How to build your network of African distributors – The Yenati example
[bctt tweet=”I felt the need to become known in my region before moving to West or East African countries @tinnasusan” via=”no”] The first step Tinna-Susan Mereki took towards building her network of distributors was to reach out to a friend. Tinna-Susan is the founder of Yenati Fragrances and Yenati Brand Communications. Driven by her passion to promote authentic African brands, she has successfully managed to design and develop a cosmetics brand that provides the highest quality products at the most competitive price. Yenati Fragrances also fosters philanthropic work. They offer business starter packs to financially challenged single mothers or widows through their distributor network. Also, they have a programme where fragrance packages are given to students from poor homes who have done exceptionally well throughout the year. Tinna-Susan has built a network of over a 150 distributors for Yenati Fragrances in the Southern African region in a space of a year. Curious to know how to build your own network of distributors? Look no further, Tinna-Susan willingly shares advice from her experience. Reaching out to your networks It was through an acquaintance that Tinna-Susan started building her network of distributors. “[My friend] became interested in the business after seeing me post my products on Facebook. I told her I could supply her with stock and she could help me distribute my products. She took it on and after selling my products for a while, I persuaded her to connect her other friends to join my company. It was not difficult to convince her because she was happy with my products. I offered an incentive of a cash payout for every distributor she connected.” Tinna-Susan then started to repeat the process with other distributors and slowly her network started to grow. Choosing the countries to start in Tinna-Susan was born in Masvingo, Zimbabwe and was raised between Zimbabwe and South Africa. So when deciding which African countries she wanted to work in, she just went with what was familiar. “I decided to work in Zimbabwe first, being my home country, I felt I could manoeuvre my way around the nation. I knew the trade secrets, the ins and outs, the market and the competition. “This enabled me to set up my business with ease. My next target was South Africa, as it is the country of my residence. Other SADC countries followed as I felt the need to become well known in my region before moving up to West African or East African countries.” Namibia, South Africa and Tanzania have opened up their doors to Yenati and they have been doing business in these countries consistently. Tinna-Susan also gets a lot of enquiries from countries like Ghana, Nigeria, Uganda, Botswana, Malawi, Mozambique, Kenya. Always up for growth, she is hoping to start building networks in those countries soon. [bctt tweet=”Want to sell your brand across Africa? Find out how @tinnasusan does it with Yenati brands” via=”no”] How to build your own network of African distributors in a year Yenati style For Tinna-Susan, the biggest tool in building Yenati’s distributors was increasing her online presence (as a business of course). Facebook alone helped her reach audiences and networks in a short space of time. “Through their “targeted reach ads” I was able to expand and stretch my advertising and select audiences based on language, gender, location, workplace or even profile keywords. I also noticed that people like to follow brands that have a good image. After I started to take care of my brand identity, people started to notice my products more. My products started to receive a lot of attention.” Another important step is to keep in touch with your network, customer care is of utmost importance. Constant communication is also key, Tinna-Susan speaks to her Yenati distributors through Whatsapp groups almost daily. “I help them with sales and marketing techniques, and I help them advertise their business by creating ads for them on our pages. I call them business partners as opposed to distributors as I believe they are partnering with me in building the Yenati brand. My business partners are very important to me and I always try to remind them of how valuable they are to the business. When they are happy and content, they begin to grow the market themselves and I always encourage them to build sales teams.” [bctt tweet=”@tinnasusan calls her distributors business partners as they’re partners in building her brand” via=”no”] Building an African entrepreneurial dream Tinna-Susan believes that the most successful Africans in future will be the ones that master the ability to partner with other Africans. “The minute we reach beyond race, tribe, and national borders, we will tap into the explosive potential of this continent. I am all about building the African dream, and it begins with us. “The dream where we trade with each other and remove border restrictions between nations, and become the United States of Africa. Where we use our countries’ natural wealth for the benefit and development of Africans as opposed to funding overseas companies. “The dream where we do not hate each other as Africans and do not kill each other through xenophobic attacks. The dream where we live in peace, harmony and pride ourselves in products made by Africans for Africans, as Dr. Strive Masiyiwa once put it, “We value Africanisation”. All the wealth comes from Africa and yet we are classified as ‘Third World’. We need to change to the ball game.” [bctt tweet=”Successful Africans will be the ones that master the ability to partner with other Africans @tinnasusan ” via=”no”] Four lessons learned from distributing Finally, I asked Tinna-Susan the four lessons she’s learned from distributing Yenati across Southern Africa. Here’s what she shared; Put measures that protect the brand and business. “I have had my fingers burnt through over-trusting.” she says. Always be innovative as they are other similar products on the market. You always have to find ways to remain competitive and relevant with eminence. Be accommodating. “I have learnt
Lorraine Maphala Phiri: A brand for every woman who understands the importance of quality over quantity
[bctt tweet=”We do more than just sell hair we educate our clients on the different types of hair” username=”SheLeadsAfrica”] Born 33 years ago, Lorraine Maphala Phiri has been nominated Female Entrepreneur of the Year 2016 at the Megafest Business Awards Southern Region. The former model is certainly making a mark in the business sector. Lorraine proves that she is a beauty with brains as she has established herself and booming business well. Lorraine has exhibited exceptional modelling prowess both locally and internationally, distinguishing herself with a unique versatility that has seen her excel during the early stages of her career. SLA contributor Neo Cheda got to chat with her, however, about her career and her business venture: Real Hair By Lorraine. Tell us about your modeling career, winning Miss Zimbabwe and going on to represent the country in Miss World. Representing my country at Miss World had always been my dream. Since high school, I always had a desire to speak and be heard. Coming from a dusty suburb of Nketa 6 it was a dream I never imagined would come true. Winning Miss Zimbabwe 2005 was a life changing moment for me as it opened doors I never thought I could go through. It was fulfilling and rewarding and proved to be a great platform for me to establish my career and brand. Tell us about your business, what product or service you provide and who your target audience is. Since the end of my reign, I have been busy growing Lorraine as a brand. Real Hair by Lorraine (RHL) is a proudly Zimbabwean brand specializing in 100% human hair i.e. Indian hair, Mongolian hair lace wigs, and all things hair. Real Hair by Lorraine Studio was then birthed after the hair brand when I realized the gap in Bulawayo, Zimbabwe for a professional upmarket hair salon. We offer beauty services as well, nails and mail art. Our target market is every woman who desires to look beautiful, feel beautiful and be treated like the Queen they are. It’s a brand for every woman who understands the importance of quality over quantity. We don’t just sell hair it’s a lifestyle. Women have also shown us great support and at the moment we have one branch in Bulawayo and an online shop which helps us supply hair products to customers in Europe, Harare and South Africa. We are different from most people in the hair business because we do more than just sell the hair but we educate our clients on the different types of hair and how to take care of it.” Please tell us what being a business owner means to you and why you became an entrepreneur in the first place? Being a business owner for me means a lot of sacrifices, being able to change people’s lives through your work and empowering families by providing jobs. The fear of poverty and being ordinary inspired me to be an entrepreneur. I became an entrepreneur because I love starting something totally new and seeing it come to life. I love challenging myself and I have always been a dreamer a big dreamer. From a young age I always knew that I would end up a businesswoman, I just didn’t know what kind of business I would venture into. [bctt tweet=”The fear of poverty and being ordinary inspired me to be an entrepreneur – Lorraine Maphala Phiri” username=”SheLeadsAfrica”] How do you achieve work-life balance? It’s an art and I’m still learning. However, having a strong support system at home makes it a lot easier and with my ability to prioritize, everything just falls into place. What or who has been your greatest influence in business and why? How did you get where you are today, and who/what helped you along the way? My husband’s work ethic has been my greatest influence in my business, however, I have always aspired to be a business woman to be reckoned with. I would never be where I am today without the sacrifice of my parents who continued to pick me up even when my businesses hit rock bottom. Their encouragement and faith in my dreams Their encouragement and faith in my dreams are what has kept me going. I am still work in progress I have not arrived yet lol. Maybe next time we speak I will be Dr. Lorraine. What would you say is your greatest professional accomplishment to date? Being founder and MD of Real Hair By Lorraine Studio. What’s the best advice you have received in business that you wish to pass on to our readers? Start where you are with what you have, the best time to start is now. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
4 keys of personal leadership courtesy of Rachel Nyaradzo Adams
[bctt tweet=”Rachel Nyaradzo Adams wants to give people a Master’s degree in themselves @RachelNAdams” username=”SheLeadsAfrica”] “We all can get an education, but I want to give people a Master’s degree in themselves” These are the words of Zimbabwean leadership consultant Rachel Nyaradzo Adams. This dynamic entrepreneur has crafted leadership strategies for organisations such as Mckinsey & Company, Barack Obama’s Young African Leaders Initiative (YALI) program, and Yale University. She currently runs the leadership consultancy she founded called Narachi Leadership, which caters to high impact leaders across Africa. As soon as I heard the opening statement I knew I had to sit down with this remarkable woman. I wanted to find out more about her passion for African leaders, as well as get a few ideas on how you can elevate your consciousness as a leader. Before you moved back to Zimbabwe, you had an exciting job at Yale University in the office of international affairs. What prompted you to move back home and found Narachi? The seed was planted in me many years ago when I was selected as a Mandela Rhodes scholar. Our program director gathered all the scholars together and she gave us all a candle. She lit hers, and she asked that we light ours only if we were committed to being the change that Africa needs. For the first time in my life, I felt like I had been given permission to make a difference. I was also being given the tools to do so. Many years later while working at Yale University I looked back on that moment and began to question if what I was doing lived up to the commitment I had made. As Africans I believe we are far from creating a continent that gives dignity back to our people. I saw the need back home and knew I could do a better job of addressing it. I had spent my whole career working with leaders and entrepreneurs so starting Narachi was a way to have a more focused impact on the continent ‘one leader at a time’. I admire your commitment to nurturing leaders on the continent. All too often I have heard the phrase ‘Africa has no good leaders’. What is your message to the younger generation? I recently gave a TEDx talk where I shared my views on this. I believe Africa doesn’t have a leadership crisis, it just has a lack of a critical mass of courageous youth. It surprises me when I hear young people complaining about their ‘leaders’. People who are over 70 years of age realistically should have little say in our future. I need young people to question why they are comfortable delegating decision making around their future. Looking at our history, it has never been solely the “leaders” that have transformed this continent, it has been young people. The recently deceased anti-Apartheid activist Ahmed Kathrada was 12 years old when he started his activism, Nelson Mandela started in politics at 26 years old, and Aliko Dangote was 21 when he took a loan to start a business. Thomas Sankara was 33. We have to harness our courage and start building the Africa we deserve. There are some young people embracing that spirit of courage, Fred Swaniker would be a good example, but we need more. I would encourage young people to engage with the idea of what it means to put our lives on the line and sacrifice to see your continent as it should be. Doing the right thing won’t get you recognition, and you may not make it onto any prestigious lists for a while. It is however, part of the work that needs to get done. When it comes to making huge life decisions, for example picking a career, it is easy to get bogged down. What should we remember when making these decisions and make these moments of ‘leading ourselves’ easier? Getting bogged down by life is quite common. In my work with Narachi I have realised just how much people struggle to figure themselves out. I believe once people give themselves the permission to live authentically, they begin the journey to becoming better humans AND better leaders. Here are a few steps to getting there with examples from my own life: 1. It begins with ‘resonance’ Ask yourself ‘what resonates with me?’ You have to take time to listen to what has always been there. What are the things that you have always been drawn to or felt passionate about? The key to this is to guard against being seduced by the language of the time. For example, right now there is a lot of attention on entrepreneurship and technology. I therefore, find people trying to fit themselves under labels like ‘tech-entrepreneur’ when they have no business being in that space. Technology is a tool that you can use in service of who you really are. You don’t have to pretend to be good at something you will only be mediocre at because it isn’t a strength of yours. Create a list of topics that interest you and things you do well. If you can’t identify those on your own, ask people around you and colleagues who you work with for feedback on how they experience you. [bctt tweet=”You don’t have to pretend to be good at something you will only be mediocre at” username=”SheLeadsAfrica”] 2. Accept what resonates with you This is the reality: resonance isn’t always sexy. I often see people who are still afraid of not fitting into the current marketable language. Trying to do so could overshadow the value you bring to the table. When I worked at McKinsey I was surrounded by people who were number crunchers. In an environment like that, I could see the value of their strengths and so I began to doubt the value of mine. The irony is that I had been employed precisely because I was not a strict number cruncher. I had to accept that
Kundai Chiyanika: Not every job will be for you, bloom where you are planted
[bctt tweet=”Entertainment in Zimbabwe is hard, you need to become visible to build your brand” username=”SheLeadsAfrica”] Kundai Chiyanika is a Zimbabwean television and radio host. She is fun loving and always keen for an adventure. An explorer at heart, she loves new places and new people. A proud mommy of two, Kundai is building a name for herself in the entertainment industry. Her life motto is ‘Be happy and stay happy’ and she’s focusing on building her brand around that. SLA contributor Ruva Samkange recently caught up with Kundai to learn more about her brand. You recently moved back to Zimbabwe, what did you want to do when you came back? I had lived in Cape Town for a long time and had some personal issues so I felt that it was time to move back home to be with family and regroup. At first, I really didn’t have an idea of what I wanted to do. I had enjoyed baking so I started a small baking business in my hometown. The market was not sustainable and I felt like it wasn’t what I really wanted to do. [bctt tweet=”@KundaiChiyanika wanted to make sure she was not just working because she had to” username=”SheLeadsAfrica”] Even though I struggled with what I what wanted to do, I always knew I wanted to work actively with people and that an office job wasn’t for me. I wanted to make sure I did something that suited my personality and was not just working because I had to. You ultimately went into radio at ZiFM. What made you go into radio? Well, radio found me. A friend of mine sent me a flyer about an entertainment company that was looking for a female co-host for a radio slot. I shared it with another friend and she asked me why I wasn’t trying out. I was scared but she encouraged me. The experience has been amazing, I never thought I would love it so much. My co-presenter Dannythatguy and I get along like a house on fire, we present The Switch and Fire Friday. Our show is the pre-party, helping people get ready for a Friday night. You now work on Kwese Sports, what made you venture into television? I’ve secretly always wanted to be an actress since I was a child. So television has always been something I would jump at the chance for. I think it is a natural progression. A lot of people I work with did radio. I get to diversify my portfolio through television with exposure to different mediums, Kwese Sports is a Pan- African channel. Even though I’m a couple of months in I have traveled and will continue to travel between across Africa and I can’t wait to get more African stamps in my passport. How hard has getting into media been? I have been very fortunate that an opportunity became available when I was not looking. But the industry is so competitive. Once you are in, the pressure is on to produce a quality product because there are 10,000 people behind you hungry for your job. I have learnt that passion is not enough. You have to keep chasing the dream. Fight for it and keep trying to improve. There is always room for more. [bctt tweet=”You have to keep chasing the dream. Fight for it & keep trying to improve – Kundai Chiyanika” username=”SheLeadsAfrica”] How different are radio and television? With radio, my personality comes out a whole lot more because my show allows that. Television is a whole different beast. If you are nervous people can see it a mile away and there is more pressure to be perfect. Like I said its a very natural progression. Television is the next step for a lot of radio personalities. Once you conquer one, you’re hungry for the next challenge. I am lucky I still get to do both. What advice would you give to someone looking to get involved in television and radio? Don’t copy anyone. Be inspired but always be yourself. Also, keep making demos and keep sending them. Try to make those contacts. Entertainment in Zimbabwe is hard, you need to become visible to build your brand. Do promos, host events, be relevant. [bctt tweet=”Be inspired but always be yourself if you’re looking to get in TV and radio @KundaiChiyanika” username=”SheLeadsAfrica”] I’m not a social media person but I had to open myself up and become active online. Having updated Twitter, Facebook and Instagram accounts will let people know who you are. Make sure your name comes up when people are are looking for an entertainment personality to host events or when job opportunities arise. What are the most important lessons you’ve learnt on your journey? Try not to compare your journey to someone else. Unfortunately, this industry is about comparisons and people’s preferences so you have to sometimes put blinders on and focus on what you need to do. Not every job will be for you. Try not to dwell too much. The hustle never stops. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Jackie Mgido: It’s taken me years and I’m still in the infancy stages of my business
[bctt tweet=”They were thinking, “Who is this Zimbabwean that claims she knows how to do makeup?”” username=”SheLeadsAfrica”] Jackie Mgido left Zimbabwe about 24 years ago; now that’s a long time. Always a dreamer, Jackie wanted to do the unexpected and always wanted to feel fab. In the United States, she looked into what she loves best and found that was everything to with makeup and hair. But, you know that struggle with being African and having passions that are considered outside the norm. First, Jackie did what her parents wanted her to do then after that she decided to go with her passion because it just felt natural. Jackie Mgido is a talented makeup artist and founder of Vault cosmetics. Where did your passions originate? As a little girl I was very insecure, I never thought I was cute. I grew up at a time where there was a division between whites, coloured and blacks. I grew up in a time where women bleached a lot in order for them to be noticed. That’s where it all started; I also wanted to be noticed. I wanted them to say, “Hey, you’re so pretty!” but I realised early that bleaching cream wasn’t going to do that for me. Your passions sprouted from wanting to be noticed as a dark skinned girl just like the light skinned girls were noticed. What are some of the things you would teach your daughter about loving herself? I have a 9 year old daughter. I will continue to speak of kindness to her. You can teach your child confidence all you like and tell them you are who you are but if inside they don’t feel it, it’s a misdirected arrow. When you are kind to other people and people start seeing you for your heart, they really start seeing you for your beauty. Because it will just draw in those people, your popularity goes up; you attract the people that are amazing and your confidence goes up. What would you say are the fundamentals of maintaining a business and keeping it going after you have started? Connecting with your customers! They are the ones that make your business, if you lose that connection with them, then you have completely lost it. Let your customers drive whatever it is that you are selling. Yes, I am the expert but my customers are the ones that buy the stuff, so if I am not giving them what they want and what they like then it’s not going to sell. [bctt tweet=”If you lose connection with your customers, you have completely lost it – Jackie Mgido” username=”SheLeadsAfrica”] The fundamentals are: Understanding your customer Connecting with your customer Letting your customer drive your business Where do you see Vault in 5 years in terms of sustenance of your business? So far Vault has been a trendsetter, we started a revolution. Vault is fostering the mind-set of people trying to start their own businesses, the mind-set of people wearing things that they’ve never tried their whole entire life and most importantly the expansion into other countries and education. Education is key! We are going to be one of those makeup lines that are an education-based and that have hubs all over the world not just in Africa. It’s going to be one of those makeup lines where the customer also feels a sense of ownership because its important for the customer to feel like they are part of something bigger than themselves. Have you felt like changing people perception and the mind-set around makeup has been easy in Africa? I’ll speak on Zimbabwe particularly because it’s my culture, I know the people because I am part of the people. Interesting enough it is harder to show and it’s easier to show and tell. Our philosophy is, teach it, feel it then they’ll buy it. The reason Vault has grown so much in four years is because it’s been a little easier for us to show and tell. So changing the mind-set hasn’t really been that difficult because we are getting people to understand why they are wearing makeup. When, people come in we ask them why they’re wearing makeup. “Are you wearing makeup for you?” That changes everything! Who is the most interesting person you have put makeup on? Charity, she’s a newspaper vendor in Msasa, Harare who stands with a bunch of men at the traffic lights and sells newspapers. Charity had no exposure so she never thought, “If I put on a suit, high heels and glasses, I could sell more”. When we saw Charity and I told my girls we had to Vault her. Now not only does Charity have her glasses, she has her lip-gloss and she can fiercely sell her newspapers. Sometimes, she works for us at big events, handing out pamphlets to attendees. When I’m in Harare, I make time to go and see her. Which man would you love to put makeup on? All the ministers in Zimbabwe
Judy Goddard: I make it a point to re-frame every failure as a lesson
[bctt tweet=”Judy Goddard: As an entrepreneur…you never really ‘arrive’.” username=”SheLeadsAfrica”] “Trapped”. Ideally, that isn’t the word you would want to use to describe how you feel about your 9-5, but it is a word I hear all too often. It is for this reason that I love meeting women like Judy Goddard. Her boldness and single-minded dedication to creating the life she wants to live is the stuff #MotherlandMoguls are made of. The Johannesburg-based entrepreneur is the founder and director of Masiwela, co-owner, and director of On Pointe at Longpoint, and has most recently she became the director of The Rand Club. What would you say was your biggest frustration when you started out as an entrepreneur? Looking back I realise that I wanted to be at ‘the end’ before I did the work. I had established a career in hospitality before I became an entrepreneur, but the corporate world has different markers of success. I credit this uncomfortable start with helping me understand that the destination is the journey. As an entrepreneur there are always new targets to work toward, you never really ‘arrive’. Masiwela’s continued success is a testament to the fact that you do not shy away from setting audacious goals. Often people lose their momentum after they experience a few failures. How do maintain your contagious tenacity in spite of failure? The key is to make sure that you learn to trust your own judgement. Failure happens to even the most competent people; you need to learn from every failure and keep track of the lessons. It also helps that I am an optimist. I make it a point to re-frame every failure as a lesson. When I lose money in my business I refer to the loss as paying ‘school fees’, and I only ever pay it once. We dissect the failure as a team and keep track of the lessons learnt to help us make better decisions in the future. What helped me quite a bit is that I have also become intentional about creating a strong positive process. This means I surround myself with people who genuinely want me to succeed. I also spend every second of my spare time learning new things that can help me lead better. I love that you refer to yourself as an ‘Africaneer’ (African Entrepreneur), and I notice Masiwela steadily increasing its presence across the continent. As a young company, what has been your strategy for breaking into the various African markets? I am originally from Zimbabwe and at first, it was not easy to break into the South African market. In hindsight, being an outsider here was fantastic practice for my continental vision! The biggest lesson for us has been to think laterally. Invest as much into gaining trust and forging relationships as you do into the technical parts of the business. This also means not shying away from collaborating, even if it’s just to get your name out. You will be amazed at how much you can get done with the right relationships. [bctt tweet=”Don’t focus on the big wins. Consistent hard work is the key – Judy Goddard” username=”SheLeadsAfrica”] Secondly, and this is good advice in general, don’t focus on the big wins. Consistent hard work is the key. The small wins always add up and help you to create the big wins. Last year Masiwela took over management of the historic Rand Club in Johannesburg inner city. Not only is it in an older part of town, but the club itself has a complicated history. What motivated you to take on the challenge? As someone who studied and worked overseas, I understand the temptation to benchmark our cities against cities like New York and London. That said, young African entrepreneurs are in a unique position in that we must create the environment we want to operate in. We need to think long term to get this done. Personally, I have always wanted to live in New York, so I resolved to be part of creating the African version of New York in Johannesburg. [bctt tweet=”Judy Goddard: Young African entrepreneurs…must create the environment we want to operate in” username=”SheLeadsAfrica”] I took up the Rand Club because I realised how important and unique our role as young Africans is in writing Africa’s story. ‘History’ is currently being created and it is our role to help write a better history for our children to learn. The Rand Club has quite a negative colonial history, so it excites me to be able to change that narrative. What has been the biggest leadership lesson running a business has taught you? What distinguishes entrepreneurs is that they always need to be prepared to make a decision. The mistake I made early on was that I thought that this meant I had to make every single one. This slowed everyone down and I became a bottleneck for my company. [bctt tweet=”Entrepreneurs always need to be prepared to make a decision – Judy Goddard” username=”SheLeadsAfrica”] I have come to realise that as a leader of an organisation, leadership automatically involves becoming a coach, and empowering my team. When a member of my team asks me a question, I resist the urge to give them an answer. The goal is to get them to show initiative and to trust their judgement. Instead, I ask them what they think they should do to fix the problem. Only give input on how you would handle it if the team member is totally off the mark. When you do, make sure you explain the reason behind why you would go in a different direction. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Enny Ethnic: All our products are manufactured in Zimbabwe
[bctt tweet=”Being your own boss means you have to continuously work @EnnyEthnic1″ username=”SheLeadsAfrica”] Enny Ethnic is an ethnic fashion online shop run by two sisters from Zimbabwe, Mercy and Matipa Nyamangwanda. They are currently based in the US and their online shop provides unique, stylish and hard to forget pieces for and inspired by every woman. Their target ranges from the ethnic-centric type, to the urban chic, modern classic, vintage-chic to trendy. Named after their mother, Enny Ethnic’s prints can be purchased online and are currently shipped to Australia and the UK with hopes to expand to other African countries. Where and how was Enny Ethnic formed? We started in 2014 by making clutch purses from the fabrics we collected everytime we travelled home. The clothing line started a bit later towards the end of December 2015 after we noticed the amount of attention we got when we rocked our print. We now make clothes, earrings, bags and scarves. [bctt tweet=”Travelling kicks in our creative process we are proudly African & Zimbabwean – @EnnyEthnic1″ username=”SheLeadsAfrica”] Tell me about the inspiration behind your design and the process of creation? Travelling kicks in our creative process, we are inspired by everything and the different cultures we see. We go through our creative life as a blank page hence we are able to write on it. We keep an open mind when we do what we do. Also, we are proudly African first and more importantly, Zimbabwean and we are always thinking of how we can represent the African woman. We work with women from Zimbabwe who put the pieces together for us -they are part of the process. We create a sample and they sew, and they have great work ethic too. Because we come home often, it makes the process easier and having people who understand our language is a great creative bonus. It’s really important that we do it in Zimbabwe, not only is it our motherland but it gives us some time to spend with family. What makes you different from other African print labels? We are very modern, and our pieces alternate between modern and traditional. Our line is huge and as we also create beach and office wear. At Enny Ethnic, we fit multiple lifestyles and most of our pieces are one track. You recently showcased at the San Francisco fashion week. Tell us a bit about that? We got an email from the organizer telling us that he wanted us to showcase our line and we were terrified. Enny Ethnic was only in its eight month. We were part of the emerging designers at the week, and we learnt a lot and managed to pull through perfectly well. Showcasing at the San Francisco fashion week really put pressure on us as we had to fly out home in September for two days. Fitting was the following week and a couple of weeks later was fashion week. The models were picked by fashion week so we had Asian and Russian models. We were not sure how their skin colour would look on African print but it came out well. Our line was showcased first and more models were added to make them twelve in total. How has the market responded to your product? Most people have loved it and including white Americans, Asians -this brings so much diversity to the product. Because of this support, we had a pop up shop in New York from the 25th to the 30th of October 2016. This enabled people to come in and physically see the merchandise. There is always something about people seeing the product physically and we wanted to give Enny Ethnic’s clients this opportunity. What type of woman are your creations targeted for? Our creations are ageless and can fit into every lifestyle. So every woman can rock Enny Ethnic, the good thing is that you can either dress them up or down. [bctt tweet=”It means a lot to say our product is from Zimbabwe and to say we are Zimbabwean – @EnnyEthnic1″ username=”SheLeadsAfrica”] In the process of creating your business, what things did you have to do that you had not accounted for? Marketing. We did not think it was a big deal but, hello biggest surprise. Then, we had to sit down and think about the manufacturing. Where is it that we could get this manufactured? We did not want China, so we settled with Zimbabwe. This has huge cost implications as we buy the fabrics from Zimbabwe and get the things made at home as well. However, it is valuable to not just us but to our culture as well. It means a lot to say our product is from Zimbabwe and to say we are Zimbabwean. This gives people an opportunity to connect with our country. What can we look forward to from Enny Ethnic? Things have moved so much faster than we expected. We are really excited as we are already looking at our pastel spring collection. We are looking forward to bringing another show stopper to fashion week. It will be ready-to-wear pieces that people can snatch off the runway. We are also looking at creating a men’s line. Then, there are the physical shops, we want, to bring Enny Ethnic to our clientele in Washington DC and California. We know that by bringing in something physical, we get that connection with our customers. We are also looking forward to shipping our merchandise to African customers. How do you manage the business since you both have jobs? Coffee! Because being your own boss means you have to continuously work especially when you are still starting up. We are always working because the fashion industry is fast paced and it is sometimes mentally exhausting but there is also a certain renewed energy you have when you are doing something that you love. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Tafadzwa Bete Sasa: I wanted to get more things done and be a GoalGetter
[bctt tweet=”Tafadzwa Bete Sasa wanted to be one of those people who kick butt with their goals” username=”SheLeadsAfrica”] Tafadzwa Bete Sasa is an admirable achiever who has navigated the professional world mostly as a learning and development professional. She has several accolades under her name and has also been name a Global Shaper by the Lusaka Hub —an initiative of the World Economic Forum. Tafadzwa also recently started her own line of planners called GoalGetter Planners which are customized organizers to help individuals set and track goals. SLA contributor Kudakwashe Mulenga sat down with Tafadzwa to get insight into her start-up. She discovered how Tafadzwa Bete Sasa has navigated her career to get where she is. Where did you get the inspiration to start the GoalGetter planners? The GoalGetter planner was born out of frustrations with my year, in year out recycling of New Years resolutions and being at the same place come year end. This frustration grew as I began meeting other young people who were my age. We all had the same 24 hour days but were just not getting more things done and being GoalGetters. You know the people who just hit the ground running and are already ticking off milestones and kicking butt whilst the rest of us are reeling in January blues. I got tired of being in the latter group and decided I wanted in on the Goal Getter life. As part of that process I started asking questions, observing, studying and listening to the Goal Getters to understand what helped them get things done. I noticed a common thread of behaviours and patterns. This was further confirmed by the insights some GoalGetters shared in a series of interviews I ran for my blog called The Process. It is these mindsets and habits that became what I call The GoalGetters seven winning ways to getting things done. I combined those with my favourite goal setting and goal tracking tools to create the GoalGetter Planner. What difficulties did you face producing your own planner, how did you find a client base? I first thought of designing a planner several years ago but sat on it for the longest time because I just was not sure how to go about it. I was confused about the design, content, production, branding, marketing, distribution, financing. In addition, I was convinced it would just not work out until I had a certain level of expertise, money and influence. However, I mentioned the idea to some friends and my coach who have always encouraged and nagged me to get it done already. I decided I would produce the first samples of the planner for two friends, have them use it for a year give me feedback before rolling it out to everyone else. I had my friends Moreblessing, Glen and Epi review the raw versions of the planner then paid for a professional designer and editor. By the time I submitted the final content to the printers I was a bit more confident to sell to more people. Now, when I decided to sell the planner, I dared to set a Big Hairy Ambitious Goal of selling 20 planners within the first year. On the 14th of November, I shared the planner on my Facebook page. You can only imagine my shock when within the first two weeks more than 75 people had placed orders. As the early adopter friends started sharing pictures of their purchased planners, their friends also wanted in. This way the GoalGetter planner customer base continues to grow. I get a bit overwhelmed keeping up with orders as I am running the project as a lean start-up. I produce the planners to order, receive feedback from one batch and try to improve within the next. It has been an awesome start but we are definitely still learning. I am grateful for my friends and their friends who are willing to navigate the learning curve with me. [bctt tweet=”African society has many expectations and limitations on the young woman – Tafadzwa Bete Sasa ” username=”SheLeadsAfrica”] What advice would you give to young professional women across Africa? The African society has many expectations and limitations on the young woman that contradict the reality of the global village the world has become. This places young professional African women in a great predicament; trying to balance these expectation with their own growing ambitions. We are becoming more and more exposed to what other Motherland Moguls are up to. As such, the professional African young woman has to decide what races to run and which medals they are chasing. We can’t have it all and to be honest I do not think we want it all. Sometimes, ‘all’ involves things we don’t really aspire towards but that have been prescribed by society. The disappointment of not getting what we may have wanted is compounded by the fear of society’s disapproval of us for not having it all. African young professional women must decide what they want for themselves. They must then pursue that whilst gracefully accepting whatever life may bring them; without the extra burden of fearing to disappoint. You have taken on many responsibilities career wise in recent years including becoming a Global Shaper and serving as JCI president. How did you realize your ability for greatness and what was your journey like? When I started off I would never have imagined I would be here today. But as a principle when I commit to something, I fully plug in to ensure I learn as much as I can. I always step up to a challenge or opportunity. As such in the several organizations I have been over the years, I have refined various skills which are all coming together to create different opportunities. If I were to give examples, I would start at BancABC Zimbabwe where I had my first job as an HR intern. I arrived raw as they come and left with a good understanding of
Rose Mutsau: I believed in myself enough to make my own perfume
[bctt tweet=”@Summer__Rose – All I ever wanted was to make women feel beautiful” username=”SheLeadsAfrica”] Rose Mutsau is a nurse, a nutritionist and runs an online shop. But perhaps what she’s really known for is her personal brand, Summer Rose. Summer Rose is also part of the name of a fragrance Rose has created. Belle by Summer Rose is a perfume that the streets are saying smells like a million bucks and lasts the whole day. We’re tempted to add perfume-making to our growing list of unusual business ideas. Think about it, how many scents created by African women do you know? Read on to learn how Rose Mutsua found her way to creating her own fragrance line. Please briefly tell us who Summer Rose is. If you don’t mind me asking, is it your real name? My name is Rose Mutsau but most people that know me via social media know me as Summer Rose. Summer Rose is my brand name and my social media handle. I was born in Gutu, Zimbabwe and I grew up in Glenview area 8 Harare. I also lived in Gwanda for a couple of years, then Gweru before I moved to the UK in 2002. You have ventured in one of the most difficult fashion businesses and produced your own fragrance line, what inspired you? My business inspiration is definitely my mother. She was always selling something at any given time, what a woman! God rest her soul. I have always had love for fragrance and over the years I have spent a lot of money on high end perfumes such as Tom Ford, Dior, Jo Malone etc, they are a few of my favourites. When a business opportunity presented itself to me, the first thing that came to my mind was perfume. I knew that it was not going to be easy. At that point, I did not have a clue on how to make perfume let alone convince buyers that it was a worthy product to spend their money on. I believed in myself and that I could turn this dream into reality, so I started working on it straight away. My aim was to produce a fragrance just as good in quality as the high-end fragrances but a lot more affordable so that women from all walks of life could afford it. I think I have managed to accomplish that. How long did it take for you to discover the final scent of Belle? It was a longer process than I anticipated. I had to change the mix three times before I was happy with it. I wanted to release a product that I would be happy to use on myself before I expect other people to love it. All in all it took about six months to approve the final scent. I noticed that your clientele all love Belle and have been gushing over it, how does that make you feel? Are you going to offer a different scent as yet? It makes me so happy, you have no idea! I believed in myself enough to make the perfume and I totally loved the scent. Yet, I was not sure how people would receive it. The feedback has been so amazing. Most of my customers send me pictures of them holding their Belle boxes and it makes me so happy. The name Belle simply means “beautiful woman”. All I ever wanted was to make women feel beautiful and boost their confidence and I have managed to do that through this beautiful fragrance. As for what’s coming next, just watch this space… [bctt tweet=”Rose Mutsau: Business is actually at an all time high during this period” username=”SheLeadsAfrica”] Besides producing your own perfume line what other business are you into? I have an online shop where I sell the perfume and clothing items. I’m working on revamping the website soon. I’m also a rep for a nutritious weight loss programme which has helped me and many women reach their weight loss goals. In addition to that, I am a mental health nurse by profession, a role I’m very passionate about. We are in the festive month and about to close up on 2016, is this a slow time for your business? Business is actually at an all time high during this period. Many people are buying the perfume as Christmas presents for their family and friends. There’s no better time for business than right now. Describe your fashion sense in three words. Also, what’s one 2016 fashion item you will take with you in 2017. My fashion sense is trendy, adventurous and elegant. One fashion item I will take with me into 2017 God willing is none other than my Belle By SummerRose. It goes everywhere with me, my little bottle of heaven. [bctt tweet=”@Summer__Rose – Believe in yourself first before you expect anyone else to believe in you” username=”SheLeadsAfrica”] Any words of encouragement to aspiring business women out there? Dream big and work hard to turn your dreams into reality. Believe in yourself first before you expect anyone else to believe in you. In your journey, there will be many obstacles but never give up. Let that drive you to push even harder until you reach your goals. Don’t be too proud to ask for help, you’ll be amazed how helpful people are if only you ask. Above all pray. Never under estimate the power of prayer. Compliments of the season to you all. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Nonku Jijita: I make anything and everything with my hands and dolls was one of them
[bctt tweet=”Nonku Jijita: I have always been very crafty since I was little ” username=”SheLeadsAfrica”] Move over Barbie, Love Nonku dolls are here to stay. Each doll in the Love Nonku collection is hand-crafted by Nonku Jijita. Raised in Zimbabwe but now based in the UK, Nonku chose to make dolls in order to share her love for craft with the world. Loving the satisfaction of sewing is one thing but making a business out of it is another. Watching cartoons with her kids lead Nonku to realise that comical cartoon characters are more beloved by children. Nonku Jijita currently plans on establishing a workshop in Zimbabwe that will distribute her dolls across Africa. Why did you decide to make a business selling dolls? I have always been very crafty since I was little. I make anything and everything with my hands and dolls was one of them. I wanted to chose one of my craft activities to share with the world, so I decided to share the dolls. What ideas went to developing this doll that is “not your typical Barbie-style doll”? I wanted to create a design that is simplistic enough to let a child use their own imagination as to what they want that doll to be. I’ve spent years watching cartoons with my kids and noticed that the comical simple cartoon characters are what made my kids laugh and be happy. This is as opposed to characters that where created to look a certain way. Children are a blank canvas when they come into this world. They should be given a chance to use their own imagination without being bombarded with certain imagery they feel obliged to conform to. What’s a typical day like for you? A typical day for me goes like this Take my kids to school, Come back home, make a coffee Get sewing in my home studio I have until 3:30 to collect the kids from school. When they are back home, I tend to them Sometimes, I go back to sewing in the evening. [bctt tweet=”Nonku Jijita: Each Love Nonku doll is made individually to ensure quality” username=”SheLeadsAfrica”] In which countries do you operate and do you have plans to expand? I am currently delivering to UK, USA and Europe. My dream is to expand into Africa, particularly in Zimbabwe, so I am still looking for opportunities to do so. There are some very talented and gifted people in Zimbabwe who do not have access to opportunities. I want to empower and inspire them so they know that there is no limit if they wish to use their gifts and talents. Once my workshop is set up in Zimbabwe, I would like to use it as a base to later connect with toy stores and boutiques throughout Africa. I get a lot of requests for my dolls all over Africa and it would logistically make sense to have a distribution hub in Africa. The dolls would be easily accessible if they are in boutiques across different African countries. Before expanding, I will also need to start connecting and networking. I want to establish relationships with boutique owners, as well as look at marketing strategies that cover the whole of Africa. What processes have you put in place to ensure that your business is effectively run? Attention to detail is key. From the fabric used, to the quality of the thread and paying attention not to waste precious fabric. Each doll is made individually to ensure quality. There is a lot fine cutting as some pieces can be quite small. A steady hand and a good eye is required and definitely lots of light needs to be accessible. The eyes, lips and hair of my dolls are all done by hand and getting the correct measurements is crucial to achieve a uniform look. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.