s around you. I did not have a professional photographer but I had a friend and that helped me grow, and here
Tabitha Tongoi: Authenticity matters
[bctt tweet=”Write from personal experience has helped @CravingYellow remain consistent” via=”no”] When a post on your blog clocks about 40,000 views in under 24 hours, I think it’s safe to call you a highly successful blogger. Tabitha Tongoi creator and owner of the Craving Yellow blog, still gets astounded to know that she reaches that many people with her effervescent nature and views on life’s ups and downs. The 26-year-old Kenyan, natural hair enthusiast and lover of all things yellow has been blogging for over two years now. Tabitha touches on everything hair, beauty, lifestyle and of course, finding yellow i.e. finding joy in life’s simple pleasures. She has lived, worked and studied in four continents, her current home being Melbourne, Australia. Tabitha is currently on holiday in Nairobi and SLA contributor Diana Odera caught up with her to get to know more about life as an African blogger in the diaspora. Who is Tabitha outside of the craving yellow moniker? Personally, I feel like I’m a thinker and I’m a writer. In my free time, I’m always thinking of new ideas, researching on creative projects etc. I love the mind space. I’m always engaging with my mind so I guess I’m a bit of an introvert; I spend a lot of time observing the world and people. When it comes to my extended life – I’m the last born of 3, I have an older sister and an older brother who just got married last year. Career wise – I am getting into the blogging space, I studied Political Science, which was never meant to bring me here but here I am. I’m a bit of a nerd, I love to read and study, I‘ve always loved school. I also love to give and I love to encourage others and see them succeed. How did the Craving Yellow movement begin? It started when I was in my last year of uni. I had just come back from England, which was an amazing experience that made me grow into myself, learn how to formulate my own ideas and be confident in myself. Once I was back in the US with that mindset, I took a class on the power of documentary photography in telling new stories that are untold. I had just finished reading Americanah and I was so inspired so I decided to turn the camera on myself and tell my story because I felt there weren’t enough women in the diaspora who’s stories were being told, if any. So I started off on that premise, I knew I loved hair and people would talk to me about hair so that was a constant conversation starter. Hair was the hook but I also wanted to talk about other things e.g. who are you? When you go home what type of conversations are you having with yourself as a young African woman living abroad? It gradually took on a life of its own from there on. I saw a lot of my friends get into depression, addiction and just losing themselves so it was also about touching on these types of conversations and experiences that women face. [bctt tweet=”I was so inspired so I decided to turn the camera on myself and tell my story” username=”SheLeadsAfrica”] Your blog focuses on your natural hair journey as well as beauty and lifestyle topics. How do you go about creating great content that is relatable and consistent? The premise has always been my hair because that is what I can teach people about as a skill I have. I haven’t been as regimented as I’d like to be because I have a full-time job and run the blog on the side. On average I make sure to release 2-3 youtube videos, mostly on hair and hair reviews. On the blog, I put out two posts a month on hair and for lifestyle topics. I think that because I write from my own personal experience, the type of content stays consistent. I don’t write what everyone else is writing about so it just comes to me naturally. When I’m not able to write, I don’t force myself at all just to appear like I’m writing. At any point, have you felt the pressure from trolls online or any negative feedback that you may get on your blog – pressure to make you change from your premise? In terms of hair care, in Kenya as compared to abroad, I have only felt pressured when I’m compared to fashion bloggers who have a very different production process and different content. Sometimes people blur the two. By default, because the hair blogging field here is very small, it’s easy to be compared to others. But I think in terms of my own journey, one thing I really appreciate is having lived abroad and having had to be in my own mind space and create this blog with no outside interruptions. I admire what people do but I’m very clear in what my message is and what my premise is, I’ve never been threatened or intimidated. Having lived in four continents, how have these diverse environments contributed to your personal growth, your professional and academic career? I’ve really had to learn who I am and to be fine with that. I always stand out everywhere I go, so I’ve been forced to really look into myself and ask myself internally – who am I and what do I stand for, what are my passions, what drives me? etc. As a whole, it’s allowed me to have a very clear vision of who I am as a young person, more than I would have if I had stayed in Kenya. I’ve learnt to be my own island. Adaptability has been another strength I’ve gained, great work ethic as well. What keeps you motivated? I think about young girls out there who are probably struggling with a lot and need just a bit to encourage them to push on and
Aida Bamba: The gourmet in the city
[bctt tweet=”What makes Serial Foodie unique is me and my pen – Aida Bamba” username=”SheLeadsAfrica”] Ever heard of the saying that the period after a break up is your most creative? Aida Bamba started blogging in July 2015 after breaking up with her then boyfriend. Aida had put a pause to her passion for writing for her ex but then after the break-up decided not to put the desires of others ahead of hers. Firm in her resolve not to stop herself anymore, Aida Bamba eventually started blogging at Serial Foodie. Serial Foodie explores and reviews restaurants in Abidjan, Ivory Coast. As a foodie with a flair for cooking and an Agro-Food engineer, Aida brings her unique background to food blogging. This lady can tell if you haven’t put enough mint in a mojito. Why did you decide to start Serial Foodie? I decided to launch Serial Foodie in December 2015. I started my blog on advice from Orphelie Thalmas one of the best bloggers in Ivory Coast. She informed me that several people had loved an article I’d written reviewing a restaurant and suggested that I might have to specialise. I had already made a tour of many restaurants at that time. Not to mention, I have a talent for cooking and I’m an Agro-Food engineer by training, therefore have an understanding on a number of processes. I decided it was a good idea to specialise in food blogging and that I was going to follow Orphelie’s advice. Together, we chose the name of the blog, Serial Foodie and the slogan, “A gourmet in the city”. And that’s how Serial Foodie was born. You started blogging after a break up, can you tell us about that? I have always had complex emotional relationships. I have too many things to think about, there are many things in mind that I would like to achieve. This often disconnects me from reality. When you’re in a relationship, it is not obvious. In that relationship, I wanted to give the maximum and that lead to sacrificing myself. I put my passion for writing on hold. Unfortunately, my sacrifices did not lead to anything and we parted ways. What do you think makes Serial Foodie unique? What makes Serial Foodie unique is me and my pen. My way of transcribing the experiences lived in restaurants is my own. For me, to describe an experience in a restaurant is not limited to just saying; “I went here, I tasted these dishes, I liked it or not, the price ranges are, the place is located here and the number is…” For me, what counts is reception. How did I get to this restaurant? Do I like its decoration and ambience? What of the hygienic aspect? Then, my special feature is to focus on the dish. To give information on the components that I perceive; the recipes, the good flavours, the bad flavours. I will know for example if a cocktail lacks an ingredient or if a step has been missed. This is what I propose to those who read my blog; a unique experience that until now has only been offered by me. Abidjan has the reputation of being very cosmopolitan, what’s the foodie scene like there? Since the end of the crisis, the city of Abidjan has seen an increase in the number of restaurants. These restaurants cover all edges and are diverse. From Asian specialities to local cuisines, the foodie scene is moving and well. What do you do outside blogging? Apart from being a blogger, I’m an assistant at Instant2Vie, a photo studio. I’m also a social media manager. I manage brand image, from person to enterprise. I am freelance and work from my home; it’s not easy but I love this! I entered into the world of freelancing through my blog but I’m also an Agro-Food engineer as I mentioned above. [bctt tweet=”I will know if a cocktail lacks an ingredient or if a step has been missed – Aida Bamba” username=”SheLeadsAfrica”] You’re also a writer with a published novel, can you tell us more about this? I wrote my first non-fiction book in 2005. The title is, “Les Revers de la Vie” or “The Reversal of Life”. To be honest, the publishing house has never paid me my rights even though the book is still on sale. I decided to overcome this disappointment on my own and come out anew after the loss of my father last April. “The Reversal of Life” is available on Amazon Kindle. #love #instagood #follow #followme #foodie #picoftheday #abidjan #food #france #blog #blogger #foodblog #foodblogger #serialfoodie #follow4follow #followforfollow #followback A photo posted by Bamba Aida (@serialfoodie) on Oct 24, 2016 at 3:11pm PDT Breakfast, brunch, lunch and dinner in Abidjan, where would you recommend people reading this go? My suggestions for Abidjan are: Breakfast: Pause Café, Nougatine, Comptoir des Artisans, Bao Café, Couleur Café, Flow. Brunch: Flow, Nougatine, Norima, Pause Café, Radisson Blu Lunch: Le Kallisté, le Rallye, Salad and Sun, La Maison des Combattants, Norima, Le Bao, Le Comptoir des Artisans, Dinner: Wasabi, Oishi, Kanpai, Kallisté, Don Antonio, Hippopothamus, Norima, Mondial, Saakan, Chez Jay’s. If I were to choose one restaurant, it’ll be Norima Restaurant Vallon. My menu options are; mini cowboy burger and buffalo chicken wings for starters. The Mongolian beef rice bowl for main and kiwi mojito or pina colada for drinks! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Chiedza Mahere: Social media is the cornerstone of entrepreneurship
“Downtown Harare evokes people’s emotions”, says fashion blogger and rising #MotherlandMogul Chiedza Mahere. Chiedza is the woman behind Diary of a Smurf Dinkie. Despite the fact that she started blogging without a solid plan, Chiedza is the Zimbabwean International Women’s Award (ZIWA) Blogger of the Year 2016. It’s no secret that at SLA, we love Beyoncé but Chiedza Mahere’s actual person is Solange. Believe it or not, Solange inspired Chiedza to start her blog and establish her brand. Diary of a Smurf Dinkie is a thrifter’s heaven, through the blog Chiedza reveals the (affordable!) fashion gems that can be found in Harare, Zimbabwe. Using social media, Chiedza has expanded her website to include a store and is now making moves to become a stylist. And guess what’s also really cool? Chiedza works for/with her boyfriend! Of course, she shared tips from her experience below. Tell me about yourself and what you love… I am Chiedza Mahere, I am 26. I love fashion, clothes, I love shopping and I love to see people happy. Clothes reflect what a person’s feeling on that day. On a gloomy day you’ll see me wearing all black. Then on a happy day you’ll see me wearing all sorts of colours because it evokes my emotions. It happens lots, it’s just that people hardly notice what’s really going on. Clothes were made for feeling. Tell us about what inspired your blog You know Solange Knowles? That’s my actual person! After listening to her first album 5 years back, I introduced her to everyone I knew. They’d ask, “Who is she and what’s she all about? Oh, Beyoncé’s sister!” She was never just Solange. I felt a deep connection to Solange not only because I loved her music and had a passion for fashion just like her but because I could relate. I was always Tari’s sister, so I understood exactly how she must have felt. Everyone had been telling me to start a blog but I just wasn’t ready. I didn’t feel comfortable, I was a size 16 then, much bigger than I am now. I didn’t like the idea of having something made just for me because I couldn’t fit in the sizes the clothes came in. It wasn’t until I listened to Solange’s second album that I thought, she really is growing. People were starting to identify her as an individual and not just as Beyoncé’s sister anymore. She was breaking the mould and I wanted the same thing. It was time for my blog. During a discussion with Zash, my boyfriend, he told me different clothes reminded him of the city, —downtown to be exact. Downtown Harare evokes people’s emotions, it makes them think their parents would have worn jeans like this; their grandmother probably would have worn a dress just like this and been in this exact place. So I decided I’d mix designer pieces like a Haus of Stone dress with thrifted shoes or a thrifted belt. We did our first photo-shoot in the city, I had no idea it would be that big, everyone loved it. I decided that Diary of Smurf Dinkie is only going to be in the city, it doesn’t matter which city just downtown. I can’t wait to do a shoot in downtown Cape Town. People neglect the downtown part of their cities, Zash and I want to show that downtown a beautiful place. [bctt tweet=”@smurfdinkie believes downtown Harare evokes people’s emotions, even in fashion” username=”SheLeadsAfrica”] What is does blogging mean to you? Blogging’s like a little magazine you can draw inspiration from but you don’t have to buy because it’s online. Blogging helps me express who I am, how down to earth I am and how I want to inspire women to be confident in their own skin. I don’t do the typical upper class look, I like old school clothes because I want you to feel like you aren’t pressured to be something you’re not or wear something that you can’t afford especially because we are young. My blog shows that you can go to Mbare, Avondale Flea Market and get a top for 50c and a dress for $5. My blog lets you know about the joys of thrifting, what’s hot at the moment and about what people are working on so that you discover local fashion designers in Zimbabwe and support them. How did you fall in love with thrifting? During our time in Botswana, my mom and I went to the mall one day, I didn’t feel like going into Mr. Price so I went straight into the second hand store next door. As I walked into the store, I saw a real pretty dress, similar to one I had when I was 6. This dress was orange and had daisies on it, my mom used to call me Daisy because she said the daisy was almost like the sun. My name “Chiedza” which means light, represented the sunshine I brought into her life. The dress was only 10pula, I was 11 years old at the time and and I fell in love with thrifting then. When we moved back to Zimbabwe, my mom’s friend asked me if I wanted to tag along, she was going to Mbare. I didn’t know what that was because I hadn’t grown up here, she told me it was a ‘musika’, a market where they sold everything from building material to clothes, I was so excited. We got there and I went punk, I was so excited to find a pair of original Calvin Klein jeans. You get all these cool things that no one else is going to be wearing. [bctt tweet=”Through Diary of a Smurf Dinkie, Chiedza Mahere highlights Zimbabwean fashion designers ” username=”SheLeadsAfrica”] So your love for thrifting yielded a blog and you recently won a Zimbabwean International Women’s Award (ZIWA) for Blogger of the year. How does that make you feel and why do you think you won? I don’t
Sekayi and Tukiya: We want MaFashio to represent Zambia on a much more international scale
[bctt tweet=”When sisters Sekayi & Tukiya started @MaFashio they didn’t know that fashion blogs existed” username=”SheLeadsAfrica”] With big smiles and charming personalities to match, Sekayi and Tukiya Fundafunda have a star-like quality about them. Popularly known as Kahyi & Kii, the powerhouse sister-duo are behind Zambia’s hottest fashion blog, MaFashio. According to the sisters, “MaFashio” is a slang that describes someone who either looks really good —or really strange. In other words, fashion that makes a statement. That is essentially what MaFashio aims to deliver —content that celebrates the uniqueness and strangeness of Zambian fashion and culture, packaged in a way that is fun, inspiring, and accessible. Since bursting onto the scene in 2012, MaFashio has positioned itself as the premier “style house” in Zambia with its one-stop shop approach to fashion solutions, including blogging and styling and creative direction. Kahyi & Kii have carved out a permanent place for themselves on the fashion and lifestyle scene in Zambia and are well on their way to becoming a successful and well-recognized international fashion brand. The sisters recently opened up to SLA contributor Uloma about their blog, fashion, and some of their favourite things from 2016. How did MaFashio begin? Where did you find the inspiration to start a fashion blog? Kahyi: We had a lot of artistic influences growing up —mom made wedding dresses and dad was an artist. As teenagers we dressed very differently from our peers, which wasn’t something that was popular in Zambia at the time. One summer towards the end of our high school years, Kii and I happened to spend a lot of time together, and we discovered just how cool the other [person] was. As we spent time getting to know each other and observing the people around us, we both simultaneously had this realization that we were encountering a lot of people dressed in really interesting and diverse ways. That was how the idea for MaFashio came about. One day we just decided that we were going to start telling people they looked nice, take their pictures, and create a place where we could post and share these pictures. At the time we started, we didn’t even know that “fashion blogs” existed. All we knew was that we had found this project that we were really passionate about and we were determined to pursue it as far as we could. We built a simple blog on Blogger put up pictures, then spammed everyone we could think of to direct them to our blog. One day we got a call from Gareth Bentley, who had somehow caught wind of our site and was impressed by what we were doing. He showed us how other bloggers were doing it and gave us tips on how to make the site appear more professional. From there things sort of took off. When did you realize that MaFashio had finally broken onto the Zambian fashion scene in a big way? It was definitely when we got invited to attend and blog at Fashion Week in 2013. It was such a surreal experience, getting the VIP treatment and being introduced to some major players in the Zambian fashion industry. Being at that event and getting to blog about it definitely put us on the map and opened doors for us. After that, we knew it was time to take MaFashio to the next level and that was when we decided to register the brand as an official entity. [bctt tweet=”We never back down from a challenge and we are motivated to continue improving our skills” username=”SheLeadsAfrica”] Your story sounds almost like a fairytale. Coming from an artistic background, having a flair for fashion and design, and then starting what was probably the first fashion blog in Zambia at a time when there was no one else in the space. Were there any parts of this whole process that did not come easy to you? You’re right, we do have a natural affinity for styling and writing, but the photography and other technical aspects didn’t come easy and took a lot of effort. In fact, we are still learning, but that’s what I love about us. We never back down from a challenge and the more MaFashio grows, the more motivated we are to continue improving our skills, acquiring new ones, and also asking for help when there is something we can’t do ourselves. How does the division of labour within MaFashio work? Kahyi: I have a background in Economics and Finance, so I would say I am the more business-savvy one of the team. I love structure and I enjoy creating systems so I am always looking for avenues to incorporate that into our business. Kii: I have a background in Law, which has come in quite useful in interpreting the contracts we are presented with. When it comes to MaFashio, while Kahyi focuses more on the planning and organization, I would say I contribute more to creating the content and aesthetics for the site. In the best of ways, Kahyi is the yin to my yang and we complement each other in a way that is good for the business. As frontrunners in the fashion blogging industry in Zambia, how have you embraced this role as leaders and mentors? Also, as others come onto the scene, what has it been like dealing with the competition? Kahyi: Last year we organized an event called Fashion for Brunch and honestly it was a struggle to scrape together 16 bloggers at the time. This year, we hosted the same event again and we had 35 bloggers. We even had trouble picking the 20 we needed for the event! It has been a pleasure for us to watch this new generation of bloggers come onto the scene, and we don’t necessarily view them as competition because we understand our role. The only yardstick by which we measure our growth and success is ourselves. Kahyi: I attended a lecture earlier this
DiElleCi: Working with sisters can be light on tough love
Diasy, Luisa and Cleo are Angolan sisters who are leaving their imprint on the blogosphere not just in English but Portuguese too. Their blog DiElleCi, a mash of their names, is becoming the go-to for advice on beauty, fashion and health. These sisters are all students, Cleo recently graduated with a degree in engineering, but find the time to give readers a peak into their lives. SLA reached out to them curious to know more. We learned that working with sisters is great but can be light on the tough love and reduces the need to micromanage. DiElleCi share more about running a bilingual blog, including what’s in their purses below. When did you start your blog? What lead you to it? We started our blog on February 10th, 2016 because we have always had a creative side. We also had the desire to do a project together. However, we noticed that as university students, the academic side of our lives was taking over the creative side that we very much exercised when we were younger. For that reason, we decided to create an outlet where we could share another side of us and our additional interests. Also we, as young African women, felt like we weren’t represented in social media, especially in the Portuguese speaking market. Have you faced any difficulties blogging in both Portuguese and English? Which of your audiences is bigger? The only difficulty we’ve had with running the blog in two languages has been ensuring that our voice remains the same both in English and in Portuguese, regardless of translation. So, it takes some time when translating posts since we need to add expressions for each language. But we are glad we have done so, since our biggest audience is the Portuguese one. Have you taken any special steps to grow your audience? Social media has been a great catalyst to the growth of our audience. Firstly, Facebook is great since almost everyone has an account, so we make sure to keep our Facebook page current and engaging. In addition, Instagram has been equally great since it has so many pages that cater to girls that share similar interests to ours. Because of that, we have been featured on some high quality pages and have seen more growth and exposure from them. Most importantly, we have made it a priority to remain consistent in both the frequency of posts and in the quality of content. How can a young African woman reading this start monetizing her blog? Blogs can be monetized in many ways. As a starting point for us, we decided to monetize our blog through affiliate links. However, we have noticed that it’s not the most sustainable option. We’re currently working on developing different ways to get a more sustainable return without compromising the overall brand. What is it like working together as sisters? Is there any conflict? Working with sisters is great because we share the same values and know each other very well so when conflicts arise, there are no issues in addressing certain situations. However, since we know each other so well and care about each other, sometimes it is hard to give much needed “tough love”. Above it all, the biggest benefit since we know each others weaknesses and strengths is that there is no need to micromanage, which makes task distribution easier. How do you find time to update your blog regularly as students? Being students has taught us about discipline and multi-tasking, so we have applied those attributes to our blogging routine. In addition, like we mentioned before, we separate our tasks according to our strengths and weaknesses. We have seen it has helps us save time and energy when tasks are well divided and only the best person for the job is in charge of a specific task. What’s the process of blogging like for you? How do you come up with content ideas? The process of blogging for us is very interactive. We have been very lucky because our audience has been very good at telling us what they like and what they want to see. Even more, we get inspired by our everyday routines and experiences and share what we think would be helpful or interesting. Most importantly, we gain inspiration by seeing ourselves as the audience and consistently asking ourselves what we would like to see. Can you share what’s in your purses right now? Wallet, student and Oyster card (for public transport in London), our blog planner, snacks, chapstick, a book we are currently reading, iPhone, portable charger and of course keys. What is the last song you played on your iTunes/iPod? We were just listening to the new Rihanna song ” Sledgehammer”. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Blogger’s delight: Lee Litumbe of Spirited Pursuit
As the face and voice behind the popular travel and lifestyle website Spirited Pursuit, Lee Litumbe’s mission is simple: she is in spirited pursuit of travel, adventure, and new cultural experiences. Founded in 2014, Spirited Pursuit showcases dynamic travel stories, captivating photography, and curated city guides from culturally rich destinations. Geared towards curious and adventurous individuals seeking authentic experiences, Spirited Pursuit is quickly becoming the premier inspiration site for travelers. As a visual storyteller, Lee uses photography to shape poignant narratives centered around cultural immersion and travel experiences off-the-beaten track. Driven by Lee’s Cameroonian roots, Spirited Pursuit’s primary region of focus is Africa. Other current geographic focuses include The Middle East, Latin America, Southeast Asia, and Oceania, with some additional coverage of Europe and North America. Accolades garnered include features in USA Today, The Guardian, and Ebony magazine to name a few. Additionally, Elle Canada named Lee among the most “Inspiring Instagram Accounts that Make You Want to Travel”. With a blog that features photography, travel, adventure, and cultural experiences from you and many around the world, what led you to start blogging? To be honest, Spirited Pursuit was founded as a result of my quarter life crisis. The idea for the website began to develop after I turned 25 and realized I had no idea where my life was going. During that time, I was working a job I despised, struggling to salvage a dysfunctional relationship, and battling a severe bout of depression which all left me with dangerously low self-esteem. After spending several months curled up in bed feeling sorry for myself, my two older sisters encouraged me to get off my ass and get back to doing the things I love: traveling, taking photographs, writing, and just being creative. Those passions combined with my desire to provide a platform for others to share their transformative experiences and stories with travel are what ultimately drove me to create Spirited Pursuit. The website now serves as my creative outlet, which has given my life a renewed sense of purpose and direction. As seen on your blog, you are also a photographer, and a model. How have these hidden treasures furthered the success of your brand? I think it just comes down to others seeing themselves in what you do. African (black) women are rarely used in major travel campaigns, so it’s a conscious choice to use myself as the face of my projects. I want other young black girls and women to be able to see themselves traveling and being adventurous, while also giving readers the opportunity to connect with a real person. By using myself and my unique set of skills to capture destinations, I believe it makes my stories more relatable and attainable. It further demonstrates to my readers that if I – a young solo female traveler – can do it, so can they. Although I use myself as a subject, the narratives I produce always focus more on the place and experience, not so much me. Have you been able to monetize Spirited Pursuit? If so, through what avenues? If not, do you have plans to do so or are you not interested in monetizing? Spirited Pursuit began as (and still is) my labor of love, so initially there was no financial motivation. Early on, I made the difficult decision to keep our digital space ad free to maintain a positive user experience, choosing to accept donations at the discretion of our readers instead. However, as the platform continues to see tremendous growth, I’ve opened up collaboration and partnership opportunities to like-minded brands, tourism boards, and publishers that are interested in promoting powerful travel opportunities to our community through creative advertising. I also separately offer my creative services (content curation/creation, creative direction, consulting, photography, and writing) to other brands interested in elevating the quality of their digital content. Pursuing earnings without compromising my reader experience is important to me. I am consistently working towards finding a balance between keeping the lights on and maintaining a quality, minimally compromised, user experience.What are your plans for Spirited Pursuit? Where do you want to take the blog/ brand in the future? The goal is more travel, more stories and more inspiration – particularly within Africa and the African Diaspora. I’m passionate about building a community and platform that takes the anxiety out of traveling to Africa by creating informative and inspiring resources and guides. By curating content that shows others that Africa is not defined by the poverty, conflict, disease, and socio-political issues constantly being projected in traditional media, my ultimate goal is to attract more investment and tourism. And by attracting investment, I mean compelling and propelling business opportunities within the continent, not just charity. Beyond that, I’d much rather show you than tell you, so please stay tuned for what’s next for Spirited Pursuit and me. What advice, would you have for African women looking to further their brand through blogging or social media? The best advice I would give to others would be to speak on a topic they truly love and are passionate about; mostly because you’ll need that passion to stay motivated when things get hard (which they will) or uninspiring. If your goal is to build a large audience, focus on producing quality and original content consistently. The people you hope to connect with will naturally gravitate towards your work if it’s genuine and honest, so don’t lead with trying to make money or being “popular”. I would also encourage others to add value to the lives of their audience by solving a problem they might have, while being as creative and original as possible in the execution of their ideas. Finally, be sure to support others – particularly women. One of the biggest lessons I’ve learned on my journey is that another woman’s success is not my failure. Your win is my win, and my win is your win. Instead of viewing other women as competition, reach out and build relationships with them so they become allies; there