How to Create a Slaying Social Media Strategy
Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads. Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading this, you may consider creating a social media strategy and want to start straight away. However, there are a few things to consider before creating a social media strategy. These pointers ensure you don’t mess up your campaign. Define Goals and Objectives The first thing you want to do before coming up with a social media strategy is to have a clearly defined set of goals. You need to ask yourself, ‘what do you want to achieve out of your efforts?’. Social media marketing isn’t about flipping a switch and calling it a day. So to start, it is important to set SMART goals. These are goals that are specific, measurable, attainable, realistic and time-bound. Your goals will not only determine how much effort you put but also what type of resources you will need to invest in to get certain results. Some social media goals you can consider include: Increase brand awareness Higher quality of sales Improve ROI (return on investment) Create a loyal fan base Target Audience Where are your customers likely to be found? Approximately 70 percent of adults use Facebook but that doesn’t mean your customers are actively engaging with your brand there. When you target your audience, you get to understand things like who buys your products, their age groups, and income level. It’s important you understand demographics such as age, location, job title, and income level. What are their pain points? Their challenges and needs? All these are necessary as they inform the type of content to use. But more so, you also need to determine what social media channel will be most effective towards achieving your goals. You can learn more about this through researching essential demographic data for each social media platform. This will help you determine what tactics to employ. Track, Measure and Improve Remember those goals you set out to achieve? You will need to find a way of measuring your work to ensure that you are meeting your goals. Metrics are important in social media marketing as they help you understand how your business is doing out in the public. To select metrics, you ask yourself, ‘what social media metrics are associated with my overall goals?’ Vanity metrics such as likes and followers will not be enough to tell the full story of how well your brand is doing on social media. There are 4 main ways you can measure metrics – reach, engagement, clicks and hashtag performance. Finally, it is important to often and always check up on how your social media strategy is doing. Change is constant. Platforms such as Facebook change their algorithms all the time. Therefore, there is a need for you to continuously track and measure your online activities to see which areas need improvement. Investigate your competitors This is an important step to an effective social media strategy. It’s important you investigate your competitors to see what they’re doing. In doing this, you learn from their failures and successes. Now, don’t get me wrong, I’m not telling you to copy exactly what they’re doing. No! Researching your competitors lets you know what’s working for them so you can adjust and incorporate it into yours. Before creating content, it’s good you investigate what others are doing. You often find new ways to look at the content by analyzing what’s making your competitors successful. Create engaging content No one maintains interest in content that is not engaging. Therefore, it is very important to always try and create content that is engaging, but that it also aligned with your brand’s identity. So you need to ask questions such as what type of content should be posted? What about time and frequency? In doing all these things, you will be able to have a successful social media strategy.
Jobs – Digital content associate
She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a digital content expert who’d like to join our dream team in building She Leads Africa into the number one destination for smart and ambitious African women. This role is only open in Lagos, Nigeria and Cape Town, South Africa only. Reporting Structure: The Digital Content Associate will report to the Head of Content. They will also be responsible for managing a team of 2-3 fellows and additional staff related to large events or campaigns. Responsibilities: Be proactive about ensuring that SLA is a part of important conversations related to African women, business, career, and life Grow the number of Facebook and Twitter followers, and page engagement Lead weekly strategic meetings on content direction on SLA’s social media platforms Establish and deliver community engagement goals on a weekly and monthly basis Utilize data and analytics to drive decision making and advise social content and editorial decisions Oversee social content production and editing every week Develop new concepts and series for the community and seek out contributors Listen to our users and encouraging dialogue on our platforms Requirements: The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly. If this role is for you, you’ll be excited to work in a fast-paced environment and committed to working until the job is done. Specific requirements include: Intellectual curiosity and an interest in learning new skills Excellent English writing skills and the ability to adopt and change your style of writing Experience in building and growing communities across markets using a variety of content, marketing, and partnership strategies Knowledge of digital marketing strategies Social media savvy and being up to date on current trends Able to deliver on metrics-driven results and an understanding of analytics Graphic design and video editing skills are a major plus Benefits: Entry level salary with commission Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs Work with a moderately fun team who’s just tryna change lives and help women get that schmoney. Applications close on December 10, 2017. Submit your application materials here: [typeform_embed type=”embed” url=”https://sheleadsafrica.typeform.com/to/tq3W4X”] Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.
Make yourself stand out: How to build your public profile with Imad Mesdoua
Big news, our first #SheHiveLondon event took place over the weekend. As with all our #SheHive sessions across the world, we were joined by inspiring speakers who are making waves in their industry. One of those speakers was Imad Mesdoua, a political risk analyst, senior manager at Africa Matters, TEDx speaker and the list goes on. He’s spoken on major channels like the BBC and rubbed shoulders with some of Africa’s most influential policy makers. Safe to say, he’s mastered the art of building his profile and becoming a known name in politics. If you missed Imad’s session in the flesh, we’ve summarised his top tips on how to make your public profile stand out like his. You’re welcome. 1. Twitter and LinkedIn are your friends Social media is one of the most powerful tools of recent generations. The question is, are you using them well? For Imad, engaging in social media opened up opportunities to speak to politicians, journalists and other influencers who may have been difficult to contact in the past. It even landed him a mentor -all he did was reach out and express his desire to make an impact in his field. Imad reminded us to never underestimate the power of Twitter. Instead, follow the movers and shakers in your industry and share your opinions on trending topics. Embrace popular hashtags, be fun and relevant but remember to keep it professional. Stay away from Kanye-style rants and you’ll be fine. Remember, at the end of the day it is all about trial and error, so don’t be afraid to experiment. LinkedIn is a powerful tool for making those all-important professional connections. It gives you the chance to showcase your education, your work achievements and your interests all on one page. It’s the perfect way to make a strong first impression online, so make sure it’s up to date and includes enough detail to keep people interested. 2. Be a social butterfly and become a familiar face at events This one isn’t just for the extroverts of the world. Even if you’re a little more introverted, heading to events specific to your sector or industry can do wonders for your public profile. Getting out there to events like #SheHive and others is the best way to learn from industry leaders, gain knowledge and establish lasting relationships. If you go to enough events, you’ll start to see familiar faces and become known as someone who knows what they’re talking about. For every person you meet, think of how you’ll describe yourself in 20 seconds and how you can add value to your new found contact’s life. We know, we know, networking can be scary, so here’s how you can make the most of it. 3. Be a student of life and escape the comfort zone Never rest on your laurels. One thing Imad noticed is that sometimes we establish our skills and talents and then get too comfortable. We stop learning and adding to our experiences, which can be a disadvantage in the competitive world of business. One way to overcome this is to dive out of your comfort zone. For Imad, this meant getting a job outside of the Africa-focused political industry. While doing something different might feel strange, it makes us ready to take on new challenges. Let’s admit it, looking for a new opportunities is never easy and sometimes you have to think out of the box. While looking for his ideal job, Imad himself got creative and took on speech writing and consulting roles which helped him meet his long-term career goals. 4. The one thing you can’t forget… You can be a social media pro who is at every event and who always builds on her skills, but without this one thing it all falls apart. That one thing is professionalism. Professionalism ties all your efforts together. Professionalism means being consistent and going the extra mile to hone your craft and personal brand. In Imad’s case, that meant ‘overdress, overspeak and oversabi’. Remember to have fun with it though, find what drives you, pursue it and be open to making changes along the way. While #SheHiveLondon might be over, don’t worry, the world tour continues. Lagos and Jo’burg, we’re coming for you!
Young women and marriage: 3 conversations we keep having
Some days ago on a road trip to IITA Ibadan for my company’s annual retreat, there was this huge debate between what I have chosen to call the new school modern family values enthusiasts and the old school traditional family values enthusiasts, over married women and their career choices/decisions. It was a long and interesting conversation, voices were raised, opinions flew back and forth, words were exchanged (although with no ill intents), feelings and sentiments were bruised, perspectives were vehemently challenged and even faith was questioned. At the end of the trip (and as such the conversation), there was no victor and no vanquished, proving (yet again) that: Opinions are formed over time, experiences and the accumulation of a body of knowledge and it takes more than one heated conversation to get people to change those opinions. Back to the reason we are all gathered here today, I think that because of my age, most of the conversations I have with family, friends, acquaintances and even colleagues are pivoted around, you-guessed-right! Marriage. So, while we talk business, entrepreneurship, career and our shared ambition to take over the world, we should also take a moment to address the pink elephant in the room. So, tag along while I attempt to dissect some of the concerns we young women have when it comes to the institution of marriage. The validity of aspiring to marriage With Chimamanda Adichie’s 2013 TED talk (made even popular by Beyonce’s inclusion in the song, Flawless) finding its way into mainstream culture and conversations, we women are gradually being liberated from that flawed conviction that marriage is the gold standard and a ‘mark of success in life’. While this can be called progress in some ways, it also has its downsides. Hold on, let me explain. The feminist-driven academic and journalistic culture celebrating today’s “liberated” women, also in some ways, seeks to suppress a natural need for family that most women have. In recent times, there has been a blizzard of anti-marriage sentiments shared vocally among the female folks especially across social media platforms like Twitter and Facebook. And this is largely because most of them do not want to be seen as aspiring to marriage but hand on heart – and this is quite controversial. I do not know of one woman who does not want to have her own husband and possibly children to come home to after a long day at work. When discussing the issue in an open and public platform, most young women would be quick to put up an air of indifference with respect to marriage but get her alone and the story would be entirely different. There, I’ve said it! (But let’s not forget that this is an entirely unscientific view based only on my circle of friends, acquaintances and interactions with random people). Therefore, my take on this issue is rather simple: as much as marriage is not the holy grail of womanhood, I think wanting to be married and subsequently aspiring to it, is valid! As such, you are allowed to be intentional about it, as you are with work/business. (For more on this please try reading this from Dr. Meg Jay). The dichotomy between marriage and work In 2011, the COO of Facebook Sheryl Sandberg made a statement that went viral; “The most important career choice you’ll make is who you marry.” I only came across this statement last year and it was insightful for me because it reaffirmed a conviction that I have always held and still hold; that the man I marry would take me one step closer to my biggest dreams. Before going further, I should clearly state that I have nothing against stay-at-home mums. On the contrary, any woman who readily gives up the fancy skirt suits and board meetings for house cleaning and grocery shopping has my respect. However, I do not think that marriage and even motherhood has to be a stumbling block on a woman’s pathway to progress. Society typically expects the woman to lean back and make only those career moves that are convenient for her status as a married woman but that does not always have to be the case. Family is a collective and shared responsibility placed equally on both the man and the woman even though both have to function in different capacities. With proper planning, communication and understanding between partners, I believe it is possible for both to raise a decent family without anyone’s dreams or goals suffering for it. This is where Sheryl’s statement becomes important. Because for this to happen and for this system to work, you need a man who acknowledges the validity of your dreams, believes in the weight of your ambitions and is ready and willing to support you towards reaching your goals regardless of what that ‘support’ might involve. So yes, married or single, you are allowed to aspire to heights unimaginable in your personal and professional life and marriage if done right, would serve as a catalyst and not a distraction. Knowing when enough is enough! There are reports that say that every fourth Nigerian woman suffers some form of domestic violence in her life time. The worst forms of these are usually battering, trafficking, rape and homicide. And it seems only sensible that I lend my voice to this recurring social menace that is plaguing our society, the institution of marriage and women in particular. This is however not to say that men do not suffer domestic abuse or to disregard that possibility. On this issue, there really isn’t so much I have to say that would be entirely new to you but this, LEAVE! If you unfortunately find yourself in an abusive relationship, before you consider any other solution or any form of therapy, get yourself out of that situation and environment. No man is allowed to hit you out of love or in an attempt to discipline you or for any other reason that you may want to let yourself believe.