Muthoni Maingi: Glass ceilings are the biggest problem that women face
Muthoni Maingi is a true renaissance woman. She uses the power of digital innovation to transform lives. Being the Head of Digital Campaigns at Oxfam is just the latest place she is flexing her muscles. She is also the founding director of the Bloggers Association of Kenya (BAKE). Muthoni was also an integral team member in Safaricom projects like BLAZE and Little Cab. In this insightful chat with SLA, she shares some insights on her career journey and growing with the new digital trends. At what point in your life did you first learn about your field of work? What called you to it? As the Brand strategist at Creative Edge, the director would find my colleagues and me on Twitter fairly frequently. Instead of reprimanding us, she challenged us to think through how we could begin to sell digital as a service for the agency as it was traditionally lead at the time. From then I fell in love with digital as a marketing proposition and have never left since! As the Head of Digital Campaigns, what exactly do you do? My work at Oxfam really allows me to live true to my passion and purpose! I stay up at night thinking of initiatives that use the power of digital to connect people and amplify voices to influence decision makers. With my team, we work to grow the brand to become a leading digital influencing organization. We use mobile, web and social media to drive, support, donations and offline participation of millions of people globally. Does Oxfam still consider traditional media and offline campaigns in this digital age? At Oxfam, I am constantly inspired by the amazing work that uses digital technology to influence and leverage the power of people to end poverty. The organization’s inspiration and drive to achieve change for millions of people is embedded in the values, mission, and vision. It is the exact same whether applied to campaign offline or online, there is no separation from the core objective. How has your current role changed your perception of how powerful technology can be in changing lives in Kenya & around the world? I don’t necessarily feel like I am just now seeing that technology can and does have the potential to create change. What I can say has changed is that my approach has always been very Kenya and Africa based. I think that it is great that organizations across the globe are increasingly making diversity a core strategic agenda and that means that varied expertise in the room allows for improved performance and efficiency. Consequently, this experience has allowed me to exhibit our regional ingenuity on a platform that is hungry for fresh perspectives from this part of the world. What advice can you give about personal growth and knowing when it’s time to leave a job even when it throws you out of your comfort zone? Prior to working at Oxfam, I held major positions in the telecommunications sector. I have always had very specific objectives in terms of how I see my career going. I look at what my objective is in terms of my career goal and what space is available for me to explore that as well as to build something of value for myself and the organization. For example with Safaricom, I was really looking at how I could bring digitally lead segmented prepositions to life. Being secure in that knowledge, I began to look for spaces where I could grow from a digital perspective and lead a team that actually creates digital products. The opportunity at Oxfam offered me that. [bctt tweet=”When you have solid relationships then everything else always figures itself out – @NonieMG” username=”SheLeadsAfrica”] How important are mentors to you? Do you have any? I try to avoid what can be termed as the ‘expert by proxy’ bias. Where we tend to listen to the loudest person in the room and assume that as a result, they are competent and capable. I genuinely look deeper to find people who are ‘true experts’ in the aspect I am looking to grow towards, even if they are the quieter or less visible ones in the room. Or even if they are not in the room at all. I consider different people mentors in different ways. Actually, I ensure that they are the actual people that I should be talking to. Having been so successful in the famed ‘Silicon Sahara’, one of the most competitive tech industries in Africa. Does this mean women are getting better recognition for their contributions in the tech world? It would not be accurate to look at my path and determine that the state of women is improved because of it. My success is not a beacon of change as a lot more should be done and a lot more can be done to ensure that no one is left behind. Women have a long way to go to get their dues in this industry, not because of their lack of talent or capability but simply because we operate in a world with restrictive, discriminatory and in many cases violent social norms. This applies to all women regardless of class, race, gender and sexual orientation. [bctt tweet=”I am my own cheerleader, and I am very comfortable with failure… – @NonieMG” username=”SheLeadsAfrica”] What do you think is the biggest misconception women have about how to become successful? The fact that this question is only asked of women says it all. Women across the board put in the work, glass ceilings are the biggest problem that women face. These ceilings appear in overt, micro-aggressive or in hidden values and norms that keep women consistently not only fighting to deliver results in their day job but also having to work around harmful social norms as another layer of labor. The only work that women should be doing is working to deliver to the bottom line, the strategic objectives of an organization. In moments of
Meet Oxfams Humanitarian Superwomen Making Local Change
While humanitarian work is often portrayed as “Westerners” coming to provide aid, it’s often “local” people who do a big part of the important field work. This is because they understand the context better. Here are three young women who are inspiring us with their humanitarian work. While working with Oxfam, they sometimes spend weeks working in remote areas to ensure aid is provided to vulnerable communities and families. In this interview, we learn more about Oxfam’s humanitarian superwomen who are working hard on the field to bring impact to their societies. Tell us about your job Umulkhair: I am currently a Food Security Officer working for Oxfam in Somaliland. I love my job because besides delivering food and creating livelihoods to people in need, I get to change the way communities view Muslim Somali women. Gloria: My first ambition was to become a doctor but I instead became a water and sanitation engineer. As a WASH coordinator for the Burundi Refugee Response Program in Tanzania, my work includes conducting topographical surveys in villages. I also design and supervise the construction of water supply systems to ensure that people don’t get sick from sanitary issues. Finally, I am a leading advocate for HIV/AIDS and women’s rights in my community. Aimeline: I joined Oxfam in 2011 and have since been working as a Public Health Engineer assistant in South Kivu, DRC. I was inspired to join the humanitarian field so that I could save lives and make a difference in people’s lives. For the last 5 years, I’ve made an impact on building springs and waste latrines for communities. As a local NGO worker,what makes you special? Umulkhair: Despite all the challenges the country is facing, my work at Oxfam provides me with a platform to give hope to people in need. We try to show people that both the local and international NGO world is aware of their suffering and are trying the best to provide relief. Gloria: It feels different and great to show your own people that it’s possible to make a real difference. More than that, I feel that as a Tanzanian and Swahili speaker, I can relate better to the problems for the host communities. Have you faced any challenges in the humanitarian field? Umulkhair: One challenge I’ve faced is the pastoralists lack of support and confidence for young women. However, though they often believe women should lead men when they see our achievements, they apologize for their judgment. Gloria: I also encountered difficulties leading men as a young female engineer. Many times, it felt as though I was trying to prove myself. Luckily, I had support from Oxfam which places gender equality at the center. Aimeline: Working in sensitive areas has been difficult. One of these difficulties I faced is the fear of the unpredictable. Recently, in my current zone of intervention, the Tanganyika region, there were ethnic conflicts leading to the displacement of nearly 600,000 people. Safety is always a concern. What is it like spending significant time away from home? Umulkhair: As a young, Somali woman, it was difficult to enter the humanitarian field because we often spend many days away from our families in remote areas. Though my father supported me, other family members were critical of this lifestyle. Gloria: It has been tough to see all family members together and you are the only one away. But knowing that I need to support our communities with food insecurities and emergencies has helped me persevere. How has this job shaped and inspired you? Umulkhair: This job built my self-confidence and made me have a positive impact on people’s lives. Dealing with communities who don’t have confidence in young women has also made me more mature. I also get very inspired by the people I meet on the field. Recently, I met two divorced women who had children but no source of income. After participating in an Oxfam training and receiving a start-up kit, they started their own shop. This helped them send their children to school. Aimeline: A few victories here and there have truly inspired me to keep going. One of my first victories was when I mastered the operation of the gravity water supply and motor adduction. I had also learned how to build latrines that improved the protection of people against waterborne diseases such as Cholera or Typhoid fever. Any advice for young women wanting to work with NGO’s? Gloria: Working with these organizations starts with getting good grades. However, it’s important to work hard and deliver the best. You should also try and find support or guidance from women in the NGO-sector. Because of the gender imbalance in many African societies, it’s important that we support each other as women. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.