Morolake Ogunbeku-Bello: I started selling shea butter locally before getting international buyers
Originally trained at Obafemi Awolowo University, Ile Ife, Nigeria as a physiotherapist, the foray of Morolake Ogunbeku-Bello into business was needless to say, a daunting task. Marrying her background in the medical profession with growing up in Nigeria, Morolake was well positioned to acknowledge the importance of Ori (African shea butter), a viable product used extensively in Nigeria. But she went further, after various works of research and training, to reinvent this product. She calls her brand the Ori-Ewa Shea butter In this exclusive interview, she talks about her journey so far and why every home should have Ori-Ewa shea. Her story is inspiring as much as it is challenging. Happy reading. Tell us briefly about your brand, Ori-Ewa shea butter. Ori-Ewa shea is an indispensable companion and every home must have one. This is because from our head (hair) to the toes (foot), shea butter is very useful. Apart from preventing hair breakage and promoting hair growth, it’s effect on joint pain and inflammation is magical. In addition, here are a few of its other benefits/uses: Good for rough/dry skin, skin rashes, and a peeling skin It helps to heal small skin wounds, sunburn; It can also remove blemishes and wrinkles. On the whole, Ori-Ewa shea makes the skin healthy, and can even prevent stretch marks during pregnancy. How did you start the Ori-Ewa brand? The business idea came when I was looking for something to do outside the medical field where I was originally trained. I have always wanted to be an exporter. So the search began and then I came across non-oil products and shea butter happens to be one of them. I did an extensive research on how to start, by training and joining an international association on shea butter. I also joined a cooperative here in Nigeria to know more about the product and for proper training because shea butter is more than what we see on the street and most especially when you’re looking at the export side of the business. After this, I went for the international conference of Global Shea Alliance (GSA) in the Benin Republic and several other conferences organized by USAID, NEXTT, NEPC etc. Indeed, the startup capital is not quite much, but the cost of training, as well as conferences, is quite high. Although some are free, becoming a member of the cooperative and international body is not. What inspired you to start it? Like I said earlier, I got into the business because I was looking for a source of extra income and export happened to be my target. I needed to start small. I was counseled to start selling locally before getting international offers and buyers. That was how I started shea butter formulations and packaging; packing them in small plastic containers based on the training I have had. [bctt tweet=” I got into the business because I was looking for a source of extra income ” username=”SheLeadsAfrica”] What and what obstacles stood in your way when you started and how did you overcome them? As for me, I don’t see obstacles. Rather, I see them as challenges and those things I need to work on. However, a major issue remains the quality and pricing; most people compare the price of Ori-Ewa shea butter to the shea butter they sell on the streets as well as in the local markets. Little do they know that the local ones are usually exposed to direct sunlight and dust making them dirty, thereby lowering their quality. Having said that, it’s important to emphasize that Ori-Ewa Shea is pure, clean and packed under good hygienic conditions. As a result, you will surely get value for your money on any pack of Ori-Ewa shea butter bought. [bctt tweet=” I don’t see obstacles, rather, I see them as challenges” username=”SheLeadsAfrica”] What makes your brand stand out in the market The Quality of our shea butter is top notch. Ori-Ewa Shea is unique just because the quality is not what you can find in any market in Nigeria today. It is Grade A, with an export quality that has all the healing properties intact. When it comes to our brand, quality takes the front seat. And that’s the major reason why our customers keep coming back. Compared to when you started, how large is your market right now and how do you hope to scale it? To the glory of God, I started in a very small way with 1kg, then 5kg, then 7kg and so on. At the moment I have buyers in different parts of the country and with God’s help, I have some of my products in the USA already, Texas to be precise. Right now, I’m seriously on the lookout for partnerships with international companies that make use of shea butter. Looking back, what are those two key qualities you think any budding entrepreneur must have? The two key words are; One, take that step (as in START). Two, DON’T GIVE UP (once you’ve taken that bold step, the next bolder step doesn’t quit, don’t stop, don’t give up, just keep moving). The reason is that life is all about risk taking and it’s better to fail as a brave woman and not as a coward who hasn’t tried anything. People would say “she actually tried even though she failed; she didn’t give up“. Remember the popular saying, quitters never win and winners never quit. Even the Bible says it that no one has put his hands on the plow and look back is fit for the kingdom of God. Just keep going, don’t stop. In addition to taking the bold step and being resilient, what other qualities do you think a budding entrepreneur must have? Share your thoughts here
Twitter Chat with Carol Nyazika: Moving back home as an entrepreneur (Nov. 3)
Thinking of moving back home? Thinking of starting a business? Thinking of moving back home AND starting a business? You’re not alone. There is a growing trend of Africans abroad moving back home and there are resources and organizations like Resource Nigeria and Movemeback that are helping people do just that. Within the group of people moving back home, are also those that are doing so to start a business. Some do it because certain ideas they saw abroad have not yet reached their part of Africa or because the economy of certain African countries are ripe for entrepreneurship, others still do it because they want to give back to their home and they are passionate about the industry they are venturing into. A UK resident who moved back home to Zimbabwe, Carol Nyazika fits into many of these categories. She is the founder of the African Women Awards and the founder Ndanaka, a natural skin care line. Join us Thursday Nov. 3rd for a Twitter chat with Carol Nyazika to discuss the perks and set backs of moving back home and starting a business, or businesses. Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg to ask your questions and participate in the discussion. Topics that we’ll cover: Deciding whether it is time to move home Knowing if your business idea will live on when you move back home The importance of celebrating African girl magic Balancing two busineses & a 9-5 Twitter chat details Date: Thursday Nov. 3, 2016 Time: 8am NYC // 12pm London // 2pm Harare Location: Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg Help us spread the word: [bctt tweet=”I’m excited to learn about moving back home to start a business from @CarolNyazika & @SheLeadAfrica. :” via=”no”] Self- motivated, dynamic, hard-working and goal oriented are some of the many characteristics that Carol Nyazika has developed through her few years as a successful social entrepreneur. With a focused mind-set, she has managed to centre her business ventures on the development of women in all aspects of their lives. This has primarily been based on the promotion of the beauty within through business initiatives and independence. Carol has packaged herself as a complete influential brand that reaches people through all mediums of life, whether through the radio, television or print media. Her effort to reach clients through the expansion of her brand is what has made her a rising personality in the Zimbabwean community, at home and the diaspora. Through her popularity in the beauty industry, Carol founded Ndanaka by Carol Nyazika, a lifestyle brand platform that showcases beauty and hair. She then expanded this platform and launched her beauty brand with the same name which covers hair care, skin care and body care products. Her YouTube videos show the simplicity of beauty without breaking the bank with views of over three hundred thousand. She is also Founder of African Women Association, a female empowerment association. AWA is not be a platform that excels in rhetoric but fails in practice; it is invested in making sure that people’s lives are truly changed. This project is highly rated by the experts in the industry. The African Women Awards are under the association and have been hailed as the ‘Oscars of Africa’ by most media outlets. The Awards have been well received by many across the continent and truly appreciated for the impact is has had on many African women. The other platforms under the association include AWA Foundation, AWA Media, AWA Network. Carol continues to break barriers, positively impacting women around her, pushing the boundary and challenging the norm.
Nneji Akunne: We are truly passionate about each customer
Inspiration can come from anywhere and when Nneji Akunne and siblings weren’t satisfied with the skin care options that were available to them, they decided to develop their own. With experience as a Sustainability Fellow for H&M Germany and marketing consultant for smaller startup brands, Nneji has used her experience to develop ILERA Apothecary, a luxury personal organic skin care line. Why did you start ILERA Apothecary? We started ILERA Apothecary because we sought transparency in the personal care industry. Making our own products for personal use and seeing how effective they were made us wonder why other products within the industry needed so many ingredients to do the same job. We looked as far back as 10,000 BC on more traditional practices, where Ancient Egyptians used elements from the earth to heal and protect their skin, and realised that the foundation of natural beauty came from the ingredients in the products used each day. Why do you think organic and natural personal care is important and matters in the beauty industry? What you put in your body is just as important as what you put on it. We are so blinded by big corporations marketing and advertising that sell us “younger looking skin” that we don’t pay attention to the ingredients used in each product. Because the FDA does not currently regulate the ingredients of beauty products in the U.S. with the same thoroughness done in the E.U., it’s up to consumers to read and understand each product’s labels; which in reality is something that’s not always done. When you choose organic skincare, you’re choosing products whose ingredients work with the natural systems of your skin, not the scientific formulas that have been tested on animals to produce results unrelated to human beings. Organic and natural personal care companies like ours that are truly passionate about each customer, carefully spell out the ingredients used in all products offered and the reasoning behind them. What makes ILERA Apothecary different from other personal care startups? ILERA Apothecary aims to educate our customers about their overall health. It’s one thing to simply promote a more natural skincare regimen but, as stated before, what goes inside of your body is important as well. We take a more hands-on approach and speak about the health of the individual from all areas like diets, mental health and lifestyle. All skin types are not created equal and while it would be easy to sell the same product to every customer as they come, we offer consultation services where we can get to know the customer better and understand their skin and lifestyle needs. What is your favourite product and why? Both of our personal favourites is the unscented body butter. I (Nneji) am all about the touch and feel of the skin along with being able to determine my scent for the day. For Chinonye, the body butter leaves her skin feeling so rich and smooth day and night which is very important since she has dry skin. For your business to get to the next level, would you prefer funding or a high-value mentor? High-Value Mentor. I say this because funding would only be able to take us so far. With a mentor, not only would the individual be able to provide us with networks we may not have been granted access to, but also the insight and experience of a seasoned mentor are worth way more than money can buy. What can we expect from ILERA Apothecary over the next 6 months? We are looking to expand the brand into international markets and entering into more retail spaces. We are also working to expand our product offerings to include a separate men’s line. While our products are currently unisex, we want to cater to the specifics of a man at all life stages. What is the most important thing you’ve learned on your journey towards healthy skin and body care? Understanding the importance of planning for the future right now has shifted our lives tremendously. We always heard that your body is your temple and it should be treated as such but it wasn’t until we began testing products to sell that we truly understood that notion. Skin is the body’s largest organ that serves to protect your insides from the outside world. Where you live, what you eat, and what you do on a daily basis can determine the type of life you’ll live once you get further in age. Living healthy and active lifestyles are our goals as we age and taking care of our skin is one of the first steps in making that happen. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.