5 Tips to Effective Time Management
Time management is one of the most valuable skills you will need in life. We all have 24 hours in a day, but some people get the most out of their time while others don’t. Working as a content marketer has taught me to manage my time wisely. It gets crazy sometimes as projects are thrown your way. Which one do you focus on or delegate? I like this quote from Zig Ziglar: “Lack of direction and not lack of time is the problem. We all have 24 hours in a day.” There are a lot of people juggling multiple jobs and when I ask how they do it, they laugh and say, “It’s not easy.” Below are some simple steps you can take to manage your time wisely: Let’s dive in… Complete the most important tasks first Some people leave the most important for the last. But if you want to be better at time management, you should complete the most important tasks first. This way, even if you fail to get all your work done at the end of the day, you still conclude the day as being a success. Prioritize wisely Group your daily tasks into each category. This will tell you where to spend more time and less time. Important and urgent – tasks that must be done. These, you must do right away! Important but not urgent – tasks that look important but really aren’t. They can wait! Urgent but not important – these are tasks that appear pressing but have little or no value. You can delegate these if you can! Not urgent and not important – these are not urgent and they’re not important either. Learn to say “NO” A lot of us are guilty of this. Out of the goodness of our hearts, it’s almost impossible to say “no”. Want someone to run an errand? They come to you. Need someone to edit and proofread a doc? You’re the go-to girl. Now don’t get me wrong, there’s nothing wrong with helping a colleague BUT, saying yes to everything and everyone eats into your time. It’s okay to decline every now and then. And no, it doesn’t mean you don’t have a heart, it simply means you value your time. Organize Yourself There are so many time management and productivity resources you can utilize. Tools like Asana, Trello and Wunderlist help track and manage your projects. [bctt tweet=”Distractions steal your time. When distractions are managed well, it can lead to a balanced life but when not managed, they can keep you from accomplishing your goals. – Judith Abani” username=”SheLeadsAfrica”] Create a timeline for a particular project I had to learn this. I’ll just dive in and get to work but now I’ve learned to allocate a specific amount of time to a task. Let’s say there’s a blog to write among other things. I tell myself “I’m going to work on this for 2 hours.” What this ‘time constraint’ does is that it pushes you to focus and be more efficient. Time management isn’t something you learn at once. You cultivate it over time. It’s one skill that can help you make the most out of your day. Follow these 5 tips and you’re on your way to working smart. Your turn, What are your best practices for managing your time? Interested in contributing for She Leads Africa? Click here.
HGCP 2021 Participants: Seclot Vet co-founder Olasunbo Atekoja shares how Seclot is providing security through address verification
I sat down with problem solver Seclot VET co-founder Olasunbo Atekoja to discuss how she is building the footprint of Nigeria through address verification. Tell us a little about yourself. My name is Olasunbo Atekoja and I am a co-founder of Seclot VET. I graduated with a degree in business Administration and Management 8 years ago. I have worked as an assistant supervisor with a fast food outlet, cash consultant with a Lagos state hospital and I am currently a country manager at Seclot. I spend my free time listening to music, going on road trips and spending quality time with my family. What do you feel are your biggest achievements? My biggest achievement is having overcome the fear of moving from paid employment to self employment, makin the leap to from regular income and structured work t the uncertainties of entrepreneurship such as business regulatory acts and stiff competitions. What is your favorite aspect of being an entrepreneur? My favorite aspect of being an entrepreneur is having the power to dictate how I spend my time, which allows me time to care for my household as well as the vastly available networking opportunities with other businesses and entrepreneurs. What challenges have you faced first as a founder and then as a female founder? The first and major challenge I faced as a founder is managing the team, some of the vetters are older men who find it difficult taking orders from a younger female and thus questioned my credibility as a manager, which is frustrating. Introduce your company the way you would to a potential customer. Seclot Vet is building the footprint of Nigerians one step at a time leveraging physical address and identity verification. We carry out employee verification, guarantor verification, NIN verification, driver’s license verification, Voters card verification, NUBAN verification and BVN verification. We perform physical address verification to confirm the authenticity of the information you’ve received from people you are working with in a seamless and effective manner. After using technological best practices to keep tabs on people we verify for our clients, we also provide after service support for them. You can learn more about us by visiting our website at https://vet.seclot.com/, you can also follow our Instagram page at https://www.instagram.com/seclotdotcom/. You may also direct enquiries to vet@seclot.com. How did you come up with the name for your company? Considering the state of insecurity in the country, we created a company that could reduce this insecurity by ensuring there is enough data for security outfits. We needed the name of the company to sound reassuring to our clients, hence the name Seclot which literally means Security for the Lot. How have you carved a niche for yourself in your industry? We have carved a niche for Seclot VET by ensuring we are registered as a security technology company. We do not only verify addresses and identity, we keep a repository of data which can be used to track the footprint of people over a period of time. Where do you see your business in the next 5 years? In 5 years time, we have a vision to have built the footprints of over 10 million Nigerians leveraging physical address verification. What’s been the most significant thing you’ve done to grow your business? The most significant thing we did in growing our business was to increase our customer base to 1,600 while also applying to accelerator programs to scale up the business. What would you say are the top three skills needed to be a successful entrepreneur? The top 3 skills needed by any entrepreneur are marketing, people management, and bookkeeping. Entrepreneurs should invest their time in these activities (acronym KEN): Knowledge – research on your industry and best practices; Exposure – start marketing early and get feedback from potential customers and; Network – meet with people that are in your field or related field. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-toNday busy schedule? The trick I have discovered is that I have control only over myself and my actions, so I don’t get unnecessarily worked up over other people’s behaviors. Whenever I am feeling overwhelmed, I go to my place of relaxation. What’s the best advice you have received in business that you wish to pass on to our community? The best advice I would love to share is “If you want to go fast, move alone; if you want to go far, move with a crowd”. Olasunbo is currently on the High Growth Coaching Program preparing Seclot VET to build the footprint of Nigeria.
HGCP 2021 Participants: Founder of KIDSREADART Ogechi Ogbaragu is making Africa better by teaching kids to read
I sat down with Ogechi Ogbaragu, the founder of KIDSREADART to talk about how her passion to help African kids create a better Africa by teaching them to read. Tell us a little about yourself. My name is Ogechi Ogbaragu and I’m the founder of KIDSREADART. I am an Early Years Accelerated Reading Expert, a certified Early Childhood Practitioner, Montessori Directress and Jolly Phonics Specialist. Tell us a bit about your background – how did you get to this point? As a teacher in the early years I found out that a lot of parents were worried about their kids’ reading struggles and would go all out to see their kids be able to read. Most of the time they would enlist me to teach their kids privately. Over time I saw it was a common problem as kids who could speak very well struggled to string two words in a book correctly. I thought of ways through which I could help more kids overcome this challenge in a fun and engaging manner, which gave birth to KIDSREADART. What is your ‘why’ i.e. bottom line, and how do you stay motivated? The reason I keep doing what I do is that I want kids to enjoy the thrill of reading a storybook, I don’t want to see any child discouraged from furthering their education because they lack the basic literacy skill of reading. I want to see well-read kids that are inspired and motivated to aspire to greater heights by the stories of those who challenged the status quo, I want the African child to see themselves as the agent of change that Africa and the world need to make our continent better. All of these keep me going knowing that I’m making a difference by contributing my own quota to help the African child succeed. Describe a typical day for you. A typical day for me starts with my personal time with God, after which I start working on the resources for the program. I check up with my team to ensure that they are on track with their deliverables, call clients and follow up with leads. What do you feel are your biggest achievements? My biggest achievement is the birth of KIDSREADART especially because it was born out of nothing, from having no idea on how to go about it to overcoming the problems with the developers, designing the lessons and finally seeing it come to life. What do you do for fun/relaxation? Sometimes I love snacking on a bottle of peanuts while reading supernatural fantasies on Radish or Dreame, other times I watch Netflix or play with my kids. What is your favorite aspect of being an entrepreneur? My favorite aspects of being an entrepreneur are having time for myself and my family, getting to meet new people all the time, continually learning new stuff as well as getting paid for doing what I love doing doesn’t seem like work. Introduce your company the way you would to a potential customer. KIDSREADART is a reading program designed for African children between the ages of 3-8 years which teaches them how to read and spell difficult word formations through animations and games for a great and fun reading experience. You can learn more about us and our program by visiting our website at https://kidsreadart.com/or follow us on our Instagram page at https://www.instagram.com/kidsreadart/ Have you always been entrepreneurial, what led you to taking that first step and setting up your own business? I haven’t always been an entrepreneur , I used to work a 7-5 job before the Covid 19 pandemic changed the entire world. It was during the pandemic that I decided to walk down this path and I began by signing up for an accelerator program with The Founders Institute Lagos where I shared my ideas and was guided on how I could bring it to life. We got incorporated in November 2020 and started developing content by January and went live in July with the first 2 modules while we continued working on the last 2 modules in the background. The last 2 modules are still in development and will be released very soon. How have you carved a niche for yourself in your industry? I have carved a niche for KidsReadArt by making myself an expert in this field by taking feedback from the success stories of the parents I’ve worked with. I design and sell literacy resources for teachers on Teachers Pay Teachers that has generated funds and have recently started a Teachers Training Program for schools who wants to use our reading program. We ensure that we help not only the learners but the teachers and parents who use our program. What challenges have you faced first as a founder and then as a female founder? First getting the required funds needed to develop the idea was a huge challenge. I also had problems with the software developers and learning about the business side of managing a business. Where do you see your business in the next 5 years? In the next 5 years, KIDSREADART will have become the foremost reading program in the country, used by schools as a learning resource and by parents as an after school program in Nigeria and other parts of Africa. What would you say are the top three skills needed to be a successful entrepreneur? Expertise in the chosen business, commitment to see it thrive and passion for your business, without these you can easily get discouraged when you encounter challenges. What’s the best advice you have received in business that you wish to pass on to our community? First talk to GOD about it because God always has a way of bringing things to life even when you don’t know the next step you should take. What key activities would you recommend entrepreneurs to invest their time in? Know your business. If you don’t know research and learn, join an accelerator program like Founders
HGCP 2021 Participants: Chika Nwajoku is tackling Nigeria’s unemployment challenges through Shoemaking with NCR Design Limited
I sat down with the founder of NCR Design Limited, a company created to foster socio-economic growth and help mitigate Nigeria’s unemployment challenges through Shoemaking. Tell us a little about yourself. My name is Chika Ruth Nwajoku, a women and youth entrepreneurship advocate and the founder of NCR Design Limited, a company created to foster socio-economic growth and help mitigate Nigeria’s unemployment challenges through Shoemaking. I am graduate of soil science from the federal university of technology and a professional salesperson who has built her career in a variety of industries. I am passionate about empowering women and youths in the communities who are denied access to education because of poverty, early marriages, and the patriarchal nature of the society, with the skill to establish a career in small and medium businesses to enable them to be financially independent and contribute to economic development. I acquired a shoemaking skill during the mandatory National Youth Service Program in 2012 and has since used her work at NCR Design Shoemaking school to improve the lives of women and youths in Nigeria by enabling them to produce and export standard footwear products through training, job matching opportunities, mentoring, and access to quality and affordable raw materials. Tell us a bit about your background – how did you get to this point? I wanted to create value with something that I was passionate about. I have always loved shoes but became increasingly interested in shoes when I joined shoemaking CDS group during my days as a Youth Corp member in 2012. I started to dig deep into the art of shoemaking, read about master shoemakers, the business of shoemaking, its rewards, the challenges, and opportunities… just everything about it. It was fascinating to say the least. It had never occurred to me that I could make a living out of it because interestingly, I am a graduate of Soil Science so academically, nothing really linked to the career I have now. But growing up I loved making things. I loved art. I loved creating, but somehow had forgotten about it during my years as a student. My joining the shoemaking CDS group made me remember how much I loved crafts. I further enrolled for advanced shoemaking classes at Pretty and Chic vocational centre, Ikeja. Lagos state, after which I used my allowance from the NYSC program to acquire start-up equipment. After my parent’s disapproval to follow my passion of setting up a vocational training centre, I secured a job as a Business Development officer in 2013, and after a job loss experience in 2017 and another year without securing a job, I used my personal savings of 150,000 naira, making use of my sitting room to establish the business, in 2018 when NCR Design was incorporated. What do you feel are your biggest achievements? One of my biggest achievements is establishing this business, securing awards and other recognitions for outstanding contribution to community developments. NCR Design emerged Winner of the top 10 startups of the Year 2021 in the Entrepreneur Africa Award. We’ve also featured in publications and Television stations, locally and internationally. I would say that we have done tremendously well in ensuring that our work contribute to community development and to the sustainable development goals by empowering Nigerian youths and women with the skill to fight poverty, hunger, and gender inequality through volunteering and collaborations. Since the business was incorporated, we have been involved in trainings, mentoring, volunteering and collaborations with NGOs and other organizations to empower Nigerian women and youths, especially the vulnerable ones with the skill to pull them out of poverty and start a new lease of life through shoemaking. Achievement is not just about the happy, shiny things it is also about withstanding tough times and challenging situations, so handling challenges, complexity and change is also one of my biggest achievements. What is your favorite aspect of being an entrepreneur? It’s the responsibility of building something of meaning & impact. Learning every day and working in a team to help people. I am deeply invested in and passionate about the service that I offer. Making a difference and having a positive impact on someone else’s life is my favorite aspect of being an entrepreneur. Introduce your company the way you would to a potential customer NCR Design is a company created to foster socio-economic growth and help mitigate Nigeria’s unemployment challenges through shoemaking. NCR Design was incorporated in 2018 in Lagos, Nigeria with the sole objective of offering its students personalized hands-on training on the different aspects of shoemaking from appreciation of equipment and materials, pattern drafting and design, lasting, stamping, threading, dying and quality controls, etc. Our courses are built on an active, experimental, and practical learning session, known to combine design talent with technical knowledge of Shoes models and delivered by instructors with demonstrable practical experience in the field of footwear production. We provide free accommodation, mentorship, and internship opportunities. Where can people find out more about your business? We will also be launching our official website shortly, in the meantime if you would like to connect with us, please google search NCR Shoemaking school, or do so via our email at ncrdesignlimited@gmail.com, or any of our social media platforms. We are on Facebook at www.facebook.com/ncrdesign, on Instagram at www.instagram.com/ncr.design and on Twitter at www.twitter.com/NCRCrafts. How have you carved a niche for yourself in your industry? By remaining consistent with our brand promise, we have established and positioned ourselves as one of the leading shoemaking schools in Nigeria. We provide mentorship and internship opportunities, free accommodation during training, also our training facility, tools, and equipment is available to students who completed their training for one year. Focusing on quality customer service and growing my team have been other direct avenues for growth. Giving back to my community and being socially responsible is another great way I grew my brand and showcased my business values. What’s been the most significant thing you’ve done to grow your business?
HGCP 2021 Participants: CPHI Director, Elizabeth Shoyemi serves marginalized communities by providing for their sexual and reproductive health needs
I sat down with the Executive Director of the Centre for Population Health Initiatives (CPHI), Elizabeth Shoyemi to get to know her and the inspiration behind CPHI. Tell us a little about yourself. My name is Elizabeth Shoyemi. I am the Executive Director of the Centre for Population Health Initiatives (CPHI), a non-governmental, non-profit organization that caters to the sexual and reproductive health needs of Nigeria’s underserved and marginalized populations. I am a Public Health Professional; I obtained my Bachelor’s of Science in Microbiology from the University of Calabar, Nigeria, Master’s of Science in Public health from the University of Lagos, Nigeria, and currently studying at Nexford University for a Master’s in Business Administration. I have over ten years of experience in the non-profit sector. I worked with the Population Council, DeltaWomen NGO, and the Nigeria Youth Aid Programme. I have also volunteered with the Society for Family Health and Youth Empowerment Foundation. At CPHI, I lead a diverse team of health care professionals creating positive impacts in the health sector. I am from Akwa Ibom state, and I live in Lagos State, Nigeria. I am a mother of two children. I am committed to saving living lives and ensuring that a healthy society is achieved. What do you feel are your biggest achievements? My biggest achievement is the birth of CPHI, and being part of the growth process. What do you do for fun/relaxation? In my spare time, enjoy watching movies, particularly drama and travelling to new places. What is your favorite aspect of being an entrepreneur? My favorite part of being an entrepreneur is creating innovative solutions that enable me to feed my passion of saving people’s lives. Introduce your company the way you would to a potential customer. The Centre for Population Health Initiatives is a non-profit, non-governmental organization that uses multi-dimensional approaches to meet underserved communities’ sexual and reproductive health needs. It was established in 2020 and has reached over 30,000 with sexual and reproductive health interventions. CPHI provides clinical and community-based services ranging from prevention, screening, and treatment for various sexually transmitted infections, including HIV. In addition, we provide vaccination for Hepatitis B, mental health support, cervical cancer screening and treatment, family planning services, and general wellbeing. Our clinics are located in Lagos and Rivers states. These clinics also serve as hubs for research, safe spaces for social activities, and capacity-building activities. All our services are provided at no cost to the client; we operate weekend and after-hours services. We also have a web application for appointments. Where can people find out more about CPHI? You can learn more about us on our website at https://cphinigeria.org. If you’d like to book an appointment for our services, you can do so through our web application at https://posha24.com/ You can also connect with us on social media. We are on Instagram at https://www.instagram.com/cphi_24/, on Facebook at https://web.facebook.com/cphi.lagos and on LinkedIn at https://www.linkedin.com/company/centre-for-population-health-initiatives/mycompany/?viewAsMember=true. You can also reach out to me (Elizabeth) directly on WhatsApp at +2348062952246, or connect with me on LinkedIn at https://www.linkedin.com/in/elizabeth-shoyemi-17508a40/, on Facebook at https://web.facebook.com/elizabeth.asuquo and on Instagram at https://www.instagram.com/elizabethshoyemi/. You can also get hold of me on email at eshoyemi@cphinigeria.org How have you carved a niche for yourself in your industry? CPHI is known to reach the underserved communities, including sex workers, LGBTQI, people who use drugs, adolescents, hard-to-reach young girls, and women. These populations face daily stigma and discrimination in various forms, and they are usually left out during program design interventions. CPHI acknowledges the sexual and reproductive health issues they face, which poses a public health challenge, hence the need to address them through innovative solutions. Our services are specialized, client-centered, zero cost, and hitch-free. What has been a make or break moment in your entrepreneurial journey? Being in the non-profit sector where I solely depend on funding and grants, my make moments are moments I receive a “Yes” to a submitted grant application, and my break moments are the periods I receive a rejection mail. The make moments reassure me of the future, while my break moments remind me to keep pushing and be a better version next time. What’s been the most significant thing you’ve done to grow your business? I have expanded the scope of services through partnerships and secured funding to sustain the service provision and the organization for at least two years. What would you say are the top three skills needed to be a successful entrepreneur? As an entrepreneur, you must have good communication skills, negotiation skills, and Problem-solving skills. What’s the best advice you have received in business that you wish to pass on to our community? Be open-minded, make learning part of your lifestyle, and focus on how to grow your business, not your competitors. Rather than focusing on your competitors, conduct research and focus on creating your own unique selling point. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule? I have discovered that networking is essential. It’s not enough to gather contacts but to ensure that you have active connections with the contacts. Setting short-term and long-term goals ranging from personal, family, and business to work towards it through daily tasks and to-dos is key for success. The management of the business can be overwhelming; creating time for self-care and learning is vital. What business-related book has inspired you the most? Silences in NGO Discourse: The role and future of NGOs in Africa by Issa Shivji and The Third sector: Community organizations, NGOs, and non-profit by Meghan Kallman. Elizabeth is currently on the High Growth Coaching Program to grow herself and prepare CPHI to grow to new heights
HGCP 2021 Participants: Founder of Disney Foods NG Omolara Lawrence is helping people live healthier lives and women and youths become better versions of themselves
I sat down with Omolara Olayinka Lawrence, to get to know her and the Yoghurt manufacturing company that she founded, Disney Foods NG. My name is Omolara Olayinka Lawrence, the Founder and CEO of Disney Foods NG, a Yoghurt manufacturing company duly incorporated in 2019. I am a graduate of Economics, an alumnus of the Enterprise Development Centre (Growth Enterprise Program) and the Academy for Women Entrepreneurs, a prolific author of seven books and a skill acquisition enthusiast with over 15 years experience across roles and industries. I have trained at least 4,000 women and youths to become productive in their respective fields within the last 2 years through my NGO, The Faith and Business Initiatives. I am a Providus Bank SME Ambassador and a Coca-Cola Foundation Grant Awardee. You can connect with me on Instagram at www.instagram.com/omolaraolayinkalawrence/. What is your ‘why’ i.e. bottom line, and how do you stay motivated? My drive is to help people live healthier lives, and to help women and youths become better versions of themselves. What motivates me is knowing that I am creating value that keep our customers and clients satisfied. What do you feel are your biggest achievements? Starting my business from zero naira and seeing it metamorphose to what it is today. All we had then was suppliers’ credit. What do you do for fun/relaxation? I love playing board games such as scrabble, chess, monopoly and so on, because they bring excitement to my family time, and they help to boost our language skills. I also love visiting Nature Parks; they enhance my creativity If you had to write a book, what would it be on what and why? I am currently writing another book (my eighth) titled “INFLUENCING YOUR MARKETPLACE.” The title is pretty self explanatory as to why I am writing this book and speaks directly to my WHY; to clearly explain how my readers, women and youths especially, can discover who they really are, how they can maximize their potentials and influence their respective fields of endeavors positively. Simply put, the book intends to expose how one can become a better version of themselves. What is your favorite aspect of being an entrepreneur? My favorite aspect of being an entrepreneur centres around these two words: Creativity and Co-ordination. Creativity speaks to my ability to create products and values that bring satisfaction to my customers; and co-ordination is about my ability to co-ordinate people, procedures and processes in business. What was the inspiration behind DISNEY FOODS NG? About 3 years ago, my mum had a craving for a healthy drink, and being diabetic, there weren’t a lot of options available to feed her craving, and the Yoghurt idea was birthed in my mind. I learnt how to make it and began producing it for her and others around me. The positive feedback encouraged me to engage in it as a business solution. Introduce your company the way you would to a potential customer. Disney Foods NG, since inception, has been providing healthy treats to our numerous customers, and we propose to surpass your expectation. We have a unique signature recipe using natural sweeteners, flavors and preservative. You can browse our product offerings on our website at www.disneyfoodsng.com. You can also connect with us on social media, we’re on Instagram at www.instagram.com/disneyfoodsng/ and on Facebook at www.facebook.com/disneyfoodsng/. We’re also on YouTube, you can subscribe to our channel at www.youtube.com/disneyfoodsng/. How have you carved a niche for yourself in your industry? We have a wide range of SKUs (18 different flavors) which give our customers so many options to pick from. Each Cup of our Parfait has as much as five or more ‘different’ flavors. The feedback we get from many of our satisfied customers indicate that it is cost effective for them to have over five different flavors (varieties) for the price of one. What would you say are the top three skills needed to be a successful entrepreneur? Customer Service Skill Adaptability Skill Emotional Intelligence Skill What’s the best advice you have received in business that you wish to pass on to our community? We should shun the Crab’s Mentality; we should desist from running others down. Rather, we should focus on helping one another grow; women supporting women should be our watchword! What key activities would you recommend entrepreneurs to invest their time in? Entrepreneurs must invest their time in both personal and business development activities. If an entrepreneur is not growing personally, they may not be able to drive their business growth strategies. But if the entrepreneur grows as they should, it impacts positively on their business. What business-related book has inspired you the most? The Enemy Called Average by John Mason Omolara is currently on the High Growth Coaching Program to develop herself and her business and position Disney Foods NG for growth.
HGCP 2021 Participants: Anita Nchat Kevin talks about her passion to help people achieve their goals that led her to start Amina Dyslexia Center
I sat down with Anita Nchat Kevin, the founder of Amina Dyslexia Center to talk about how her passion to help people achieve their goals led her to start Amina Dyslexia Center. Tell us a little about yourself. I began my career in teaching a few years ago. I was drawn to the education space because of my ability to identify people’s needs and help them achieve their goals. This led me to find solutions to help the dyslexic children I taught, which ultimately led to my starting Amina Dyslexia Center. What do you feel are your biggest achievements? Amina Dyslexia Center has been up and running for over 2 years now, within this period the center has won 3 awards and numerous recognitions. What do you do for fun/relaxation? When I am not working at the center, I am hiking or watching romcom movies. If you had to write a book, what would it be on what and why? Well, I would like to write a book that will help parents to properly educate their children. From my experience working with dyslexics, I realize there is a need for parents to understand the importance of augmenting teachers’ roles in educating children. What or who has been your greatest influence in business and why? In between searching for a job and developing my teaching career, I came across a quote by Richard Branson which says “When you are given an opportunity, take it, then go learn what to do”. I took the bold step of starting Amina Dyslexia Center and then learning how to run a business which has proved very rewarding. What is your favorite aspect of being an entrepreneur? Being an entrepreneur is all about growth. The process refines my creativity and improves my confidence, it allows me to become a better version of myself daily. What were you doing before this, and is this your first business? Before Amina Dyslexia Center, I had a 7 to 4 teaching job and on the side, I had a popcorn bar so no, Amina Dyslexia Centre is not my first business, I had a series of side hustles right from my undergraduate days. How did you come up with the name for your company? The center is named after my cousin and best friend Amina who passed away when we were 10 years old. Introduce your company the way you would to a potential customer. At Amina Dyslexia Center, we work to improve the learning abilities of people who are dyslexic. We do this through our 4-hour school system which assesses the condition and design individualized education plans for each student. We administer these plans using technology and multi-sensory tools. You can learn more about us on our website at http://www.aminadyslexiacenter.com/ or follow us on social media at https://www.facebook.com/aminadyslexiacentre on Facebook and at https://www.instagram.com/aminadyslexiacenter on Instagram and finally, at https://twitter.com/AminaDyslexia on Twitter. How have you carved a niche for yourself in your industry? Being a dyslexia advocate and starting a center solely for dyslexics and other oblivious learning challenges is a niche in itself in Nigeria’s education space. What challenges have you faced first as a founder and then as a female founder? Each time I try to share my success and accomplishment in business I ma perceived as being proud or boastful, especially by other women. This has taught me to keep my achievemets to myself for fear of being mislabeled. What’s been the most significant thing you’ve done to grow your business? Using technology in marketing, dyslexia assessment and teacher training has brought in significant growth for Amina Dyslexia Center. It has enabled us to reach a wider audience and has simplified our processes, especially the assessment process. What would you say are the top three skills needed to be a successful entrepreneur? Being a business owner means you will most likely act as both a supervisor and as part of a team, and you will need to rely on effective leadership skills to help motivate yourself and your team. Owning a business can also mean taking care of the financial aspects of your organization. You must develop financial skills even if it means learning from scratch. Finally, there are many aspects of building a business that require making difficult decisions. Finding solutions to obstacles and using creative thinking to develop plans and strategies is very important to achieving your business goals. What’s the best advice you have received in business that you wish to pass on to our community? Be consistent, success does not happen overnight. What business-related book has inspired you the most? (or, what is your favorite book)? Guy Kawasaki’s The art of the start, I love this book for how it simplifies the processes of starting a business. Anita is currently on the High Growth Coaching Program working to grow and scale Amina Dyslexia Center to help Nigerians learn better and become the best version of themselves without being hindered by learning disabilities.
HGCP 2021 Participants: Akpevweoghene Erica Ogodo talks about her vision to enable people to consume healthy, natural foods through Spyce Republic by Erica
I sat down with Akpevweoghene Erica Ogodo of Spyce Republic by Erica to talk about how her passion for creating recipes and new spice blends inspired Spyce Republic. Tell us a little about yourself. My name is Akpevweoghene Erica Ogodo. I was born and raised in Warri, Delta state. I’m a graduate of English and Literary studies, a mother of two cuties and an avid foodie. I am passionate about creating recipes and new spice blends. When I’m not busy with Spyce Republic, I host events and engage in creative writing. I’m an introverted extrovert (lol). One minute I’m the bookworm, the other I’m the party girl. I enjoy working in an environment that thrives on individual creativity. What is your ‘why’ i.e. bottom line, and how do you stay motivated? I stay motivated by the fact that everyday is a new day to do something better and be someone better. I see the rate of food fraud in urban communities and how much the urban population rely on others for their foods and I believe that creating an opportunity to consume healthy, natural foods that are free of adulteration is the best way to go. The fact that we are able to serve consumers through our healthy food brand and also make the rigorous process of preparing African meals easier is all the motivation I need to keep doing more. What do you feel are your biggest achievements? Setting up my business late in 2019 was the biggest decision for me and I consider it my biggest achievement. Since we launched, we have been fortunate to serve lots of households through our products, we have offered free mentorship programs on spice production and how best to set up a food business and we have been able to educate lots of people on the importance of healthy food consumption. Through my business, I have been exposed to mentorship programs, including She Leads Africa’s High Growth Coaching Program, that has helped me understand the concept of entrepreneurship and in the long run, we want our business to be an all woman organization that would create gender equality and empowerment. If you had to write a book, what would it be on what and why? As a matter of fact, I just started the first chapter of my autobiography. A lot of people who know me personally always ask me to write a book about myself. I think my story would be worth reading as it centers on what a lot of women silently go through , the chains of society, developing your voice and breaking free. What is your favorite aspect of being an entrepreneur? The 5 star part of being an entrepreneur is the fact that I’m doing something I’m very passionate about. A lot of people eat just for satisfaction. For me, when I have a bite, I love to analyse the flavour and spices that went into preparing the delicacy. I love what I do. I’m also ecstatic about the satisfaction I give my customers when they use our products. Another aspect I love about being an entrepreneur is being able to set the pace and be responsible for my business. It has helped me think in and out of the box and also helped me become a people person. Introduce your company the way you would to a potential customer. At Spyce Republic, we offer consumers top quality indigenous spice blends, food condiments, beverage mix and natural sweeteners in order to promote healthy food consumption. We believe that Nigerian traditional meals can easily and conveniently be prepared no matter how busy our daily lives may be. Our products are crafted to make home cooking easy, enjoyable and stress free. Our services include customizing our products to suit our customers diversity and demands, sourcing, processing and packaging products for clients and also private labels. Experience the magic of African flavour today by letting us cater to your taste buds. You can get in touch on the streets of Instagram and Facebook at www.instagram.com/spycerepublic and www.facebook.com/spycerepublic. We just recently launched our website and although it is still under construction, you can check us out on www.spycerepublic.com. How have you carved a niche for yourself in your industry? In my kind of business, consistency is key. We have been able to retain the quality of our products despite economic threats like inflation and this has helped us retain our customers. We also believe in the diversity of our customers. That is why when a customer approaches us and demands a customized spice mix, we happily oblige them. Consistency, diversity and customer satisfaction remain our guiding principles. If you were given $1m to invest in Spyce Republic, where would it go? If I’m given a million dollars I’m definitely going to invest 50% of the money in Spyce Republic. Aside from producing African product ranges we plan to eventually branch out into producing what we call healthy snacks made with organic ingredients. Also, I’d invest in setting up a dates palm plantation to promote date farming in the country. Where do you see your business in the next 5 years? In the next five years we hope to become a household brand with our products seen in the shelves of top supermarkets within and outside the continent and in the pantries of the majority of Nigerian homes. We also hope to serve Africans in the diaspora to give them the feeling of home away from home. What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule? Hmm, I wouldn’t call it a trick exactly but I can say I have learnt to think more critically. I am naturally a liberal and artistic person, but being an entrepreneur has improved my problem solving skills and has helped me view situations from different perspectives. Are you a reader, what is your favorite book? My favourite book is Pride and Prejudice by Jane Austen. I’m in
HGCP 2021 Participants: Stella Arukwe chats about running an innovative e-commerce platform that does not just sell products but delivers experience.
I sat down with Stella Arukwe, the co-founder of Latalata and Kishers Limited; an innovative retail and e-commerce platform in Nigeria. Tell us a little about yourself. I’m Stella Arukwe, the co-founder of Latalata and Kishers Limited. My work experience, skillsets and interests span different sectors and industries. Over the years, I have established my track record as a marketing expert, brand builder, strategist, wordsmith, inimitable communicator and now l am gradually establishing my footprint into the field of entrepreneurship while creating social and economic impact through my businesses. I am a graduate of English Language and Communication Arts from the University of Lagos in Nigeria, and Brand Communication from Vega Brand School in South Africa. I am a mentor, and an advocate for youth and women empowerment. Tell us a bit about your background – how did you get to this point? My entrepreneurial journey started way back when I was a kid. I dreamt of being the boss of my own businesses, and building business empires. However, after I graduated from the university, I started my career in marketing and communication where I grew through the ranks. I have now accumulated over 10 years working experience in brand management, market penetration and conversion; of which 8 years have been in managerial positions where I led teams, managed successful brand initiatives with proven revenue increases. It was during this time that I also established a consulting firm. Fast-forward to now, I have co-founded an innovative start-up, Latalata and Kishers Limited and will definitely be founding moe businesses in due time. My philosophy of solving problems, and creating value guides and propels me in my pursuits and achievements as an entrepreneur, which is the foundation on which my business ideas and ventures are founded. What is your ‘why’ i.e. bottom line, and how do you stay motivated? My ‘why’ is tethered in ‘solving problems, creating value as well as helping people work better and live happier lives. I believe in building an idea from the scratch and nurturing it to grow with a combination of the right mindset, skillset and team members. So long as there are people in the world, they will have needs and problems that need to be solved. This pushes me to create ideas and solutions that will metamorphose into businesses. In building these businesses, I want to leave legacies. I want people to read my success story and be motivated by them. What do you feel are your biggest achievements? In the course of my career both as an employee and an intrapreneur, I achieved track records and milestones. I have worked with large corporations where I launched notable products and brands in Nigeria and other African countries. Some of the brands include Flour Mills of Nigeria, Golden Penny Pasta, Toyota Nigeria and its subsidiaries, Unity bank formerly FinBank, IHMS HMO, NIC, Uganda, Global Trust Bank a then subsidiary of NIC to mention but a few. On the flip side today as a full-fledged entrepreneur, I lead a team in one of the most thriving, mid-sized marketing consulting firm in Lagos Nigeria as the founder and head of Client Services. However, one of my greatest achievements so far is co-founding a blossoming innovative e-commerce business in Nigeria from scratch to the point where it is showing reasonable growth potential. I believe that the future is bright and promising for Latalata and Kishers. Another one of my heart-warming achievement is the courage to author my first book, and finally, being awarded the opportunity to be in the High Growth Coaching Program 2021. If you had to write a book, it would be on what and why? Addressing issues of the mind would be my major focus as I strongly believe that everything that hinders an individual from attaining his or her summit stems from the mind. As a matter of fact, I just finished writing a book centred around FEAR which is currently being published as we speak. What is your favorite aspect of being an entrepreneur? The journey and experience of being an entrepreneur is mixed with ups and downs. Being an entrepreneur has availed me the opportunity to curate ideas, create values, and co-ordinate people and processes. It is interesting to see how a societal problem and seemingly simple idea, when worked on by a team, becomes something that can be ascribed as a “business”. It is difficult, tasking, and attention-demanding but it is indeed fulfilling. What was the inspiration behind Latalata & Kishers? Latalata and Kishers is a business created out of the typical problems consumers go through. The first motivation to go into e-commerce was when my husband bought a Samsung LED Television in 2015. For him to hang the TV to the wall, he needed four pieces of a particular bolt called “M3”, we both became so frustrated as he frantically searched through endless online and physical stores without success. Secondly, we have identified that people worry about what to gift to loved ones or even their boss and colleagues. This was a constant debate in the office whenever my colleagues’ birthday approached. We deliberated what to buy, whether it was unique enough, obviously the budget, how useful the item is and many other concerns. In 2016, we came up with the idea for Latalata and Kishers and later fully launched in October, 2020 when the “go-to” e-commerce platform for essential products in Nigeria was born. Through our value proposition of being innovative, we are creating value and trust for our customers. Introduce your company the way you would to a potential customer. Are you looking for value that helps you live and work better? Do you want a great shopping experience with ease and fun, less stress, less time, and more saves? What about giving that perfect gift within your budget with the assurance that the receiver will appreciate and use it? You have a better choice at www.latalata.ng. We are your ‘go-to’ innovative e-commerce platform in Nigeria and
SHE LEADS AFRICA AND DARLING COLLABORATE TO INSPIRE CONFIDENCE IN YOUNG AFRICAN WOMEN
She Leads Africa partners with Darling (Godrej Africa) to inspire confidence in and improve the self-esteem of young African women through the year-long “Confidence In Action” campaign which begins in August 2021.