Francisca Ogunlade: My Scars are My Strength
Francisca Onyinye Ogunlade is a car crash survivor who decided to make her second chance at life very impactful and interesting. She is also known as the “Side Business Queen” because she helps corporate employees leverage their strength to start and grow a profitable side business in 90 days or less. She is a banker with 12 years experience, a founder of an event tech company and a business coach. In this interview with Francisca, she talks about surviving a car crash, and how she got into the business of event planning and management. [bctt tweet=”Your location should not be a hindrance to your dreams. The internet has made life easy” username=”SheLeadsAfrica”] Having being involved in a car crash, what impact did this have your life and business? The car crash turned my whole life around. I had two fractures in one leg and also a cranial injury. As if that’s not enough, I had to carry my pregnancy to term on crutches and a cane. The biggest blow was that I lost the use of one eye – imagine having to be very careful when applying eyeliner because you only have one eye! This accident taught me that life and business are always full of twists and turns. Sometimes, you lose almost everything (like I almost lost my life) and you are left with deciding either to remain conquered or rise up to fight the storm. For me, I chose to live and live well. I charge you to do same. From your experience, how can young women maximize their locations? On July 16, 2017, I changed the narration of the events and wedding industry in the Southwest of Nigeria. My team and I planned and hosted a beauty and bride exhibition, and this event has created so much ripple effect within and outside the many states in Nigeria. The interesting thing about launching out from your location is that you are probably one of the few people with that idea and boom, you are in the limelight. In the last year too, I created Nigeria’s first events budgeting app on the Google play store (Eftinzz Events and Budget Planner). All this taught me that your location should not be a hindrance to your dreams. The internet has made life easy. Make your dream clear enough and your location will be your Launchpad. How do you create a balance between your day job and your business? I must confess that this has not been a box of chocolate. I had to identify my support system and carry them along with my plans. They are a part of life. On my part, I had to make some sacrifices which include reducing my social life. Unfortunately, I lost some few friends who couldn’t understand the new direction I was going but we are now on the same page. What are some key lessons from your journey you’d like others to learn from? I could never have imagined that I would go through some of the things that I have been through. However, through every experience I learned the following lessons: Your scars are your strength Your dreams are valid You must be crazy enough to believe in your craze You are human – it’s okay to ask for help What advice can you give young ladies building their careers or businesses? I won’t tell you it will be easy because it won’t be. But the good thing is, even if it is easy, you can do it. Be true to yourself. Never be scared to dream and make sure you live an enjoyable life because your dreams are valid. If you’d like to get featured on our Facebook page, click here to share your story with us.tory here.
Rukky Esharegharan: I am redefining education in Nigeria
Rukky Esharegharan is an early childhood education expert and founder of The Teachers Hub and South Pacific Teachers Academy. This is an initiative she founded to help deal with the lack of skilled teachers in the Nigerian education sector. In less than two years since founding The Teachers hub, Rukky has grown its membership from 1 to 7500 members. She talks to us about her journey building the Nigerian education sector. How did your journey as an educator begin? I first began my journey 16 years ago as a nursery teaching assistant while I awaited my university admission. Initially, I wanted to be a doctor and later a writer. For my degree, I studied English and later published a series of short stories, wrote a novel and started a blog. Teaching was just something I did during the holidays to pass time. Our society does not promote teaching as a lucrative profession for high achievers, so even though I was great at teaching, I never thought of it as a prospective career. Two things changed me. Firstly, my quest to play an active role in my children’s lives led me to study more about early childhood care and education. Secondly, my teaching experience in a government secondary school in Warri, Delta State, opened my eyes to the decay in our education sector. When I met the children, something stirred up within me. Each day I would go home upset and worried about how unmotivated the senior secondary students were. I wanted to help these children but a 40-minute English lesson three times a week was not enough. Therefore, I decided to fully immerse myself in education. [bctt tweet=”I am redefining education in Nigeria, one teacher, one school owner, one parent at a time – Rukky Esharegharan” username=”SheLeadsAfrica”] Tell us about The Teachers Hub and the impact it is making I started ‘The Teachers’ Hub in December 2016 with a singular vision ”to equip parents and educators with 21st-century teaching skills.” Though we have schools for education, we lack skilled teachers. The Teacher’s Hub community was founded with the aim to network with, and helping other educators. In the past 8 months, I have trained over 350 educators (teachers, parents, school owners and consultants). The many testimonials have inspired me to keep going. A parent from one of my courses called me to say she had decided to become a full-time teacher after the training with me and I cried with joy. I am redefining education in Nigeria: one teacher, one school owner, one parent at a time. How has social media enabled you to grow The Teachers Hub brand and what makes it stand out? The Teachers’ Hub started as a Facebook group a while back, and we’ll be hosting our first of many Early Childhood Education Conference in April and May across 4 states (Abuja, Lagos, Port Harcourt, and Delta). Without social media, I won’t have come this far. I have people contact me from different parts of the world and that’s because of the power of social media. What makes The Teachers’ Hub stand out is that I give of myself so freely. When I first started, I had a dear friend call me to say ” Why are you sharing so much for free in your group?” She could not understand when I tried to tell her that I just wanted to help other educators find their way. [bctt tweet=”Without social media, I won’t have come this far – Rukky Esharegharan” username=”SheLeadsAfrica”] What advice can you give aspiring teacher being held back by the poor remuneration in Nigeria’s education sector? I like to say that ”teaching is a work of the heart.” Do it, not for the money, but for the love of our children, the love and future of our country. Only quality education can liberate us from the mess we face in our country. Make that sacrifice today so that our children will get a better future. Money is important because we all have needs. However, money is often the after effect of hard work, passion, dedication, personal development. Be the best teacher you possibly can be and the money will come. What difference did working with UNICEF make in your journey as an educationist? My current work with UNICEF has opened my eyes even more to the realities of the Nigerian education sector. When one is a teacher or even a school owner or consultant, they don’t fully grasp the decay or damage in the system, unless you have someone show you a bigger picture. UNICEF helped me look beyond the symptoms of our dysfunctional educational system to the root cause. And our team’s solution will address the root cause and not just the symptoms. It’s a very big project that would have a national impact. What lessons have you garnered from your entrepreneurial journey? I have learned that to be a successful entrepreneur, one must be passionate, committed, focused, hardworking, highly self-motivated and be a lifelong learner. Don’t be too quick to say I have arrived, no matter how good you are, because there is always something more to add, to learn, to be. There is this saying that a teacher’s reward is in heaven, what is your take on that? Yes, I believe the saying to be partly true because great teachers are like mothers: our love and commitment to the children can never be adequately compensated with material gains. While I will say yes we have a very big reward waiting for us in heaven, we can and should experience wealth in financial terms, also good health, peace, and satisfaction here on earth. All we need to do is work consistently on being the best versions of ourselves. [bctt tweet=”Don’t be too quick to say I have arrived, no matter how good you are” username=”SheLeadsAfrica”] If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Kelechi Udoagwu: Moving Fast and Breaking Things
From Tinsel to Technology. Kelechi is changing the narrative of African women in the tech world. Kelechi Udoagwu is an Accra-based Nigerian tech entrepreneur/consultant, presenter, advocate, student, and writer. Up until 2017, she was the full-time communications director at MEST Africa. She is also the co-founder of Skrife and produces and hosts the web series- Tech Roundup with Bitnode. Her work revolves around empowering through mentorship, edutainment, speaking engagements, multimedia content, and connecting to new opportunities. In this interview, she talks to us about her growing passion for technology and the need to empower more women and girls to venture into the tech industry. You’ve switched your career many times. What inspired your journey? It’s always interesting to be reminded of how varied my career has been. For me, it’s all been work, work, work – the different ways I earn money and contribute to the world. I started modeling while I was in the university. It was just for fun at first, then I graduated and focused on it full-time. That was when I got the Tinsel gig and I was fortunate to work with other big brands as well – Samsung, MTN, Haier Thermocool, Lipton, Vitafoam, and others. These early experiences prepared me for “adulting” as I learned to manage my money, deal with people from all walks of life and build a professional persona. After NYSC, I got my first 9-5 job as a Fashion Brand Manager but resigned after six months because it wasn’t very fulfilling. I then decided to explore a new industry. I was fascinated with tech entrepreneurship because it seemed like an easy way to make quick bucks. I got into tech in 2014. It’s been one of the best decisions I’ve made in my life yet. I love the industry, I love the variety and I love the fast pace. I worked as Head of Communications at MEST and founded my startup, Skrife in 2016. I also started creating multimedia – video and written – content – for brands, entrepreneurs, and thought leaders. [bctt tweet=”African women are a special breed. We do so much with a little and stay strong even when the shit hits the fan – @kelechiudoagwu” username=”SheLeadsAfrica”] What part do African girls play in the next generation of technology, and how can they harness these potentials? It’s time, however, that we stop limiting ourselves to manual labor and start working smarter. It’s time we leave what we’re used to and conquer new mountains. They say “when you educate a woman, you educate a whole community,”. Imagine what we can do for Africa if we join in the global progression and conversation around technology. We don’t all have to be programmers but we can all be a part of the industry. There are branding, marketing, HR, design, community management roles available. If we do this, the next generation of African women will have role models who look like them and they can build on what we started instead of starting from scratch like we are. How has your journey been moving into the tech space? My journey has been interesting. I’ve never been one to ask for permission to make a move and that has helped me navigate the various industries I’ve been in, especially tech where “move fast and break things” is a mantra. Now is the best time for us to be involved. The industry is welcoming and there are a lot of opportunities directed at women specifically. It’s not always going to be like this so it’s wise to take advantage now. What principles and work ethics have played a role in propelling you further in your career? My ability shake off rejection easily greatly helped my career. Believe me, I’ve been rejected a lot of times. I believe getting ahead is a numbers game and for every 100 no’s, there’s one yes that makes it all worth it. My entire life, not just career, revolves around keeping my word. If I say I’ll do it, I do it. If I’m not sure, I say I’ll get back to you and think about it some more. This has helped me a lot at work – keeps my mind clear, keeps me happy with the people I work with and also keeps them happy with me. Tell us about your new book ‘Living Everyday like its Saturday’. I’m super excited about it! I have had so many ideas for books to write but this is the most relevant to me and my audience at this time. The book will chronicle the lessons I’ve learned being a freelancer from Africa – how I structure my day, deal with clients around the world, brand myself, use technology, etc. I can promise everyone in advance there will be no fluff in this book; only hardcore, real life, actionable advice. As a creative, what impact does quality content have in telling the African story for mainstream media? When we started Skrife, our goal was to build a platform and writers’ community that is synonymous with quality. If a client ever complains about a job done via Skrife, we refund their money or rewrite it at no extra charge. Creating content is like real-time documentation of our everyday experiences and it can be the difference between an economy that prospers and one that fails. Every time you read a book that was written ages ago, you step into the mind of that person. With technology changing everything around us, it is very important that we document these early days so the next generation continues from where we stopped instead of starting all over. “To forget is to throw away.” Also by creating more positive content, we can change the narrative of Africa. We can stop close-minded and sheltered foreigners from thinking we don’t read books or use the internet. Chimamanda Adichie was recently asked if there are libraries in her country. [bctt tweet=” We stand on the shoulders of great men and women who have passed
Mmakgosi Tau: Choose a cause that is closest to your heart
Mmakgosi Ophadile Anita Tau is a performing, recording and literary arts specialist who recently released her poetry single titled “Popcorns.” She recorded a Jazz ensemble album in Pretoria, South Africa with “It Has to be Jazz,” in 2016. Mmakgosi is currently a scriptwriter for the ‘Colors’ Drama Series which is in production. Previously, she was the Head Scriptwriter for ‘Property 4U Television Show’. Mmakgosi also co-founded Sekei girls and MO Scripts which are both Arts activism organizations. As a mental health awareness advocate, Mmakgosi fuses performing arts and film to sensitize people on mental health issues and social concerns. She also has an annual show, “Mmakgosi Live,” which raises awareness and funds for her initiatives. Mmakgosi loves travelling, networking, experiencing different cultures and sharing her truth through film. Her passion has seen her perform across Botswana, Zambia, and South Africa. What led you to becoming a poet? Destiny! My life is a composition of God’s gifts bundled up to serve humanity. Poetry is a medium that has cultivated my oratory skills, boldness, creativity, confidence and mental agility. I perceive poetry as my springboard, a channel that has pieced together the fragments of my purpose in life. My first poem was published at the age of ten and I have never put the pen down since. Art is the truth that enables me to live through words and create works that change lives. In art, there is no oppression or grief. There is healing, power and although personal, art has a ripple effect of impacting other people’s lives. I survived and overcame bipolar and depression through writing. It is through writing that I have found my purpose in life. [bctt tweet=”Art has a ripple effect of impacting other people’s lives – Mmakgosi Tau” username=”SheLeadsAfrica”] Tell us about the social impact you’ve created through your work. My art is a healing platform for every unspoken emotion that my fellow countrymen have been subjected to. It’s a collage of different art forms that enable artists to collaborate and generate income as a united front. Being vocal about overcoming bipolar and depression has catapulted me to platforms that reach masses of people. People from all walks of life can relate to my experiences and draw inspiration to rise triumphantly in the midst of their trials. This has allowed me to encourage and counsel those I speak to about mental health. It has also sparked conversations about patients, the mental health care system and policy refinement. Have people been receptive to your art or work? Yes, I find that the years I’ve spent writing, reciting and dreaming were all building my audience. My storytelling comes in the form of various art mediums and which have pleased the souls they ministered to. My short films have received positive reviews, so has the “Words Unspoken,” album and my latest single “Popcorns.” I cherish everyone who has granted me the opportunity to take them on a journey with my mind and words powered by the Holy Spirit. What challenges have you faced in an industry that is not popular in regards to our context? Firstly, as a professional poet, I found my art used to cost me more than it made me. Though people love poetry, not all of them consider the depth of its monetary, social and holistic intrinsic value. As a tool for social advocacy, poetry is an art that attracts those waging wars on social ills. Despite not feeling the gender disparities in poetry, I realized that there were few women writers and directors in the film industry. I opted to study this course because I wanted to bridge the gap and influence more young women to pursue careers in filmmaking. Thirdly, creating awareness for mental health issues is difficult when there are financial limitations. There are not many corporate social investment policies that fund mental health campaigns and tours. What fears did you overcome to get into the business? Taking risks, which I now do almost daily Rigorous networking Bearing my scars in their nakedness to the world Not being able to spend time with my family What were your biggest regrets and biggest achievements? My biggest regret was not attending the five international invitations I received in 2017 to perform and facilities workshops. It moved me to realize that my work has captivated the hearts of art enthusiasts around the world. Yet, I learned to accept the things I cannot change, and when I don’t have the strength to do that, it’s God I look to. I am a firm believer in my intentional God and know that my life is ordered by His authority. My biggest achievement was my first ever live show held on 8th September 2017. For a long time, I organized shows for people, performed for various audiences yet never once held my own exclusive poetry show of this magnitude. It is my greatest achievement because it signified my evolution from being a poet combating social ills. Botswana’s Minister of Health and Wellness, Honorable Dorcas Makgato, officially launched me as a mental health activist. The show was a fusion of poetry, film, music, fine art and fashion. I collaborated with various artists of great repute. I also made powerful connections that relayed my intentions to the people I was born to serve. What advice would you give someone who wishes to venture into creative arts as a business? [bctt tweet=”Recognize your value, gifts and potential before you expect the world to do that – ” username=”SheLeadsAfrica”] Once you do, never sell yourself short for anything or anyone. Empower your mind, read and research about strategic tools that will position your brand purposively to your target audience. Don’t ever think like an artist when you handle business deals. I struggled with that for a while, when I had merchandise it always wound up as someone’s gift. Creativity is impulse and spirit oriented. What you give freely with your art is not a trait you need in your business. As a creative, choose a cause that is
Nnanke Essien: The Visibility Expert
Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients. She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered with awesome but poorly marketed ideas, hence her mandate is to support businesses find this sure pathway. She is a John Maxwell Certified coach, a HR professional and a visibility builder round the clock. She has been supporting start-ups and businesses since 2007 even through college. Why is it important to stay visible? If nobody knows you exist, nobody will buy from you. It’s really that simple, you must always find a way for your ideal clients to remember that you exist. We call it top of mind awareness. In other words, if at any point your client has a need, your brand name should be top of mind. How can brands stay visible despite strong competition on social media? Truthfully, social media isn’t going anywhere and the earlier business owners understand this and take ownership the better for brands. Firstly, to stay visible, brands must adhere to a stellar mindset. Beyond this, brands need clarity on why they are in the business. This is in terms of the business mission, vision, values, identifying their business playing field (niche), their core message and their brand positioning on the value chain. Brands also need clarity on their ideal clients. Who are the people whose lives and businesses will be transformed by virtue of the fact that this business exists? Understanding the client’s exact needs, desires, challenges, what they need to transform, lifestyle, spending power and motivation is key to business visibility success.Finally, brands can also stay visible by authenticating their authority in the market. Having consistent, attractive and meaningful bio’s on their social media platforms can contribute to this. Their bio must contain relevant information on who the brand is. Also, nurturing communities i.e groups, leveraging on content and becoming an information reservoir for clients can be a great way of authenticating authority. In all of these, consistency and building revenue generating models, systems, processes and assets are key to success and visibility. What are your top three tips for business owners to incorporate into their brands? Have a consistent brand voice and visual appeal that is easy for people to spot and recognize. Focus on building relationships using KLT (Know, Like and Trust) techniques like live videos, Instagram stories, guest appearances et al. Leverage on content that your ideal clients need. How can women balance putting themselves out there while not appearing too forward? Woman know what you want. Don’t do things out of compulsion or pressure. The woman you buy shoes from didn’t shy away from her calling, the woman who sells human hair didn’t shy away from her calling. Recognize your hustle. Validate it! Look for a group of persons or coaches and mentors who can help you identify your hustle, find your sweet spot, stay there, flaunt it and own it. What do you wish more entrepreneurs knew about today’s changing marketplace? I wish they would spend more time actually researching than copying and wasting endless time doing idle and non-income generating activities. Behaviors are changing. The spending power of your ideal clients is changing. Algorithms on all the social platforms you are using are changing. [bctt tweet=”Spend more time researching, strategizing, building systems and processes that will stand the test of time – @gnnanke” username=”SheLeadsAfrica”] What is the next step for you in 2018? I want to have intentional positioning. This will include focussing on my visibility cure show and collaborating with industry veterans. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Lifelong Learning: 5 Lies You Tell Yourself
What comes to mind when you think of “lifelong learning”? Oh, wait. Did you just roll your eyes and give a defeated sigh? Girl, we know the feeling. Some of your feelings might be valid but here are some thoughts you might have that are definitely wrong. Here are some of the lies you probably tell yourself all year round which eventually hinders your growth: I have a degree. What am I still learning? Big mistake, sister. When did you graduate? 2, 5, 10 years ago? The world is changing fast and we need to evolve. Standing in one spot only means that others are going to overtake you and take opportunities that should’ve been yours. Look at Nokia. How long did it take for them to lose their position as Number 1 phone maker? To be a successful Motherland Mogul, you need to keep learning the new trends in your industry. I am an expert in my field It’s very easy for us to settle for what we think we know is best. But does learning ever stop? If you have plans to branch out and innovate your brand, you need to prepare yourself! Are there other things you learn from other industries that may be linked to yours? There is so much more to learn about your passions, hobbies, and interests. Ask yourself questions such as ‘how badass is my excel skills’? When was the last time I gave a presentation that was wowed my audience? Take the time to improve and build on what you already have and what you need to make yourself better. I don’t have money for courses. In this day and age, you don’t have to spend a lot of money to learn! With a stable internet connection and time, you can access so many free resources online. From Coursera, Udemy, Skillshare, YouTube and the many blogs and articles out there; the options are endless. But once you choose to make this investment, you start the journey towards a successful and educated life. I don’t have time to learn. Let’s rephrase that as “I don’t make out time for learning new things because it’s not a priority.” Doesn’t sound nice, does it? Well, it’s true. We all make time for things that we consider priorities. Catching up on social media, binging on Netflix, attending owambe parties. But if we think about it, we spend many hours every week on things that aren’t really adding to our bottom line. If you’re one of those superwomen who resists all such temptations and still can’t find the time to learn, what about the time you spend in traffic? With the developments of education and technology, you can learn anywhere and everywhere! So, don’t make excuses for wanting to learn. If you believe in investing in yourself, then you will make the time to learn more. I’m too old to learn Lol! Did you know the oldest person to graduate college was 95 years old? We’re never too old to learn. Even if you have started a family and gotten 7 children, it’s never too late! It’s all about prioritizing. We can always learn new tricks! You’ve probably run out of excuses now. But don’t let this daunt you. The trick is to start small. Pick one skill and set yourself a target of one hour a week to develop it. If you don’t know where to start, Google resources and create a learning calendar. Once you set milestones and give yourself small treats every now and then, you’ll be surprised by what you learn in a few months. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Edirin Edewor: When failure gives you wings, fly higher
Edirin Edewor is a two-time Amazon Bestselling Author, a Mindset and Author’s Coach, and an Entrepreneur. She works with three types of entrepreneurs to help them publish their books and establish their brands. Through Edirin’s Process Publishing System, entrepreneurs are helped to write their books with ease in record time get published on Amazon and become bestsellers. She also caters to the AUTHORPRENUERS who want to sell their books profitably as well as create extra streams of income through their writing. Finally, Edirin’s 5-Step Process Blueprint helps unknown and underpaid entrepreneurs in the service industry become highly influential and highly paid personal brands. How do you think your past failures set you up for success? In 2011 when I was 20, I attempted suicide. After that, I have had 502 of my job applications rejected in 4 years. I failed in 9 out of 11 business in 5 years. I battled with depression and a diagnosis of Early Onset Rheumatoid Arthritis at age 25. With all this suffering, I felt like a failure and thought my life was over. After much reflection, I began developing a growth mindset which helped me overcome all of these difficult times. I eventually wrote two books; The Productivity Checklist which became an Amazon Bestseller in 2016 and You and Your Mindset. Understanding that my failures were only learning processes, helped me eventually succeed in life and business. These lessons have helped me effectively start, scale and sustain my business in no time. So, now I help others too. [bctt tweet=”Understanding that my failures were only learning processes, helped me eventually succeed in life and business. – Edirin Edewor” username=”SheLeadsAfrica”] You do a lot of great work with authors. How important is writing to establishing one’s authority in any given field? A lot of influential business people today have written books to establish themselves as authorities in their fields. From Robert Kiyosaki, Brian Tracy, to Steve Harris, Arese Ugwu, Nimi Akinkugbe and myself. Sharing your knowledge with the public shows that you know what you’re doing. It also helps you reach a lot more people with valuable information and grows your value perception. What tips would you give our young Motherland Moguls who are trying to gain influence in business? Everyone has to start from the bottom. No one gets to the top of the mountain by falling there. Getting to the top of the mountain of success requires you to climb. It will take some time, dedication, commitment and keeping a positive attitude in the face of obstacles. One great way to growing influence is getting published and growing your own community. There are many skills and tools to help with this. Social media platforms have made it easy to grow your influence and build a community of a loyal following today. [bctt tweet=”I’d like people to understand that life is in processes and you need to master one level to get to the next one. – Edirin Edewor” username=”SheLeadsAfrica”] From your experience what are the difficult aspects of being an entrepreneur in Africa? First of all, being an entrepreneur anywhere, male or female, is difficult. However, Africa presents some unique challenges. The continent is not as technologically and industrially advanced as first world nations. Therefore, there are limited opportunities available to us. This forces us Africans to be creative and create unique solutions to solve our challenges. Secondly, the African market is still not largely globalized and the ease of doing business on a global scale is still being stifled by the political and economic environment. What advice would you give other entrepreneurs on handling this? As stated earlier, we have to create unique solutions to our challenges. While we wait for certain technologies to become available to us, we should maximize on what we have. This also includes constantly seeking opportunities to partner with global businesses to create more favorable conditions to do business. Here is where building trust and fostering good relationships become vitally important. From your past failures, what would you advise a young African woman getting set to start a business or career? Being patient and intentional about learning the lessons even when you fail, helps you learn faster, fail less and fly higher. Today I have built a multi-million naira business sharing this message and helping entrepreneurs build influence so they can share their stories and impact others. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Olamide Babajide: I maintained my 9-5 job and built my dream during weekends
Thirty-five years old Olamide Babajide holds a Bachelor of Technology in Computer Engineering and has a Certificate for Building Sustainable Social Enterprise from Middlesex University. She worked in the Information Technology sector for seven years occupying various positions and her last designation was to manage West African region for a multinational IT distribution company. She has over ten international certifications in Information Technology and Audit (CCNA, CCDA, CSSE, CISA…). She founded Pearl Recycling in 2016 to solve the problem of waste and provide affordable, eclectic and sustainable furniture to Nigerians. A Tony Elumelu entrepreneur fellow, she won the WIMBIZ impact competition in 2016 and was named by the U.S. Department of State’s Bureau of Educational and Cultural Affairs as one of the 100 Tech-women Emerging Leaders which gave her opportunity to intern at Silicon Valley with Symantec. In 2017, she was selected by LEAP Africa as a social innovator and she is currently working to provide waste remodeled, eco-friendly, ergonomic classroom chairs for public schools. Olamide is on the mission to make the environment safe, reduce deforestation, encourage decent living condition and provide jobs for the unemployed. [bctt tweet=” I never had fear while starting because I have always believed in failing forward…” username=”SheLeadsAfrica”] How did you transit from a high paying job to become a social entrepreneur? I didn’t take a quick dive; I maintained my 9-5 job and worked on my dream during weekends. I had time to plan, analyze and test the market before starting fully. What that did for me was to make me understand people’s point of view about my products, what they really want to be compared to what I thought they want and how to strike a balance to make demand-driven products. Immediately, I got that figured out, I decided to quit in other to actualize my dream. I never had fear while starting because I have always believed in failing forward and I told myself when I fail, I will pick up the lessons and move on. I wasn’t really afraid and I realized that the reason why most people fail is that they listen to the outside noise and against the inner voice, so immediately I was at peace with my inner voice I blocked out the outer noise of people asking if I was stupid to give up such promising job for uncertainty and I just went for my dream. Your work has been featured in international media platforms, what level of impact has this exposure brought to your organization? It has brought tremendous impact and topmost on the list is the sensitization that came along with it. It’s a different ball game when you are starting a new niche in a country that has a conservative mindset about waste. Trying to re-orientate people to see waste as something enticing is actually hard in Nigeria but the international exposure and features brought awareness and a bit of acceptance which was all we need to forge ahead. The good part is, immediately we had our first interview by Reuters, Washington Post, and Aljazeera took it up and local channels also came in and that gave us impressive local visibility. [bctt tweet=”Once you have a clear vision and mission and impressive strategy, money will find you.” username=”SheLeadsAfrica”] With the level of exposure you’ve encountered so far, what advice will you give to your younger self in retrospect and your future self? If I had asked my younger self the most important question of “What would I do if I wasn’t afraid?” I would have realized early what my mission is and set goals to achieve it. I would have gotten a mentor earlier than I did and put a structure to my business. So I will tell my younger self to go for her dream and not to wait thinking of how to start. I will tell her “JUST START” start with what you have now. To my future self, I will say, Do NOT make mistake in choosing your board members every time you have to make that selection. They can make or break your vision. I will also say “Integrity is Key” never ever undermine the place of integrity in your dealings with others. Also, I will say protect your name and by extension your brand. Be careful how you act so that you don’t ruin what you have used years to build. Lastly, l remind myself daily that the internet never forgets, and I should be more conscious of the kind of digital signature and impression I portray. [bctt tweet=”I learned about structure and that is one thing I say every time to every young entrepreneur…” username=”SheLeadsAfrica”] What business lessons have you learned in the course of running your social enterprise? The first thing I learned is when you put in your all in whatever you do, the world will support you. I also learned that money is the last thing you look for when starting a business. Once you have a clear vision and mission and impressive strategy, money will find you. I have learned very early that the successful club is highly inclusive. Most times, the rich don’t want you to sit at the table you have to learn to take the damn table. You must be tenacious and persistence and you must NEVER lose focus. And remember, strangers will help you succeed faster than families so when you are starting your business, be smart enough to consider your target market. [bctt tweet=”Be smart. Know your target market.” username=”SheLeadsAfrica”] Do you find any connection between what you did as a corporate executive and what you are doing now? Absolutely, I realized that no knowledge is lost. You know, I worked as a network infrastructure engineer for a while and moved to business design/development and finally moved to Presales. I was opportune to work on proposal writing for top organizations, submit bids and quotations, present designs and even go for negotiations and this has helped greatly in starting up my business. The design knowledge, the business development
Sandy Dorsey: 10 Things Every Aspiring Speech Language Pathologist Should Know
Sandy Dorsey, MA, CCC-SLP has spent over 15 years as a Speech Language Pathologist (SLP). An SLP is a highly trained professional who evaluates and treats, children and adults, who have speech (coordinating sound to talk) and language (understanding others and/or expressing thoughts and feelings) disorders, as well as difficulties swallowing. Sandy’s journey as an SLP started out as a simple case of curiosity. As a young girl, her uncle Henry developed Alzheimer’s disease, and for the life of her, she couldn’t figure out why he struggled with communication. She took that curiosity to the next level later on in life and entered Howard University to major in Speech-Language Pathology. During this time, she became the President of the National Student Speech and Hearing Association; her active involvement with the American Speech Language and Hearing Association led her to being offered a full scholarship to the University of Tennessee. Sandy later went on to become the founder of All About Speech LLC; a professional Speech-Pathology practice that focuses on the individual’s strengths and has helped countless individuals ranging from young children to seniors with a wide range of speech-language and swallowing disorders. Sandy approaches each client with the belief that no two cases are the same and believes in taking a holistic approach to accurately assess and personalize each therapy plan. Patience, persistence and her upbeat personality helps her clients succeed in meeting their goals. This past July, Sandy’s commitment for helping others prompted her to start a non-profit organization, Smiles for Speech Inc. ; which provides speech, language and educational resources, as well as oral care items for children in impoverished communities. It’s safe to say her life and work are intricately entwined. Sandy has found that to be a successful Speech Language Pathologist, one should know the following: What you learn at school may feel very different on the job If you are a new grad, it is normal to feel that you don’t know everything at your first job. Graduate externships are a great first step in learning, the expectation to be independent changes everything. It is not until you are officially working that you feel the weight and responsibilities that come with your managing your time effectively with a big caseload and report deadlines. This is why the clinical fellowship year (CFY) is so important. To be a certified SLP, you must have 9 months of supervised work after graduate school and pass the Praxis in order to be licensed and certified. So, don’t panic, learn as much as you can from your supervisor and remember you know a lot more than you think you do! Gather as much information as you can on each child/client you work with Approach the client in a holistic way. At Sandy’s first job working with teenagers in Harlem, New York, in the late 90’s, many children had parents that had a limited education and/or working multiple jobs with very little time, which made them unable to offer their child the academic support they need at home to really excel in school. Therefore at times before therapy can begin and to truly be effective, in the morning you may have to provide breakfast for the children if they came to school hungry. So, make a brief assessment of any conditions that may affect their therapy session. Some things may not change for example, the discomfort of not wearing a clean shirt or shoes that fit properly. But talking about these challenges and discoveries is often very much needed to begin to break the barrier to success. Adopt a positive attitude When it comes to this career path, you will need loads of patience, compassion, and self-motivation to succeed. You have to be able to offer support and nurture your clients, while firmly encouraging them to move forward to achieve their goals. You will also need a positive attitude in order to encourage and motivate individuals not to give up. It is not easy to be vulnerable and children can be easily frustrated. Therefore it is up to you to make it fun and push enough for progress, but know the limits that may lead to the individual giving up. Everyone wants to feel successful, so being that cheerleader ready to celebrate every small gain, especially when the progress may be slow, is key! Always be prepared with the materials needed and have a backup plan When you are first starting out as a new therapist, you may not have materials available to you, depending on the setting. For this reason, you need to build up your go-to materials to keep on hand, based on the population you are serving. Also, always bring more than you think you may need in your therapy session, in case you have to change something on the spot. You may think a new activity will work, but you don’t know until you try. Being prepared is always best! Working with children and adults alike, you want to be ready for any surprises or glitches. With experience, you will learn how to quickly adapt and modify as you go, but starting off, it is much better to have a supply of your own materials that you are already comfortable working with. Teachers pay teachers is a great resource for getting materials that you can print and that are more DIY, so you don’t need to buy everything which can tend to get pricey. Be an advocate With so many professionals involved in the care of your client, remember you are the expert in this field. You must be an advocate for your clients and speak up for what you think is right. Especially when you work with communication and clients that may not be able to speak for themselves. If you feel that an individual needs extra support outside of your scope of practice, be sure to refer them. We are the eyes and ears for our clients, especially with children
Peace & Joyce: Social Media Helps Achieve Digital Marketing Goals
22-year old Peace Itimi and 26-year old Joyce Imiegha are the co-founders of Rene Digital Hub, a Digital Marketing and Creative Agency which helps businesses grow, using solutions such as Social Media Marketing, PPC, Visual Branding and Web Design. While Joyce is a serial entrepreneur with experience working in several industries, including PR and Entertainment; Peace, on the other hand, is a Digital Marketing Guru who also works as a trainer in Google Digital Skills for Africa Program, and has trained over 2000 people. At Rene, Peace leads the Digital Marketing team while Joyce heads Business Development. What inspired your decision to start Rene Digital Hub? Joyce: We wanted to solve marketing problems for people. Digital marketing wasn’t as saturated when we started, so it was a relevant reason to start a company that would cater to the needs of individuals and brands seeking to expand their businesses in the digital sphere. Peace: As Joyce rightly said, we started Rene because we wanted to use digital marketing solutions to help businesses grow. We realized that there was (and still is) a huge digital divide between businesses and their customers; a lot of people are using the internet and social media for personal purposes, people practically live online these days, yet businesses and brands are not using the opportunity efficiently. How has social media been able to help increase your productivity? Joyce: Social media is the major core of digital marketing; it keeps booming with lots of people (users), activities, trends, controversies etc, and this in turn serves as an avenue for us as marketers to understand people more (their needs, likes, dislikes, fantasies etc). Social media has and keeps helping people achieve their digital marketing goals on a daily basis. Peace: That is very true, and for Rene Particularly, social media has been one of our biggest client acquisition sources. We get lots of inquiries and clients on Instagram and Twitter. What key factors do you consider for small brands to help improve their digital footprints online? Joyce: Unique identity, Content, Consistency, Great Customer Care and Creativity Peace: Definitely! Consistency and Great Customer Experience would make any brand stand out and help convert first time customers to retainers. [bctt tweet=”Entrepreneurship is not an easy or rosy path – Peace Itimi” username=”SheLeadsAfrica”] Apart from social media, are there any online methods that can be beneficial for small businesses? Joyce: Yes there are numerous channels small businesses can also utilize. Email marketing is great, there is also Contextual advertising, Public Relations, Influencer marketing and so on. Peace: I particularly like PPC (Pay Per Click advertising). It is a bit more cost intensive than social media but with the right targeting, it can greatly affect a brand’s awareness and ROI. What are some of the things that are likely to change in the digital marketing industry in the next few years? And what impact would it have on small businesses? Joyce: Automation. Automation can be defined as the technology by which a process or procedure is performed without human assistance. Automation is definitely going to change the modus operandi in our industry in the not-so-distant future, and we are steadfast in gearing towards it. With automation comes the need for less human resources, and this means most people might become jobless if their job operations get successfully replaced with automation. What’s your perfect one – line statement for young females trying to build a brand via social media? Joyce: Whatever you do, always kill it! That’s all people really care about in your journey. Peace: Entrepreneurship is not an easy or rosy path, but with consistency and resilience, you can do it. How has social media helped you grow and build a positive brand image, personally and professionally? Let us know more here.