A case study from The Safety Chic on How to crush your 2019 goals
It’s a new year and you’ve set those amazing goals that will propel you to your next level. How do you go from being a novice to getting international recognition? How do you go from your current great level to the higher rung on the ladder of success? I would be sharing with you a few tips that worked for me while building “The Safety Chic” brand from zero to almost a hundred. I am not at my destination yet but I am a good distance from where I started. Even though I’m still a work in progress, I believe you can pick a thing or two from my experience. In my opinion, there are 5 major things that you’d need to consider to ensure you go from zero to influence or from the level you’re on currently to the next. [bctt tweet=”How do you go from your current great level to the higher rung on the ladder of success? Learn from – @TheSafetyChic ” username=”SheLeadsAfrica”] Preparation What do you have in your hands right now? Do you have some training or certifications in a certain area? Do you have work experience either paid or unpaid? How about requisite soft skills and good behavior? What life experience do you have which has charted you on a certain path? These things are tools available to you that if used correctly will prepare you for your next level. As someone with a communications background, I later got interested in the Safety profession but had to ensure I was qualified by getting the right certifications and gaining work experience through volunteer work. While working for free, I put my best foot forward with good behavior and that led to my bosses recommending me for jobs that paid and took me out of state. Based on your set goals, what do you think you can begin to do NOW to prepare you? It’s never late to start Grit and Consistency When the going gets tough, the tough get going. As motherland moguls, you need to decide upfront that you’d have staying power no matter the disappointment or challenge you face. What would you do when friends disappoint you or when no client shows up? What will you do when no one is reading your blog, watching your videos or listening to your podcast? Would you still continue? There was a time it felt like no one was seeing all the work I was putting in. There were times friends I asked to give me a shout out on social media did not do it. [bctt tweet=”At a time, I had no customer. I had to keep doing my bit because I knew this was just a phase that would pass – @TheSafetyChic ” username=”SheLeadsAfrica”] When you stay consistent, even though your audience is unresponsive, you’d have what we call a top of mind awareness and when something comes up in your niche, you would be the first person remembered. There were many times safety situations came up in the country and everyone would be seeking my opinion on social media. This made me appreciate my consistency. More importantly, I honestly assessed what I was doing and decided to seek help in areas where I needed it to ensure I achieved my goals. Seek knowledge He that knows not and knows not that he knows not is a foolish man. If you know you do not know something, seek knowledge centers. There are many ways to acquire knowledge in today’s world. Besides Google, there are thought leaders in almost all subject matters. Read and listen to what they say, pick up what is relevant to you. Do courses online and in-person. Find mentors and coaches. There are a lot of mentors you can learn from by watching them, they do not need to be in your DM for you to get it. I learn a lot from reading Strive Masiyiwa’s posts on Facebook but he does not know I exist yet. When my business needed redefinition in 2016, I took Steve Harris’s Mastering the Business of your Talent Course. That exposed me to the path to tow, increased the number of quality people in my network and he linked me to my current Coach Rotimi Eyitayo who works in the Education space. [bctt tweet=”Prepare yourself for success by doing courses online and in-person. Find mentors and coaches. – @TheSafetyChic ” username=”SheLeadsAfrica”] This placed me on the right trajectory because I needed to break into the education space. I’m also very selective of the people I listen to on social media and the groups I join. There is a great Facebook group with so much knowledge being shared regularly that has helped me tremendously. It’s called Headstart Africa. This is a good way to get informed. Look around you, how do you plan to acquire knowledge for your desired goal? Remember, you can get this formally and informally. Execute the tasks Whatever thy hands find to do, do with all diligence. There are so many coaches, mentors and courses can do for you. If you do not execute, you will not move an inch. Put your learnings to work. Create products, organize events, write blog articles, shoot videos, record podcasts, write a book, collaborate with others etc. Basically, step out in faith and do what you need to do. Do not lose focus because of what people are saying. You must also be your own PR agency. [bctt tweet=”It is important you have a digital trail so that when a search is done, you and your work will pop up. – @TheSafetyChic” username=”SheLeadsAfrica”] As you execute, talk about your work and document digitally on your social media for a start. As you go, you’d eventually get mentions in blogs and other media. It is important you have a digital trail so that when a search is done, you and your work will pop up. This is really important most especially if you want your work
Ugochi Obidiegwu: The Safety Chic
[bctt tweet=”I started reading about safety and I loved what I was discovering – Ugochi Obidiegwu” username=”SheLeadsAfrica”] It’s time for you to meet one of the people that make the SLA website run smoothly. We’re talking about our contributor family who SLAY with their writing. Ugochi Obidiegwu has a somewhat unusual passion; safety. She’s written articles on the importance of health and safety in start-ups, and has shared a bit on her experience with YALI. The main reason Ugochi does safety is simple; she does not want people to keep getting ill, injured, die or lose property due of their source of livelihood. This is the main reason Ugochi shows people how to be safer in everyday personal and business life. Get ready to be inspired by the Safety Chic! From the articles you’ve written for SLA, you’re clearly interested in safety. Where did this interest come about? I worked in a Nigerian airline as a cabin crew staff. One day in 2013, my boss informed me that I was now a safety officer. In addition to my original responsibilities, I was to work with another colleague to bring safety information and solutions to the Cabin Services Unit. My colleague and I decided we would launch monthly safety forums to share knowledge on safety issues affecting crew members, on and off the job. As someone, who believes in doing whatever I do very well, I started reading about it and I loved what I was discovering. But of course for you to be termed a competent person, you need sufficient knowledge, ability, training and experience. I embarked on certifications and volunteer work during my leave and off days on my bill. It wasn’t easy to give up vacation and other stuff but it was a necessary sacrifice. In the course of doing all these, I observed that it was mainly businesses in aviation, construction and oil and gas industries that took safety systems seriously. I decided to start a health and safety business that would provide tailored and affordable safety solutions for businesses, especially SMEs. A lot of SMEs I got in touch with thought accidents were beyond their purview. Therefore, I started a system of reorientation because I believed that gradually with more information, a safety consciousness would be awakened. I started writing on safety issues in a simpler format that the everyday person could relate to on my blog and later on SLA. At some point, my mentor Steve Harris suggested I make videos as not everyone might want to read. So, the idea of #60SecondsWithTheSafetyChic on Instagram and The Safety Chic came alive. #60SecondsWithTheSafetyChic is a weekly 60seconds or less video where content of blog articles is summarised. This way, my audience can have access to safety tips on the go. I have found that our generation, and people generally, are quite interested in an awesome quality of life, so anything that makes them able to live better is welcome. Do you ever see Nigerians taking safety seriously? Well, if you check, you’d find that the majority of Nigerians that are safety conscious either worked in organisations that do not joke with safety; or picked it up from friends and family members who worked there. Sometimes in an emergency, we want to help but do not know the right thing to do. It’s not really ingrained in us. Take for example, the use of seatbelts when driving in Nigeria. Until the Federal Road Service Corps (FRSC) put a fine to it, many people did not use their seatbelts. As a matter of fact, I had to explain to someone recently the importance of seat belt usage. He felt the FRSC just wanted to have a reason to fine people. There lies the human factor, which is the major cause of so many accidents and incidents. The machine could work well, the work procedure could be perfect but if the human being engaged in the task refuses to do the safe thing, an accident happens. So, I decided to take safety education to schools through the Train Them Young Initiative (#2TYI) because this is a problem that can only be solved from the root. #2TYI is a free safety training for public schools on road safety, fire safety, first aid and personal safety. I believe that safety education for students goes a long way in grooming a future workforce such that complies with safety standards. This will reduce workplace accidents and incidents as the habits we form in our formative years shape our future behaviour. The future goal of this initiative is to get safety education into the curriculum of all schools. [bctt tweet=”@thesafetychic is taking safety education to students in schools with #2TYI” username=”SheLeadsAfrica”] Tell us about being part of the YALI project. I was privileged to be selected for the Barack Obama Young African Leaders Initiative (YALI) Nigeria Cohort 1. It was an amazing experience meeting like minds doing awesome stuff in Ghana, Liberia, Nigeria, Ivory Coast, Sierra Leone, Cameroon and the Gambia. I knew there were lots of activists, but I had no clue there were so many young people advocating for all sorts of stuff. Let’s just say the world I was coming from was totally different. Some colleagues wondered what a cabin crew was doing in their midst; considering I wasn’t advocating for human rights, gender equality, child marriage etc. I think it was the Train Them Young Initiative that got me in. This is quite funny because when I started it, it was just my way of giving back to the society. I just wanted people to be a bit more informed and safe. Despite being slightly different from my new colleagues, we found common ground in a desire for excellence. This led to wonderful friendships and collaboration. We now have this family bond, no matter what you need there is always someone with the expertise and know-how. [bctt tweet=”Leveraging on one another’s strengths means we achieve more – Ugochi Obidiegwu