Setting your business up for success – 5 things you must do
It’s a New Year and everyone seems busy penning down their New Year Resolutions. Business owners are also devising strategic means to boost sales and make more profit. It’s a time to sit and reflect on the past year and see what can be done to make the present year a success. As a business owner, you want to set your business up for success. What do you intend to do differently this year? To achieve a different result, you need to be willing to do things differently. It could be the way you assign tasks or the goals you set in place or even the marketing strategy you adopt. In this article, I will share with you 5 ways to set your business up for success. This isn’t something you implement once and get a lasting success. No! It’s something you must be willing to implement occasionally to get your desired success. Set SMART goals What sets a business apart from another are the goals set in place. You can always distinguish between a successful business and a less successful one by the kind of goals they set. One way to set your business up for success is to implement SMART goals. SMART is an acronym for Specific, Measurable, Attainable, Relevant and Time-based. Can you spot the difference between the two goals? “Increase sales” and “Increase sales by 30% by the end of the year.” To get to where you want to be, you first need to know where you’re going. Any business owner can set goals but many fail to set SMART goals. Specific – Are your goals clearly defined? Do you know the why, what and how of your goals? Measurable – Can you monitor and measure the progress of your goals? Attainable – Can these goals be attained? Relevant – How relevant are these goals to the growth of your business? Time-based – Do these goals have deadlines? How soon can they be met? Engage in social media It’s no doubt that a lot of users are active on social media. Want to set your business up for success this year? Get active on social media! A large number of the public are constantly on social media. As a business owner, it’s important you attract, reach out and engage your target audience on social media. It could be Twitter, Facebook, Instagram, YouTube or LinkedIn. What better way to get your business out there than through social media? Everyone seems to be engaged in the social media world. Whether it’s Facebook, Instagram or Twitter, consumers are constantly searching their newsfeed for products and services so, use this opportunity to grow your business, promote brand awareness, make more money, reach a wider audience and in the long run achieve success. However, you need to monitor which social media channel your target audience is active on. Facebook has a number of 1,870 million active users. Instagram has 600 and Twitter has 317. Just because Facebook has the highest doesn’t mean it’s your target audience preferred channel. Delegate If there’s one thing you must do to achieve success this year is to delegate more often. Your business is your baby, I get it. But if you don’t take care of yourself and learn to delegate, you’ll get burdened and overwhelmed and eventually both you and your business will fall apart. According to Gallup “founders who have and use high delegator talent can generate better business growth and venture success than leaders who get lost in the day-to-day minutiae of managing a business.” Choose what tasks to delegate Delegate to the right people Communication is key Invest in teaching and training Learn to trust your team Email Marketing While most business owners avoid email marketing because they think it’s obsolete, 59 percent of B2B marketers reveals email as the most effective channel for revenue generation. According to McKinsey, email marketing is 3 times more effective than social media and the average customer order is high. Set your online business up for success this year through email marketing. Why? I’m glad you asked. Email is an easy way to reach mobile customers. Look around you, how many people do you see with smartphones? I’ll tell you. Everyone! We’re all glued to our devices. A report indicates an increase in the number of purchase made on mobile devices from 3.4% to 36.7%. Email marketing helps you create lasting relationships Everyone still checks their email Keeps your brand top of mind Email marketing is inexpensive Email marketing is action-oriented You can tailor your message to your customers Email marketing is measurable and testable Respond to change We all know change is inevitable; it’s a constant factor. As a business owner – whether B2B, B2C, small/large scale or online, you need to embrace change as a contributing factor to business success. You should be willing to adapt to the dynamic nature of the environment and be flexible. The market and economy keep changing; customer demands seem to change as well. You have to keep up with these changes if you must succeed this year. When you’re unable to adapt, it’s likely you’ll lose customers and profits which will eventually result in a total failure of your business. You wouldn’t want that, would you? I don’t think so. Always bear in mind that the world keeps evolving; you need to keep up with the change.
Your guide to dressing in the workplace
Dressing matters. Entering the corporate world as a young lady, I struggled finding out what it takes to get ahead. Apart from being good at what I do, I was clueless in terms of being presentable and my dressing. I couldn’t decide if I needed to be sexy and fashionable until it hit me. Did it matter how I looked? Of course, yes!! How you dress matters, it actually matters a lot. “A picture is worth a thousand words.” Dress up every day with the aim of creating a lasting first impression. In the corporate environment you meet different people every day and you never know who is studying you. The image you create greatly influences the way you are viewed in the office. With the primary goal being to “feel good” about the way I looked, I had to project a positive image. Feeling good about myself helped me naturally convey confidence and professionalism. It also gave me a positive attitude, which was all I needed to get ahead. Although there may be no set rules as to how one should dress, at times our choice is determined by our occupation or location. Your goal is to look the part, and for appearance to be consistent with the type of work you do. A college campus might be the perfect forum to show off the latest trends in fashion style, the office environment however, is not the place to do so. A conservative suit would be the recommended style for professional and managerial positions while overalls are for a construction job. I could go on and on about what to wear and what not to, avoiding too short skirts and wearing too much bling blah blah blah…we can all recite those off-head. To cut it all short here’s a few pointers to take note of from me; 1. Create your own brand Come up with an overall image you want to portray in the workplace. Then, go about buying and choosing the clothes that fit this image. Try mixing and matching casual, fun clothes with formal attire to add a personal flair to your style of clothing. Pair patterned or brightly-coloured tops to add a spark to a suit. You can also choose a patterned suit with a solid top. Just make sure what you choose to wear reflects a little of your personality. 2. Understand your body Know your body type and choose styles that show it off in a professional way. Wear clothing that is fitted and highlights your best physical features without being revealing or raunchy. To me, nothing is sexier than a woman who shows off her stuff while not showing bare skin. Dress to express who you are inside without baring your assets on the outside. Not only is wearing inappropriate clothing distracting, it can also give off an inaccurate impression. I’m curvy and gifted in all the right places, but trust me, I will never be caught in a short skimpy outfit. The office environment is not meant for that. Looking sexy is alright but do it in a classy-professional way. 3. Understand what’s appropriate in your industry Dressing culture varies from uniforms to suits and overalls depending on the line of business. Some businesses simply require employees to be more formal than others. In the fashion industry, models need to keep up with the latest trends however, corporate professionals are not taken seriously unless the show up in formal suits. Perceptions on dressing differ and office environments need to take into consideration both the clients and fellow industry professionals. You will have to understand and appreciate the perception your company dress code may have on all of these people. 4. Make sure your clothes ‘fit’ Appearance whether classy and confident or relaxed and trendy, is often reduced to how well clothes fits. If they are too big or too small, trust me they won’t look good on you. A proper fit applies to everything including clothing, the shoes, and the accessories. Baggy clothing will not highlight or enhance you in any way, instead it may make you look less professional or even heavier than you are. The same applies to smaller and tighter clothing. Makeup and hair can also negatively affect perceptions of women in the workplace, but that’s a tipping point for another day…
7 inspirational websites you need to follow
The most beautiful thing about being a young professional or career woman today is that your knowledge isn’t limited to what you can find in your neighbourhood or community. The digital world allows you to connect with experts and information from across the globe. Whatever issue you think you might have, there are probably 100 or so websites that can help you solve your problem. While there are over a too websites we love, here are 7 of our favourites that help us stay informed, motivated and ready for whatever life throws at us. 1. Smart Money Africa The Smart Money Movement is championed by financial guru Arese Ugwu. Her website provides a platform for young people to learn to manage their finances better by knowing their net worth and prioritizing the accumulation of assets over frivolous spending. In other words, being smart about your money. Keep an eye out for the blog, the Smart Money Workshops and the Smart Money Journal. They will literally change your life. You’re welcome. 2. Minding Her Business Young? Ambitious? Fabulous? Ready to move to the next level of all-round wellness? Then you need to be minding her business. Starting out as a series of motivational quotes on social media, MHB evolved into a practical guide for the modern woman in the form of an e-book covering financial success, self-confidence, love and relationships. Navigate the site to get inspired by Ivy’s story, keep afloat with the blog and to get acquainted with the book. 3. Ms Afropolitan If you’re searching for a space to address your feminist woes and reaffirm your womanhood in the African context, then this is your destination. Through its blog articles, this website dissects topical issues such as colonialism, race, politics and what it’s like living in Diaspora. It offers strong, powerful, relevant messages for women of colour. 4. Haute Fashion Africa Haute Fashion Africa is basically the fashion portfolio for the modern African woman. This website is on top of all that’s happening in the African fashion stratosphere. We’re talking all the fashion trends, the major fashion shows in different African cities, profiles on designers, stylists and models. 5. Food and the Fabulous This lifestyle website showcases cuisine and culture from all over the continent and the rest of the world. Award-winning South African journalist, Ishay Govender-Ypma takes you on a journey with the Food and the Fabulous Food tours introducing you to Cape Town’s mouth-watering dishes. Many of these recipes are available for you to try out. You can also gain travel inspiration and take a dig at current issues. 6. Travel Africa Story Sure you’ve heard the saying that one’s education is incomplete without the experience of travel. This inspirational site features travel experiences and highlights amazing travel destinations from across Africa. If you need ideas for your next vacation, check out ‘Travel Tips & Trips’. With several helpful articles and feature stories on travel etiquette and fun things to do on your trip, it’s an amazing travel guide. The best part? You have the opportunity to tell your own travel story and get featured on the site. 7. She Leads Africa (duh!) Did you think we were going to leave this out of the list? Think again. SLA is arguably the #1 go-to website for young African females with a focus on getting started or improving their careers and business. It’s a resource pool packed with power articles and insight from the co-founders and diverse team of editors and contributors. It also features practical tips and advice, webinars, access to career coaches and more. The SheHive events which bring together the SLA community and industry leaders are hosted in various cities around the world. Motherland Moguls, let’s get surfing! Share with us what some of your favorite websites are to check out. Besides us of course 😉