Chioma Ogbudimkpa: On creating Redbutton and using Green Fashion to meet the SDGs goals
Chioma Ogbudimkpa is a certified project management professional who has served in different capacities and projects across 5 countries and different industries. She has put in over 9 service years in FMCG, Consulting and Real Estate. Chioma is also a sustainability advocate and a Green Champion. She has been actively involved in the ‘Going Green’ Initiative from the YALI Network since 2015. She started her entrepreneurship journey with the launch of her women’s wear label, Redbutton in 2017 to explore her creative side. Following this, Chioma has received a seat at the table of various local and international platforms; she is a ‘She Leads Africa’ (SLA) Accelerator beneficiary of 2017, a 2018 Tony Elumelu Entrepreneur and the winner, Creative Business Cup Nigeria 2019. She will be representing Nigeria at the Global Creative Business Cup in Denmark this July. She’s also an alumnus and beneficiary of the Nigeria Creative Enterprise (NICE) program 2019 powered by the British Council. She has a Bachelors in Project Management Technology and a PGD in Strategic Management & Leadership. Chioma loves to cycle and play scrabble at her leisure time. What led you to fashion at the beginning and what led to the switch to sustainable fashion My mum owned a fashion house back in the 90s, that’s where and when I started to sew, sketch and play with fabrics. I found that I was always stitching something (till date..lol), my mum’s tailors were tired of me because nothing they make for me stays the same. I loved to experiment and add my own touch here and there. It was fun and engaging so I continued on this path up until I started working in the corporate space. I made my work clothes and sometimes, people wanted me to make clothes for them when they realized I made the dresses myself. It was extracurricular until 2016 when I decided to start the business properly. I enrolled in Martwayne fashion school while I was still working, just to get a professional grasp of fashion designing and the business of fashion. Following that, I launched Redbutton in 2017. Because I am a Green Champion, it was only natural for me to incorporate sustainability into my fashion brand. I started to research ways I can be green, while still maintaining fundamental design principles. There are several ways I have built in ethical fashion principles in my processes, including using recyclable paper packaging, ensuring minimal waste, ethical production processes and fusing sustainable materials. What are the possible career options here? It’s quite evident that the Africa fashion space is experiencing the highest rave she has ever had, and doesn’t seem like it will decline anytime soon. The demand and interest in the over $50bn industry have been incredibly progressive which also implies that there are tons of career opportunities, even in a sustainable fashion. Some common ones are textile producers (in knitting, weaving, dyeing, etc). Even here in Nigeria, we are yet to scratch the surface in exploring our indigenous woven fabrics from different tribes. We also have fashion designers, illustrators, machinists, thought leaders in ethical fashion (not very popular in Africa but there are) who are consultants, show curators, editors, etc. Where do you see this line of business taking you? Building a strong ethical fashion brand that promotes African craftsmanship and design innovation, and of course, a profitable fashion business that will birth several other ethical fashion advocates and workers is my overarching goal. Our zest for color, patterns and the intricacy in our embroideries are phenomenal and it appears we are not exploring what we have enough. This is what I want to project to Africa and the world by exploring eco-friendly materials and African art. What are the challenges in the fashion business, and how do you manage them? Production is slow and expensive. But I have realized through this journey that the process and result are far more important than the speed. It’s also more expensive to run, because eco-friendly materials are not exactly cheap (more expensive than regular fabrics), meaning that your pieces will not be cheap. But once you can properly project your value and find your target market, you will be just fine You use water hyacinths for some of your products, why water hyacinths? What was the reception like at the UN? It was just an experiment, to be honest, I didn’t expect that it will be this serious o..lol! I was researching on sustainable fabrics, something different from our woven fabrics, I bumped into this social innovation enterprise who also up-cycles waste for furniture and home decor pieces. I found that water hyacinths can be dried and woven into panels like our Aso-oke. I said, ‘I never saw anyone try this out in fashion, is it even possible?” The fact that it wasn’t popular in Africa drew me further into the research. I tested it and realized it could work but the dress will be dry clean only, no machine wash. We are constantly exploring more eco-friendly materials we can fuse into our designs to create statement pieces. Some of the water hyacinth pieces we fused with Adire were showcased at the 4th UN Environment Assembly in Nairobi and received resounding acclaim from assembly members and delegates. We were published in the Kenyan dailies and featured on the UN Environment news updates. Between April and today, we have shipped over 50 pieces to the US and UK, following the contacts made from the UN event. This is a testament to the fact that, even though our designs have the African aesthetic, they are also globally appealing. Got any advice for younger fashion entrepreneurs? Some say the industry is saturated, well maybe in some context. But also remember it is growing incredibly and the demand is looming. There are several ways to stand out. Look around you, look inside of you, talk to people that have the capacity to help you discover new territories. You can tweak your strategy, innovate,
Funmilola Awosanya: Volunteering helped me become part of something big
Funmilola Awosanya has dedicated her free time to volunteering. She has over five years of experience as an insurance broker, advocate for women and girls development, and business development in the nonprofit sector. She earned a Higher National Diploma in Insurance from Lagos State Polytechnic in Nigeria. Being the founder of an online one-stop forum, she’s trained youths on vocational skills, entrepreneurial skills, and business development, and also advocated for quality education. As the Founder of oppourtunities.com, she led entrepreneurship programs that equip young women and men on hand skills and empowered them through entrepreneurship, business, career, leadership, and advocacy. Funmilola has volunteered as a lecturing and overseeing committee, youth advocate, an agent of change, for diverse organizations including the Young African Leadership Initiative West Africa Region, Makoko Dream Project, and Young Transformation Initiative. Through these experiences Funmilola has developed skills in capacity building, leadership development, mentoring, community service, business development, and project planning and implementation. In this article, she highlights how volunteering has played a big role in her career and personal growth. [bctt tweet=”When you volunteer for either small, local or international project, you change something the world. ” username=”SheLeadsAfrica”] On becoming a volunteer… I started volunteering in 2017 after joining the Yali Network Face2Face Facebook group. It all started when I began to connect with members from different parts of the world. One day, the founder of Makoko Dream Project – Emmanuel Agunze posted a volunteering advert for people who can join him on his quest in advocating for quality education which I saw was in line with what I do. I joined his volunteering team and haven’t looked back since then. Why volunteering is powerful… Volunteering is a powerful tool for you to gain new skills which can be used for your academic and professional careers as it gives you the opportunity to be part of something big. When you volunteer for either small, local or international project, you change something the world. Winston Churchill said we make a living by what we get but we make a life by what we give. Volunteering is powerful as it allows you to be part of a team who put smile and hope on others. Most local and international opportunities like scholarship, conferences, summit, and others request for working experience in which volunteering is also accepted as a working experience so you can see how powerful volunteering is. Most people acquire their working experience through volunteering. On where and how to volunteer for a social cause… You don’t have to be in a group before you can volunteer. Most youths are just lazy to make use of their phones to search for opportunities. You can follow or check some certain websites to get new and current volunteering opportunities. Subscribe to their websites/ newsletters to get updates and also follow organizations on Facebook, Twitter, and Instagram as they post most opportunities their too. On balancing volunteering with a full-time job… Most volunteering gigs are not full time. If you have a full-time job and the passion to volunteer, all you need to do is to identify part-time volunteering programs/ project you can get involved with, which will not affect your job. I for one, always go for volunteering programs during the weekends and holiday time. On impacting people through volunteering Through volunteering have been able to make an impact in the Makoko community through the Makoko Dream Project. Volunteering for the Makoko Dream Project has given me the chance to partake and contribute to various educational projects, Christmas party project, Medical Outreach in Makoko which has impacted over 100 children and women. I’ve been able to make an impact also while I was volunteering as a mentor for the Young African Leadership Initiative West Africa Online Cohort 5, I was able to mentor over 2 participants intensively, encourage and motivated them in completing their various community projects and program at large. Also, I mentored over 80 participants of the Young Transformation Initiative where I was volunteered as a facilitator. 5 things I’ve gained from volunteering… Becoming part of a community of young change makers Having a sense of fulfillment Its opened my eyes to things happening in my community which needed extra help I’ve learned new skills Interested in contributing for She Leads Africa? Click here.