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Mona Faces: Taking over makeup artistry in Uganda one face at a time

“The future is female and African”- is a phrase I’ve heard many times but it was only after my conversation with Mona that I had the feeling of having met a true embodiment of this phrase. Mona is the young entrepreneur behind the brand “Mona faces” which has taken the Ugandan makeup artist scene by storm and is certain to leave an everlasting mark on the entire African continent. I had the opportunity to conversate with Mona about her business, her life, and her future. Who is Mona? Umutoni Monalisa, also known simply as Mona, is a self-taught makeup artist, a self-proclaimed perfectionist and a connoisseur of beauty. Mona is a 25-year-old entrepreneur whose passion has led her to the path to mastery of makeup artistry and who is set to take Uganda and indeed Africa by storm, one master class at a time. Mona holds a degree in Office and information management which she obtained from Makerere Business School. [bctt tweet=”I taught myself how to do makeup through YouTube – @monafaces” username=”SheLeadsAfrica”] How did your entrepreneurial journey begin? Shortly after Senior 6, unfortunately, my father passed on leaving me with the formidable responsibility of taking care of myself and my siblings in whatever I could. I remember thinking to myself that it was now my responsibility to take care of my family. In my senior six vacations, I started working for Bold in Africa- an upscale fashion boutique in Kampala- have I had the opportunity to meet and be mentored by the founders of the brand, Nunu Mugyenyi, and Angel Kalisa, who taught me how to run and manage a business. Having learned the fundamentals of business from these two ladies, I partnered with some friends in my first year at university and opened a retail outlet- buying clothes from downtown and reselling them to clients in the urban areas.   With all this taking place, I still nursed a deep passion for beauty and makeup. I started reading lots of magazines, watching tons of YouTube videos, following makeup artists on Instagram and learning from them with the dream that I would be able to someday turn this passion into profits. With the help of a friend who worked at blush media, I organized my first ever photoshoot showcasing my talent, to my surprise and delight, my work went viral within a short amount of time and as they say, ‘the rest is history.’ I officially started Mona faces in October 2014, which is when the pictures from my first professional shoot went viral. Women have often been told to choose between work and family, what are your thoughts on this? Can a woman have it all? Women can have it all- but not all at the same time. I think a woman can have a wonderful career as well as a great family, what matters is the timing. A woman might decide to first focus on her career or her business until it grows to the point where she can step back from it a little and give her attention to her family and vice versa. But then again, I’m single so I wouldn’t know. All I’ve known for a long time has been work, work, and more work, but I do believe that it’s all about timing. [bctt tweet=”Women can have it all- but not all at the same time – @monafaces” username=”SheLeadsAfrica”] If you could have any superpower in the world, what would it be and why? Invisibility. I’d like to be invisible because I love working behind the scenes. What would you say African entrepreneurs should keep in mind to grow their brands? African entrepreneurs must stay hungry, that’s the most important thing they should keep in mind. I think a lot of female entrepreneurs get comfortable very easily- if she can pay her rent, and look good in the process, maybe buy a car- then she is satisfied. I think the goal is to achieve as much as possible and never let yourself get comfortable. At the time that I started Mona faces, there were no recognizable makeup studios in Kampala, I had to learn and build my brand and in the process sort of paved the way for other makeup artists to be able to join the industry as well. If you could have anyone in the world as your mentor, who would it be and why? I have been blessed with so many people in my life that I count as mentors already, right from my very first bosses, Nunu Mugyenyi and Angel Kalisa, who still mentor me to this day, all the way to friends and family. Ann Kansiime also plays a huge mentoring role in my life, I admire her success and ambition. Internationally, though, I’d say powerful women like Oprah Winfrey are a great inspiration. Honestly, If I could have every successful businesswoman mentor me, I would. I admire powerful business women across the world. [bctt tweet=” You can never fail, you can never fall, you simply learn – @monafaces” username=”SheLeadsAfrica”] What is your greatest business lesson? Like a lot of people, change terrifies me and it wasn’t until I realized- you can never fail, you can never fall, you simply learn- that I finally started getting comfortable with change. My greatest business lesson so far has been the fact that you never know whether what you are doing is going to succeed or not, but you should keep in mind that at the end of the day, you cannot fail and you cannot fall, you can only learn.   Tell us about your toughest day in business, what challenges did you face and how did you solve it? First, there have been so many tough days, I almost fail to pick one. My business is extremely people-centric, which basically means, people’s opinions matter a lot. On my toughest day, I’d done the makeup on a bride and she was very happy with my work. However, during her function, someone took a few unflattering

Mo Abudu: It’s an honor that people liken my work to that of Oprah Winfrey

Mo Abudu is one of  Africa’s most successful women. She is a media giant for Africa in broadcasting, an entrepreneur, and a talk show host. She is the founder of Ebonylife TV, an African multi-broadcast entertainment network, that portrays Africa at its best. Over the years she has created a signature brand that resonated with black audiences both in Africa and its diaspora.  Described as Africa’s very own Oprah’,  Mo is keen in her resolve to rewrite Africa’s story.  We learn more about her journey and of  her trending project (Sisterhood awards) for African women in the industry, that is empowering women to work together to accomplish great things  while also celebrating women who have excelled in laudable achievements’  Ebony life is a contributor to the Annual Discop Africa and we caught up with the station in presenting its projects with the rest of Africa in exposing African content to the rest of the world.     What’s your background, and why business? I was born in the U.K to Nigerian parents. I moved to Lagos in 1993 and spent more than a decade in the corporate world, where I launched a consulting firm, and later a hotel. However, my love for film and telling African stories brought me to a totally different ball game. I found myself working towards Ebony life TV channel and films. There are so many African stories that are yet to be told”. “Let’s take these stories to the world now, that’s the journey we’re on,” says Mo.   How difficult is it to own and run and whole TV station? It’s been just over a decade since I launched the ritzy entertainment and lifestyle network, Ebony life channel in eastern Nigeria. I have now opened a new studio in Lagos, the country’s entertainment and media capital.  For me, it has been all about keeping with a philosophy passion and love.   [bctt tweet=”There are so many African stories that are yet to be told – @MoAbudu” username=”SheLeadsAfrica”] You are often nicknamed the “ Oprah of Africa”, why do you think people call you that?   In 2013 I had decided to put my investments and time to the launch of my network, Ebony Life TV. It was the first fully Nigerian-owned entertainment channel to be carried on the South African pay-tv platform – DStv. Many take my work and development in the broadcasting industry as a following in Oprah’s footsteps. It’s an honor that they liken my work and journey to that of Oprah Winfrey. My contributions and work in the range of original reality programming, drama series, and news magazines may be the outline that makes people compare me with Oprah, I guess. Also, talk shows have somehow resonated with black audiences both in Africa and its diaspora. Ebony Life now airs in the U.K. and the Caribbean. It is soon to be airing in the U.S. and Canada. Who are the inspiring people you’ve come across on this journey? In 2006 I launched “Moments with Mo,” it then became the first syndicated daily talk show in the continent. I’ve sat across from a remarkable range of guests, from Nigerian Noble Laureate, Wole Soyinka to fashion designer, Diane von Furstenberg, and even then-U.S. Secretary of State Hillary Rodham Clinton.   [bctt tweet=”In 2013, I put my investments and time to the launch of Ebony Life TV – @MoAbudu” username=”SheLeadsAfrica”] What is your vision for creating African content in broadcasting and film? We have many African stories that are yet to be told. When I first approached DStv with the proposition that Africa was ripe for its own Oprah Winfrey or Ellen DeGeneres show, I had already planned for a global TV channel opportunity. I explored channel possibilities with SKY in the UK and knew that I needed a big platform to project Africa in a different, more positive light. This was what incited me to start thinking of establishing Ebonylife TV and take African Stories to the world.   The network’s global ambitions, sums up with the tagline “Made in Nigeria for the world”, tell us more about that? To address this, Ebonylife TV last year partnered with Disney to co-produce “Desperate Housewives Africa,” which drew rave reviews across the continent. Ebonylife TV has acquired the rights to “Dynasty” and “Melrose Place” from CBS Intl, and we are  the next seasons of “Housewives.” We want an increased African audience to be glued to the same TV shows as their friends and family overseas.   Tell us about the release of the movie “Fifty”? The movie “Fifty,” was Ebonylife TV’s first feature film, which was picked up by Netflix and released worldwide. The film was showcased four successful career women facing difficult midlife crises. “Fifty” is a film that reflects my broader desire to tap into unaccustomed narratives of Africa — and African women in particular. [bctt tweet=”We’re celebrating women who work together to accomplish great things – @MoAbudu” username=”SheLeadsAfrica”] Tell us about the Ebonylife TV Sisterhood Awards you’re hosting. This is what we have established annually to empower women to work together to accomplish great things and seek to celebrate women who have excelled in laudable achievements. The Ebonylife Sisterhood Awards was launched during my 50th birthday celebration in September 2014. The event was themed – “Mo @ 50, Celebrating sisterhood”, it was a celebration of the deserving, but unsung women in the society. Women not often celebrated or celebrated enough, but who are making significant impacts in their particular areas of influence. We recognize awardees based on their demonstration of excellence, commitment, innovativeness, integrity, and national impact.   Do you have any career lessons to share? Let us know here.

Passion: The key to thriving in your career

serena-passion

There is no career without challenges, regardless of who you are.  The only difference between a career that glows; radiating success at all ends and a career that blows; experiencing failures back- to- back, is the intensity of ‘fuel’ used for both the latter and the former.  Here, the ‘fuel’ needed is the passion, the zeal and the will to either glow or blow. It takes more! It’s not enough to only have dreams and visions for your career, it’s pertinent to also have a driving force which will lead you to those goals in the long run. In other words, It’s not enough to know what you want to do, you’ve got to know what makes you do what you do because this is what will keep you going when the heat gets hotter. According to Chika Akinwale, founder of Cambridge Leadership Academy, “A vision is fueled by a deep desire or conviction within”. This is where passion comes in.   Passion keeps you going… The fact is, challenges will come at every stage of one’s career, but, the truth is that, you have the power to either be burned by the heat or go through that heat and come out refined. Going through the heat is definitely not an easy task in any career; this is why you need to be constantly fueled by passion. The awesome truth about it is that it is not static. It drives you to thrive, even in stagnant times. Passion is like a stronghold, when the heat burns at whatever stage in your career, you will gradually rise above the ashes of your fears.   …the language of go-getters Look through the tunnel of time past, you’ll see stories of great men and women who failed countless times in their various careers, yet, in the long run; they became world champions. These achievers were definitely not of the same age, race or gender; they only spoke a common language; the language of passion. The fact is, they failed at one point or the other. But, the beautiful truth is that, they went through the heat from the kiln and came out stronger, with well baked triumphs!   The big picture Here’s the big picture: the same heat that makes gold out of a career; can fold that same career. People go through the same challenges and come out with different results. The big question here is: what makes the difference? Passion!The difference between those who come out with solid results and others who are left with melted goals. It takes passion to not just keep holding on, but to keep taking positive steps inspite of the heat, until you get your desired results.   It’s all on you! Despite popular belief, the main hindrance to career success is not necessarily financial setbacks or a lack of resources. The main hindrance is you. ‘The you’ with little or no passion for what you do. The driving force to your career goals can be achieved efficaciously when your ‘fuel tank’ is filled with passion. This will only come effortlessly when you love what you do. When you love what you do, failure won’t be an option. Your passion will keep your eyes on what lies beyond the heat.   Your passion may not prevent challenges, but it won’t let challenges stop you either. Even with passion, you’ll still ‘sweat’ (that’s why challenges can be synonymous with ‘heat’). It’s high time we understood that without passion, one will definitely be discouraged when the heat in any career starts to burn. You need not be afraid of challenges, only be alarmed when you have a dwindling passion. With passion, you may fall on your face, but you will have the energy to keep rising. At the end of it all, the choice is yours!  To either glow or blow, to either be refined or burnt; but, always remember, beyond the heat lies a stronger, more fulfilled and refined you! How do you keep the passion burning in your career? Let us know about you and your story here.        

Webinar with Aisha Addo: How to start a non-profit organization (Jun 20)

Aisha Addo is the founder of Power to Girls Foundation, an organization that helps girls identify their true purpose and calling. Join us for a webinar with her on June. 20th, as she shares with us some of her tips on social entrepreneurship. Entrepreneurship isn’t just one thing. You can be an entrepreneur in a small business, startup, large company etc. But if you’re interested in making the world a better place, you’re on your way to becoming a social entrepreneur. You need to ask yourself – What type entrepreneur do I want to become? Aisha Addo is a social entrepreneur, who has dedicated her life to empowering women and young girls with her initiative – Power To Girls Foundation. She offers them the mentorship, guidance and the resources they need to achieve their dreams and excel. Join us for a 45-minute webinar with Aisha Addo on Tuesday, June 20th, 2017. We’ll be discussing what it takes to become a social entrepreneur, and starting a non-profit organization. Register below to get the exclusive link to the webinar. [bctt tweet=”Join @AishaAfua for a webinar on Tue June 20th to learn how to start a non-profit organization” username=”SheLeadsAfrica”] Some of the topics we’ll cover: Starting a non-profit organization Risk taking in social entrepreneurship Having confidence in your idea How to live your most authentic life doing what you love. Webinar Details: Date: Tuesday, June 20th Time: 11am Toronto / 3pm Accra / 4pm Lagos Watch here:  About Aisha Addo Aisha Addo is a graduate in Business Administration Accounting, but her true passion and dedication lies in ensuring girls around the world are provided with the guidance and resources that’ll help them to reach their full potential. Aisha founded Power To Girls Foundation, a non-profit organization to offer young girls the mentors and role models that were absent during her own youth. She is a recipient of the Young Black and Gifted Award for Community Service, was named a Black Diversity Group Role Model and One of 100 Black Women to Watch in Canada, and also among the 150 Black Women making history in Toronto. Her latest initiative is DriveHER, the ride-sharing service for women by women.

Facebook Live with Kike-Lola: Becoming your own boss (Jun 5)

The moment you realize you dread going to work three out of five days a week or you develop a passion for something bigger than your salary, you know you’re on the highway to becoming a boss. Following your passion and becoming an entrepreneur can be a significant lifestyle change especially when you’re scared of getting cash trapped. Alright, you’re giving us the side-eye and asking  – “How do I pursue my passion when the bills are piling up”? No need to worry, the real boss herself has answers for you. Sign up for a Facebook Live session with business coach and founder of My Boss Is Me – Kike-Lola Odusanya. On Monday, 5th June she will be talking to us about ways to becoming your own boss. Kike-Lola is on a mission to help women around the world see their deepest desires and dreams come to fruition through what she calls “the gift of entrepreneurship.” Sign up below to get Kike-Lola’s 7 Steps To Quitting Your Job Like a Boss for FREE. Register below to have access to this opportunity. Some of the topics we’ll cover Why you should be your own boss Things to do and think about before quitting your Job 7 steps to quitting your job like a boss Maximizing financial security and money issues Facebook Live Details: Date: Monday June 5th 2017 Time: 12pm Toronto // 5pm Lagos // 6pm Joburg Place: facebook.com/sheleadsafrica/ Watch the video: https://www.facebook.com/sheleadsafrica/videos/1892996607590317/ Get the guide [ninja_forms id=131] About Kike-Lola Kike-Lola is the founder of My Boss Is Me, a virtual and personal development firm. She is a “serial entrepreneur”, author, speaker and a network marketing industry professional best known for a straight-shooting and result-driven approach to business and life. Born and raised in Toronto, Kike-Lola believes entrepreneurial experience encompasses life skills that all women should develop as a way to reach their fullest potential. That’s why she refers to the entrepreneurial experience as the ultimate life skill. She realizes business ownership is not for everyone, but Odusanya believes all women can benefit by exploring the mindset, talents, and knowledge of successful entrepreneurs and take control of their lives, proudly declaring, “My Boss Is Me.”  

Webinar with Jacqueline Nassimbwa: Becoming a leader in the health sector (May 25)

Jacqueline Nassimbwa is a public health specialist and project manager who is extremely passionate about advancing sexual and reproductive health rights in Uganda. Join us for a webinar with her on May 25th as she shares with us how she’s moved up the ladder to a leadership position in the health sector. When you think of a career in health, what comes to mind? If it’s an image of doctors, nurses, or community health workers, you’re not alone! But it turns out we need more than medical professionals to improve and save lives. There is a need for finance experts, design gurus, communications bosses, IT whizzes, and more. [bctt tweet=”Join this webinar with @ghcorps alumni on Thur. May 25 and learn to become a leader ” username=”SheLeadsAfrica”] Before you count yourself out of the running for a job in the health sector, join us for a webinar on Thursday May 25th with Jacqueline Nassimbwa. She is an alumni of Global Health Corps and is #SLAYing without white coats or stethoscopes. Learn how Jacqueline built her career around her passion and get inspiration and advice for your own journey! Register below to get the exclusive link to the webinar. Some of the topics we’ll cover Building a career in the health sector Developing your unique leadership style Integrating leadership with professional development  Webinar Details: Date: Thursday May 25th 2017 Time: 8am NYC // 1pm Lagos // 3pm Kampala Watch here: About Jacqueline Jacqueline Nassimbwa  is skilled in scientific writing, research, project management, and quality improvement. She currently leads research efforts for advocacy teams focused on sexual and reproductive health issues at the Center for Health, Human Rights, and Development in Kampala. As a 2011-2012, Global Health Corps fellow at the Elizabeth Glaser Pediatric AIDS Foundation, she assessed government structures in the delivery of maternal and child health (MCH) services and designed interventions to integrate HIV and MCH services. Combining her expertise in technology with her passion for improving maternal and child health (MCH), Jacqueline designed a cloud system to improve data quality and service delivery in clinics. Jacqueline holds an BSc in Food Science and Technology from Makerere University, and an MSc in International Health from Charite Institute of Tropical Medicine, Berlin; University College, London; and Karolinska Institute, Stockholm.

Webinar with April Laugh: Earning profit in the fitness industry (Apr 26)

Lola Komolafe, founder of April Laugh  is a fitness enthusiast, a meal plan genius, and a healthy foodie. Join us for a webinar with her on Apr. 26th, as she shares with us how she progressed from passion to profit. Are you passion driven, or profit driven? Wait a minute! Who says it isn’t possible to pursue both? For many people, working is about much more than simply paying the bills. It’s about having a full life, using talents and making a difference. Understand that knowing your passion is a lot more easier than learning how to make money from it full time. Whatever it is you love to do, there are an incredible amount of ways to monetize your passion. Lola Komolafe discovered her passion for fitness and a healthy living and started organizing fitness challenges online, before long she got positive testimonies from friends she’d helped and decided to do what she loved full time, thereby giving birth to April Laugh. Join us for a 45-minute webinar with Lola Komolafe on Wednesday April 26th, 2017. We’ll be discussing how to discover your true passion and make money from what you enjoy doing. Register below to get the exclusive link to the webinar. [bctt tweet=”Learn how to turn your hobby into money. Join @fitmrsfats for a webinar on Wed Apr. 26th ” username=”SheLeadsAfrica”] Some of the topics we’ll cover: Starting out in a non-traditional industry Turning a hobby into money Stages and steps to a healthy living Juggling work, life and your finances while working from home. Webinar Details: Date: Wednesday April 26th Time: 2pm UK // 2pm Lagos // 3pm Johannesburg Watch here:  About Lola Komolafe Lola Komolafe aka April Laugh is a Fitness Entrepreneur, Certified Nutritionist, Meal Plan Genius and a Fitness Enthusiast who takes conscious efforts to live a healthy lifestyle. She helped her husband to lose over 40kg and has been inspiring people to adopt lifestyle changes with the #LifestyleChangeWithApril 12 Weeks Challenge. She’s also a God-fearing wife and mom to Bryan and lives in England. You can read more about her on here and find her on Instagram: @fitmrsfats  

Twitter Chat with Osayi Emokpae Lasisi: Finding Your Entrepreneurial passion as a new mom (Mar. 31)

Becoming a mother may be the most amazing experience ever. But that being said, what’s next for you? It’s about time you got your groove back and attain those future goals you’ve been dreaming of, by finding your entrepreneurial passion, and most importantly, making money from it. Join us on Friday, Mar. 31st for a Twitter chat with money making mom and virtual summit queen, Osayi Emokpae Lasisi as we discuss ways young moms can find their entrepreneurial passion and be at the top of their game. Osayi helps moms gain the knowledge and experience they need to start and build a successful business through her blog Follow She Leads Africa on twitter and use the hashtag #SLAChats to ask your questions and participate in the discussion. Topics that we’ll cover: Finding your entrepreneurial passion Monetizing your passion Overcoming challenges Figuring out work/life transitions Twitter chat details Date:  Friday 31st March Time: 12pm Lagos// 1pm Joburg// 3pm Nairobi Location: Follow She Leads Africa on twitter and use the hashtag #SLAChats Help us spread the word: [bctt tweet=”Join @SheLeadsAfrica & @OsayiLasisi for #SLAChats on Friday Mar. 31st at 12pm GMT+1″ username=”SheLeadsAfrica”]   About Osayi Osayi is the Queen of Virtual Summits (online conferences). She is the convener of the MoneyMaking series of Virtual Summits, MoneyMaking Transition, MoneyMaking Book, and the MoneyMaking Blog Virtual Summit. Her book is one of the best resources for those interested in creating their first virtual summit- “Your First Virtual Summit: Everything you need to know.” You can find out more about her and get her free resources. Osayi is also the mommy of the most amazing Toddler, Princess.  

Spicing up your hustle if your passion has grown cold

shehive london she leads africa passion

[bctt tweet=”A lot us have moments in our career/business where there just seems to be no inspiration” username=”SheLeadsAfrica”] Let’s be honest, you have probably hit a moment in your hustle where you think; If only I could just live in my bed for the rest of my life. Well, rest assured you are in good company, because of a lot us have a moment in our career, business or social project where there just seems to be no inspiration. Well, if you happen to be going through that, here are some tips that might help 1. Take a break Its most likely that the work you are currently doing has either become so routine or overwhelming that you have not had a moment to step back and evaluate or just break from your labour. It is absolutely necessary to take some time off. If you can manage it, email and phone less to refocus on the priorities of the work you do and gain well needed energy to do it better. When constantly engaged in the small details of how you work, you miss the opportunity to step back and have a bird’s eye approach to give you a sense of clarity and purpose to what you do. If you can’t manage a vacation, try to allocate some time to doing less engaging activities “after hustle hours” to re-energize and recuperate so you can apply yourself better tomorrow. [bctt tweet=”If you can’t manage a vacation, try to find time for less engaging activities after hustle hours” username=”SheLeadsAfrica”] 2. Get some online inspiration Other than watching Solange’s videos on repeat, there are amazing videos that can help bring some passion into your life. There are avenues like TED talks from amazing African people doing incredible work. Since you might not be able to attend an expensive conference or have the time for it, the internet offers many lit resources too when looking for exceptional people to learn from. 3. Hang with the squad Having a solid established friendship circle on dial can really help when you are having a rough time. You do not need to talk about the issues you might be having, however it helps to be in a more relaxed environment and focus of the lack of passion you might be feeling. Meeting people who might be passionate about other activities around you could ignite it in you and leave you feeling inspired. Even if you don’t leave feeling woke, you had an awesome time out and a good laugh which always helps. [bctt tweet=”Meeting people who might be passionate about other activities around you could ignite” username=”SheLeadsAfrica”] 4. Volunteer No, its not about your CV. Looking for causes that you truly care about help you remove attention from the grind. These causes are always passion initiators. Humans do well when we feel we are contributing to our community. It might not be necessarily anything monumental, however causes related to your area of expertise or interest can push you to think outside of yourself and needs and focus on others. This will bring a new found purpose to anything you do —even the mundane job. Volunteering can also help you gain new skills to break the routine of your daily work. 5. Talk about your passion Focusing on the things that excite versus the things that don’t, helps you move attention from the negative vibes. Falling into the trap of constant complaints won’t help break the wall you might be facing. Try to think about the things that thrill you. Doing this may inspire you to find ways to do those things; like reaching a new income target or getting new clients. You’ll likely to see the silver lining more than everything else that makes you feel uninterested. [bctt tweet=”Constantly complaining won’t bring inspiration your way but these 6 steps will” username=”SheLeadsAfrica”] 6. Take up a class Most of the time we look for hardcore courses, however that probably don’t bring the motivation you might be looking for it. It will also look a lot like your current job. I challenge you to do something that might not benefit you in terms of the work you are involved in, like a dance/zumba or a language class. If you really can’t help it because you are a boss lady, go for a leadership course or communications class, something that will open up your mind and bring some diversity into your routine. These will help get you into the right kind of mindset for the work you are doing plus you get to meet new people and learn a new thing. Challenge yourself to do new things. So next time, don’t let the lack of passion get you down, you have many great avenues to start it going again. Keep on SLAying!

Don’t be afraid to wear your pink panties

shehive accra she leads africa pink

Five years ago, I was certain that my favourite colour was purple. With time, I started feeling like it was suddenly everybody’s favourite colour so I started looking for a new favourite colour. Why? I wanted people to wonder and ask me, “Why beige?” I didn’t want them to respond with a, “Oh not you too.” But, is it so wrong? Take chocolate, wine or coffee for example, would you give it up if the whole world said women loved it? I didn’t think so. So, what are these pink panties and how do I know I’m wearing my pair? Pink panties are the “common and safe option.” Most people would describe those choices as “security” or “stability”. Wearing your pair is simple, find your passion and stick to it whether it makes you part of the 99% or the 1%. When you devote yourself to it, you’ll find that there are many ways to kill a cat. Real time effects Of course, this issue stretches far beyond the sweet things in life. It’s the fear that roams in the workplace, in academic spaces and in business. I remember having a chat with a 14-year-old girl from back home and I asked her what she wanted to do after matric. “I wanted to study politics but my sister is already doing it,” was her response. 1. The belief that to be unique or your own person directly translates to making a different choice from the next person is a problem even in young kids. I call it the “if I’m not the only one, then I’m not doing it” syndrome. These kids spend a lifetime waiting to stand out, all the while missing out on all the opportunities that come their way.   That attitude does nothing for you. Imagine walking into a supermarket only to find one brand of sanitary pads, the one you really don’t like and you don’t want to buy it because well, you know where this is going. Let’s get a tad more serious now right? 2. Look at all the current issues that women across the globe are facing. The possibility that someone with a sustainable solution could be sitting pretty somewhere because ‘there are so many women empowerment groups’ is a disturbing thought. Yet, we can’t ignore the fact that it is a real thing.   I recently finished writing my first novel, a short story about women and their incredible strength and I can’t believe how fulfilling it feels. Now, if I had written that book the moment I felt it was what I wanted to do —instead of worrying that people would think I did it because someone else I knew already had a book— I would have missed out on months of  questioning. The journey to starting and finishing the book has allowed me to learn things about myself that I never, in a million years, thought I could ever possess. 3. The sad thing about it all is that we don’t realise it. In our hesitation and fear, we hinder not only the progress of ourselves, but possibly, the potential of the next young girl. By trying to hard to be “unique” we may be stomping on other dreamers. The main reason why we don’t want to be like everyone else is because we are afraid of failing. This scares us more than the regret we’d have to live with if we gave up on our dreams. For the future I believe we are all meant to excel. How? It’s simple, be you and do you! Yes, but again, how? Okay, so maybe everyone chooses to study law or start an events management business or blog…at the end of the day, this is your life and your choices are for you. Here is little check-list to help you find your best fit. Don’t: Stop wearing the green, blue, floral, white or yellow pairs, we love them! Let social seasons and trends define your decisions and choices regarding what you love and your future; Choose something because nobody has or because everyone has Develop an “I either sit the round out, or obliterate the rules” attitude, there is place for all of us, even those who don’t mind the rules Do: Wear what you want; Find your passion and purpose, work at it and stand out; Remember that you don’t have to stand alone to stand out! Your pink panties matter, go forth and wear them proudly.